{"id":20228,"date":"2024-09-04T15:00:40","date_gmt":"2024-09-04T12:00:40","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20228"},"modified":"2024-09-04T15:00:40","modified_gmt":"2024-09-04T12:00:40","slug":"vtex-mizeaza-pe-ai-si-achizitioneaza-weni-oferind-experiente-inteligente-brandurilor-si-retailerilor","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/vtex-mizeaza-pe-ai-si-achizitioneaza-weni-oferind-experiente-inteligente-brandurilor-si-retailerilor","title":{"rendered":"VTEX mizeaz\u01ce pe AI \u015fi achizi\u021bioneaz\u01ce Weni, oferind experien\u021be inteligente brandurilor \u015fi retailerilor"},"content":{"rendered":"
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[CP Partener] Bucure\u0219ti, 04 septembrie 2024<\/b> \u2014 VTEX (NYSE: VTEX), platforma entreprise compozabil\u0103 \u0219i complet\u0103, \u00een care au \u00eencredere 2.600 de branduri \u0219i retaileri la nivel mondial, a achizi\u021bionat Weni, lider \u00een solu\u021bii de servicii pentru clien\u021bi, bazate de tehnologii AI avansate.<\/span><\/p>\n

Aceast\u0103 achizi\u021bie consolideaz\u0103 capacitatea VTEX de a oferi o platform\u0103 f\u0103r\u0103 \u00eentreruperi clien\u021bilor, end-to-end, adaptat\u0103 nevoilor personalizate ale brandurilor enterprise \u0219i retailerilor s\u0103i globali. Companiile B2B \u0219i B2C de pe platforma VTEX vor beneficia de op\u021biuni de asisten\u021b\u0103 intuitive, duc\u00e2nd la succes sus\u021binut \u00een afaceri printr-o experien\u021b\u0103 de comer\u021b mai profund\u0103 \u0219i mai conectat\u0103.<\/span><\/p>\n

VTEX a demonstrat un impact economic pozitiv remarcabil pentru brandurile enterprise, care au \u00eenregistrat <\/span>reduceri ale costurilor de 5,8 milioane dolari<\/span><\/a> dup\u0103 migrarea de la sistemele vechi, legacy, pe platforma VTEX. <\/span>Integrarea Weni trateaz\u0103 un aspect critic \u00een ecosistemul platformei de comer\u021b prin \u00eembun\u0103t\u0103\u021birea eficien\u021bei \u0219i a experien\u021bei clien\u021bilor, abord\u00e2nd \u00een acela\u0219i timp costurile ridicate asociate cu sistemele de call center \u00eenvechite.\u00a0<\/span><\/p>\n

Achizi\u021bia Weni de c\u0103tre VTEX r\u0103spunde preferin\u021belor clien\u021bilor enterprise globali, oferind asisten\u021b\u0103 prin diverse medii, inclusiv mesaje instantanee \u0219i alte canale pentru asisten\u021b\u0103 personalizat\u0103.\u00a0<\/span><\/p>\n

\u201eUnii retaileri cheltuiesc 10% sau mai mult din veniturile lor pentru asisten\u021ba clien\u021bilor. Scopul nostru cu Weni este s\u0103 oferim o solu\u021bie inovatoare de customer experience end-to-end, care continu\u0103 s\u0103 confirme recunoa\u0219terea noastr\u0103 ca <\/span>lideri \u00een comer\u021bul B2C<\/span><\/a> \u0219i <\/span>B2B<\/span><\/a> de c\u0103tre IDC, cresc\u00e2nd rentabilitatea investi\u021biilor pe care brandurile le primesc prin VTEX\u201d, a declarat Alexandre Soncini, co-fondator VTEX, responsabil de achizi\u021bie.<\/span><\/p>\n

Weni va continua s\u0103 func\u021bioneze ca un business independent. Aceast\u0103 nou\u0103 unitate va oferi o solu\u021bie de customer experience (CX) specializat\u0103 \u0219i sistematic\u0103, pentru a asigura integrarea u\u015foar\u0103 \u0219i colaborarea f\u0103r\u0103 \u00eentreruperi pentru brandurile enterprise \u0219i retaileri.\u00a0<\/span><\/p>\n

Folosind <\/span>hiperautomatizarea<\/span><\/a> \u0219i analiza avansat\u0103 a datelor, <\/span>Weni by VTEX va optimiza canalele conversa\u021bionale, va spori satisfac\u021bia clien\u021bilor \u0219i va reduce costurile opera\u021bionale. <\/b>Solu\u021bia include dou\u0103 componente cheie: <\/span>Auto-pilot<\/b>, un agent bazat pe inteligen\u021b\u0103 artificial\u0103, adaptat pie\u021bei de retail, care minimizeaz\u0103 contactul cu agen\u021bi umani, oferind consumatorilor \u00eencredere ridicat\u0103 \u0219i acceler\u00e2nd timpii de solu\u021bionare; \u0219i <\/span>Co-pilot<\/b>, un instrument umanizat de servicii pentru clien\u021bi care spore\u0219te eficien\u021ba CX prin integrarea perfect\u0103 a inteligen\u021bei artificiale cu perspectiva uman\u0103.<\/span><\/p>\n

