{"id":20409,"date":"2025-02-14T13:01:49","date_gmt":"2025-02-14T11:01:49","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20409"},"modified":"2025-02-19T17:31:01","modified_gmt":"2025-02-19T15:31:01","slug":"cresterea-comertului-electronic-in-europa-958-miliarde-e-venituri-in-2024-prognoza-12-in-europa-de-est","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cresterea-comertului-electronic-in-europa-958-miliarde-e-venituri-in-2024-prognoza-12-in-europa-de-est","title":{"rendered":"Cre\u0219terea comer\u021bului electronic \u00een Europa: 958 miliarde \u20ac venituri \u00een 2024, prognoz\u0103 + 12% \u00een Europa de Est"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cresterea-comertului-electronic-in-europa-958-miliarde-e-venituri-in-2024-prognoza-12-in-europa-de-est\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Sectorul de comer\u021b electronic din Europa continu\u0103 s\u0103 se dezvolte puternic, cu o cre\u0219tere a v\u00e2nz\u0103rilor online care o dep\u0103\u0219e\u0219te pe cea din magazinele tradi\u021bionale. \u00cen 2024, veniturile din comer\u021bul electronic \u00een Europa au ajuns la 958 miliarde de euro, marc\u00e2nd o cre\u0219tere de 8% fa\u021b\u0103 de anul anterior &#8211; prima cre\u0219tere ajustat\u0103 la infla\u021bie din 2021 (<a href=\"https:\/\/www.statista.com\/outlook\/emo\/ecommerce\/eastern-europe\">Statista<\/a>).<!--more--><\/p>\n<p>Tendin\u021be \u00een E-Commerce-ul European.<\/p>\n<p>\u00cen ciuda incertitudinilor economice, comer\u021bul digital r\u0103m\u00e2ne o for\u021b\u0103 dominant\u0103, impulsionat de cre\u0219terea cump\u0103r\u0103turilor efectuate pe mobil, de pre\u021burile competitive \u0219i de evolu\u021bia comportamentelor consumatorilor. Cu toate acestea, peisajul devine din ce \u00een ce mai competitiv, cu platforme \u00een rapid\u0103 expansiune, cum ar fi Temu \u0219i Shein, care perturb\u0103 pie\u021bele prin oferirea de produse la pre\u021buri ultra-sc\u0103zute. Acest lucru a ridicat \u00eengrijor\u0103ri \u00een r\u00e2ndul asocia\u021biilor locale de comer\u021b electronic din Danemarca, Finlanda \u0219i Germania cu privire la concuren\u021ba loiala \u0219i conformitatea cu reglement\u0103rile Europene (<a href=\"http:\/\/reuters.com\">Reuters<\/a>). Ca r\u0103spuns, Uniunea European\u0103 \u00ee\u0219i consolideaz\u0103 reglement\u0103rile vamale pentru a asigura practici corecte pe pia\u021b\u0103 \u0219i siguran\u021ba produselor.<\/p>\n<p>Interesant este c\u0103, \u00een timp ce cump\u0103r\u0103turile online explodeaz\u0103 \u0219i magazinele fizice cunosc o revenire. Multe branduri recunosc valoarea combin\u0103rii experien\u021belor de cump\u0103rare digitale \u0219i \u00een persoan\u0103 pentru a concura eficient cu principalii juc\u0103tori de comer\u021b electronic. Aceast\u0103 abordare omnichannel devine esen\u021bial\u0103 pentru comercian\u021bii cu am\u0103nuntul care doresc s\u0103-\u0219i consolideze pozi\u021bia pe pia\u021b\u0103.<\/p>\n<p>\u00cen plus, comer\u021bul mobil (m-commerce) continu\u0103 s\u0103-\u0219i extind\u0103 influen\u021ba. P\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2024, se a\u0219teapt\u0103 ca tranzac\u021biile mobile s\u0103 reprezinte o parte semnificativ\u0103 din v\u00e2nz\u0103rile de comer\u021b electronic din Europa de Vest (<a href=\"http:\/\/emarketer.com\">eMarketer<\/a>). Confortul cump\u0103r\u0103turilor de pe smartphone transform\u0103 obiceiurile consumatorilor, subliniind necesitatea ca afacerile s\u0103 \u00ee\u0219i optimizeze prezen\u021ba mobil\u0103.<\/p>\n<p><span style=\"font-weight: 400;\">Noi oportunit\u0103\u021bi de E-Commerce \u00een Europa de Est.<\/span><\/p>\n<p>\u00cen afara cre\u0219terii pe pie\u021bele deja stabilite, expansiunea \u00een noi regiuni europene se accelereaz\u0103. \u021a\u0103rile din Europa Central\u0103 \u0219i de Est, inclusiv Polonia, Rom\u00e2nia \u0219i \u021b\u0103rile balcanice, experimenteaz\u0103 o adoptare rapid\u0103 a comer\u021bului electronic, alimentat\u0103 de cre\u0219terea comer\u021bului crossborder. Conform <a href=\"https:\/\/www.statista.com\/outlook\/emo\/ecommerce\/eastern-europe\">Statista<\/a>, v\u00e2nz\u0103rile cu am\u0103nuntul online \u00een Europa de Est sunt estimate s\u0103 creasc\u0103 cu 12% anual, dep\u0103\u0219ind Europa de Vest. Afacerile care doresc s\u0103 se extind\u0103 trebuie s\u0103 exploreze aceste pie\u021be emergente \u0219i s\u0103 \u00ee\u0219i localizeze strategiile pentru a valorifica oportunit\u0103\u021bile neexploatate.