{"id":20521,"date":"2025-10-16T08:49:18","date_gmt":"2025-10-16T05:49:18","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20521"},"modified":"2025-11-01T12:03:23","modified_gmt":"2025-11-01T10:03:23","slug":"gpec-summit-14oct","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-summit-14oct","title":{"rendered":"Ce s-a discutat la Conferin\u021ba GPeC \u2013 GPeC SUMMIT 14 octombrie 2025? Edi\u021bie Aniversar\u0103 &#8211; 20 de ani de GPeC &#8211; Vezi principalele idei #GPeCSUMMIT #GPeC20"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-14oct\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pe 14 octombrie 2025 a avut loc GPeC SUMMIT \u2013 Evenimentul Anului \u00een E-Commerce \u0219i Digital Marketing. Loca\u021bia: Teatrul Na\u021bional Bucure\u0219ti. #GPeCSUMMIT #GPeC20<\/p>\n<p>GPeC Summit este considerat cel mai important eveniment de profil din Europa Central\u0103 \u0219i de Est, ajuns la al 20-lea an.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.1143286077937667&amp;type=3\">Un album foto \u00bb<\/a><\/h2>\n<h2><a href=\"https:\/\/www.facebook.com\/GPeCro\/\">Imagini postate la eveniment \u00bb<\/a><\/h2>\n<p>&nbsp;<\/p>\n<h2>Welcome to GPeC SUMMIT, edi\u021bia aniversar\u0103 de 20 de ani<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20523\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5316.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5316.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5316-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5316-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/amaliaenache\/\">Amalia Enache<\/a>, Prezentator TV<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/pavelbartos\/\">Pavel Barto\u0219<\/a>, Actor &amp; Prezentator TV<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.instagram.com\/brock11johnson\/\">Brock Johnson<\/a> (Instagram Growth Coach) &#8211; Viitorul Instagramului: cum s-au schimbat algoritmii \u0219i cum po\u021bi cre\u0219te \u00een 2026.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20524\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5405.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5405.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5405-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5405-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>burbn \u2013 o aplica\u021bie de social media pentru iubitorii de bourbon.<\/p>\n<p>burbn a devenit Instagram.<\/p>\n<p>Instagram: 3 miliarde de utilizatori din \u00eentreaga lume.<\/p>\n<p>Pasul #1: alege-\u021bi ni\u0219a \u2013 fii mai specific dec\u00e2t crezi c\u0103 ar trebui.<\/p>\n<p>Test: recicleaz\u0103 creativ (upcycle) timp de o singur\u0103 s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n<p>Dac\u0103 ai con\u021binut relevant, posteaz\u0103 acela\u0219i lucru de 2-3 ori.<\/p>\n<p>Noi urm\u0103ritori: cre\u0219tere de 244%.<\/p>\n<p>Reach: cre\u0219tere de 189%.<\/p>\n<p>Interac\u021biuni (engagement): cre\u0219tere de 178%.<\/p>\n<p>Timp petrecut \u00een a crea con\u021binutul: 0 minute.<\/p>\n<p>&#8222;Ni\u0219a&#8221; \u00eenseamn\u0103 dou\u0103 lucruri:<\/p>\n<ul>\n<li>Pentru cine postezi?<\/li>\n<li>Despre ce postezi?<\/li>\n<\/ul>\n<p>Odat\u0103 stabilit\u0103 o ni\u0219\u0103, tot ce faci in online ar trebui s\u0103 aib\u0103 leg\u0103tur\u0103 cu ni\u0219a respectiv\u0103.<\/p>\n<p>De asemenea, e bine s\u0103 \u00ee\u021bi optimizezi profilurile online.<\/p>\n<p>De evitat &#8211; acronime neclare, lucruri complicate.<\/p>\n<p>Logo-ul unei companii trebuie s\u0103 fie simplu, o variant\u0103 u\u0219or de \u00een\u021beles.<\/p>\n<p>Biografia (bio) din profilul online trebuie s\u0103 fie c\u00e2t mai concis\u0103.<\/p>\n<p>De asemenea, biografia trebuie s\u0103 fie u\u0219or de g\u0103sit (s\u0103 aib\u0103 cuvinte u\u0219or de c\u0103utat \u00een re\u021belele sociale).<\/p>\n<p>Nu uita s\u0103 postezi \u00een re\u021belele sociale.<\/p>\n<p>Ai nevoie s\u0103 postezi \u00een feedul re\u021belelor sociale, nu doar \u00een stories. Ai nevoie \u00eens\u0103 o strategie de postare.<\/p>\n<p>Sunt oameni care consider\u0103 c\u0103 hashtag-uri magice, dansul \u0219i s\u0103 ar\u0103\u021bi foarte bine sunt strategii pentru cre\u0219terea unui business.<\/p>\n<p>Ce ai de f\u0103cut? Ai nevoie s\u0103 postezi con\u021binut care s\u0103 merite s\u0103 fie partajat.<\/p>\n<p>De asemenea, ai nevoie de consisten\u021b\u0103 foarte mare.<br \/>\n\u00cen fine, posteaz\u0103 lucruri relevante.<\/p>\n<p>Adam Mosseri: &#8222;Num\u0103rul de afi\u0219\u0103ri conteaz\u0103 mai mult dec\u00e2t num\u0103rul de urm\u0103ritori\/follower-i&#8221;.<\/p>\n<p>Un share (o partajare a con\u021binutul) este echivalentul a 400 de afi\u0219\u0103ri.<\/p>\n<p>Ce face un con\u021binut s\u0103 fie partajat?<br \/>\nS\u0103 fie inspira\u021bional, s\u0103 fie despre o comunitate, s\u0103 fie relatable (este legat de a fi specific, cu c\u00e2t e\u0219ti mai detaliat, cu at\u00e2t e\u0219ti mai relevant), s\u0103 fie controversat (e important s\u0103 ai valori care s\u0103 fie cunoscute, opinii care sunt \u00eemp\u0103rt\u0103\u0219ite de al\u021bii), \u00een fine s\u0103 fie legat de evenimente din prezent (\u0219tiri, nout\u0103\u021bi).<\/p>\n<p>Cu c\u00e2t postezi mai mult \u00een re\u021belele sociale, cu at\u00e2t cre\u0219ti mai mult.<\/p>\n<p>C\u00e2nd \u00ee\u021bi alegi ce postezi \u00een re\u021belele sociale, conteaz\u0103 s\u0103 alegi lucruri pe care le po\u021bi sus\u021bine pe termen lung.<\/p>\n<p>Atunci c\u00e2nd postezi \u00een re\u021belele sociale, nu supra-analiza con\u021binutul pe care \u00eel postezi online.<\/p>\n<p>Este o idee bun\u0103 s\u0103 programezi mesaje re\u021bele sociale \u00een avans.<\/p>\n<p><a href=\"https:\/\/austinkleon.com\/2020\/12\/10\/quantity-leads-to-quality-the-origin-of-a-parable\/\">Quantity leads to quality &#8211; Austin Kleon<\/a><\/p>\n<p>Cum g\u0103se\u0219ti un c\u00e2rlig (hook) bun?<\/p>\n<ul>\n<li>Lungimea s\u0103 fie \u00eentre 5-8 cuvinte;<\/li>\n<li>F\u0103 textul c\u00e2t mai simplu \u0219i u\u0219or de \u00een\u021beles;<\/li>\n<li>Folose\u0219te cuvinte negative, dac\u0103 e posibil.