{"id":20486,"date":"2025-09-04T14:45:23","date_gmt":"2025-09-04T11:45:23","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20486"},"modified":"2025-09-11T08:21:27","modified_gmt":"2025-09-11T05:21:27","slug":"lectii-esentiale-din-e-commerce-digital-business-de-la-scoala-de-vara-gpec-2025","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/lectii-esentiale-din-e-commerce-digital-business-de-la-scoala-de-vara-gpec-2025","title":{"rendered":"Lec\u021bii esen\u021biale din E-Commerce &#038; Digital Business de la \u0218coala de Var\u0103 GPeC 2025"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/lectii-esentiale-din-e-commerce-digital-business-de-la-scoala-de-vara-gpec-2025\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Timp de 4 zile,\u00a0 \u00een cadul celei de-<a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-27-31-august-cursuri-intensive-de-e-commerce-si-digital-marketing-team-building-si-networking-la-aer-curat-de-munte\">a XVa edi\u021bie a \u0218colii de Var\u0103 GPeC<\/a>, am adunat la un loc antreprenori, speciali\u0219ti \u0219i profesioni\u0219ti din e-commerce pentru a discuta deschis despre provoc\u0103ri \u00een comer\u021bul electronic de anul acesta, solu\u021bii \u0219i viitorul business-ului digital. <a href=\"https:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-marketing-online-gpec\/agenda\/\">Agenda a fost dens\u0103<\/a> dar extrem de practic\u0103 \u2013 de la pove\u0219ti de brand \u0219i studii de caz, p\u00e2n\u0103 la strategii de marketing digital, lec\u021bii de antreprenoriat, Google Ads \u0219i impactul AI. Iat\u0103 c\u00e2teva dintre insight-urile care ne-au r\u0103mas \u00een minte:<!--more--><\/p>\n<h3 data-start=\"707\" data-end=\"768\">De la idee la brand: povestea <strong data-start=\"740\" data-end=\"750\">Empria<\/strong> \u2013 Tudor Ciumara<\/h3>\n<p data-start=\"769\" data-end=\"938\">Empria, un magazin online de produse de siguran\u021b\u0103 pentru copii, a pornit dintr-o nevoie personal\u0103 \u0219i a ajuns s\u0103 fie validat accidental prin listarea pe eMAG. Povestea lor arat\u0103 c\u0103:<\/p>\n<ul data-start=\"939\" data-end=\"1270\">\n<li data-start=\"939\" data-end=\"1040\">\n<p data-start=\"941\" data-end=\"1040\"><strong data-start=\"941\" data-end=\"951\">Echipa<\/strong> face diferen\u021ba atunci c\u00e2nd gre\u0219elile sau schimb\u0103rile administrative devin inevitabile.<\/p>\n<\/li>\n<li data-start=\"1041\" data-end=\"1139\">\n<p data-start=\"1043\" data-end=\"1139\">Diversificarea prematur\u0103 \u0219i alocarea de resurse \u00een prea multe direc\u021bii pot \u00eencetini cre\u0219terea.<\/p>\n<\/li>\n<li data-start=\"1140\" data-end=\"1270\">\n<p data-start=\"1142\" data-end=\"1270\">Clien\u021bii apreciaz\u0103 aten\u021bia personal\u0103, dar au mereu a\u0219tept\u0103ri \u00een schimbare \u2013 ceea ce oblig\u0103 brandurile s\u0103 se adapteze constant.<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Povestea a \u00eenceput cu un centru de produse pentru copii, pe care deja \u00eel aveau, unde au f\u0103cut tranzi\u021bia c\u0103tre Empria, cu ajutorul finan\u021b\u0103rilor. <b>Rebrandingul <\/b>a fost un drum plin de decizii strategice dificile, ce au implicat schimb\u0103ri administrative<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20489 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7316-300x200.jpg\" alt=\"\" width=\"413\" height=\"275\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7316-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7316-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7316-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7316-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7316.jpg 2048w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" \/><\/p>\n<p class=\"p1\">\u00cen prezent echipa se afl\u0103 \u00eentr-un proces de consolidare a brandului, unde se expun personal (apari\u021bii \u00een \u0219tiri TV \u0219i pres\u0103 scris\u0103).<\/p>\n<p class=\"p1\"><b>Canalele de v\u00e2nzare<\/b> pe care au crescut: eMAG (FBE, Ungaria, Bulgaria), magazin online propriu (din nevoia de a avea ceva propriu), alte marketplace-uri, care nu au avut acelea\u0219i rezultate, Altex, magazin fizic, marketplace-uri interna\u021bionale &#8211; Trendyol, Temu.