{"id":19981,"date":"2024-01-31T17:20:23","date_gmt":"2024-01-31T15:20:23","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=19981"},"modified":"2024-01-31T17:20:23","modified_gmt":"2024-01-31T15:20:23","slug":"google-consent-mode-v2-impactul-si-necesitatea-pentru-advertiserii-online-din-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/google-consent-mode-v2-impactul-si-necesitatea-pentru-advertiserii-online-din-romania","title":{"rendered":"Google Consent Mode V2: Impactul \u0219i Necesitatea Pentru Advertiserii Online din Rom\u00e2nia"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/google-consent-mode-v2-impactul-si-necesitatea-pentru-advertiserii-online-din-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><i><span style=\"font-weight: 400;\">Odat\u0103 cu apropierea datei limit\u0103 din martie 2024, Google Consent Mode V2 devine un subiect de interes major \u00een lumea marketingului online. S\u0103 explor\u0103m detaliile \u0219i implica\u021biile acestei schimb\u0103ri pentru industria digital\u0103 din Rom\u00e2nia.<\/span><\/i><!--more--><\/p>\n<h3><b>Ce Este Google Consent Mode V2?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Consent Mode V2 reprezint\u0103 o evolu\u021bie major\u0103 \u00een gestionarea consim\u021b\u0103m\u00e2ntului utilizatorilor \u00een cadrul Google Ads \u0219i Google Analytics. Este un r\u0103spuns direct la cerin\u021bele tot mai stricte ale legisla\u021biei privind confiden\u021bialitatea datelor, \u00een special GDPR.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin introducerea variabilelor <\/span><b>GCS<\/b><span style=\"font-weight: 400;\"> (Google Consent Status) \u0219i <\/span><b>GCD<\/b><span style=\"font-weight: 400;\"> (Google Consent Defaults), acest mecanism faciliteaz\u0103 o colectare mai etic\u0103 \u0219i mai transparent\u0103 a datelor utilizatorilor.<\/span><\/p>\n<h3><b>De Ce Este Importanta Implementarea?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Implementarea corect\u0103 a acestui mecanism este esen\u021bial\u0103 pentru func\u021bionarea eficient\u0103 a campaniilor de advertising \u00een Google Ads. F\u0103r\u0103 aceasta, advertiserii se pot confrunta cu dificult\u0103\u021bi majore, de la reducerea listelor de remarketing p\u00e2n\u0103 la imposibilitatea de a folosi audien\u021be detaliate pentru targeting.<\/span><\/p>\n<h3><b>Avantajele Implement\u0103rii &#8222;Advanced Google Consent Mode&#8221;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Modul avansat de implementare al Google Consent Mode V2 aduce un avantaj semnificativ: capacitatea de a estima conversiile pentru utilizatorii care nu \u0219i-au dat consim\u021b\u0103m\u00e2ntul pentru anumite tipuri de cookies. Aceast\u0103 estimare se bazeaz\u0103 pe tehnologia AI a Google \u0219i permite advertiserilor s\u0103 men\u021bin\u0103 o imagine clar\u0103 asupra performan\u021bei campaniilor lor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-19982\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/01\/Modelarea-imbunatatita-a-conversiilor-300x152.webp\" alt=\"\" width=\"555\" height=\"281\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/01\/Modelarea-imbunatatita-a-conversiilor-300x152.webp 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/01\/Modelarea-imbunatatita-a-conversiilor-768x390.webp 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/01\/Modelarea-imbunatatita-a-conversiilor.webp 1000w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/p>\n<h3><b>Ce Se \u00cent\u00e2mpl\u0103 Dac\u0103 Nu Implement\u0103m Google Consent Mode V2 P\u00e2n\u0103 \u00een 6 Martie 2024?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dac\u0103 nu implement\u0103m niciuna dintre versiunile Google Consent Mode (basic sau advanced), vom \u00eent\u00e2mpina o serie de provoc\u0103ri:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listele de remarketing vor \u00eenceta s\u0103 mai creasc\u0103 \u00een 4-8 s\u0103pt\u0103m\u00e2ni de zile, afect\u00e2nd capacitatea de a targeta audien\u021be \u0219i de a servi reclame corect.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importul audien\u021belor din GA4 \u00een Google Ads va deveni ineficient, ceea ce va impacta negativ campaniile de publicitate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaniile denumite \u201cDemand Gen\u201d bazate pe audien\u021be tip \u201clookalike\u201d nu vor mai func\u021biona deloc. Performan\u021bele campaniilor se vor deteriora, nu cu mult, dar suficient cat sa fie vizibile sc\u0103derile.