{"id":20381,"date":"2024-12-12T09:17:32","date_gmt":"2024-12-12T07:17:32","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20381"},"modified":"2024-12-13T09:21:52","modified_gmt":"2024-12-13T07:21:52","slug":"white-image-integreaza-whatsapp-in-solutiile-sale-si-atinge-o-rata-de-citire-a-mesajelor-de-75-in-campaniile-de-brand","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/white-image-integreaza-whatsapp-in-solutiile-sale-si-atinge-o-rata-de-citire-a-mesajelor-de-75-in-campaniile-de-brand","title":{"rendered":"White Image integreaz\u0103 WhatsApp \u00een solu\u021biile sale \u0219i atinge o rat\u0103 de citire a mesajelor de 75% \u00een campaniile de brand"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/white-image-integreaza-whatsapp-in-solutiile-sale-si-atinge-o-rata-de-citire-a-mesajelor-de-75-in-campaniile-de-brand\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>[CP Partener] <b>Bucure\u0219ti, decembrie 2024 \u2013<\/b> <b>White Image<\/b><span style=\"font-weight: 400;\">, lider \u00een automatizarea \u0219i optimizarea proceselor de afaceri, \u0219i-a extins portofoliul de servicii oferite cu o nou\u0103 solu\u021bie digital\u0103 \u2013 integrarea campaniilor pe WhatsApp, oferind clien\u021bilor oportunitatea de a exploata unul dintre cele mai eficiente canale de comunicare digital\u0103. Acest pas strategic vine \u00een contextul cre\u0219terii necesit\u0103\u021bii de interac\u021biune rapid\u0103 \u0219i eficient\u0103 cu consumatorii, at\u00e2t \u00een procesul de v\u00e2nzare, c\u00e2t \u0219i \u00een programele de loializare.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\u201eWhatsApp deschide noi perspective pentru interac\u021biunea direct\u0103 \u0219i personalizat\u0103 cu clien\u021bii, fie c\u0103 este vorba despre suport post-v\u00e2nzare, programe de loializare sau notific\u0103ri importante. Cu o rat\u0103 de deschidere \u0219i de engagement superioar\u0103 altor canale, WhatsApp permite o comunicare mult mai interactiv\u0103 \u0219i eficient\u0103, datorit\u0103 posibilit\u0103\u021bii de a trimite imagini, documente \u0219i linkuri care aduc claritate mesajului,\u201d a declarat <\/span><b>Andrei Georgescu, cofondator White Image.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19495 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-300x205.jpg\" alt=\"\" width=\"345\" height=\"236\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-300x205.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-1024x699.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-768x524.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-1536x1048.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2023\/03\/Andrei-Georgescu-co-fondator-White-Image-1-2048x1398.jpg 2048w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Integrarea WhatsApp \u00een solu\u021biile White Image le permite clien\u021bilor s\u0103 acceseze noi scenarii de comunicare, fie c\u0103 este vorba despre prospectarea de noi clien\u021bi, v\u00e2nz\u0103ri active sau gestionarea eficient\u0103 a rela\u021biilor cu clien\u021bii existen\u021bi. Printre beneficiile cheie ale acestui canal se num\u0103r\u0103 rata ridicat\u0103 de vizualizare a mesajelor. Potrivit datelor White Image, WhatsApp se bucur\u0103 de o rat\u0103 medie de deschidere a mesajelor transmise de 75%, dintre care 60% \u00een primele 4 ore de la trimitere. Aceast\u0103 rapiditate este esen\u021bial\u0103 \u00een situa\u021biile critice, \u00een care timpul de reac\u021bie face diferen\u021ba.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaniile pe WhatsApp presupun \u00eens\u0103 costuri mai mari, \u00een func\u021bie de categorii \u2013 utilitare, autentific\u0103ri, service \u0219i marketing. Pentru comunic\u0103rile de tip marketing, Meta percepe un tarif de 0.0712 euro per conversa\u021bie. Totu\u0219i, avantajele unui canal bidirec\u021bional, unde brandurile pot primi r\u0103spunsuri imediate de la clien\u021bi, sunt incontestabile. Acest tip de comunicare permite \u0219i automatizarea unor procese, prin utilizarea robo\u021bilor pentru a r\u0103spunde la \u00eentreb\u0103ri frecvente, \u00eembun\u0103t\u0103\u021bind astfel experien\u021ba clientului.