<\/p>\n<p class=\"p1\"><b>Lec\u021bii despre clien\u021bi:<\/b> clien\u021bii se simt bine c\u00e2nd sunt trata\u021bi special (dar au nevoie \u0219i de pre\u021buri mai mici), a\u0219tept\u0103rile clien\u021bilor se schimb\u0103 constant, este nevoie de abord\u0103ri diferite pe canale, \u00eentruc\u00e2t clien\u021bii sunt diferi\u021bi.<\/p>\n<p class=\"p1\"><b>Cum arat\u0103 prezentul la Empria?<\/b> Adaptare la marketplace-urile care func\u021bioneaz\u0103, lucru \u00een rezolvarea complet\u0103 a problemei clien\u021bilor (s\u0103 pui caracteristicile cheie la \u00eendem\u00e2na clientului &#8211; lucru ce poate fi rezolvat de agen\u021bii AI ) &#8211; magazinul s\u0103 fie compatibil cu platformele AI.<\/p>\n<hr data-start=\"1272\" data-end=\"1275\" \/>\n<h3 data-start=\"1277\" data-end=\"1336\">Cum func\u021bioneaz\u0103 algoritmul Social Media \u2013 Diana Coman<\/h3>\n<p data-start=\"1337\" data-end=\"1447\">Algoritmii decid cine ne vede con\u021binutul \u0219i c\u00e2t de mult ne putem baza pe viralizare. C\u00e2teva concluzii clare:<\/p>\n<ul data-start=\"1448\" data-end=\"1721\">\n<li data-start=\"1448\" data-end=\"1530\">\n<p data-start=\"1450\" data-end=\"1530\"><strong data-start=\"1450\" data-end=\"1463\">Instagram<\/strong> favorizeaz\u0103 reels-urile cu hook rapid \u0219i colabor\u0103rile autentice.<\/p>\n<\/li>\n<li data-start=\"1531\" data-end=\"1632\">\n<p data-start=\"1533\" data-end=\"1632\"><strong data-start=\"1533\" data-end=\"1543\">TikTok<\/strong> nu pune accent pe num\u0103rul de followers, ci pe creativitatea \u0219i relevan\u021ba con\u021binutului.<\/p>\n<\/li>\n<li data-start=\"1633\" data-end=\"1721\">\n<p data-start=\"1635\" data-end=\"1721\">Re\u021beta viral\u0103: hook \u00een primele 2 secunde + CTA clar + storytelling nativ platformei.<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-20491 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7358-300x200.jpg\" alt=\"\" width=\"449\" height=\"299\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7358-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7358-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7358-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7358-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7358.jpg 2048w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/p>\n<p class=\"p1\"><strong>Ce formate prind cel mai bine?<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">content \u00eemp\u0103r\u021bit pe serii<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">videoclipurile care se termin\u0103, dar nu \u00ee\u021bi dai seama<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">s\u0103 ne folosim de tool-urile puse la dispozi\u021bie &#8211; text on screen, captions, duets, stitches=mai mult\u0103 vizibilitate<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">subtitr\u0103ri \u00een partea de sus sau la mijloc<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">con\u021binut de tip tutorial &#8211; A\u0218A DA, A\u0218A NU!<\/span><\/li>\n<\/ul>\n<hr data-start=\"1723\" data-end=\"1726\" \/>\n<h3 data-start=\"1728\" data-end=\"1772\">On-Brand TikTok Playbook \u2013 Robert Tatoi<\/h3>\n<p data-start=\"1773\" data-end=\"1922\">Nu orice viral este valoros pentru un business. Conteaz\u0103 s\u0103 creezi <strong data-start=\"1840\" data-end=\"1869\">con\u021binut nativ platformei<\/strong>, dar \u00een acela\u0219i timp fidel ADN-ului brandului t\u0103u.<\/p>\n<p data-start=\"1773\" data-end=\"1922\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20492 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7515-300x200.jpg\" alt=\"\" width=\"449\" height=\"299\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7515-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7515-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7515-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7515-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7515.jpg 2048w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/p>\n<ul>\n<li data-start=\"1925\" data-end=\"2004\">Formate care func\u021bioneaz\u0103: roleplay, transformare, reac\u021bii, problem\u0103-solu\u021bie.<\/li>\n<li data-start=\"2007\" data-end=\"2111\">Parteneriatele cu <strong data-start=\"2025\" data-end=\"2046\">micro-influenceri<\/strong> aduc adesea ROI mai bun dec\u00e2t campaniile cu macro-influenceri.