<\/li>\n<\/ul>\n<p>Con\u021binutul pe care \u00eel publici online e nevoie s\u0103 fie la un nivel minim, suficient de bun c\u00e2t s\u0103 fie acceptabil (&#8222;just enough&#8221;).<\/p>\n<p>Ai nevoie ca atunci c\u00e2nd postezi un video, s\u0103 schimbi ceva la fiecare dou\u0103 secunde.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>PANEL: Comer\u021bul online la zi: Cifre \u0219i statistici + ce func\u021bioneaz\u0103 \u0219i ce provoc\u0103ri sunt \u00een contextul economic actual \u0219i \u00eentr-o pia\u021b\u0103 tot mai concuren\u021bial\u0103?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20525\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5474.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5474.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5474-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5474-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Invita\u021bi la dialog \u0219i deschi\u0219i \u00eentreb\u0103rilor din audien\u021b\u0103: <a href=\"https:\/\/www.linkedin.com\/in\/adrian-mihai-7776a7221\/\">Adrian Mihai<\/a> (CEO FAN Courier), <a href=\"https:\/\/www.linkedin.com\/in\/cristina-popa-033394b\/\">Cristina Popa<\/a> (CEO DPD Rom\u00e2nia), <a href=\"https:\/\/www.linkedin.com\/in\/elena-gheorghe-4376b932\/\">Elena Gheorghe<\/a> (Country Manager PayU GPO), <a href=\"https:\/\/www.linkedin.com\/in\/emil-mitescu-b512242\/\">Emil Mitescu<\/a> (CEO UniCredit Consumer Financing), <a href=\"https:\/\/www.linkedin.com\/in\/grozeahoria\/\">Horia Grozea<\/a> (Sales &amp; Business Development Director NETOPIA)<\/p>\n<p>Host: <a href=\"https:\/\/www.linkedin.com\/in\/andreiradugpec\/\">Andrei Radu<\/a>, CEO &amp; Founder GPeC<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Cristina Popa (CEO DPD Rom\u00e2nia)<\/strong><\/p>\n<p>Pentru noi, 2025 a fost un an stabil. Principala problem\u0103 a fost partea de profitabilitate.<\/p>\n<p>Cre\u0219terea \u00een zona de curierat vine de la juc\u0103torii din China.<\/p>\n<p>De asemenea, au crescut v\u00e2nz\u0103rile seller-ilor rom\u00e2ni \u00een Europa.<\/p>\n<p>Vedem fluxuri care merg c\u0103tre Grecia, Bulgaria, Ungaria, Germania, Italia.<\/p>\n<p>Valoarea medie a comenzii a crescut \u00een 2025 cu o singur\u0103 cifr\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Adrian Mihai (CEO FAN Courier)<\/strong><\/p>\n<p>Cre\u0219tere din perspectiva pie\u021bei &#8211; a expedi\u021biilor venite din afara Europei, a seller-ilor rom\u00e2ni c\u0103tre zone externe, o cre\u0219tere a expedi\u021biilor furnizorilor din alte \u021b\u0103ri care v\u00e2nd \u00een Rom\u00e2nia.<\/p>\n<p>Pe final probabil va fi undeva 10-15% cre\u0219tere fa\u021b\u0103 de anul trecut.<\/p>\n<p>A sc\u0103zut valoarea co\u0219ului, tinerii comand\u0103 mai multe colete cu valoare mic\u0103.<\/p>\n<p>Cre\u0219tere \u00een zona de fashion \u0219i probabil va cre\u0219te \u00een continuare.<\/p>\n<p>Zona de food, cea de \u00eenfrumuse\u021bare &#8211; probabil vor cre\u0219te \u00een anii urm\u0103tori.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Elena Gheorghe (Country Manager PayU GPO)<\/strong><\/p>\n<p>Cre\u0219tere aproximativ 20% la pl\u0103\u021bile online fa\u021b\u0103 de anul trecut.<\/p>\n<p>Pl\u0103\u021bile cu cardul &#8211; 99% pl\u0103\u021bi cu cardul.<\/p>\n<p>Op\u021biuni precum BNPL \u0219i Slice (op\u021biuni de creditare) &#8211; cre\u0219tere peste 50% anul acesta.<br \/>\n<a href=\"https:\/\/romania.payu.com\/en\/payment-solutions\/bnpl\/\">Buy Now Pay Later and Slice credit solutions<\/a><br \/>\n<a href=\"https:\/\/romania.payu.com\/plati-online\/solutiile-de-creditare\/\">Solu\u021biile de creditare &#8211; PayU RomaniaPayU Romania<\/a><\/p>\n<p>Pl\u0103\u021bile cu cardul \u00een rate &#8211; cre\u0219tere de peste 20%.<\/p>\n<p>Clien\u021bii vor s\u0103 cumpere, trebuie gestionat bugetul, e nevoie de plat\u0103 \u00een rate.<\/p>\n<p>Ponderea pl\u0103\u021bilor \u00een rate \u00een total retail a ajuns la 24%.<\/p>\n<p>Comercian\u021bii mici au ca prim\u0103 metod\u0103 de plat\u0103 plata ramburs.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Horia Grozea (Sales &amp; Business Development Director NETOPIA)<\/strong><\/p>\n<p>Plata \u00een rate din total pl\u0103\u021bi cu cardul este pe la 30%.<\/p>\n<p>\u00cen segmentul IMM-urilor este un mic declin din cauza comercian\u021bilor din China.<\/p>\n<p>Legat de valoarea medie a comenzii, a crescut \u00een ritmul de cre\u0219tere al infla\u021biei, nimic deosebit.<\/p>\n<p>Focusul e pe pia\u021ba de servicii, unde lucrurile stau bine, se v\u0103d cre\u0219tere de dou\u0103 cifre.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Elena Gheorghe (Country Manager PayU GPO)<\/strong><\/p>\n<p>Pia\u021ba de eCommerce este estimat\u0103 la 12,8B \u20ac. Aproximativ 35% din aceast\u0103 sum\u0103 sunt serviciile, care au avut o cre\u0219tere de 30%. Pe pia\u021ba de eCommerce vorbim de o cre\u0219tere medie de 10-12%, dar e sus\u021binut\u0103 de zona de servicii.<\/p>\n<p><strong>Emil Mitescu (CEO UniCredit Consumer Financing)<\/strong><\/p>\n<p style=\"font-weight: 400\">Piata de e-commerce este intr-o continua schimbare si, evident, trebuie sa tinem pasul. Ea este foarte importanta si pentru noi, institutiile financiare. In primul rand, pentru ca ne dorim sa fim prezenti acolo unde este clientul nostru, adica in online.<\/p>\n<p style=\"font-weight: 400\">Un lucru nu se schimba: puterea de cumparare. Ea este aceeasi si in online si in offline, iar creditarea ramane la fel de relevanta in mediul online, pe cat este in cel direct din magazine.<\/p>\n<p><strong>Adrian Mihai (CEO FAN Courier)<\/strong><\/p>\n<p>15-20% sunt livr\u0103rile de la comercian\u021bii din Asia.<\/p>\n<p>Probabil seller-ii din China vor construi depozite \u00een Europa \u0219i va fi greu de separat o livrare EU &#8211; China.<\/p>\n<p><strong>Cristina Popa (CEO DPD Rom\u00e2nia)<\/strong><\/p>\n<p>V\u00e2nz\u0103torii din China sunt din ce \u00een ce mai prezen\u021bi.