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201e\u00cen medie, mesajele WhatsApp au o rat\u0103 de citire de aproximativ 75%, \u00een timp ce emailurile tradi\u021bionale ajung la rate de deschidere de aproximativ 20-30%. WhatsApp ofer\u0103 posibilitatea unei interac\u021biuni directe \u0219i rapide cu clientul, un avantaj competitiv care, dac\u0103 este utilizat corespunz\u0103tor, poate aduce rezultate impresionante,\u201d <\/span><b>a ad\u0103ugat Andrei Georgescu<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementarea comunic\u0103rii prin WhatsApp vine \u00eens\u0103 \u0219i cu provoc\u0103ri. Meta reglementeaz\u0103 atent procesul de comunicare, de la validarea business-ului \u0219i a num\u0103rului de telefon folosit, p\u00e2n\u0103 la aprobarea fiec\u0103rei campanii \u00een parte \u0219i evaluarea engagementului de care s-a bucurat aceasta. Dac\u0103 destinatarii nu interac\u021bioneaz\u0103 cu mesajele primite, exist\u0103 riscul ca business-ul care a ini\u021biat comunicarea s\u0103 fie blocat sau limitat. Aceste reguli fac ca acest canal s\u0103 fie recomandat doar pentru comunic\u0103ri foarte relevante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potrivit rezultatelor White Image de p\u00e2n\u0103 acum, WhatsApp s-a dovedit a fi o solu\u021bie esen\u021bial\u0103 pentru comunic\u0103rile after-sale, notific\u0103ri legate de facturi, garan\u021bii, suport \u0219i programe de loializare.\u00a0<\/span><\/p>\n<p><b>Despre White Image<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fondat\u0103 \u00een 2003, White Image, parte din grupul Mediapost Hit Mail, detinut de posta Franceza, este prima companie de email marketing din Rom\u00e2nia, cre\u00e2nd practic o pia\u021b\u0103 nou\u0103 la nivel local. White Image este cea mai premiat\u0103 companie de pe pia\u021ba rom\u00e2neasc\u0103 de email marketing, acumul\u00e2nd 6 premii interna\u0163ionale la Marketing Sherpa Award, \u00een SUA, cea mai prestigioas\u0103 competi\u021bie de email marketing din lume. White Image a \u00eencheiat 2022 cu o cifr\u0103 de afaceri de 1,3 milioane euro, av\u00e2nd o echip\u0103 de 18 speciali\u0219ti \u00een marketing \u0219i sute de clien\u021bi din Rom\u00e2nia, Europa \u0219i Asia, din domeniile auto, banking, travel, retail, ecommerce, pharma \u0219i altele.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/white-image-integreaza-whatsapp-in-solutiile-sale-si-atinge-o-rata-de-citire-a-mesajelor-de-75-in-campaniile-de-brand\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>[CP Partener] Bucure\u0219ti, decembrie 2024 \u2013 White Image, lider \u00een automatizarea \u0219i optimizarea proceselor de afaceri, \u0219i-a extins portofoliul de servicii oferite cu o nou\u0103 solu\u021bie digital\u0103 \u2013 integrarea campaniilor pe WhatsApp, oferind clien\u021bilor oportunitatea de a exploata unul dintre cele mai eficiente canale de comunicare digital\u0103. Acest pas strategic vine \u00een contextul cre\u0219terii necesit\u0103\u021bii de interac\u021biune rapid\u0103 \u0219i eficient\u0103 cu consumatorii, at\u00e2t \u00een procesul de v\u00e2nzare, c\u00e2t \u0219i \u00een programele de loializare.<\/p>\n","protected":false},"author":40,"featured_media":20382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3887,56,207],"tags":[4279,3471],"class_list":["post-20381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parteneri-gpec","category-resurse-e-commerce","category-stirile-saptamanii","tag-whatsapp","tag-white-image"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20381"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20381\/revisions"}],"predecessor-version":[{"id":20383,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20381\/revisions\/20383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20382"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}