{"id":20598,"date":"2026-01-13T14:13:32","date_gmt":"2026-01-13T12:13:32","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20598"},"modified":"2026-01-13T14:13:32","modified_gmt":"2026-01-13T12:13:32","slug":"dan-ariely-avinash-kaushik-mark-schaefer-si-andy-crestodina-sunt-printre-primii-speakeri-anuntati-la-scoala-de-iarna-gpec-11-14-februarie-2026","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/dan-ariely-avinash-kaushik-mark-schaefer-si-andy-crestodina-sunt-printre-primii-speakeri-anuntati-la-scoala-de-iarna-gpec-11-14-februarie-2026","title":{"rendered":"Dan Ariely, Avinash Kaushik, Mark Schaefer \u0219i Andy Crestodina sunt printre primii speakeri anun\u021ba\u021bi la \u0218coala de Iarn\u0103 GPeC 11-14 Februarie 2026"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dan-ariely-avinash-kaushik-mark-schaefer-si-andy-crestodina-sunt-printre-primii-speakeri-anuntati-la-scoala-de-iarna-gpec-11-14-februarie-2026\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/scoala-de-iarna-gpec\/\"><b>\u0218coala de Iarn\u0103 GPeC<\/b><\/a><span style=\"font-weight: 400;\"> este seria de cursuri, prezent\u0103ri \u0219i dezbateri pe cele mai importante subiecte de E-Commerce \u0219i Digital Marketing care se va desf\u0103\u0219ura exclusiv online pe Zoom, \u00een perioada 11-14 februarie 2026, astfel \u00eenc\u00e2t participan\u021bii s\u0103 poat\u0103 accesa evenimentul de oriunde ar fi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u00e2n\u0103 pe 19 ianuarie 2026, taxa de participare este de doar 319 EUR + TVA\/persoan\u0103 pentru \u00eentregul eveniment (redus\u0103 de la 359 EUR).\u00a0<\/span><!--more--><\/p>\n<h3><span style=\"font-weight: 400;\">Primii speakeri interna\u021bionali confirma\u021bi la \u0218coala de Iarn\u0103 GPeC sunt:\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dan Ariely<\/b><span style=\"font-weight: 400;\">, unul dintre cei mai influen\u021bi 50 de g\u00e2nditori contemporani, profesor \u00een Economie Comportamental\u0103 \u0219i autor a 3 c\u0103r\u021bi bestseller;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avinash Kaushik<\/b><span style=\"font-weight: 400;\"> &#8211; Digital Marketing Evangelist, autor a dou\u0103 c\u0103r\u021bi bestseller;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mark Schaefer<\/b><span style=\"font-weight: 400;\">, unul dintre cei mai aprecia\u021bi autori, speakeri \u0219i consultan\u021bi de Marketing la nivel global, scriind nu mai pu\u021bin de 10 c\u0103r\u021bi bestseller;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Andy Crestodina <\/b><span style=\"font-weight: 400;\">&#8211; top 3 cei mai influen\u021bi speciali\u0219ti \u00een Content Marketing la nivel global, expert \u00een AI, SEO \u0219i Lead Generation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In doar c\u00e2teva zile vom anun\u021ba \u0219i al\u021bi speakeri interna\u021bionali de top, precum \u0219i cei mai buni speciali\u0219ti din Rom\u00e2nia care se vor al\u0103tura \u0218colii de Iarn\u0103 GPeC pe tot parcursul celor 4 zile de desf\u0103\u0219urare.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0218coala de Iarn\u0103 GPeC se adreseaz\u0103 tuturor celor care sunt interesa\u021bi de e-commerce \u0219i marketing online.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nivelul cursurilor \u0219i al prezent\u0103rilor este <\/span><i><span style=\"font-weight: 400;\">intermediar<\/span><\/i><span style=\"font-weight: 400;\"> (sunt necesare cuno\u0219tin\u021bele de baz\u0103 \u00een E-Commerce \u0219i Digital Marketing).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00censcrierile se fac online pe <a href=\"https:\/\/www.gpec.ro\/scoala-de-iarna-gpec\/\">website-ul GPeC<\/a>.<\/span><\/p>\n<h3><b>4 zile de cursuri, prezent\u0103ri \u0219i dezbateri axate pe tot ce este important \u00een E-Commerce \u0219i Digital Marketing \u00een 2026\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00cen cele 4 zile de desf\u0103\u0219urare ale \u0218colii de Iarn\u0103 GPeC, vor fi abordate subiectele de actualitate din domeniu \u00eentr-o manier\u0103 practic\u0103, plin\u0103 de tips &amp; tricks \u0219i exemple concrete:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Situa\u021bia pie\u021bei de E-Commerce la zi: trend-uri, provoc\u0103ri \u0219i oportunit\u0103\u021bi de cre\u0219tere \u00een 2026\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavioral Economics Psychology: De ce nu ne asum\u0103m suficiente riscuri \u0219i de ce ar fi bine s\u0103 o facem\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum pot marketerii s\u0103 supravie\u021buiasc\u0103 \u0219i s\u0103 evolueze \u00een lumea