{"id":20475,"date":"2025-06-24T14:07:41","date_gmt":"2025-06-24T11:07:41","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20475"},"modified":"2025-06-24T14:07:41","modified_gmt":"2025-06-24T11:07:41","slug":"eficienta-in-ecommerce-si-diversificarea-canalelor-piloni-ai-cresterii-in-romania","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/eficienta-in-ecommerce-si-diversificarea-canalelor-piloni-ai-cresterii-in-romania","title":{"rendered":"Eficien\u021ba \u00een ecommerce \u0219i diversificarea canalelor, piloni ai cre\u0219terii \u00een Rom\u00e2nia"},"content":{"rendered":"
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[CP Partener] Bucure\u0219ti, 24 iunie 2025<\/b> \u2014 Pia\u021ba rom\u00e2neasc\u0103 de ecommerce continu\u0103 s\u0103 \u00eenregistreze o cre\u0219tere constant\u0103 de dou\u0103 cifre, sus\u021binut\u0103 de extinderea accelerat\u0103 a modelelor de marketplace \u0219i de dezvoltarea rapid\u0103 a canalelor Direct-to-Consumer (D2C). Conform estim\u0103rilor <\/span>ARMO<\/span><\/a>, sectorul local de ecommerce a avut o cre\u0219tere anual\u0103 de aproximativ 10% \u00een 2024, reflect\u00e2nd transformarea continu\u0103 a strategiilor comerciale \u0219i a a\u0219tept\u0103rilor consumatorilor. \u00cen acest context \u00een continu\u0103 schimbare, <\/span>VTEX<\/span><\/a> (NYSE: VTEX), platforma complet\u0103 \u0219i composabil\u0103 de comer\u021b digital pentru branduri \u0219i retaileri B2C \u0219i B2B de top, sus\u021bine activ companiile care doresc s\u0103-\u0219i scaleze opera\u021biunile digitale \u0219i s\u0103 ofere experien\u021be mai eficiente \u0219i mai personalizate.<\/span><\/p>\n

Potrivit aceleia\u0219i surse, <\/span>pia\u021ba rom\u00e2neasc\u0103 de retail online a atins aproximativ 11,7 miliarde EUR \u00een 2024<\/span><\/a>, men\u021bin\u00e2nd o traiectorie ascendent\u0103 clar\u0103. Pe m\u0103sur\u0103 ce modelele de business evolueaz\u0103 \u0219i nivelul de maturitate digital\u0103 cre\u0219te, tot mai mul\u021bi produc\u0103tori \u0219i retaileri specializa\u021bi \u00ee\u0219i adapteaz\u0103 strategiile pentru a r\u0103spunde noilor a\u0219tept\u0103ri ale consumatorilor. Magazinele deja cunoscute, care beneficiaz\u0103 de un trafic online constant, \u00ee\u0219i dezvolt\u0103 infrastructura digital\u0103 pentru a-\u0219i cre\u0219te profitabilitatea \u0219i pentru a ajunge la c\u00e2t mai mul\u021bi clien\u021bi. \u00cen paralel, tot mai multe branduri aleg s\u0103 investeasc\u0103 \u00een propriile platforme de ecommerce pentru a avea un control mai bun asupra rela\u021biei cu clientul final \u0219i pentru a optimiza costurile opera\u021bionale.<\/span><\/p>\n

\u201eObserv\u0103m at\u00e2t la nivel local, c\u00e2t \u0219i regional o accelerare a capabilit\u0103\u021bilor de comer\u021b digital din partea produc\u0103torilor \u0219i distribuitorilor, cu un focus clar pe rela\u021bia direct\u0103 cu consumatorul \u0219i cre\u0219terea eficien\u021bei. De asemenea cererea pentru func\u021bionalit\u0103\u021bi de tip marketplace este \u00eentr-o continu\u0103 expansiune, pe fondul nevoii tot mai mari a retailerilor de a-\u0219i diversifica oferta \u0219i de a maximiza valoarea fiec\u0103rui client. Tot mai multe magazine specializate, care se bucur\u0103 deja de notorietate \u0219i un trafic lunar consistent, \u00ee\u0219i dezvolt\u0103 propriile capacit\u0103\u021bi de tip marketplace pentru a adresa un share of wallet c\u00e2t mai mare din baza de clien\u021bi existen\u021bi \u0219i pentru a cre\u0219te rentabilitatea platformelor proprii\u201d, a declarat <\/span>C\u0103t\u0103lin Vl\u0103descu, <\/b>VP of Growth CEE & Germany, VTEX.<\/b>\u00a0<\/span><\/p>\n

