{"id":20202,"date":"2024-07-11T18:26:16","date_gmt":"2024-07-11T15:26:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20202"},"modified":"2024-07-11T18:26:16","modified_gmt":"2024-07-11T15:26:16","slug":"vtex-modelul-marketplace-b2b-a-generat-vanzari-de-260-de-miliarde-dolari-in-2023-si-deblocheaza-scalarea-afacerilor-digitale","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/vtex-modelul-marketplace-b2b-a-generat-vanzari-de-260-de-miliarde-dolari-in-2023-si-deblocheaza-scalarea-afacerilor-digitale","title":{"rendered":"VTEX: Modelul marketplace B2B a generat v\u00e2nz\u0103ri de 260 de miliarde dolari \u00een 2023 \u0219i deblocheaz\u0103 scalarea afacerilor digitale"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/vtex-modelul-marketplace-b2b-a-generat-vanzari-de-260-de-miliarde-dolari-in-2023-si-deblocheaza-scalarea-afacerilor-digitale\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b><i>[Comunicat de Pres<\/i><\/b><strong><i>\u0103<\/i><\/strong><b><i>\u00a0<\/i><\/b><b><i>Partener] Bucure\u0219ti, 11 iulie 2024<\/i><\/b><span> &#8211; VTEX (NYSE: VTEX), platforma enterprise de comer\u021b digital pentru brandurile B2C \u0219i B2B, subliniaz\u0103 rolul crucial al adopt\u0103rii modelului de marketplace-uri B2B ca strategie de supravie\u021buire pentru companiile care doresc s\u0103 se extind\u0103 \u0219i s\u0103 aib\u0103 succes \u00een pie\u021bele tot mai competitive ale momentului.<\/span><\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/vtex.com\/us-en\/marketplace-seller-management\/\"><span style=\"font-weight: 400;\">Marketplace-urile B2B<\/span><\/a><span style=\"font-weight: 400;\"> au transformat deja comportamentul consumatorilor \u0219i au setat noi standarde. <\/span><b>Beneficiile pe care le aduc aceste platforme complexe sunt evidente: <\/b><span style=\"font-weight: 400;\">loializarea clien\u021bilor, venituri ridicate \u0219i o varietate mai mare de produse. Potrivit <\/span><a href=\"https:\/\/www.digitalcommerce360.com\/product\/b2b-marketplace-report\/\"><span style=\"font-weight: 400;\">Digital Commerce 360<\/span><\/a><span style=\"font-weight: 400;\">, v\u00e2nz\u0103rile generate de marketplace-urile B2B au crescut de la 24.6 miliarde USD \u00een 2020 la 260 de miliarde USD \u00een 2023. Mai mult de jum\u0103tate dintre cump\u0103r\u0103torii business au raportat c\u0103 au permisiunea companiei \u00een care activeaz\u0103 s\u0103 fac\u0103 achizi\u021bii de pe <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1370557\/most-popular-b2b-marketplaces\/\"><span style=\"font-weight: 400;\">cel mai mare marketplace B2B<\/span><\/a><span style=\"font-weight: 400;\">, Amazon Business.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eModelul marketplace-urilor B2B nu este doar o tendin\u021b\u0103, este o strategie ce transform\u0103 \u0219i care le permite afacerilor s\u0103 se extind\u0103 eficient \u0219i durabil. La VTEX, credem \u00een capacitatea marketplace-urilor de a stimula cre\u0219terea, de a cre\u0219te gradul de loializare a clien\u021bilor \u0219i de a extinde oferta de produse f\u0103r\u0103 \u201criscurile tradi\u021bionale\u201d ale expansiunii. Platforma noastr\u0103 este conceput\u0103 pentru a sprijini business-urile \u00een aceast\u0103 c\u0103l\u0103torie, oferind baza tehnologic\u0103 \u0219i \u00eendrumarea strategic\u0103 necesare pentru a reu\u0219i \u00een economia digital\u0103. Infrastructura noastr\u0103 de comer\u021b digital asigur\u0103 o cre\u0219tere profitabil\u0103 pentru 2.600 de companii B2C \u0219i B2B din 43 de \u021b\u0103ri din \u00eentreaga lume&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, a declarat <\/span><b>Santiago Naranjo, Chief Revenue Officer al VTEX<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Beneficiile modelului marketplace-urilor B2B<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru companiile care doresc s\u0103-\u0219i creasc\u0103 veniturile f\u0103r\u0103 riscurile asociate cu extinderea tradi\u021bional\u0103, modelul marketplace-urilor B2B ofer\u0103 o alternativ\u0103 conving\u0103toare. Un marketplace B2B reune\u0219te mai mul\u021bi furnizori pentru a oferi diverse bunuri \u0219i servicii adaptate cump\u0103r\u0103torilor de afaceri. Spre deosebire de pie\u021bele tradi\u021bionale, marketplace-urile ofer\u0103 cump\u0103r\u0103torilor B2C avantaje, fiind mai u\u0219or, mai convenabil \u0219i adesea mai accesibil, datorit\u0103 reducerilor de volum.