<\/li>\n<li data-start=\"2007\" data-end=\"2111\"><span class=\"s1\">Viralul nu este un videoclip random care a prins publicului, nu exist\u0103 o re\u021bet\u0103 specific, \u00eentruc\u00e2t fiecare video se adapteaz\u0103 industriei \u0219i, ulterior, brandului<\/span><\/li>\n<li><span class=\"s1\">Followerii nu mai conteaz\u0103, ci fanii sunt relevan\u021bi <\/span><span class=\"s2\">\u2192<\/span><span class=\"s1\"> prin reten\u021bie \u0219i engagement<\/span><\/li>\n<li><span class=\"s1\">On-brand viral este con\u021binut nativ platformei, cu ADN-ul brandului <\/span><\/li>\n<li><span class=\"s1\">Companiile mari \u00ee\u0219i doresc s\u0103 fie activi \u00een SM, dar nu au o re\u021bet\u0103 <\/span><\/li>\n<li><span class=\"s1\"><b>Research formate<\/b> (ce formate merg pe produse &#8211; surse: Reddit, YouTube) <\/span><span class=\"s2\">\u2192<\/span><span class=\"s1\"> <b>research vizual<\/b> (short form, tik tok, instagram, youtube) <\/span><span class=\"s2\">\u2192<\/span><span class=\"s1\"> <b>testare formate<\/b> (3-5 piloni de comunicare; 3-5 itera\u021bii vizuale) <\/span><span class=\"s2\">\u2192<\/span><span class=\"s1\"> <b>optimizare structur\u0103 \u0219i engagement<\/b> (cum \u00eencurajez organic salv\u0103ri, distribuiri, comentarii) <\/span><span class=\"s2\">\u2192<\/span><span class=\"s1\"> <b>optimizare hooks<\/b><\/span><\/li>\n<\/ul>\n<hr data-start=\"2113\" data-end=\"2116\" \/>\n<h3 data-start=\"2118\" data-end=\"2176\">Strategii Google Ads pentru e-commerce \u2013 Anabela Luca<\/h3>\n<p data-start=\"2177\" data-end=\"2261\">Google r\u0103m\u00e2ne unul dintre canalele cele mai profitabile, dac\u0103 este folosit corect.<\/p>\n<ul data-start=\"2262\" data-end=\"2605\">\n<li data-start=\"2262\" data-end=\"2332\">\n<p data-start=\"2264\" data-end=\"2332\"><strong data-start=\"2264\" data-end=\"2286\">AI &amp; smart bidding<\/strong> schimb\u0103 modul de optimizare al campaniilor.<\/p>\n<\/li>\n<li data-start=\"2333\" data-end=\"2444\">\n<p data-start=\"2335\" data-end=\"2444\">Performance Max ofer\u0103 expunere pe toate canalele Google \u2013 de la Search \u0219i Display, p\u00e2n\u0103 la YouTube \u0219i Maps.<\/p>\n<\/li>\n<li data-start=\"2445\" data-end=\"2605\">\n<p data-start=\"2447\" data-end=\"2605\">Chiar dac\u0103 volumele scad, <strong data-start=\"2473\" data-end=\"2506\">valoarea tranzac\u021biilor cre\u0219te<\/strong> atunci c\u00e2nd abord\u0103m corect comportamentele de consum: searching, streaming, scrolling, shopping.<\/p>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20493 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7781-300x200.jpg\" alt=\"\" width=\"476\" height=\"317\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7781-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7781-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7781-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7781-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7781.jpg 2048w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><\/p>\n<p class=\"p1\"><b>Google Ads Strategy<\/b><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">AI max\/broad match + smart bidding <\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">automatically created assests<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">performance max across Google &#8211; youtube, display (bannere pe site-uri), search (texte, produsele \u00een carusel la c\u0103utare), discover, gmail (newsletter), maps (pinurile s\u0103 fie personalizate &#8211; de ex: magazin fizic)<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">la \u00eenceput o singur\u0103 campanie de PM &#8211; minim 50 de conversii\/30 zile<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">google lense <\/span><span class=\"s2\">\u2192<\/span><span class=\"s1\"> poz\u0103 la produs <\/span><span class=\"s2\">\u2192<\/span><span class=\"s1\"> vizionare pe site (se pune automat titlul \u00een search \u0219i se caut\u0103 link-ul produsului)<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">preview-ing your ads &#8211; buton dedicat <\/span><\/li>\n<\/ul>\n<hr data-start=\"2607\" data-end=\"2610\" \/>\n<h3 data-start=\"2612\" data-end=\"2650\">AI \u0219i viitorul eMAG \u2013 Simona Toma<\/h3>\n<p data-start=\"2651\" data-end=\"2876\">eMAG integreaz\u0103 AI de peste un deceniu, iar proiecte precum asistentul Dana sau eMAG Snap arat\u0103 c\u00e2t de mult se va schimba experien\u021ba de cump\u0103rare.<br data-start=\"2797\" data-end=\"2800\" \/>Focusul lor: cross-border, fulfillment, marketplace \u0219i campanii AI-driven.