<\/p>\n<p>Sunt mii de colete din China care intr\u0103 \u00een fiecare zi \u00een Rom\u00e2nia. Estim\u0103m c\u0103 au deja aproximativ 10% din pia\u021ba de eCommerce. Trendul este de cre\u0219tere accelerat\u0103. Magazine rom\u00e2ne\u0219ti pierd din cota de pia\u021b\u0103.<\/p>\n<p><strong>Adrian Mihai (CEO FAN Courier)<\/strong><\/p>\n<p><a href=\"https:\/\/economedia.ro\/guvernul-introduce-o-noua-taxa-fixa-de-25-de-lei-pe-coletele-sub-150-de-euro-vizand-livrarile-din-platforme-precum-shein-temu-si-aliexpress-masura-luata-pentru-a-limita-influxul-de-marfuri-din-af.html\">Guvernul introduce \u201etaxa Temu\u201d: 25 de lei fix pe coletele sub 150 de euro \/ M\u0103sura, luat\u0103 pentru a limita influxul de m\u0103rfuri din afara UE \u0219i a sprijini comercian\u021bii locali<\/a><\/p>\n<p>Pu\u021bin probabil s\u0103 fie implementat\u0103 p\u00e2n\u0103 la 1 noiembrie 2025, este nevoie de timp pentru implementare.<\/p>\n<p>Nu cred c\u0103 va sc\u0103dea num\u0103rul de comenzi, comercian\u021bii se vor organiza foarte rapid.<\/p>\n<p><strong>Cristina Popa (CEO DPD Rom\u00e2nia)<\/strong><\/p>\n<p>Statul arunc\u0103 asupra firmelor de curierat o responsabilitate foarte mare f\u0103r\u0103 a oferi ni\u0219te reguli clare.<\/p>\n<p>Ar fi fost mai simpl\u0103 o tax\u0103 vamal\u0103 \u0219i pentru coletele sub 150 \u20ac. Este pasat\u0103 asupra transportatorilor identificarea sursei coletelor \u0219i impunerea taxei per colet.<\/p>\n<p><strong>Elena Gheorghe (Country Manager PayU GPO)<\/strong><\/p>\n<p>Rom\u00e2nii sunt mai aten\u021bi unde aloc\u0103 bugetul, \u0219i acest lucru este un avantaj pentru comercian\u021bii online.<\/p>\n<p>Anul acesta \u0219i cel viitor vorbim de un volum mai mare de op\u021biuni cu plata \u00een rate.<\/p>\n<p>Rom\u00e2nii \u00ee\u0219i doresc s\u0103 cumpere simplu \u0219i repede.<\/p>\n<p>Vorbim de 10% \u00een plus pentru comercian\u021bii care au op\u021biuni de plat\u0103 efectuat\u0103 simplu &#8211; portofel digital, sau plata \u00eentr-un singur click.<\/p>\n<p>Pentru plata \u00een rate &#8211; v\u00e2nz\u0103ri \u00een plus pentru comercian\u021bi de 20-30%.<\/p>\n<p>Lucruri precum <a href=\"https:\/\/www.ropay.ro\/\">RoPay<\/a> \u0219i <a href=\"https:\/\/www.blik.com\/ro\/despre-noi\">Blik<\/a> vin \u00een ajutorul persoanelor care nu se descurc\u0103 cu plata cu cardul.<\/p>\n<p>Legat de plata CoD (Cash on Delivery &#8211; plata ramburs) scade profitabilitatea cu 25% \u0219i v\u00e2nz\u0103rile cu 30%. (cre\u0219te rata de retur)<\/p>\n<p>La plata cu cardul &#8211; rata de retur este 3-5%. CoD &#8211; 11-12% rata de retur.<\/p>\n<p>Tendin\u021ba de digitalizare va cre\u0219te.<\/p>\n<p><strong>Horia Grozea (Sales &amp; Business Development Director NETOPIA)<\/strong><\/p>\n<p>\u00cencerc\u0103m s\u0103 integr\u0103m c\u00e2t mai multe metode de plat\u0103 \u0219i s\u0103 le facem un User eXperience (UX &#8211; experien\u021ba vizitatorilor pe site) c\u00e2t mai bun.<\/p>\n<p>Solu\u021biile de creditare devin din ce \u00een ce mai evoluate.<\/p>\n<p>\u00cens\u0103 \u00een continuare pl\u0103\u021bile cu bani numerar sunt pe locul I (cash is king).<\/p>\n<p><strong>Elena Gheorghe (Country Manager PayU GPO)<\/strong><\/p>\n<p>Lupta nu este neap\u0103rat cu plata ramburs, c\u00e2t faptul c\u0103 procesatorii de pl\u0103\u021bi \u00ee\u0219i propun s\u0103 educe comercian\u021bii &#8211; metode de plat\u0103 \u0219i cum se pot cre\u0219te v\u00e2nz\u0103rile din online \u00eentr-un anumit timp.<\/p>\n<p><strong>Emil Mitescu (CEO UniCredit Consumer Financing)<\/strong><\/p>\n<p>Existen\u021ba unui credit care poate fi luat pe loc, \u00een site, poate duce pentru comerciant la diferen\u021ba dintre v\u00e2nzarea unui produs standard \u0219i a unui produs premium (dac\u0103 vorbim de bunuri de folosin\u021b\u0103 \u00eendelungat\u0103). \u00cen mod normal, e o cre\u0219tere a valorii co\u0219ului 20-40%, \u00een func\u021bie de tipul de magazin.<\/p>\n<p>Comer\u021bul online e construit pe inova\u021bie, pe tehnologie, pe digitalizare.<\/p>\n<p>Solu\u021biile pe care le oferim r\u0103spund la dou\u0103 nevoi: nevoia comercian\u021bilor (to\u021bi \u00ee\u0219i doresc embedded finance &#8211; integrare a sistemului de plat\u0103 \u00een site-ul comerciantului) \u0219i nevoia clien\u021bilor (proces simplu, rapid, intuitiv \u0219i care s\u0103 \u00eel ajute s\u0103 cumpere ce \u00ee\u0219i dore\u0219te instant).<\/p>\n<p><strong>Adrian Mihai (CEO FAN Courier)<\/strong><\/p>\n<p>Inteligen\u021ba artificial\u0103 ajut\u0103 oamenii, nu \u00eel poate \u00eenlocui.<\/p>\n<p>Un manager are cu AI un asistent \u00een plus. Tu preg\u0103te\u0219ti AI, cu c\u00e2t \u00eel preg\u0103te\u0219ti mai bine, cu at\u00e2t te va putea sprijini mai bine.<\/p>\n<p>Unui seller rom\u00e2n \u00eei va fi foarte greu s\u0103 se promoveze singur, consider c\u0103 are nevoie de listarea pe platforme tip marketplace.<\/p>\n<p><strong>Cristina Popa (CEO DPD Rom\u00e2nia)<\/strong><\/p>\n<p>Marketplace-urile din Asia au investit mult \u00een promovare \u0219i au mul\u021bi clien\u021bi.<\/p>\n<p>Pentru unele ni\u0219e de produse, s-ar putea s\u0103 fie o solu\u021bie bun\u0103.<\/p>\n<p><strong>Horia Grozea (Sales &amp; Business Development Director NETOPIA)<\/strong><\/p>\n<p>Este greu s\u0103 \u00ee\u021bi promovezi un brand pe marketplace-uri.<\/p>\n<p>Ni\u0219ele \u00eentotdeauna vor vinde mai bine.<\/p>\n<p><strong>Adrian Mihai (CEO FAN Courier)<\/strong><\/p>\n<p>Anul trecut a fost un Black Friday, abia am f\u0103cut fa\u021b\u0103.<\/p>\n<p>Anul trecut am terminat livr\u0103rile \u00een 12 zile.<\/p>\n<p>Anul acesta estim\u0103m terminarea livr\u0103rilor \u00een 10-12 zile.<\/p>\n<p>Estimez o cre\u0219tere a volumelor de livrare fa\u021b\u0103 de anul trecut cu 15-20%.<\/p>\n<p><strong>Cristina Popa (CEO DPD Rom\u00e2nia)<\/strong><\/p>\n<p>Exist\u0103 \u00eenc\u0103 un apetit al rom\u00e2nilor la produse cu reducere.<\/p>\n<p>Black Friday nu se limiteaz\u0103 la data de 7 noiembrie.