{"id":20139,"date":"2024-05-29T08:31:26","date_gmt":"2024-05-29T05:31:26","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20139"},"modified":"2024-05-29T08:32:46","modified_gmt":"2024-05-29T05:32:46","slug":"vtex-sustine-operatiunile-retailerului-german-obi","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/vtex-sustine-operatiunile-retailerului-german-obi","title":{"rendered":"VTEX sus\u021bine opera\u021biunile retailerului german OBI"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/vtex-sustine-operatiunile-retailerului-german-obi\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b><i>Bucure\u0219ti, 28 mai 20<\/i><\/b><b>24<\/b><i><span style=\"font-weight: 400;\"> &#8211; <\/span><\/i><span style=\"font-weight: 400;\">VTEX (NYSE: VTEX), platforma enterprise de comer\u021b digital cu ajutorul c\u0103reia brandurile \u0219i retailerii \u00ee\u0219i gestioneaz\u0103 opera\u021biunile de comer\u021b la nivel global, a fost selectat\u0103 de <\/span><a href=\"http:\/\/www.obi.de\"><span style=\"font-weight: 400;\">OBI<\/span><\/a><span style=\"font-weight: 400;\">, unul din principalii retaileri multina\u021bionali pe segmentul Do It Yourself (DIY), cu sediul \u00een Germania, pentru accelerarea capacit\u0103\u021bilor de comer\u021b digital ale acestuia \u0219i afirmarea statutului ca unul din liderii sectorului de amenajare a locuin\u021bei.<\/span><!--more--><\/p>\n<h3><strong>VTEX continu\u0103 s\u0103-\u0219i consolideze prezen\u021ba \u00een Europa \u0219i anun\u021b\u0103 cel mai nou client enterprise &#8211; OBI, un important retailer multina\u021bional de bricolaj, cu o cifr\u0103 de afaceri de peste 8 miliarde EUR<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Retailerul german a ales VTEX, \u00een fa\u021ba altor platforme de comer\u021b digital dedicate \u00eentreprinderilor mari, pentru abilitatea sa demonstrat\u0103 de a automatiza procesele de business, de a simplifica infrastructura necesar\u0103 opera\u021biunilor de comer\u021b digital \u0219i de a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Folosind avantajul oferit de platforma de comer\u021b VTEX, OBI \u0219i-a integrat canalele de ecommerce, cele 349 de magazine fizice de pe teritoriul Germaniei, dar \u0219i v\u00e2nz\u0103torii ter\u021bi, \u00eentr-o singur\u0103 platform\u0103 tranzac\u021bional\u0103. Aceast\u0103 integrare extinde oferta de produse comercializate de retailerul german \u0219i asigur\u0103 clien\u021bilor o experien\u021b\u0103 de cump\u0103r\u0103turi adaptat\u0103 nevoilor lor prin integrarea op\u021biunilor de livrare \u0219i ridicare a produselor. <\/span><b>Cu magazinele fizice integrate la nivel na\u021bional, clien\u021bii pot ridica \u00een mod convenabil comenzile plasate online \u00een doar dou\u0103 ore de la \u00eenregistrarea acestora.<\/b><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20140 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Despre-OBI-300x300.png\" alt=\"\" width=\"385\" height=\"385\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Despre-OBI-300x300.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Despre-OBI-1024x1024.png 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Despre-OBI-150x150.png 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Despre-OBI-768x768.png 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Despre-OBI-1536x1536.png 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Despre-OBI-2048x2048.png 2048w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/h3>\n<h3><b>O platform\u0103 care deblocheaz\u0103 direc\u021bia strategic\u0103 a OBI<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201eNe dorim s\u0103 oferim clien\u021bilor no\u0219tri o experien\u021b\u0103 unitar\u0103 prin intermediul canalelor de v\u00e2nzare \u0219i a partenerilor din ecosistem, iar tehnologia, baza platformei noastre, trebuie s\u0103 reflecte acest lucru \u00een mod direct. Platforma scalabil\u0103 VTEX ne-a permis s\u0103 fim mai aproape de poten\u021bialul nostru inovator, s\u0103 ne eficientiz\u0103m opera\u021biunile \u0219i s\u0103 ne adapt\u0103m mai rapid la cerin\u021bele \u00een schimbare ale pie\u021bei\u201d,<\/span><\/i><span style=\"font-weight: 400;\"> a declarat <\/span><b>Tim Engler, Senior Vice President<\/b><span style=\"font-weight: 400;\">, responsabil pentru IT \u00een cadrul grupului OBI.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201ePrin migrarea pe VTEX am \u00eenlocuit platforma noastr\u0103 de comer\u021b digital, lansat\u0103 acum mai bine de 10 ani, cu una modern\u0103 care ne ofer\u0103 capabilit\u0103\u021bi strategice de tip marketplace \u0219i deschide ecosistemul nostru c\u0103tre v\u00e2nz\u0103tori ter\u021bi. \u00cen acela\u0219i timp,<\/span><\/i><b><i> am v\u0103zut o cre\u0219tere semnificativ\u0103 \u00een agilitatea \u0219i capacitatea echipei noastre de a r\u0103spunde la solicit\u0103rile clien\u021bilor, dar \u0219i a nevoilor din pia\u021b\u0103.