\u00cen linie cu angajamentul VTEX fa\u021b\u0103 de eficien\u021b\u0103 \u0219i rezultate m\u0103surabile, Weni by VTEX va fi oferit ca o solu\u021bie Software-as-a-Service (SaaS). <\/span>Modelul de tarifare se bazeaz\u0103 pe rezultate<\/b>, cu o tax\u0103 de succes legat\u0103 de interac\u021biunile cu clientul rezolvate de agentul AI. Aceast\u0103 abordare inovatoare asigur\u0103 faptul c\u0103 VTEX \u0219i clien\u021bii s\u0103i sunt alinia\u021bi pentru a determina reducerea costurilor \u0219i pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor.<\/span><\/p>\n

VTEX \u0219i Weni au deja clien\u021bi comuni care au ob\u021binut succes pe ambele platforme, cum ar fi Grupo Cencosud, un conglomerat lider de retail cu o prezen\u021b\u0103 \u00een America (inclusiv America Latin\u0103 \u0219i Statele Unite) \u0219i China. Compania multina\u021bional\u0103 listat\u0103 la burs\u0103 a folosit solu\u021bia Weni prin implementarea unui canal de comunicare inteligent pentru a livra clien\u021bilor s\u0103i mesaje \u00een mod deliberat, bazate pe date. Aceast\u0103 strategie a dus la o cre\u0219tere cu 30% a satisfac\u021biei clien\u021bilor. Oferind o abordare inovatoare pentru \u00eembun\u0103t\u0103\u021birea experien\u021bei clien\u021bilor cu Weni, Grupo Cencosud a transformat fiecare interac\u021biune \u00eentr-o oportunitate pentru cre\u0219terea v\u00e2nz\u0103rilor \u0219i o mai mare loialitate fa\u021b\u0103 de brand.<\/span><\/p>\n

\u201eAchizi\u021bia Weni reprezint\u0103 o piatr\u0103 de hotar semnificativ\u0103 \u00een strategia VTEX de a fi coloana vertebral\u0103 a comer\u021bului conectat, oferind o platform\u0103 CX complet\u0103, bazat\u0103 pe date \u0219i pe inteligen\u021ba artificial\u0103\u201d, a declarat Alexandre Soncini, co-fondator VTEX.\u00a0<\/span><\/p>\n

\u201eAcest lucru se aliniaz\u0103 cu ceea ce credem c\u0103 reprezint\u0103 viitorul comer\u021bului digital, pe care \u00eel numim Concierge Commerce. \u00cen timp ce v\u00e2nz\u0103torii din magazine au la \u00eendem\u00e2n\u0103 instrumente pentru a interac\u021biona \u00eentr-o c\u0103l\u0103torie omnichannel, solu\u021bia Weni extinde acest serviciu exclusiv \u0219i eficient pentru clien\u021bi. Aceast\u0103 unificare a canalelor \u00eel face pe consumator s\u0103 simt\u0103 c\u0103 \u00eentregul proces de cump\u0103rare este personalizat \u0219i bine sus\u021binut, asem\u0103n\u0103tor cu un serviciu de concierge\u201d, a ad\u0103ugat Soncini.<\/span><\/p>\n

Despre VTEX<\/b><\/p>\n

VTEX (NYSE: VTEX) este platforma de comer\u021b digital comosable \u0219i complet\u0103 care livreaz\u0103 o mai mare eficien\u021b\u0103 <\/span>\u0219i o reducere a mentenan\u021bei pentru companiile<\/span> care sunt \u00een c\u0103utarea unei <\/span>investi\u021bii \u00een<\/span> IT inteligent\u0103 <\/span>\u0219i<\/span> \u00een modernizarea tehnologiei folosite. Prin abordarea noastr\u0103 pragmatic\u0103, oferim produc\u0103torilor, distribuitorilor <\/span>\u0219i<\/span> retailerilor o <\/span>solu\u021bie<\/span> ampl\u0103, cu o flexibilitate de neegalat, ce le permite s\u0103 investeasc\u0103 strict \u00een ceea ce le ofer\u0103 un avantaj competitiv <\/span>\u0219i<\/span> o <\/span>cre\u0219tere<\/span> a profitabilit\u0103\u021bii. VTEX a <\/span>c\u00e2\u0219tigat<\/span> \u00eencrederea a 2.600 de clien\u021bi B2C \u0219i B2B, inclusiv Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker \u0219i Whirlpool, av\u00e2nd 3.500 de magazine online active \u00een 43 de \u021b\u0103ri (\u00een anul fiscal \u00eencheiat la 31 decembrie, 2023). Pentru mai multe informa\u021bii, vizita\u021bi<\/span> www.vtex.com<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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[CP Partener] Bucure\u0219ti, 04 septembrie 2024 \u2014 VTEX (NYSE: VTEX), platforma entreprise compozabil\u0103 \u0219i complet\u0103, \u00een care au \u00eencredere 2.600 de branduri \u0219i retaileri la nivel mondial, a achizi\u021bionat Weni, lider \u00een solu\u021bii de servicii pentru clien\u021bi, bazate de tehnologii AI avansate.<\/p>\n","protected":false},"author":40,"featured_media":20229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3887,207],"tags":[3592,3166,4235],"class_list":["post-20228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parteneri-gpec","category-stirile-saptamanii","tag-ai-ro","tag-vtex-ro","tag-weni"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20228"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20228\/revisions"}],"predecessor-version":[{"id":20230,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20228\/revisions\/20230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20229"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}