AI\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8222;Ask Me Anything Session cu Avinash Kaushik&#8221; despre cele mai importante trend-uri \u00een Digital Marketing &amp; AI\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cum s\u0103 construie\u0219ti custom GPTs \u0219i s\u0103 \u00eembini AI cu Analytcs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insta Ads &amp; Campaigns\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta Ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizarea Ratei de Conversie\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User Experience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital Marketing &amp; AI\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-mail Marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<\/ul>\n<h3><b>\u00censcrieri cu cel mai mic pre\u021b p\u00e2n\u0103 pe 19 ianuarie<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">P\u00e2n\u0103 pe 19 ianuarie, organizatorii au preg\u0103tit o ofert\u0103 de tip Flash Sale de doar 319 EUR + TVA \/ persoan\u0103 (pre\u021b redus de la 359 EUR) pentru acces la cele 4 zile de \u0218coal\u0103 de Iarn\u0103 pentru care participan\u021bii beneficiaz\u0103 de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acces la 4 zile pline de sesiuni de Cursuri, Prezent\u0103ri \u0219i Dezbateri de E-Commerce \u0219i Digital Marketing cu unii dintre cei mai buni speakeri interna\u021bionali \u0219i rom\u00e2ni;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Q&amp;A \u00een timp real cu trainerii (necesit\u0103 webcam \u0219i microfon active);\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acces la suportul de curs (.ppt \/ .pdf) al fiec\u0103rei sesiuni \u00een parte (acolo unde este cazul);\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acces la \u00eenregistr\u0103rile video ale tuturor sesiunilor pentru aprofundarea ulterioar\u0103 a cuno\u0219tin\u021belor.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Toate detaliile \u0219i \u00eenscrierile se reg\u0103sesc online pe site-ul GPeC: <\/span><a href=\"https:\/\/www.gpec.ro\/scoala-de-iarna-gpec\/\"><span style=\"font-weight: 400;\">https:\/\/www.gpec.ro\/scoala-de-iarna-gpec\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><\/p>\n<p><b>Despre GPeC<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cu o tradi\u021bie de 21 de ani, evenimentele GPeC sunt considerate cele mai importante evenimente de E-Commerce &amp; Digital Marketing din Rom\u00e2nia \u0219i CEE. Seria de evenimente GPeC 2026 \u00eencepe cu \u0218coala de Iarn\u0103 GPeC 11-14 februarie \u0219i continu\u0103 cu:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GPeC Proficiency \u2013 programul de auditare \u0219i consultan\u021b\u0103 dedicat magazinelor online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GPeC SUMMIT 26 Mai 2026, Bucure\u0219ti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0218coala de Var\u0103 GPeC 26-30 August 2026, Moieciu de Sus, jud. Bra\u0219ov<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GPeC SUMMIT 13 Octombrie 2026, Bucure\u0219ti<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gala Premiilor eCommerce 19 Noiembrie 2026, Bucure\u0219ti <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/dan-ariely-avinash-kaushik-mark-schaefer-si-andy-crestodina-sunt-printre-primii-speakeri-anuntati-la-scoala-de-iarna-gpec-11-14-februarie-2026\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u0218coala de Iarn\u0103 GPeC este seria de cursuri, prezent\u0103ri \u0219i dezbateri pe cele mai importante subiecte de E-Commerce \u0219i Digital Marketing care se va desf\u0103\u0219ura exclusiv online pe Zoom, \u00een perioada 11-14 februarie 2026, astfel \u00eenc\u00e2t participan\u021bii s\u0103 poat\u0103 accesa evenimentul de oriunde ar fi.\u00a0 P\u00e2n\u0103 pe 19 ianuarie 2026, taxa de participare este de doar 319 EUR + TVA\/persoan\u0103 pentru \u00eentregul eveniment (redus\u0103 de la 359 EUR).\u00a0<\/p>\n","protected":false},"author":40,"featured_media":20599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3791],"tags":[3705,4203,3089,4121,3841],"class_list":["post-20598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scoala-de-iarna-gpec","tag-andy-crestodina-ro","tag-avinash-kaushik","tag-dan-ariely","tag-mark-schaefer","tag-scoala-de-iarna-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20598"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20598\/revisions"}],"predecessor-version":[{"id":20600,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20598\/revisions\/20600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20599"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}