Aceste tendin\u021be sunt sus\u021binute \u0219i de evolu\u021bia comportamentului de consum, infrastructura digital\u0103 \u0219i modul \u00een care se segmenteaz\u0103 pia\u021ba. A\u0219tept\u0103rile consumatorilor, comportamentul de cump\u0103rare \u0219i infrastructura digital\u0103 se maturizeaz\u0103 constant, iar acest proces determin\u0103 o segmentare mai pronun\u021bat\u0103 a pie\u021bei \u0219i o orientare crescut\u0103 c\u0103tre decizii bazate pe date. Pe m\u0103sur\u0103 ce brandurile \u0219i retailerii \u00ee\u0219i optimizeaz\u0103 prezen\u021ba online, se contureaz\u0103 premisele pentru o cre\u0219tere diferen\u021biat\u0103, at\u00e2t la nivel de categorii de produse, c\u00e2t \u0219i pe canale de v\u00e2nzare.<\/span><\/p>\n

Analizele de pia\u021b\u0103 sunt sus\u021binute \u0219i de datele statistice care confirm\u0103 amploarea \u0219i ritmul de adop\u021bie a comer\u021bului electronic \u00een r\u00e2ndul popula\u021biei. Conform datelor <\/span>Institutului Na\u021bional de Statistic\u0103 <\/span><\/a>(INS), 73% dintre utilizatorii de internet din Rom\u00e2nia au efectuat cel pu\u021bin o achizi\u021bie online \u00een 2024. Rata de penetrare a ecommerce-ului a crescut at\u00e2t \u00een mediul urban \u2014 p\u00e2n\u0103 la 77,1% \u2014 c\u00e2t \u0219i \u00een mediul rural, unde a ajuns la 67,3%. De\u0219i datele privind frecven\u021ba tranzac\u021biilor sunt estimative, nivelul ridicat de penetrare confirm\u0103 faptul c\u0103 volumele de achizi\u021bii sunt influen\u021bate de ciclurile salariale lunare, ceea ce subliniaz\u0103 nevoia ca stocurile \u0219i campaniile promo\u021bionale s\u0103 fie aliniate \u00een mod strategic cu aceste perioade.<\/span><\/p>\n

\u201e\u00centr-o pia\u021b\u0103 din ce \u00een ce mai competitiv\u0103, credem c\u0103 succesul pe termen lung \u00een ecommerce va apar\u021bine celor care investesc inteligent \u00een trei direc\u021bii cheie: construirea unei rela\u021bii solide \u0219i de durat\u0103 cu clientul final, adoptarea tehnologiei pentru a-\u0219i automatiza \u0219i eficientiza opera\u021biunile, cu scopul de a cre\u0219te profitabilitatea \u0219i, nu \u00een ultimul r\u00e2nd, extinderea strategic\u0103 prin canale multiple, inclusiv marketplace-uri locale \u0219i regionale. \u00cen ceea ce prive\u0219te tehnologiile emergente, cum este AI-ul, recomand\u0103m o abordare prudent\u0103 \u0219i bine fundamentat\u0103 \u2013 este esen\u021bial ca solu\u021biile alese s\u0103 aduc\u0103 valoare real\u0103, nu doar s\u0103 r\u0103spund\u0103 unui trend\u201d, mai adaug\u0103 <\/span>C\u0103t\u0103lin Vl\u0103descu, <\/b>VP of Growth CEE & Germany, VTEX<\/b>.<\/b><\/p>\n

Dinamica accelerat\u0103 a pie\u021bei vine la pachet cu provoc\u0103ri semnificative, \u00een special pe zona resursei umane \u0219i a eficien\u021bei opera\u021bionale. Cererea pentru profesioni\u0219ti specializa\u021bi \u00een ecommerce r\u0103m\u00e2ne ridicat\u0103, iar deficitul de personal calificat este resim\u021bit acut de majoritatea juc\u0103torilor din industrie.\u00a0<\/span><\/p>\n

\u00cen paralel, presiunea pe costuri (marketing, logistic\u0103, tehnologie) se accentueaz\u0103 pe fondul unei pie\u021be din ce \u00een ce mai competitive, marcat\u0103 de intrarea unor noi juc\u0103tori \u0219i de diversificarea modelelor de business.<\/span><\/p>\n