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Principalele beneficii ale adopt\u0103rii unui astfel de model sunt:\u00a0<\/span><\/p>\n<p><b>Cre\u0219terea veniturilor<\/b><span style=\"font-weight: 400;\"> &#8211; lansarea unui marketplace creeaz\u0103 oportunit\u0103\u021bi multiple pentru cre\u0219terea veniturilor \u0219i ajut\u0103 afacerile s\u0103 acceseze o baz\u0103 extins\u0103 de cump\u0103r\u0103tori, dar \u0219i s\u0103 exploreze mai multe surse de venit, cum ar fi comisioanele, ad-urile, abonamentele, programele de generare a lead-urilor \u0219i monetizarea datelor.\u00a0<\/span><\/p>\n<p><b>Loializarea clien\u021bilor<\/b><span style=\"font-weight: 400;\"> &#8211; prin transformarea \u00eentr-un \u201cone-stop shop\u201d pentru clien\u021bi \u0219i oferirea unei game variate de produse relevante pentru industrie. Un marketplace B2B are puterea de a str\u00e2nge date valoroase referitoare la preferin\u021bele clien\u021bilor \u0219i performan\u021bele unit\u0103\u021bilor de stocare (SKU) pentru a r\u0103spunde mai bine nevoilor acestora \u0219i pentru a-\u0219i proteja cota de pia\u021b\u0103 \u00een fa\u021ba marilor platforme tehnologice.\u00a0<\/span><\/p>\n<p><b>Extinderea gamei de produse<\/b><span style=\"font-weight: 400;\"> &#8211; prin oferirea de noi produse f\u0103r\u0103 a fi necesara extinderea suprafe\u021bei de depozitare sau dezvoltarea de noi lan\u021buri de aprovizionare. De asemenea, un marketplace cre\u0219te rezilien\u021ba prin aprovizionarea de la mai mul\u021bi furnizori, asigur\u00e2nd satisfacerea permanent\u0103 a cererii clien\u021bilor.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Adoptarea modelului marketplace<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cenainte de lansarea unui marketplace, trebuie evaluat \u0219i c\u00e2t de preg\u0103tit\u0103 este afacerea pentru acest pas, dup\u0103 c\u00e2teva criterii:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Adaptabilitate \u0219i rezilien\u021b\u0103<\/b><span style=\"font-weight: 400;\">: business-ul trebuie s\u0103 accepte schimbarea \u0219i \u00eentreaga echip\u0103 s\u0103 colaboreze pentru a gestiona transformarea. Deciziile strategice \u00een privin\u021ba structurii marketplace-ului, implicarea furnizorilor \u0219i logistic\u0103 trebuie s\u0103 fie g\u00e2ndite \u00een cele mai mici detalii.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Considera\u021bii privind modelul de afacere<\/b><span style=\"font-weight: 400;\">: va fi necesar\u0103 \u0219i luarea unei decizii \u00een privin\u021ba v\u00e2nz\u0103rilor \u0219i dac\u0103 acestea vor fi gestionate intern sau l\u0103sate \u00een sarcina seller-ilor. De asemenea, toate opera\u021biunile de ecommerce trebuie s\u0103 fie mature, cu integr\u0103ri de inventar \u0219i comenzi, o re\u021bea puternic\u0103 de aprovizionare \u0219i alte op\u021biuni diverse caracteristice unui marketplace.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Partnerul tehnologic<\/b><span style=\"font-weight: 400;\">: alegerea acestuia trebuie f\u0103cut\u0103 \u00een concordan\u021b\u0103 cu evolu\u021bia marketplace-ului \u0219i adaptarea lui la nevoile business-ului. Spre exemplu, <\/span><a href=\"https:\/\/vtex.com\/us-en\/cases\/macromex-revolutionizes-b2b-ecommerce-with-vtex-native-capabilities\/\"><span style=\"font-weight: 400;\">Macromex<\/span><\/a><span style=\"font-weight: 400;\">, o companie rom\u00e2neasc\u0103 de top specializat\u0103 \u00een produse alimentare congelate, \u0219i-a transformat opera\u021biunile de ecommerce B2B cu ajutorul platformei VTEX.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fondat\u0103 \u00een 1994, cu sediul \u00een Bucure\u0219ti, Macromex, unul dintre clien\u021bii VTEX, s-a confruntat cu o serie de provoc\u0103ri semnificative \u00een timpul pandemiei de COVID-19, inclusiv lipsa for\u021bei de munc\u0103 care a afectat modelul s\u0103u tradi\u021bional de v\u00e2nz\u0103ri. C\u0103ut\u00e2nd s\u0103 \u00ee\u0219i digitalizeze afacerea B2B, Macromex a ales VTEX pentru flexibilitatea \u0219i adaptabilitatea platformei la nevoile specifice ale pie\u021bei din industria hotelier\u0103 \u0219i a restaurantelor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin integrarea capacit\u0103\u021bilor