<\/span><\/li>\n<\/ul>\n<h3><b>Contextul Legal: DMA \u0219i Obliga\u021biile Google<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Consent Mode V2 este o parte a r\u0103spunsului Google la Legea Pie\u021belor Digitale (DMA) a Uniunii Europene. DMA impune reguli stricte pentru platformele digitale mari, cunoscute ca &#8222;Gate Keepers&#8221;, pentru a asigura un mediu digital echitabil \u0219i transparent. Implementarea acestui mecanism reflect\u0103 angajamentul Google de a se alinia cu aceste cerin\u021be \u0219i de a asigura o concuren\u021b\u0103 corect\u0103 \u00een pia\u021ba digital\u0103.\u00a0 DMA afecteaz\u0103 toate platformele mari de servicii digitale precum Alphabet\/Google, Meta\/Facebook, Apple, Tiktok, Microsoft etc.\u00a0<\/span><\/p>\n<h3><b>Concluzie<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pentru advertiserii online din Rom\u00e2nia, \u00een\u021belegerea \u0219i adaptarea la Google Consent Mode V2 este vital\u0103 pentru succesul \u00een era digital\u0103. Nu doar c\u0103 asigur\u0103 conformitatea cu legisla\u021bia UE, dar ajut\u0103 \u0219i la men\u021binerea eficien\u021bei \u0219i relevan\u021bei campaniilor de advertising. Este esen\u021bial s\u0103 ne preg\u0103tim pentru aceste schimb\u0103ri, pentru a asigura o tranzi\u021bie lin\u0103 c\u0103tre noile norme de confiden\u021bialitate \u0219i protec\u021bie a datelor.<\/span><\/p>\n<p>_____________________________________________________________________________________<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19984 alignleft\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/01\/Liviu-Taloi-300x200.jpeg\" alt=\"\" width=\"231\" height=\"154\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/01\/Liviu-Taloi-300x200.jpeg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/01\/Liviu-Taloi-768x512.jpeg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/01\/Liviu-Taloi.jpeg 960w\" sizes=\"auto, (max-width: 231px) 100vw, 231px\" \/>Autor: Liviu Taloi, Data Insights Manager &#8211; DWF<\/p>\n<p>Fondator al proiectului\u00a0<a href=\"https:\/\/ecompedia.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ECOMpedia<\/strong><\/a>. Are peste 15 ani de experien\u021b\u0103 \u00een marketing online \u0219i 10 ani \u00een comer\u021b electronic. \u00cen 2005, a fondat o companie de consultan\u021b\u0103 web specializat\u0103 \u00een comer\u021b electronic \u0219i evaluarea site-urilor, Web Audit.<\/p>\n<p dir=\"ltr\">Liviu Taloi a fost selectat de Cardinal Path pentru a fi trainer regional al Programului Google Partner Academy \u00een Google Analytics \u0219i are, de asemenea, certificarea GAIQ \u2013 Google Analytics Individual Qualification.<\/p>\n<p dir=\"ltr\">\u00cen ultimii ani, Liviu Taloi a oferit consiliere de specialitate pentru peste 100 de magazine online din Rom\u00e2nia \u00een comer\u021b electronic, usability, analytics, optimizare a ratei de conversie \u0219i marketing online. Multe dintre aceste companii online sunt acum lideri de pia\u021b\u0103 \u00een ni\u0219a lor.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/google-consent-mode-v2-impactul-si-necesitatea-pentru-advertiserii-online-din-romania\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Odat\u0103 cu apropierea datei limit\u0103 din martie 2024, Google Consent Mode V2 devine un subiect de interes major \u00een lumea marketingului online. S\u0103 explor\u0103m detaliile \u0219i implica\u021biile acestei schimb\u0103ri pentru industria digital\u0103 din Rom\u00e2nia.<\/p>\n","protected":false},"author":40,"featured_media":19983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[903],"tags":[],"class_list":["post-19981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitia-magazinelor-online-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=19981"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19981\/revisions"}],"predecessor-version":[{"id":19985,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/19981\/revisions\/19985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/19983"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=19981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=19981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=19981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}