\u00cen acest context complex, companiile caut\u0103 solu\u021bii scalabile \u0219i parteneri care s\u0103 le permit\u0103 s\u0103 navigheze provoc\u0103rile \u0219i s\u0103 valorifice oportunit\u0103\u021bile pie\u021bei. VTEX r\u0103m\u00e2ne un astfel de partener de \u00eencredere pentru brandurile \u0219i retailerii care doresc s\u0103 \u00ee\u0219i accelereze transformarea digital\u0103 \u0219i s\u0103 r\u0103m\u00e2n\u0103 competitivi \u00eentr-un ecosistem \u00een continu\u0103 schimbare. Prin platforma sa complet\u0103, VTEX ofer\u0103 solu\u021bii flexibile de tip marketplace, capabilit\u0103\u021bi robuste de comer\u021b B2C \u0219i B2B, precum \u0219i suport pentru lansarea \u0219i scalarea ini\u021biativelor D2C. Cu o abordare centrat\u0103 pe eficien\u021b\u0103, inova\u021bie tehnologic\u0103 \u0219i autonomie opera\u021bional\u0103, VTEX \u00ee\u0219i ajut\u0103 clien\u021bii s\u0103-\u0219i optimizeze costurile, s\u0103-\u0219i creasc\u0103 marjele \u0219i s\u0103 consolideze rela\u021bia cu consumatorul final \u2014 contribuind astfel la construirea unor business-uri sustenabile \u0219i scalabile pe termen lung. Mai multe informa\u021bii sunt disponibile pe <\/span>https:\/\/vtex.com\/ro-ro\/<\/span><\/a>.\u00a0\u00a0<\/span><\/p>\n

Despre VTEX<\/b><\/p>\n

VTEX (NYSE: VTEX) este platforma de comer\u021b digital preferat\u0103 de CIO \u0219i CEO din \u00eentreaga lume, datorit\u0103 capacit\u0103\u021bii sale de a sus\u021bine eficien\u021ba opera\u021bional\u0103 \u0219i rezultate concrete. Platforma reune\u0219te un portofoliu complet de solu\u021bii \u2014 de la B2C \u0219i B2B, la aplica\u021bii de v\u00e2nz\u0103ri, func\u021bionalit\u0103\u021bi pentru gestionarea comenzilor \u0219i livr\u0103rilor (Pick & Pack), procesare de date (Data Pipeline), Retail Media \u0219i module de securitate (Security Shield). VTEX sprijin\u0103 brandurile \u0219i retailerii \u00een dezvoltarea opera\u021biunilor digitale, \u00een extinderea prezen\u021bei online \u0219i \u00een gestionarea performant\u0103 a canalelor de v\u00e2nzare. Compania colaboreaz\u0103 cu peste 2.400 de clien\u021bi B2C \u0219i B2B la nivel global, printre care se num\u0103r\u0103 Carrefour, Colgate, OBI, Sony, Stanley Black & Decker sau Whirlpool, \u0219i sus\u021bine peste 3.400 de magazine online active \u00een 43 de \u021b\u0103ri (conform datelor pentru anul fiscal \u00eencheiat la 31 decembrie 2024). Pentru mai multe informa\u021bii, vizita\u021bi<\/span> www.vtex.com<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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[CP Partener] Bucure\u0219ti, 24 iunie 2025 \u2014 Pia\u021ba rom\u00e2neasc\u0103 de ecommerce continu\u0103 s\u0103 \u00eenregistreze o cre\u0219tere constant\u0103 de dou\u0103 cifre, sus\u021binut\u0103 de extinderea accelerat\u0103 a modelelor de marketplace \u0219i de dezvoltarea rapid\u0103 a canalelor Direct-to-Consumer (D2C). Conform estim\u0103rilor ARMO, sectorul local de ecommerce a avut o cre\u0219tere anual\u0103 de aproximativ 10% \u00een 2024, reflect\u00e2nd transformarea continu\u0103 a strategiilor comerciale \u0219i a a\u0219tept\u0103rilor consumatorilor. \u00cen acest context \u00een continu\u0103 schimbare, VTEX (NYSE: VTEX), platforma complet\u0103 \u0219i composabil\u0103 de comer\u021b digital pentru branduri \u0219i retaileri B2C \u0219i B2B de top, sus\u021bine activ companiile care doresc s\u0103-\u0219i scaleze opera\u021biunile digitale \u0219i s\u0103 ofere experien\u021be mai eficiente \u0219i mai personalizate.<\/p>\n","protected":false},"author":40,"featured_media":20477,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3887,45],"tags":[3400,3893,3166],"class_list":["post-20475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parteneri-gpec","category-piata-de-ecommerce-din-romania","tag-ecommerce-romania","tag-piata-de-ecommerce","tag-vtex-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20475"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20475\/revisions"}],"predecessor-version":[{"id":20478,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20475\/revisions\/20478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20477"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}