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">trendurile de achizi\u021bie: telefoane mobile, fashion, gaming, trotinete<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">black Friday: planning de strategie social\u0103, negociere pre\u021buri, stocuri, game de produse, dup\u0103 BF, timp de 2 s\u0103ptpt\u0103m\u00e2ni, eMAG ofer\u0103 campani de crazy deals, unde mai sunt reduceri <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-20494 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7852-300x200.jpg\" alt=\"\" width=\"448\" height=\"298\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7852-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7852-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7852-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7852-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7852.jpg 2048w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/p>\n<p class=\"p1\"><strong>eMAG tools<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">fulfilment by eMAG<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Cross border<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Genius<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">Campaigns<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">eMAG Ads<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">eMAG Academy<\/span><\/li>\n<\/ul>\n<hr data-start=\"2878\" data-end=\"2881\" \/>\n<p data-start=\"3500\" data-end=\"3515\">Ultimele discu\u021bii \u0219i masterclass-uri GPeC au adus la un loc nout\u0103\u021bi legislative, tendin\u021be \u00een vizibilitatea brandurilor \u00een motoarele de c\u0103utare \u0219i AI, dar \u0219i lec\u021bii de productivitate \u0219i time management.<\/p>\n<h3 data-start=\"523\" data-end=\"577\">Nout\u0103\u021bi legislative pentru e-commerce (Bogdan Manolea)<\/h3>\n<p data-start=\"578\" data-end=\"656\">C\u00e2teva update-uri cheie pe care orice business online trebuie s\u0103 le \u0219tie:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20495 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7904-300x200.jpg\" alt=\"\" width=\"449\" height=\"299\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7904-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7904-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7904-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7904-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD7904.jpg 2048w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/p>\n<ul data-start=\"657\" data-end=\"1328\">\n<li data-start=\"657\" data-end=\"730\">\n<p data-start=\"659\" data-end=\"730\">A ap\u0103rut noua clasificare <strong data-start=\"685\" data-end=\"727\">CAEN Rev. 3 (ordinul INS nr. 377\/2024)<\/strong>.<\/p>\n<\/li>\n<li data-start=\"731\" data-end=\"823\">\n<p data-start=\"733\" data-end=\"823\"><strong data-start=\"733\" data-end=\"760\">CNP-ul nu se colecteaz\u0103<\/strong> \u2013 dac\u0103 e nevoie, se poate trece unul fictiv (13 cifre de 0).<\/p>\n<\/li>\n<li data-start=\"869\" data-end=\"1003\">\n<p data-start=\"871\" data-end=\"1003\">Reglement\u0103rile pentru accesibilitate <strong data-start=\"908\" data-end=\"946\">NU se aplic\u0103 micro\u00eentreprinderilor<\/strong> (sub 2 mil. euro cifr\u0103 de afaceri \u0219i sub 10 angaja\u021bi).<\/p>\n<\/li>\n<li data-start=\"1004\" data-end=\"1129\">\n<p data-start=\"1006\" data-end=\"1129\">Intr\u0103 \u00een vigoare <strong data-start=\"1023\" data-end=\"1074\">Regulamentul UE privind Inteligen\u021ba Artificial\u0103<\/strong> \u2013 folosirea AI devine obligatorie pentru e-commerce.<\/p>\n<\/li>\n<li data-start=\"1130\" data-end=\"1227\">\n<p data-start=\"1132\" data-end=\"1227\">Toate informa\u021biile relevante despre produs trebuie afi\u0219ate clar pe site, exact ca la livrare.<\/p>\n<\/li>\n<li data-start=\"1228\" data-end=\"1328\">\n<p data-start=\"1230\" data-end=\"1328\">Din <strong data-start=\"1234\" data-end=\"1242\">2026<\/strong>, detaliile despre <strong data-start=\"1261\" data-end=\"1273\">garan\u021bii<\/strong> trebuie s\u0103 fie mult mai vizibile pentru consumatori.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1330\" data-end=\"1333\" \/>\n<h3 data-start=\"1335\" data-end=\"1398\">Cum se vede brandul t\u0103u \u00een AI &amp; search (Mihai V\u00een\u0103toru)<\/h3>\n<p data-start=\"1399\" data-end=\"1541\">Vizibilitatea brandului nu mai \u00eenseamn\u0103 doar Google \u2013 acum trebuie s\u0103 te g\u00e2nde\u0219ti \u0219i la cum apare pe ChatGPT, Perplexity, Gemini sau Claude.