<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.linkedin.com\/in\/taliagw\/\">Talia Wolf<\/a> (Conversion Optimization Specialist | GetUplift) &#8211; Emo\u021bia \u00eenaintea algoritmilor: o strategie centrat\u0103 pe client care aduce clien\u021bi, conversii \u0219i cre\u0219tere<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20526\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5650.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5650.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5650-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5650-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Se \u00eent\u00e2mpl\u0103 uneori ca unele schimb\u0103ri s\u0103 nu duc\u0103 la rezultatele dorite.<\/p>\n<p>Avem uneori date demografice, care nu sunt \u00eens\u0103 neap\u0103rat \u0219i utile.<\/p>\n<ul>\n<li>V\u00e2rst\u0103<\/li>\n<li>Loca\u021bie<\/li>\n<li>Func\u021bie \/ Titlu profesional (job title)<\/li>\n<li>Gen<\/li>\n<li>Browser \/ Dispozitiv<\/li>\n<\/ul>\n<p>Avem tendin\u021ba s\u0103 facem site-uri pe baza beneficiilor cheie \u0219i a pre\u021burilor pe care vrem s\u0103 le promov\u0103m.<\/p>\n<p>Date f\u0103r\u0103 sens = distragere de la lucrurile importante (Meaningless data = distractions).<\/p>\n<p>Oamenii iau decizii emo\u021bionale, pe care ulterior le ra\u021bionalizeaz\u0103, g\u0103sesc motiva\u021bia logic\u0103 a achizi\u021biei abia post-decizie emo\u021bional\u0103.<\/p>\n<p>Ce feedback \u0219i idei\/insight-uri ai nevoie s\u0103 colectezi? Cum vor oamenii s\u0103 se simt\u0103 dup\u0103 ce g\u0103sesc o solu\u021bie.<\/p>\n<p>Prospec\u021bii t\u0103i caut\u0103 solu\u021bii pe site-uri cum sunt Reddit \/ Quora \/ Grupuri de Facebook.<\/p>\n<p>Cum po\u021bi str\u00e2nge insight-uri relevante?<\/p>\n<ul>\n<li>Interviuri clien\u021bi;<\/li>\n<li>Mesajele de chat &#8211; log-uri;<\/li>\n<li>Survey-uri (chestionare) vizitatori;<\/li>\n<li>Analiza emo\u021biilor competitorilor;<\/li>\n<li>C\u0103utarea \u00een recenzii online (review mining);<\/li>\n<li>Aten\u021bia la mesajele din online (social listening);<\/li>\n<li>Chestionare clien\u021bi (survey-uri);<\/li>\n<li>Cercetare de cuvinte cheie (keyword research).<\/li>\n<\/ul>\n<p>Aproape fiecare c\u0103utare online include emo\u021bii.<\/p>\n<p>Imaginea social\u0103 &#8211; cu dorim ca oamenii s\u0103 se simt\u0103 dup\u0103 ce g\u0103sesc o solu\u021bie sau devin clien\u021bi.<\/p>\n<p>Reclam\u0103: Nimeni nu a fost concediat pentru c\u0103 a cump\u0103rat o solu\u021bie IBM.<\/p>\n<p>Prezint un framework pentru optimizare rat\u0103 de conversie (CRO):<\/p>\n<ul>\n<li>F\u0103 o cercetare care pune \u00een prim-plan clientul;<\/li>\n<li>Identific\u0103 problem\u0103;<\/li>\n<li>Lanseaz\u0103 un experiment &#8211; de testat.<\/li>\n<\/ul>\n<p>Dac\u0103 e\u0219ti axat pe tactici &#8211; axeaz\u0103-te pe testarea cre\u0219terii.<br \/>\nDac\u0103 e\u0219ti axat pe strategie, folose\u0219te instrumente pentru a implementa \u0219i testa idei.<\/p>\n<p>Ai nevoie s\u0103 descoperi la ce se g\u00e2ndesc clien\u021bii &#8211; probleme, \u00eengrijor\u0103ri, credin\u021be \u0219i ezit\u0103ri.<\/p>\n<p>Site-ul trebuie s\u0103 fie despre client, nu despre tine.<\/p>\n<p>De asemenea, vizitatorii au nevoie s\u0103 \u00ee\u0219i vad\u0103 nevoile \u0219i &#8222;durerile&#8221; reflectate \u00een fiecare pas al c\u0103l\u0103toriei pe un site.<\/p>\n<p>Culorile, partea de UI \u0219i UX, imaginile &#8211; trebuie s\u0103 sprijine \u0219i s\u0103 demonstreze mesajul.<\/p>\n<p>E nevoie s\u0103 sco\u021bi \u00een eviden\u021b\u0103 rezultatele de care vizitatorilor le pas\u0103.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\">We Studied the Impact of AI Search on SEO Traffic | Our Findings<\/a><br \/>\nC\u00e2nd ChatGPT ofer\u0103 rezultate care citeaz\u0103 pagini web, acele pagini se claseaz\u0103, \u00een c\u0103ut\u0103rile organice tradi\u021bionale, pe pozi\u021biile 21+ pentru interog\u0103ri similare, \u00een aproape 90% dintre cazuri, conform datelor Semrush.<br \/>\nWhen ChatGPT search cites webpages, the pages it cites rank in traditional organic search positions 21+ for related queries almost 90% of the time, according to our data.<\/p>\n<p>Tehnologia este despre a rezolva problemele oamenilor.<\/p>\n<p><a href=\"https:\/\/taliawolf.com\/thanks-for-attending-my-talk\">Thanks for attending my talk \u2014 Talia Wolf<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Comer\u021bul electronic \u00een primele 3 trimestre ale anului, predic\u021bii pentru BF, Q4 \u0219i 2026<br \/>\nFireside Chat cu <a href=\"https:\/\/www.linkedin.com\/in\/tudormanea\/\">Tudor Manea<\/a>, CEO eMAG<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20527\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5720.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5720.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5720-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5720-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Primele dou\u0103 trimestre &#8211; o cre\u0219tere de double digit (dou\u0103 cifre) la nivel de ecosistem, \u00een linie cu predic\u021biile de la \u00eenceputul anului.<\/p>\n<p>\u00cen trimestrul al III-lea &#8211; s-a sim\u021bit un impact al m\u0103surilor fiscale. \u00cencrederea clien\u021bilor a sc\u0103zut la niveluri din pandemie.<\/p>\n<p>\u00cen octombrie lucrurile au \u00eenceput s\u0103 \u00ee\u0219i revin\u0103 &#8211; oamenii au \u00eenceput s\u0103 consume din nou.<\/p>\n<p>Cre\u0219terea TVA \u0219i a facturilor la energie &#8211; s-au sim\u021bit \u00een volumul v\u00e2nz\u0103rilor.<\/p>\n<p>Am investit foarte mult \u00een programul Genius de-a lungul timpului. Ne g\u00e2ndim la un upgrade. Vrem s\u0103 aducem mai mult\u0103 valoare \u0219i s\u0103 segment\u0103m.<\/p>\n<p>\u00cempingem zona de OOH (out of home) foarte mult &#8211; \u0219i noi, \u0219i \u0219i Sameday.<\/p>\n<p>Zona de AI &#8211; investim \u0219i se va vedea mult \u00een viitor. Vom testa \u00een zona de agen\u021bi AI.<\/p>\n<p>Competi\u021bia non-UE &#8211; e nevoie ca \u0219i UE \u0219i Rom\u00e2nia s\u0103 vin\u0103 cu m\u0103suri care s\u0103 echilibreze terenul de joc. Dac\u0103 Turcia, ca stat, ofer\u0103 reduceri \u00een costurile de marketing pentru export, e nevoie de o echilibrare a situa\u021bie.