<\/i><\/b><i><span style=\"font-weight: 400;\"> Ciclul de dezvoltare \u0219i implementare pe platforma VTEX<\/span><\/i><b><i> este semnificativ mai scurt, \u00een compara\u021bie cu solu\u021bia noastr\u0103 anterioar\u0103 monolitic\u0103<\/i><\/b><i><span style=\"font-weight: 400;\">, ceea ce ne ofer\u0103 mare \u00eencredere pentru o lansare interna\u021bional\u0103 rapid\u0103 \u0219i implementarea de noi func\u021bionalit\u0103\u021bi\u201d, a completat Tim.<\/span><\/i><\/p>\n<p><b>De la migrarea pe platforma VTEX, OBI a v\u0103zut o mai bun\u0103 experien\u021b\u0103 pentru clien\u021bii \u0219i echipele sale de dezvoltare, cu \u00eembun\u0103t\u0103\u021biri semnificative, care includ:\u00a0<\/b><\/p>\n<ul>\n<li><b>Managementul unificat al magazinelor fizice \u0219i al canalelor de v\u00e2nzare online<\/b><span style=\"font-weight: 400;\">: 350 de conturi independente conectate la un singur cont central.<\/span><\/li>\n<li><b>Cre\u0219tere uniform\u0103 a traficului<\/b><span style=\"font-weight: 400;\">: Traficul c\u0103tre platforma VTEX a fost crescut treptat, \u00een mod controlat, de la 1% la 100% \u00een timpul lans\u0103rii.<\/span><\/li>\n<li><b>Agilitate mai mare<\/b><span style=\"font-weight: 400;\">: echipele de dezvoltare OBI pot construi, testa \u0219i implementa \u00een mod independent noi module \u0219i func\u021bionalit\u0103\u021bi care adaug\u0103 valoare utilizatorilor finali.<\/span><\/li>\n<li><b>Scalabilitate<\/b><span style=\"font-weight: 400;\">: platforma VTEX va servi drept baz\u0103 pentru scalarea rapid\u0103 \u00een diferite \u021b\u0103ri.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u201eInova\u021bia este prioritar\u0103 la VTEX \u0219i ascult\u0103m atent nevoile companiilor, echipelor de dezvoltare\u00a0 \u0219i a utilizatorilor finali. Acest lucru ne permite s\u0103 anticip\u0103m cerin\u021bele ce vin din partea retailerilor precum OBI \u0219i s\u0103 devenim un partener de \u00eencredere pentru ace\u0219tia, prin oferirea unei solu\u021bii de comer\u021b complet\u0103 cu o arhitectur\u0103 composable,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> a spus <\/span><b>Santiago Naranjo, Chief Revenue Officer al VTEX<\/b><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">\u201eInfrastructura noastr\u0103 de comer\u021b digital asigur\u0103 cre\u0219tere profitabil\u0103 pentru 2.600 de companii B2C \u0219i B2B din 43 de \u021b\u0103ri din \u00eentreaga lume \u0219i suntem \u00eenc\u00e2nta\u021bi c\u0103 OBI s-a al\u0103turat unui ecosistem care modeleaz\u0103 viitorul comer\u021bului.\u201d<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20141 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Prezentare-OBI-300x169.jpg\" alt=\"\" width=\"527\" height=\"297\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Prezentare-OBI-300x169.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Prezentare-OBI-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Prezentare-OBI-768x432.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2024\/05\/Prezentare-OBI.jpg 1280w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/p>\n<h3><b>Beneficiile pentru care tot mai multe companii migreaz\u0103 pe VTEX<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Rezultatele companiilor scot \u00een eviden\u021b\u0103 avantajele cheie ale VTEX, avantaje care includ o rentabilitate a investi\u021biei de 133%; cre\u0219terea afacerilor cu un randament mediu suplimentar de 17,1 milioane USD; \u0219i economii de 5,8 milioane USD dup\u0103 migrarea de la o platform\u0103 comercial\u0103 veche la VTEX. Citi\u021bi mai multe<\/span><a href=\"https:\/\/content.vtex.com\/en\/analyst-recognitions-and-awards\/\"> <span style=\"font-weight: 400;\">aici<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companiile care au migrat pe VTEX s-au bucurat de valoarea pe care au ob\u021binut-o dup\u0103 trecerea pe platforma composable \u0219i complet\u0103. Acest lucru se aliniaz\u0103 cu recunoa\u0219terea ob\u021binut\u0103 de VTEX, ca unic furnizor desemnat<\/span><b> \u201cCustomers\u2019 Choice\u201d <\/b><span style=\"font-weight: 400;\">\u00een raportul<\/span><b> \u201cGartner\u00ae Voice of the Customer for Digital Commerce Report\u201d<\/b><span style=\"font-weight: 400;\"> din 2024<\/span><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/content.vtex.com\/en\/analyst-recognitions-and-awards\/\"><span style=\"font-weight: 