<\/p>\n<p>\u00cen mijlocul acestor schimb\u0103ri, afacerile trebuie s\u0103 r\u0103m\u00e2n\u0103 agile \u0219i informate pentru a profita de oportunit\u0103\u021bile emergente. <a href=\"https:\/\/balkanecommerce.com\/\"><b>Balkan eCommerce Summit<\/b><\/a> 2025, care va avea loc la Arena Sofia, Bulgaria, pe 29-30 aprilie, este unul dintre evenimentele cheie din Europa de Est pentru profesioni\u0219tii \u00een comer\u021b electronic \u0219i marketing digital care doresc s\u0103 fie la curent cu tendin\u021bele.<\/p>\n<p>\u201e<em>\u00cen mediul de comer\u021b electronic care evolueaz\u0103 rapid, afacerile vor avea succes c\u0103ut\u00e2nd parteneriate locale, adapt\u00e2ndu-se la noile obiceiuri ale consumatorilor \u0219i integr\u00e2nd eficient canalele de v\u00e2nz\u0103ri digitale \u0219i fizice<\/em>\u201d, spune Nikola Ilchev, expert \u00een comer\u021b electronic \u0219i fondatorul Balkan eCommerce Summit. \u201e<em>Balkan eCommerce Summit 2025 este platforma ideal\u0103 pentru a te conecta, a te dezvolta \u0219i a-\u021bi redefini afacerea \u00een aceast\u0103 pia\u021b\u0103 \u00een cre\u0219tere.<\/em>\u201d<\/p>\n<p>Evenimentul se a\u0219teapt\u0103 s\u0103 reuneasc\u0103 peste 4.000 de profesioni\u0219ti din industrie, peste 200 de companii de frunte \u0219i exper\u021bi globali de la m\u0103rci precum Booking.com, Colgate-Palmolive, SiteTurners, Electronic Arts \u0219i Puma. Participan\u021bii vor ob\u021bine informa\u021bii despre tendin\u021bele din industrie, strategii de cre\u0219tere, schimb\u0103ri \u00een domeniul reglement\u0103rilor \u0219i cele mai recente progrese tehnologice \u00een comer\u021bul electronic.<\/p>\n<p>Pentru cei care doresc s\u0103 ob\u021bin\u0103 perspective mai profunde \u0219i s\u0103 \u00eenve\u021be de la liderii din industrie,\u00a0 <a href=\"https:\/\/balkanecommerce.com\/\">Balkan eCommerce Summit<\/a> 2025 aduce vorbitori de top din industrie, discu\u021bii despre cele mai recente tendin\u021be \u00een comer\u021bul digital \u0219i oportunit\u0103\u021bi de networking cu deciden\u021bi cheie din Europa.<\/p>\n<p>\u00cen calitate de parteneri ai evenimentului, GPeC ofer\u0103 membrilor comunit\u0103\u021bii sale un discount de 15% la biletele pentru Balkan eCommerce Summit. Folosi\u021bi codul\u00a0<b>gpec15 <\/b>p\u00e2n\u0103 pe 29 Aprilie \u00een formularul de \u00eenscriere <a href=\"https:\/\/balkanecommerce.com\/#tickets\">de aici<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cresterea-comertului-electronic-in-europa-958-miliarde-e-venituri-in-2024-prognoza-12-in-europa-de-est\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Sectorul de comer\u021b electronic din Europa continu\u0103 s\u0103 se dezvolte puternic, cu o cre\u0219tere a v\u00e2nz\u0103rilor online care o dep\u0103\u0219e\u0219te pe cea din magazinele tradi\u021bionale. \u00cen 2024, veniturile din comer\u021bul electronic \u00een Europa au ajuns la 958 miliarde de euro, marc\u00e2nd o cre\u0219tere de 8% fa\u021b\u0103 de anul anterior &#8211; prima cre\u0219tere ajustat\u0103 la infla\u021bie din 2021 (Statista).<\/p>\n","protected":false},"author":40,"featured_media":20410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,56,207],"tags":[4281,885,4283,4285,409],"class_list":["post-20409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-in-lume","category-resurse-e-commerce","category-stirile-saptamanii","tag-balkan-ecommerce-summit","tag-crossborder","tag-discount","tag-ecommerce-balcani","tag-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20409"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20409\/revisions"}],"predecessor-version":[{"id":20411,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20409\/revisions\/20411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20410"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}