<\/p>\n<p>1M+ clien\u021bi \u00eenrola\u021bi \u00een Genius. Un client \u00een Genius cump\u0103r\u0103 cu 50-60% mai mult.<br \/>\nLivrare gratuit\u0103 pentru unele produse, prioritate \u00een customer service, retur extins, promo\u021bii &#8211; toate conteaz\u0103.<\/p>\n<p>Nu s-a \u00eent\u00e2mplat \u00een vreun an s\u0103 r\u0103m\u00e2nem cu stocuri dup\u0103 Black Friday. (7 noiembrie anul acesta)<\/p>\n<p>O s\u0103 \u00eempingem zona de credit, ar trebui s\u0103 se simt\u0103 la v\u00e2nz\u0103rile de Black Friday.<\/p>\n<p>Cel mai mare motiv de cre\u0219tere v\u00e2nz\u0103ri nu e Genius, ci partea de creditare (v\u00e2nzare de tip BNPL, cump\u0103r\u0103 acum, pl\u0103te\u0219te ulterior).<\/p>\n<p>E nevoie s\u0103 implementezi BNPL c\u00e2t mai bine \u00een partea de checkout (finalizare comand\u0103).<\/p>\n<p>Am lansat <a href=\"https:\/\/marketplace.emag.ro\/infocenter\/emag-academy\/emag-brand-portal\/\">Brand Portal<\/a> &#8211; fiecare seller \u00ee\u0219i poate proteja brandul.<\/p>\n<p>Trat\u0103m foarte serios partea de produse falsificate (fake-uri) \u00een marketplace-uri.<\/p>\n<p>Emag fashion cre\u0219te, nu e foarte clar de ce.<br \/>\nFashion e mai mic dec\u00e2t partea de consumabile la noi. (partea de consumabile cre\u0219te foarte mult)<\/p>\n<p>Avem o baz\u0103 de seller-i destul de mare din Rom\u00e2nia.<br \/>\nC\u0103ut\u0103m s\u0103 \u00eei ajut\u0103 pe seller-i, prin programele noastre, s\u0103 v\u00e2nd\u0103 c\u00e2t mai mult.<\/p>\n<p>eMAG Bulgaria + Ungaria &#8211; un barometru ar fi c\u0103 dac\u0103 v\u00e2nz\u0103rile sunt la procentul de 20% din Rom\u00e2nia, e OK.<\/p>\n<p>Ce s\u0103 fac\u0103 un seller din marketplace pentru a vinde mai bine \u00een Bulgaria + Ungaria? S\u0103 foloseasc\u0103 programele dedicate marketplace din eMAG.<\/p>\n<p>Cump\u0103r\u0103torii apreciaz\u0103 discount-urile.<\/p>\n<p>Black Friday a ajuns un eveniment social. Este nevoie s\u0103 oferi lucruri relevante pentru \u00eentreaga audien\u021b\u0103.<\/p>\n<p>Folosim AI \u00een majoritatea fluxurilor de business.<\/p>\n<p>Partea de customer journey &#8211; \u00eenc\u0103 nu a ap\u0103rut ceva transforma\u021bional, dar probabil se va \u00eent\u00e2mpla asta.<\/p>\n<p>Categoriile care nu au crescut ca share &#8211; televizoare, DIY mai scump (do it yourself &#8211; lucruri pe care le faci tu \u00eensu\u021bi), frigider &#8211; este nevoie s\u0103 discu\u021bi cu un v\u00e2nz\u0103tor \u00eenainte de achizi\u021bie.<\/p>\n<p>Plata cu cardul nu e at\u00e2t de u\u0219oar\u0103 pentru unii utilizatori. Inova\u021bii precum RoPay ar trebui s\u0103 ajute la pl\u0103\u021bile cu cardul.<\/p>\n<p><a href=\"https:\/\/www.ropay.ro\/\">Prima Pagin\u0103 &#8211; RoPay<\/a><\/p>\n<p>easyBOX-urile ar trebui s\u0103 ajute la cre\u0219terea livr\u0103rilor (scad costurile de livrare).<br \/>\nDin p\u0103cate, locker-ele sunt pe la 20-25% din toate livr\u0103rile.<\/p>\n<p>Exist\u0103 \u021b\u0103ri &#8211; Cehia de exemplu &#8211; \u00een care <a href=\"https:\/\/outvio.com\/blog\/pudo-orders\/\">PUDO<\/a> are un procent \u00eensemnat de v\u00e2nzare.<\/p>\n<p>Ne a\u0219tept\u0103m la un volum ridicat de v\u00e2nz\u0103ri \u00een Q4, \u0219i noi (eMAG) \u0219i seller-ii.<\/p>\n<p>Fulfillment oferit de noi e foarte folosit. Avem mii de v\u00e2nz\u0103tori care apeleaz\u0103 la serviciu.<\/p>\n<p>Lucrurile importante pentru client nu se vor schimba (\u00eencredere \u00een produs, pre\u021b, livrare bun\u0103 la pre\u021b bun, acces la finan\u021bare). eMAG investe\u0219te \u00een toate aceste zone.<\/p>\n<p>Livrat de eMAG &#8211; conteaz\u0103 30-40% \u00een plus la rata de conversie. Dac\u0103 un om vede &#8222;livrare a doua zi&#8221;, va fi \u00eenclinat s\u0103 comande.<\/p>\n<p>Cel mai mare avantaj competitiv \u00een 2025 pentru un magazin online &#8211; viteza de livrare.<\/p>\n<p>\u021aara din regiune cu cel mai mare poten\u021bial de cre\u0219tere \u00een urm\u0103torii 3 ani &#8211; Rom\u00e2nia.<\/p>\n<p>Dac\u0103 vrei s\u0103 te lansezi interna\u021bionali, po\u021bi \u00eencepe cu un marketplace, e posibil s\u0103 fie mai u\u0219or dec\u00e2t s\u0103 pleci de unul singur.<\/p>\n<p>Credit \u00een checkout e o facilitate care va fi din ce \u00een ce mai cerut\u0103.<\/p>\n<p>Conteaz\u0103 s\u0103 ai mai mult spirit antreprenorial \u0219i spirit de lupt\u0103 din ecosistemul nostru.<\/p>\n<p>Cea mai ciudat\u0103 comand\u0103 v\u0103zut\u0103 &#8211; ma\u0219ini, yaht-uri -, care, surprinz\u0103tor, chiar au mers.<\/p>\n<p>Dac\u0103 ar fi Black Friday, ce a\u0219 comanda chiar acum? Probabil ni\u0219te articole de DIY.<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.linkedin.com\/in\/craigsullivan\/\">Craig Sullivan<\/a> (UX &amp; Experimentation Specialist) &#8211; Experien\u021ba pe diferite dispozitive: locul unde clien\u021bii decid dac\u0103 meri\u021bi s\u0103 fii pl\u0103tit<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20528\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5880.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5880.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5880-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_5880-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Dac\u0103 ai o problem\u0103 \u00een site, nu ar trebui s\u0103 a\u0219tep\u021bi feedback-ul clien\u021bilor. Ar trebui s\u0103 fii proactiv, \u0219i s\u0103 cau\u021bi care sunt problemele de pe site.<\/p>\n<p>S\u0103 cau\u021bi problemele site-ului t\u0103u este o posibilitate foarte bun\u0103 de a evita riscuri de afaceri (business risks).<\/p>\n<p>Ai nevoie s\u0103 verifici cu uneltele pe care le ai la dispozi\u021bie pe un site dac\u0103 lucrurile func\u021bioneaz\u0103 corect.<\/p>\n<p>O pagin\u0103 are nevoie de un test A\/B dup\u0103 lansarea unei noi facilit\u0103\u021bi.<\/p>\n<p>De ce apar erorile?