<\/p>\n<p data-start=\"1399\" data-end=\"1541\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20496 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8155-300x200.jpg\" alt=\"\" width=\"479\" height=\"319\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8155-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8155-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8155-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8155-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8155.jpg 2048w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/p>\n<ul data-start=\"1542\" data-end=\"2207\">\n<li data-start=\"1542\" data-end=\"1610\">\n<p data-start=\"1544\" data-end=\"1610\"><strong data-start=\"1544\" data-end=\"1558\">SEO clasic<\/strong>: cuvinte cheie, featured snippets, Google &amp; Bing.<\/p>\n<\/li>\n<li data-start=\"1611\" data-end=\"1686\">\n<p data-start=\"1613\" data-end=\"1686\"><strong data-start=\"1613\" data-end=\"1649\">AEO (Answer Engine Optimization)<\/strong>: Amazon Rufus, Google AI Overview.<\/p>\n<\/li>\n<li data-start=\"1687\" data-end=\"1769\">\n<p data-start=\"1689\" data-end=\"1769\"><strong data-start=\"1689\" data-end=\"1729\">GEO (Generative Engine Optimization)<\/strong>: ChatGPT, Perplexity, Gemini, Claude.<\/p>\n<\/li>\n<li data-start=\"1770\" data-end=\"1841\">\n<p data-start=\"1772\" data-end=\"1841\"><strong data-start=\"1772\" data-end=\"1783\">Old SEO<\/strong> = keyword-uri; <strong data-start=\"1799\" data-end=\"1810\">New SEO<\/strong> = \u00eentreb\u0103ri conversa\u021bionale.<\/p>\n<\/li>\n<li data-start=\"1842\" data-end=\"1949\">\n<p data-start=\"1844\" data-end=\"1949\">Important: titlul din codul surs\u0103 al paginii \u0219i structura articolelor (\u201eCum s\u0103\u2026\u201d, \u201eX vs Y\u201d, \u201eTop 10\u2026\u201d).<\/p>\n<\/li>\n<li data-start=\"1950\" data-end=\"2207\">\n<p data-start=\"1952\" data-end=\"1985\">Optimizarea amprentei digitale:<\/p>\n<ul data-start=\"1988\" data-end=\"2207\">\n<li data-start=\"1988\" data-end=\"2086\">\n<p data-start=\"1990\" data-end=\"2086\">profiluri active (Google Business Profile, Wikipedia, LinkedIn, Facebook Places, Reddit etc.).<\/p>\n<\/li>\n<li data-start=\"2089\" data-end=\"2138\">\n<p data-start=\"2091\" data-end=\"2138\">recenzii pe Google \u0219i platforme de \u00eencredere.<\/p>\n<\/li>\n<li data-start=\"2141\" data-end=\"2207\">\n<p data-start=\"2143\" data-end=\"2207\">comunicate de pres\u0103, articole, men\u021biuni \u00een contexte relevante.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr data-start=\"2209\" data-end=\"2212\" \/>\n<h3 data-start=\"190\" data-end=\"288\">Lec\u021bii de leadership \u0219i viziune de la Felix P\u0103tr\u0103\u0219canu, fireside chat la \u0218coala de Var\u0103 GPeC<\/h3>\n<p data-start=\"290\" data-end=\"549\">Unul dintre cele mai a\u0219teptate momente ale \u0218colii de Var\u0103 GPeC a fost fireside chat-ul cu <strong data-start=\"380\" data-end=\"400\">Felix P\u0103tr\u0103\u0219canu<\/strong>, co-fondator FAN Courier, care a \u00eemp\u0103rt\u0103\u0219it cu sinceritate \u0219i umor principii de business \u0219i leadership acumulate \u00een peste 25 de ani de experien\u021b\u0103.<\/p>\n<p data-start=\"551\" data-end=\"597\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20497 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8201-300x200.jpg\" alt=\"\" width=\"470\" height=\"313\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8201-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8201-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8201-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8201-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8201.jpg 2048w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<p data-start=\"551\" data-end=\"597\">Iat\u0103 c\u00e2teva idei-cheie care au r\u0103mas cu noi:<\/p>\n<ul data-start=\"599\" data-end=\"1879\">\n<li data-start=\"599\" data-end=\"771\">\n<p data-start=\"601\" data-end=\"771\"><strong data-start=\"601\" data-end=\"629\">Misiune, viziune, valori<\/strong> \u2013 orice business solid are nevoie de o funda\u021bie clar\u0103. F\u0103r\u0103 un scop mai mare dec\u00e2t profitul imediat, compania risc\u0103 s\u0103 \u00ee\u0219i piard\u0103 direc\u021bia.