B2B ale VTEX, Macromex \u0219i-a automatizat procesele de preluare a comenzilor, reduc\u00e2nd semnificativ erorile \u0219i eliber\u00e2nd personalul pentru a se concentra asupra sarcinilor cu valoare ad\u0103ugat\u0103. Aceast\u0103 integrare asigur\u0103 beneficii pe termen lung \u0219i \u00eembun\u0103t\u0103\u021birea eficien\u021bei opera\u021bionale. Debutul ecommerce B2B al companiei cu platforma bocado.ro pentru speciali\u0219tii HoReCa \u0219i platforma ulterioar\u0103 mercadi.ro pentru proprietarii de magazine alimentare a dat rezultate impresionante. <\/span><b>Macromex ofer\u0103 acum asisten\u021b\u0103 24\/7 v\u00e2nz\u0103torilor, gestionare simplificat\u0103 a comenzilor, vizibilitate financiar\u0103 sporit\u0103 \u0219i pre\u021buri personalizate prin intermediul func\u021biilor avansate ale VTEX.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen calitate de partener AWS, VTEX utilizeaz\u0103 tehnologii de ultim\u0103 or\u0103 pentru a oferi solu\u021bii eficiente \u0219i personalizabile, \u00eembun\u0103t\u0103\u021bind infrastructura de comer\u021b digital a Macromex. <\/span><b>Acest parteneriat a permis Macromex s\u0103 ofere clien\u021bilor s\u0103i cele mai rapide \u0219i moderne solu\u021bii de aprovizionare, s\u0103 reduc\u0103 costurile opera\u021bionale \u0219i s\u0103 \u00ee\u0219i extind\u0103 baza de clien\u021bi, consolid\u00e2ndu-\u0219i pozi\u021bia de lider de pia\u021b\u0103 \u00een sectorul alimentelor congelate.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a afla cum a devenit VTEX platforma de comer\u021b aleas\u0103 de Macromex \u0219i de alte branduri renumite precum Colgate, Motorola, Samsung, Under Armour, Whirlpool \u0219i multe altele, accesa\u021bi link-ul de <\/span><a href=\"https:\/\/vtex.com\/gb-en\/\"><span style=\"font-weight: 400;\">aici<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Despre VTEX<\/b><\/p>\n<p><span style=\"font-weight: 400;\">VTEX (NYSE: VTEX) este platforma de comer\u021b digital complet\u0103 care livreaz\u0103 o mai mare eficien\u021b\u0103 \u0219i o reducere a mentenan\u021bei pentru organiza\u021biile care sunt \u00een c\u0103utarea unei investi\u021bii \u00een IT inteligent\u0103 \u0219i \u00een modernizarea tehnologiei folosite. Prin abordarea noastr\u0103 pragmatic\u0103 oferim produc\u0103torilor, distribuitorilor \u0219i retailerilor o solu\u021bie ampl\u0103, cu o flexibilitate de neegalat, ce le permite s\u0103 investeasc\u0103 strict \u00een ceea ce le ofer\u0103 un avantaj competitiv \u0219i o cre\u0219tere a profitabilit\u0103\u021bii. VTEX a c\u00e2\u0219tigat \u00eencrederea a 2.600 de clien\u021bi B2C \u0219i B2B, inclusiv Carrefour, Colgate, Motorola, Sony, Stanley Black &amp; Decker \u0219i Whirlpool, av\u00e2nd 3.500 de magazine online active \u00een 43 de \u021b\u0103ri (\u00een anul fiscal \u00eencheiat la 31 decembrie, 2023). Pentru mai multe informa\u021bii, vizita\u021bi <\/span><a href=\"http:\/\/www.vtex.com\"><span style=\"font-weight: 400;\">www.vtex.com<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/vtex-modelul-marketplace-b2b-a-generat-vanzari-de-260-de-miliarde-dolari-in-2023-si-deblocheaza-scalarea-afacerilor-digitale\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>[Comunicat de Pres\u0103\u00a0Partener] Bucure\u0219ti, 11 iulie 2024 &#8211; VTEX (NYSE: VTEX), platforma enterprise de comer\u021b digital pentru brandurile B2C \u0219i B2B, subliniaz\u0103 rolul crucial al adopt\u0103rii modelului de marketplace-uri B2B ca strategie de supravie\u021buire pentru companiile care doresc s\u0103 se extind\u0103 \u0219i s\u0103 aib\u0103 succes \u00een pie\u021bele tot mai competitive ale momentului.<\/p>\n","protected":false},"author":40,"featured_media":20203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3887,45,207],"tags":[3166],"class_list":["post-20202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parteneri-gpec","category-piata-de-ecommerce-din-romania","category-stirile-saptamanii","tag-vtex-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20202"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20202\/revisions"}],"predecessor-version":[{"id":20204,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20202\/revisions\/20204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20203"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}