<\/p>\n<ul>\n<li>Agilitatea nu \u00eenseamn\u0103 calitate &#8211; dac\u0103 livrezi rapid, nu \u00eenseamn\u0103 c\u0103 e \u0219i de calitate produsul;<\/li>\n<li>Calitatea codului variaz\u0103 &#8211; uneori po\u021bi avea cod de calitate, alteori nu;<\/li>\n<li>Programatorii prefer\u0103 s\u0103 livreze produse, mai degrab\u0103 dec\u00e2t s\u0103 testeze A\/B sau Canary;<\/li>\n<li>Echipele nu fac teste de QA (asigurarea calit\u0103\u021bii) folosind dispozitive reale. Iar dac\u0103 fac asta, de obicei sunt dispozitivele gre\u0219ite;<\/li>\n<li>65% din testele A\/B au probleme de QA;<\/li>\n<li>Majoritatea erorilor testelor sunt pe dispozitive specifice.<\/li>\n<\/ul>\n<p>Cum auditezi \u0219i testezi UX pentru un site:<\/p>\n<ul>\n<li>Verific\u0103: <a href=\"https:\/\/lookerstudio.google.com\/u\/0\/reporting\/f94ad5ba-e321-4855-b662-58025048bd5d\/page\/p_mt10ujzs9c\">Raport Looker Studio<\/a><\/li>\n<li>Nu folosi simulatoare sau emulatoare;<\/li>\n<li>Cump\u0103r\u0103 dispozitive reale pentru a testa (sunt OK SH, m\u00e2na a doua);<\/li>\n<li>Pentru test\u0103rile ne-esen\u021biale, po\u021bi folosi servicii cloud.<\/li>\n<\/ul>\n<p>Ai nevoie s\u0103 testezi pe diferite dispozitive un site.<\/p>\n<p>Ce face optimizarea pentru dispozitive diferit\u0103?<\/p>\n<ul>\n<li>Tipul dispozitivului;<\/li>\n<li>Dimensiune ecran;<\/li>\n<li>Sistem de operare.<\/li>\n<\/ul>\n<p>Textele unui site sunt foarte puternice \u00een a influen\u021ba partea de UX.<\/p>\n<p>C\u00e2teva lucruri de testat pe partea de UX:<\/p>\n<ul>\n<li>Set\u0103rile de tastatur\u0103 sunt foarte importante pe mobil (s\u0103 po\u021bi introduce cifre pentru num\u0103rul de telefon, de exemplu);<\/li>\n<li>Adresa &#8211; s\u0103 aib\u0103 func\u021bie de completare automat\u0103;<\/li>\n<li>S\u0103 nu la\u0219i verificare ortografic\u0103 (spellcheck) \u00een toate c\u00e2mpurile din formular.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.amazon.com\/Enshittification-Everything-Suddenly-Worse-About\/dp\/0374619328\">Enshittification: Why Everything Suddenly Got Worse and What to Do About It: Doctorow, Cory: 9780374619329: Amazon.com: Books<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.linkedin.com\/in\/stejara-pircan-67132aa\/\">Stejara Pircan<\/a> (Senior VP eMAG) &#8211; eMAG Marketplace: Inova\u021bie Aplicat\u0103 pentru Antreprenori de Succes<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20529\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6033.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6033.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6033-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6033-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><a href=\"https:\/\/www.emag.ro\/help\/ce-este-visual-search\/\">Ce este eMAG Snap | eMAG Help<\/a><\/p>\n<p><a href=\"https:\/\/marketplace.emag.ro\/infocenter\/emag-academy\/emag-ads\/\">eMAG Ads &#8211; eMAG Marketplace<\/a><\/p>\n<p><a href=\"https:\/\/www.emag.ro\/plateste-mai-tarziu\">eMAG.ro &#8211; Plateste mai tarziu<\/a><\/p>\n<p>Cre\u0219tere cu 16% &#8211; clien\u021bi care cump\u0103r\u0103 \u00een fiecare lun\u0103;<br \/>\nCre\u0219tere cu 15% &#8211; clien\u021bi care au cump\u0103rat din 6 categorii;<br \/>\nCre\u0219tere cu 4% &#8211; mai multe produse (units) per comand\u0103.<\/p>\n<p>eMAG Snap &#8211; po\u021bi c\u0103uta cu o fotografie produs \u00een 34M produse.<\/p>\n<p>20% din comenzi sunt prima comand\u0103 a unui produs vreodat\u0103. (vizitatorii descoper\u0103 produsul, iar pentru acel produs e prima comand\u0103, nu au mai fost al\u021bi cump\u0103r\u0103tori anterior)<\/p>\n<p>20% din comenzile totale &#8211; generate de recomand\u0103ri inteligente.<\/p>\n<p>Timpul p\u00e2n\u0103 la prima comand\u0103:<\/p>\n<ul>\n<li>10 zile, dac\u0103 au fost folosite eMAG Ads;<\/li>\n<li>40 zile, dac\u0103 nu.<\/li>\n<\/ul>\n<p>Prima pozi\u021bie, promovat\u0103, \u00een c\u0103ut\u0103ri:<\/p>\n<ul>\n<li>Awareness &#8211; cresc impresiile\/afi\u0219\u0103rile cu 1,63%;<\/li>\n<li>Consideration &#8211; Rata de click (CTR) &#8211; crescut\u0103 cu 7,75%;<\/li>\n<li>Purchase &#8211; Ads CVR &#8211; +5,84%;<\/li>\n<li>ROAS\/ROI &#8211; +11,20%.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/epicdesignlabs.com\/what-is-conversion-rate-cvr-in-ecommerce\/\">What is Conversion Rate in Ecommerce (CVR) &#8211; Epic Design Labs<\/a><\/p>\n<p><a href=\"https:\/\/www.bigcommerce.com\/glossary\/return-on-ad-spend\/\">What is ROAS? Calculating Return On Ad Spend | BigCommerce<\/a><\/p>\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\">What Is Return on Investment (ROI) and How to Calculate It<\/a><\/p>\n<p>eMAG Wallet &#8211; 3M clien\u021bi.<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/shopfully.com\/ro\/cine-suntem\/\">C\u0103t\u0103lin Pa\u021bachia<\/a> (Country Manager Shopfully Romania) &#8211; Studiu Shopfully: Cum se schimb\u0103 obiceiurile de cump\u0103r\u0103turi \u00een Rom\u00e2nia \u0219i \u00een Europa?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20533\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6122.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6122.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6122-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6122-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Ajut\u0103m consumatorii s\u0103 afle de ofertele retailerilor.<\/p>\n<p>Conect\u0103m 200 de milioane de cump\u0103r\u0103tori cu ofertele din partea a mii de retaileri \u0219i branduri de top.<\/p>\n<p>Prezen\u021bi \u00een 25 de \u021b\u0103ri.<\/p>\n<p><a href=\"https:\/\/shopfully.com\/ebooks\/\">Ebooks &#8211; Shopfully<\/a><\/p>\n<p>9 din 10 europeni promo\u021biile influen\u021beaz\u0103 decizia de cump\u0103rare.<\/p>\n<p>35% dintre rom\u00e2ni vor cump\u0103ra cu inten\u021bie mai bine stabilit\u0103, chiar dac\u0103 consum\u0103 mai pu\u021bin.<\/p>\n<p>65% din responden\u021bi sunt condu\u0219i de capitate \u0219i pre\u021b.<\/p>\n<p>Cele mai mari reduceri: haine, electronice, mobil\u0103.<\/p>\n<p>ROPO &#8211; research online, purchase offline (f\u0103 prospectarea de pia\u021b\u0103 \u00een online, \u0219i cump\u0103r\u0103tura \u00een mediul fizic).