<\/p>\n<\/li>\n<li data-start=\"772\" data-end=\"912\">\n<p data-start=\"774\" data-end=\"912\"><strong data-start=\"774\" data-end=\"799\">Oamenii fac diferen\u021ba<\/strong> \u2013 un lider nu trebuie s\u0103 fie un <em data-start=\"832\" data-end=\"846\">one-man-show<\/em>. Delegarea \u0219i \u00eencrederea \u00een echip\u0103 sunt vitale pentru cre\u0219tere.<\/p>\n<\/li>\n<li data-start=\"913\" data-end=\"1087\">\n<p data-start=\"915\" data-end=\"1087\"><strong data-start=\"915\" data-end=\"936\">Mindset adaptabil<\/strong> \u2013 fii atent la business-urile disruptive, \u00eenva\u021b\u0103 de la tineri \u0219i preg\u0103te\u0219te-te oric\u00e2nd s\u0103 \u201ete duci \u00een cap\u201d \u0219i s\u0103 te ridici din nou, reinvent\u00e2ndu-te.<\/p>\n<\/li>\n<li data-start=\"1088\" data-end=\"1233\">\n<p data-start=\"1090\" data-end=\"1233\"><strong data-start=\"1090\" data-end=\"1114\">Investi\u021bii constante<\/strong> \u2013 \u00een fiecare an trebuie s\u0103 investe\u0219ti, fie \u00een tehnologie, fie \u00een oameni, fie \u00een extindere. Stagnarea nu e o op\u021biune.<\/p>\n<\/li>\n<li data-start=\"1234\" data-end=\"1368\">\n<p data-start=\"1236\" data-end=\"1368\"><strong data-start=\"1236\" data-end=\"1263\">Planificare \u0219i scenarii<\/strong> \u2013 \u00eentotdeauna s\u0103 ai un plan B (\u0219i chiar C). Pia\u021ba se schimb\u0103 rapid, iar flexibilitatea face diferen\u021ba.<\/p>\n<\/li>\n<li data-start=\"1369\" data-end=\"1531\">\n<p data-start=\"1371\" data-end=\"1531\"><strong data-start=\"1371\" data-end=\"1407\">Urm\u0103re\u0219te industriile care cresc<\/strong> \u2013 fii prezent acolo unde exist\u0103 oportunitate \u0219i trend ascendent, nu te \u00eenc\u0103p\u0103\u021b\u00e2na s\u0103 r\u0103m\u00e2i \u00eentr-o zon\u0103 care se restr\u00e2nge.<\/p>\n<\/li>\n<li data-start=\"1532\" data-end=\"1697\">\n<p data-start=\"1534\" data-end=\"1697\"><strong data-start=\"1534\" data-end=\"1562\">Rom\u00e2nia r\u0103m\u00e2ne atractiv\u0103<\/strong> \u2013 \u00eenc\u0103 suntem o pia\u021b\u0103 interesant\u0103 pentru investitori \u0219i pentru juc\u0103tori regionali, ceea ce creeaz\u0103 oportunit\u0103\u021bi pentru antreprenori.<\/p>\n<\/li>\n<li data-start=\"1698\" data-end=\"1879\">\n<p data-start=\"1700\" data-end=\"1879\"><strong data-start=\"1700\" data-end=\"1723\">Viitorul logisticii<\/strong> \u2013 Felix a punctat direc\u021bii clare: <em data-start=\"1758\" data-end=\"1769\">lockerele<\/em> vor deveni omniprezente \u00een aglomer\u0103rile urbane, iar pentru zonele izolate solu\u021biile vor veni dinspre drone.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1881\" data-end=\"2062\"><strong data-start=\"1899\" data-end=\"2060\">Succesul pe termen lung nu \u00eenseamn\u0103 liniaritate, ci capacitatea de a te adapta, de a \u00eenv\u0103\u021ba \u0219i de a te ridica de fiecare dat\u0103 c\u00e2nd pia\u021ba sau contextul o cer.<\/strong><\/p>\n<p>______________________________________________________________________________________<\/p>\n<h3 data-start=\"2214\" data-end=\"2281\">Masterclass: AI pentru branduri de e-commerce (Irina Raicu)<\/h3>\n<p data-start=\"2282\" data-end=\"2328\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20498 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8226-300x200.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8226-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8226-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8226-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8226-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8226.jpg 2048w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p data-start=\"2282\" data-end=\"2328\">AI devine un partener creativ indispensabil:<\/p>\n<ul data-start=\"2329\" data-end=\"2704\">\n<li data-start=\"2329\" data-end=\"2436\">\n<p data-start=\"2331\" data-end=\"2436\">Poate genera <strong data-start=\"2344\" data-end=\"2380\">hooks video, imagini sau spoturi<\/strong> \u2013 dar este nevoie de prelucrare uman\u0103 dup\u0103 rezultate.<\/p>\n<\/li>\n<li data-start=\"2437\" data-end=\"2518\">\n<p data-start=\"2439\" data-end=\"2518\">Trendurile pot fi \u201e\u00eembl\u00e2nzite\u201d prin AI (ex: Lipton Ice Tea &amp; extratere\u0219trii).<\/p>\n<\/li>\n<li data-start=\"2519\" data-end=\"2602\">\n<p data-start=\"2521\" data-end=\"2602\">Prompts bine scrise = strategii \u0219i varia\u021bii vizuale relevante (ex. MidJourney).<\/p>\n<\/li>\n<li data-start=\"2603\" data-end=\"2704\">\n<p data-start=\"2605\" data-end=\"2704\">Etica r\u0103m\u00e2ne important\u0103 \u00een folosirea AI \u2013 creativitatea trebuie filtrat\u0103 prin valorile brandului.