400;\">aici<\/span><\/a><span style=\"font-weight: 400;\">), care consolideaz\u0103 pozi\u021bionarea VTEX \u00een fruntea tehnologiilor care modeleaz\u0103 viitorul comer\u021bului digital. Prin optimizarea infrastructurii de comer\u021b digital, facilit\u0103m cre\u0219terea profitabil\u0103 pentru companii din 43 de \u021b\u0103ri, din \u00eentreaga lume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a afla cum platforma composable \u0219i complet\u0103 VTEX devine partenerul preferat de OBI \u0219i alte branduri renumite precum Colgate, Motorola, Samsung, Under Armour, Whirlpool \u0219i multe altele, <\/span><a href=\"https:\/\/vtex.com\/ro\/\"><span style=\"font-weight: 400;\">pute\u021bi citi aici<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">***\u00a0<\/span><\/p>\n<p><b>Despre OBI<\/b><\/p>\n<p><span style=\"font-weight: 400;\">OBI v\u0103 poate ajuta s\u0103 v\u0103 proiecta\u021bi casa \u00een mod creativ \u0219i independent. Gama noastr\u0103 include produse \u0219i oferte de servicii \u00een domeniile bricolaj, construc\u021bii \u0219i gr\u0103dini. Prioritatea principal\u0103 a OBI este s\u0103 v\u0103 permit\u0103 s\u0103 v\u0103 transforma\u021bi propria cas\u0103 \u00een conformitate cu propriile dorin\u021be, cu op\u021biunile disponibile \u0219i cuno\u0219tin\u021bele \u0219i abilit\u0103\u021bile dvs. de bricolaj. OBI are \u00een prezent peste 640 de magazine \u00een toat\u0103 Europa. Pe l\u00e2ng\u0103 pia\u021ba sa de origine din Germania, OBI este reprezentat\u0103 \u0219i \u00een alte nou\u0103 \u021b\u0103ri europene: Bosnia \u0219i Her\u021begovina, Italia, Austria, Polonia, Elve\u021bia, Slovenia, Slovacia, Cehia \u0219i Ungaria. OBI este o companie din cadrul Grupului Tengelmann.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Informa\u021bii suplimentare sunt disponibile la <a href=\"http:\/\/www.obi.de\">www.obi.de<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">OBI \u00een cifre:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">40.000 de angaja\u021bi<\/span><\/p>\n<p><span style=\"font-weight: 400;\">646 de loca\u021bii \u00een 10 \u021b\u0103ri<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Venituri totale de 8,2 miliarde EUR \u00een exerci\u021biul financiar 2023<\/span><\/p>\n<p><b>Despre VTEX<\/b><\/p>\n<p><span style=\"font-weight: 400;\">VTEX (NYSE: VTEX) este platforma de comer\u021b digital complet\u0103 care livreaz\u0103 o mai mare eficien\u021b\u0103 \u0219i o reducere a mentenan\u021bei pentru organiza\u021biile care sunt \u00een c\u0103utarea unei investi\u021bii \u00een IT inteligent\u0103 \u0219i \u00een modernizarea tehnologiei folosite. Prin abordarea noastr\u0103 pragmatic\u0103 oferim produc\u0103torilor, distribuitorilor \u0219i retailerilor o solu\u021bie ampl\u0103, cu o flexibilitate de neegalat, ce le permite s\u0103 investeasc\u0103 strict \u00een ceea ce le ofer\u0103 un avantaj competitiv \u0219i o cre\u0219tere a profitabilit\u0103\u021bii. VTEX a c\u00e2\u0219tigat \u00eencrederea a 2.600 de clien\u021bi B2C \u0219i B2B, inclusiv Carrefour, Colgate, Motorola, Sony, Stanley Black &amp; Decker \u0219i Whirlpool, av\u00e2nd 3.500 de magazine online active \u00een 43 de \u021b\u0103ri (\u00een anul fiscal \u00eencheiat la 31 decembrie, 2023). Pentru mai multe informa\u021bii, vizita\u021bi <\/span><a href=\"http:\/\/www.vtex.com\"><span style=\"font-weight: 400;\">www.vtex.com<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/vtex-sustine-operatiunile-retailerului-german-obi\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Bucure\u0219ti, 28 mai 2024 &#8211; VTEX (NYSE: VTEX), platforma enterprise de comer\u021b digital cu ajutorul c\u0103reia brandurile \u0219i retailerii \u00ee\u0219i gestioneaz\u0103 opera\u021biunile de comer\u021b la nivel global, a fost selectat\u0103 de OBI, unul din principalii retaileri multina\u021bionali pe segmentul Do It Yourself (DIY), cu sediul \u00een Germania, pentru accelerarea capacit\u0103\u021bilor de comer\u021b digital ale acestuia \u0219i afirmarea statutului ca unul din liderii sectorului de amenajare a locuin\u021bei.<\/p>\n","protected":false},"author":40,"featured_media":20145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3887,207],"tags":[],"class_list":["post-20139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parteneri-gpec","category-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20139"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20139\/revisions"}],"predecessor-version":[{"id":20143,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20139\/revisions\/20143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20145"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}