<\/p>\n<p>&nbsp;<\/p>\n<h2>PANEL: Digital Marketing in the Age of AI + Trends &amp; Consumer Behavior<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20530\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6306.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6306.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6306-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6306-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Invita\u021bi la dialog \u0219i deschi\u0219i \u00eentreb\u0103rilor din audien\u021b\u0103: <a href=\"https:\/\/www.linkedin.com\/in\/andreipitis\/\">Andrei Piti\u0219<\/a> (Founder &amp; CEO Genezio), <a href=\"https:\/\/www.linkedin.com\/in\/catalinemilian\/\">C\u0103t\u0103lin Emilian<\/a> (Country Manager RTB House), <a href=\"https:\/\/www.linkedin.com\/in\/raschitor\/\">George R\u0103\u0219chitor<\/a> (General Manager Sinaps Marketing), <a href=\"https:\/\/www.linkedin.com\/in\/oanadumitrescu\/\">Oana Dumitrescu<\/a> (Industry Head &amp; Retail Lead, Google), <a href=\"https:\/\/www.linkedin.com\/in\/ralucamth\/\">Raluca Georgescu<\/a> (Founder MTH Digital).<\/p>\n<p>Host: <a href=\"https:\/\/www.linkedin.com\/in\/manafu\/\">Cristian Manafu<\/a>, Partner Evensys<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Oana Dumitrescu &#8211; Industry Head &amp; Retail Lead, Google<\/strong><\/p>\n<p>Vinerea de dinainte de Black Friday &#8211; peak Friday (vinerea de v\u00e2rf) &#8211; oamenii caut\u0103, fac cercetare, \u00eencep s\u0103 se documenteze pentru Black Friday.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>C\u0103t\u0103lin Emilian &#8211; Country Manager RTB House<\/strong><\/p>\n<p>E important s\u0103 mergi cu o campanie axat\u0103 pe utilizator, nu neap\u0103rat pe o conversie la un moment dat.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Oana Dumitrescu &#8211; Industry Head &amp; Retail Lead, Google<\/strong><\/p>\n<p>Trebuie target-at\u0103 o audien\u021b\u0103 \u00een c\u0103utare de cele mai bune oferte.<\/p>\n<p>De ad\u0103ugat aceste audien\u021be \u00een campanie &#8211; va alimenta campaniile \u00een perioada de v\u00e2rf.<\/p>\n<p>Oamenii sunt sensibili la pre\u021b.<\/p>\n<p>Vom avea o audien\u021b\u0103 care nu va a\u0219tepta un moment anume pentru a cump\u0103ra.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>George R\u0103\u0219chitor &#8211; General Manager | SINAPS Marketing<\/strong><\/p>\n<p>Cifrele arat\u0103 c\u0103 po\u021bi face o campanie de Black Friday cu o s\u0103pt\u0103m\u00e2n\u0103 \u00eenainte de ziua oficial\u0103 de Black Friday, \u0219i eventual s\u0103 ai campanii de Black Friday toat\u0103 luna noiembrie, \u0219i s\u0103 ai un volum bun de v\u00e2nz\u0103ri.<\/p>\n<p>Ce s\u0103 nu faci? S\u0103 nu te axezi doar pe profitabilitate.<\/p>\n<p>Po\u021bi folosi clien\u021bii genera\u021bi pentru campania de Black Friday \u0219i pentru campania de Cr\u0103ciun.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>C\u0103t\u0103lin Emilian &#8211; Country Manager RTB House<\/strong><\/p>\n<p>Dac\u0103 nu ai obiectiv clar definite, nu face Black Friday.<\/p>\n<p>Exemple de obiective: achizi\u021bie de clien\u021bi noi, eliminare stocuri. Profitabilitatea e mai mic\u0103 de Black Friday.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Raluca Georgescu &#8211; Digital Marketing Expert | Founder &amp; CEO MTH Digital<\/strong><\/p>\n<p>Este important s\u0103 ai o strategie.<\/p>\n<p>Fie g\u00e2nde\u0219ti campania de Black Friday ca punct de start, fie ca punct de final.<\/p>\n<p>Unii juc\u0103tori se preg\u0103tesc de Black Friday \u00een aprilie.<\/p>\n<p>Dou\u0103 fenomene \u00een eCommerce &#8211; juc\u0103torii din China\/interna\u021bionali, care pun presiune pe marj\u0103, \u0219i AI &#8211; campaniile, \u00een\u021belegerea pie\u021bei.<\/p>\n<p>E important de v\u0103zut dac\u0103 avem o strategie sau nu.<\/p>\n<p>Ce putem s\u0103 facem &#8211; s\u0103 ne g\u00e2ndim foarte mult cum s\u0103 atragem clientul. Doar din Google Shopping Ads (parte din Performance Max) &#8211; nu e o cale bun\u0103.<\/p>\n<p>Oana Dumitrescu &#8211; Industry Head &amp; Retail Lead, Google<\/p>\n<p>Juc\u0103torii mici \u00ee\u0219i cunosc foarte bine audien\u021ba, \u0219tiu foarte bine clientul.<\/p>\n<p>Juc\u0103torii mari ajut\u0103 la trecerea unui client de la offline (mediu fizic) la online (mediu virtual).<\/p>\n<p>C\u00e2nd e\u0219ti un juc\u0103tor mic, po\u021bi folosi AI foarte bine, e\u0219ti agil \u0219i te po\u021bi adapta.<\/p>\n<p>Demand Gen \u0219i Broad Match ajut\u0103 la captarea utilizatorilor noi.<br \/>\n<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13695777?hl=en\">About Demand Gen campaigns &#8211; Google Ads Help<\/a><br \/>\n<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=en\">About keyword matching options &#8211; Google Ads Help<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>George R\u0103\u0219chitor &#8211; General Manager | SINAPS Marketing<\/strong><\/p>\n<p>Po\u021bi suna clien\u021bii, dac\u0103 e\u0219ti client mic.<br \/>\nMarile magazine nu fac asta. Business-urile mici pot aduce valoare prin construirea rela\u021biei cu clientul.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>C\u0103t\u0103lin Emilian &#8211; Country Manager RTB House<\/strong><\/p>\n<p>Po\u021bi folosi Gen AI (Generative AI) pentru a putea sintetiza con\u021binutul ad\u0103ugat de utilizatori.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Oana Dumitrescu &#8211; Industry Head &amp; Retail Lead, Google<\/strong><\/p>\n<p>Diferen\u021ba \u00een eCommerce din perspectiva AI va fi f\u0103cut\u0103 nu de alegerea \u00eentre ChatGPT \u0219i Gemini, ci de oamenii care folosesc AI. Aici va fi cheia.<\/p>\n<p>Cu AI po\u021bi lucra mai eficient, mai iste\u021b (po\u021bi rula cantit\u0103\u021bi mari de date \u0219i s\u0103 ob\u021bii idei\/insights), po\u021bi face campanii mai eficiente \u0219i po\u021bi intra \u00een zona de m\u0103surare \u0219i s\u0103 fii mai profitabil.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Andrei Piti\u0219 &#8211; Founder &amp; CEO Genezio<\/strong><\/p>\n<p>40% din tineri au \u00eencredere mai mare \u00een ChatGPT dec\u00e2t \u00een Google.