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2706\" data-end=\"2709\" \/>\n<h3 data-start=\"2711\" data-end=\"2767\">Time Management = Brain Management (Diana Hader)<\/h3>\n<p data-start=\"2768\" data-end=\"2873\">Nu e doar despre agende \u0219i taskuri, ci despre cum \u00ee\u021bi gestionezi <strong data-start=\"2833\" data-end=\"2870\">resursele cognitive \u0219i emo\u021bionale<\/strong>.<\/p>\n<p data-start=\"2875\" data-end=\"2912\"><strong data-start=\"2878\" data-end=\"2910\">Monkey mind \u2013 cele 4 stadii:<\/strong><\/p>\n<ol data-start=\"2913\" data-end=\"3298\">\n<li data-start=\"2913\" data-end=\"3010\">\n<p data-start=\"2916\" data-end=\"3010\"><em data-start=\"2916\" data-end=\"2930\">Itchy Monkey<\/em>: primele semne de pierdere a focusului \u2192 solu\u021bia: pauz\u0103, respira\u021bie, mi\u0219care.<\/p>\n<\/li>\n<li data-start=\"3011\" data-end=\"3100\">\n<p data-start=\"3014\" data-end=\"3100\"><em data-start=\"3014\" data-end=\"3030\">Pudding Monkey<\/em>: dram\u0103 interioar\u0103 \u0219i g\u00e2nduri obsesive \u2192 solu\u021bia: acceptare &amp; reset.<\/p>\n<\/li>\n<li data-start=\"3101\" data-end=\"3204\">\n<p data-start=\"3104\" data-end=\"3204\"><em data-start=\"3104\" data-end=\"3120\">Barking Monkey<\/em>: defensivitate \u0219i nevoia de a \u201ec\u00e2\u0219tiga\u201d \u2192 solu\u021bia: un pas \u00een spate, prioritizare.<\/p>\n<\/li>\n<li data-start=\"3205\" data-end=\"3298\">\n<p data-start=\"3208\" data-end=\"3298\"><em data-start=\"3208\" data-end=\"3222\">Full Gorilla<\/em>: burnout \u0219i deconectare \u2192 solu\u021bia: reflec\u021bie \u0219i reconectare la obiective.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"3300\" data-end=\"3350\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20499 aligncenter\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8286-300x200.jpg\" alt=\"\" width=\"486\" height=\"324\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8286-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8286-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8286-768x512.jpg 768w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8286-1536x1024.jpg 1536w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/09\/R6AD8286.jpg 2048w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><\/p>\n<p data-start=\"3300\" data-end=\"3350\"><strong data-start=\"3303\" data-end=\"3348\">Triune Brain \u2013 cum reac\u021bioneaz\u0103 creierul:<\/strong><\/p>\n<ul data-start=\"3351\" data-end=\"3500\">\n<li data-start=\"3351\" data-end=\"3392\">\n<p data-start=\"3353\" data-end=\"3392\">Neocortex (80%) \u2192 ra\u021biune \u0219i decizii.<\/p>\n<\/li>\n<li data-start=\"3393\" data-end=\"3439\">\n<p data-start=\"3395\" data-end=\"3439\">Sistem limbic (15%) \u2192 emo\u021bii \u0219i motiva\u021bie.<\/p>\n<\/li>\n<li data-start=\"3440\" data-end=\"3500\">\n<p data-start=\"3442\" data-end=\"3500\">Creier reptilian (5%) \u2192 instincte (fight\/flight\/freeze).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3502\" data-end=\"3567\">Concluzie: <strong data-start=\"3516\" data-end=\"3564\">progresul e mai important dec\u00e2t perfec\u021biunea<\/strong>.<\/p>\n<h3 data-start=\"3500\" data-end=\"3515\">Concluzii<\/h3>\n<p data-start=\"3516\" data-end=\"3896\">\u0218coala de Var\u0103 GPeC 2025 a ar\u0103tat din nou c\u0103 e-commerce-ul nu mai \u00eenseamn\u0103 doar tehnologie sau marketing, ci <strong data-start=\"3625\" data-end=\"3674\">un mix \u00eentre strategie, adaptare \u0219i umanitate<\/strong>. Fie c\u0103 vorbim despre povestea unui brand, optimizarea campaniilor, viralitatea pe TikTok sau gestionarea resurselor mentale, lec\u021bia comun\u0103 este clar\u0103: <strong data-start=\"3827\" data-end=\"3893\">flexibilitatea \u0219i \u00een\u021belegerea real\u0103 a clien\u021bilor fac diferen\u021ba<\/strong>.<\/p>\n<p data-start=\"3589\" data-end=\"3657\">3 piloni cruciali pentru viitorul e-commerce-ului:<\/p>\n<ol data-start=\"3658\" data-end=\"3833\">\n<li data-start=\"3658\" data-end=\"3704\">\n<p data-start=\"3661\" data-end=\"3704\"><strong data-start=\"3661\" data-end=\"3701\">Conformitate \u0219i adaptare legislativ\u0103<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3705\" data-end=\"3751\">\n<p data-start=\"3708\" data-end=\"3751\"><strong data-start=\"3708\" data-end=\"3748\">Vizibilitate \u0219i optimizare \u00een era AI<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3752\" data-end=\"3833\">\n<p data-start=\"3755\" data-end=\"3833\"><strong data-start=\"3755\" data-end=\"3793\">Echilibru mental \u0219i focus personal<\/strong> pentru a putea lua decizii inspirate.