<br \/>\n30% cred la fel \u00een ChatGPT \/ Google.<br \/>\n30% au \u00eencredere mai mare \u00een Google dec\u00e2t ChatGPT.<\/p>\n<p>Peste 3-5 ani tinerii de azi vor avea putere de cump\u0103rare mai mare \u0219i vor influen\u021ba achizi\u021bia.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Raluca Georgescu &#8211; Digital Marketing Expert | Founder &amp; CEO MTH Digital<\/strong><\/p>\n<p>Google, conform SimilarWeb, \u00eenc\u0103 domin\u0103 pia\u021ba din Rom\u00e2nia.<\/p>\n<p>60% din pia\u021ba total\u0103 a LLM &#8211; ChatGPT.<br \/>\n<a href=\"https:\/\/www.ibm.com\/think\/topics\/large-language-models\">What Are Large Language Models (LLMs)? | IBM<\/a><\/p>\n<p>A sc\u0103zut search market share Google &#8211; 84% la nivel interna\u021bional. A crescut c\u0103utarea dup\u0103 imagini, ChatGPT \u0219i social search (c\u0103ut\u0103rile sociale).<\/p>\n<p>ChatGPT se uit\u0103 la paginile care prezint\u0103 informa\u021biile relevante, nu neap\u0103rat la paginile din topul Google.<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/www.linkedin.com\/in\/melinapalmer\/\">Melina Palmer<\/a> (Behavioral Economics Expert | The Brainy Business) &#8211; Adev\u0103rul despre pre\u021buri: cum s\u0103 folose\u0219ti \u0219tiin\u021ba creierului pentru a vinde mai mult, mai u\u0219or.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20531\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6415.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6415.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6415-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6415-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><a href=\"https:\/\/www.amazon.ca\/Truth-About-Pricing-Behavioral-Economics\/dp\/1684813433\">The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values): Palmer, Melina: 9781684813438: Books &#8211; Amazon.ca<\/a><\/p>\n<p><a href=\"https:\/\/thebrainybusiness.com\/\">The Brainy Business &#8211; Making business more thoughtful since 2018<\/a><\/p>\n<p><a href=\"https:\/\/medium.com\/@deanfoust_94519\/how-great-storytelling-turned-128-in-thrift-store-junk-into-3-612-99c07f492eff\">How great storytelling turned $128 in thrift store junk into $3,612 | by Dean Foust | Medium<\/a><\/p>\n<p>Creierele noastre sunt puternic influen\u021bate de pove\u0219ti.<\/p>\n<p>Pove\u0219tile ne ajut\u0103 s\u0103 percepem valoarea, s\u0103 ne amintim lucruri, s\u0103 ne conect\u0103m, s\u0103 lu\u0103m decizii \u0219i s\u0103 ac\u021bion\u0103m.<\/p>\n<p>Ca erou, po\u021bi s\u0103 fii un mentor, un aliat (sidekick), sau o unealt\u0103 (sword, invisibility cloak) pentru altcineva.<\/p>\n<p>Ai nevoie s\u0103 alegi \u00eentre a fi un business axat pe valoare vs. calitate.<\/p>\n<p>Adev\u0103rul despre pre\u021burile pentru pr\u0103jituri (dar nu se aplic\u0103 doar pentru ele):<\/p>\n<ul>\n<li>Mirosul (emo\u021bia ini\u021bial\u0103);<\/li>\n<li>Coada pentru cump\u0103rare (dovada social\u0103);<\/li>\n<li>Mostr\u0103 gratuit\u0103 (reciprocitate);<\/li>\n<li>Proprietate perceput\u0103 (perceived ownership, aversiune la a pierde ceva);<\/li>\n<li>Doar ast\u0103zi (raritate);<\/li>\n<li>Cump\u0103r\u0103 3 \u0219i ia a 4-a bucat\u0103 gratuit (framing &#8211; \u00eencadrare).<\/li>\n<\/ul>\n<p>70% din tot ce vine din sim\u021burile noastre &#8211; ochii.<\/p>\n<p>Ochii scaneaz\u0103 de 3 ori pe secund\u0103 mediul \u00eenconjur\u0103tor.<\/p>\n<p><a href=\"https:\/\/www.sciencedaily.com\/releases\/2006\/06\/060628091247.htm\">&#8216;Big Brother&#8217; Eyes Encourage Honesty, Study Shows | ScienceDaily<\/a><\/p>\n<p>Legat de reciprocitate &#8211; \u00eentreab\u0103-te: \u00een ce fel a\u0219 putea fi mai generos cu clien\u021bii mei?<\/p>\n<p>Oamenilor nu le place s\u0103 piard\u0103 lucruri, dac\u0103 sunt lucruri care sunt limitate \u00eentr-un fel, acest lucru are impact.<\/p>\n<p>Mesajul transmis e bine s\u0103 fie simplu, clar, direct.<br \/>\nEvit\u0103 exprim\u0103rile complicate.<\/p>\n<p>Po\u021bi afi\u0219a pre\u021bul pe site ca un pre\u021b dintr-un magazin fizic.<br \/>\nDac\u0103 afi\u0219ezi pre\u021bul ca \u00eentr-un magazin fizic, oamenii e posibil s\u0103 aib\u0103 o durere fizic\u0103.<br \/>\n\u00cen schimb, po\u021bi spune: &#8222;e un cost mic de&#8221;, sau &#8222;pre\u021bul e doar&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/www.gpec.ro\/happening\/gala-premiilor-ecommerce-editia-a-xix-a\/\">Gala Premiilor eCommerce, edi\u021bia a XX-a<\/a><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20532\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6651.jpg\" alt=\"\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6651.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6651-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2025\/10\/DSC_6651-768x513.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Seara a avut loc edi\u021bia de 20 de ani a Galei Premiilor eCommerce \u2013 festivitatea de premiere a celor mai importante companii din Comer\u021bul Online Rom\u00e2nesc, prezentat\u0103 de Pavel Barto\u0219.<\/p>\n<p>\u00cen deschidere, trupa Amadeus ne-a introdus \u00een atmosfera de spectacol, la ceas aniversar GPeC de 20 de ani.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-14oct\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pe 14 octombrie 2025 a avut loc GPeC SUMMIT \u2013 Evenimentul Anului \u00een E-Commerce \u0219i Digital Marketing. Loca\u021bia: Teatrul Na\u021bional Bucure\u0219ti. #GPeCSUMMIT #GPeC20 GPeC Summit este considerat cel mai important eveniment de profil din Europa Central\u0103 \u0219i de Est, ajuns la al 20-lea an.<\/p>\n","protected":false},"author":43,"featured_media":20532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724,3547],"tags":[],"class_list":["post-20521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20521"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20521\/revisions"}],"predecessor-version":[{"id":20585,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20521\/revisions\/20585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20532"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}