<\/p>\n<\/li>\n<\/ol>\n<p>______________________________________________________________________________________<\/p>\n<p><strong>GPeC 2025 este o serie de evenimente fulfilled by\u00a0<\/strong><a href=\"https:\/\/www.emag.ro\/\"><strong>eMAG<\/strong><\/a><\/p>\n<p><strong>Gold Partner<\/strong>:\u00a0<a href=\"https:\/\/www.fancourier.ro\/\">FAN Courier<\/a><\/p>\n<p><strong>Supported by<\/strong>:\u00a0<a href=\"https:\/\/www.google.ro\/\">Google<\/a><\/p>\n<p><strong>Silver Partner<\/strong>:\u00a0<a href=\"https:\/\/vtex.com\/ro-ro\/\">VTEX<\/a><\/p>\n<p><strong>Recommended Payment Processor<\/strong>:\u00a0<a href=\"https:\/\/netopia-payments.com\/\">NETOPIA Payments<\/a><\/p>\n<p><strong>Eveniment sus\u021binut de<\/strong>:\u00a0<a href=\"https:\/\/www.auchan.ro\/\">Auchan<\/a>,\u00a0<a href=\"https:\/\/www.bancatransilvania.ro\/\">Banca Transilvania<\/a>, <a href=\"https:\/\/www.compari.ro\/\">Compari<\/a>,\u00a0<a href=\"https:\/\/cyberfolks.ro\/\">cyber_Folks<\/a>,\u00a0<a href=\"https:\/\/www.debonaire.ro\/\">Debonaire<\/a>,\u00a0<a href=\"https:\/\/www.dpd.com\/ro\/ro\/\">DPD Rom\u00e2nia<\/a>,\u00a0<a href=\"https:\/\/dwf.ro\/\">DWF<\/a>,\u00a0<a href=\"https:\/\/easy-sales.com\/ro\">easySales<\/a>, <a href=\"https:\/\/www.expertarom.com\/\">Expertarom<\/a>, <a href=\"https:\/\/www.fiveelementsdigital.com\/ro\/\">five elements digital<\/a>,\u00a0<a href=\"https:\/\/www.gts.ro\/ro\">GTS<\/a>,\u00a0<a href=\"https:\/\/innobyte.ro\/\">Innobyte<\/a>,\u00a0<a href=\"https:\/\/www.klarna.com\/ro\/\">Klarna<\/a>,\u00a0<a href=\"https:\/\/limitless.ro\/\">Limitless Agency<\/a>,\u00a0<a href=\"https:\/\/www.mdpromo.ro\/\">MD Promo<\/a>,\u00a0<a href=\"https:\/\/www.merchantpro.ro\/\">MerchantPro<\/a>,\u00a0\u00a0<a href=\"https:\/\/www.mth.digital\/ro\/\">MTH Digital<\/a>,\u00a0<a href=\"https:\/\/plati.online\/\">Pl\u0103\u021bi.Online<\/a>,\u00a0<a href=\"https:\/\/postapanduri.ro\/\">Po\u0219ta Panduri<\/a>,\u00a0<a href=\"https:\/\/pttexpress.ro\/\">PTT Express<\/a>,\u00a0<a href=\"https:\/\/www.rtbhouse.com\/\">RTB House<\/a>,\u00a0<a href=\"https:\/\/www.sinaps.ro\/\">Sinaps<\/a>,\u00a0<a href=\"https:\/\/www.visa.ro\/\">VISA<\/a>.<\/p>\n<p><strong>Parteneri Media Principali<\/strong>:\u00a0<a href=\"https:\/\/stirileprotv.ro\/\">\u0218tirile PRO TV<\/a>,\u00a0<a href=\"https:\/\/voyo.protv.ro\/\">VOYO<\/a><\/p>\n<p><strong>Partener Media Strategic<\/strong>:\u00a0<a href=\"https:\/\/digital.ringier.ro\/\">Ringier Rom\u00e2nia<\/a><\/p>\n<p><strong>Official Radio<\/strong>:\u00a0<a href=\"https:\/\/voyo.protv.ro\/\">KISS FM<\/a><\/p>\n<p><strong>Official Hosting<\/strong>:\u00a0<a href=\"https:\/\/hosterion.ro\/\">HOSTERION<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/lectii-esentiale-din-e-commerce-digital-business-de-la-scoala-de-vara-gpec-2025\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Timp de 4 zile,\u00a0 \u00een cadul celei de-a XVa edi\u021bie a \u0218colii de Var\u0103 GPeC, am adunat la un loc antreprenori, speciali\u0219ti \u0219i profesioni\u0219ti din e-commerce pentru a discuta deschis despre provoc\u0103ri \u00een comer\u021bul electronic de anul acesta, solu\u021bii \u0219i viitorul business-ului digital. Agenda a fost dens\u0103 dar extrem de practic\u0103 \u2013 de la pove\u0219ti de brand \u0219i studii de caz, p\u00e2n\u0103 la strategii de marketing digital, lec\u021bii de antreprenoriat, Google Ads \u0219i impactul AI. Iat\u0103 c\u00e2teva dintre insight-urile care ne-au r\u0103mas \u00een minte:<\/p>\n","protected":false},"author":40,"featured_media":20487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,56,121],"tags":[],"class_list":["post-20486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piata-de-ecommerce-din-romania","category-resurse-e-commerce","category-scoala-de-vara-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20486"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20486\/revisions"}],"predecessor-version":[{"id":20500,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20486\/revisions\/20500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20487"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}