{"id":20602,"date":"2026-01-30T12:30:40","date_gmt":"2026-01-30T10:30:40","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20602"},"modified":"2026-03-25T10:35:04","modified_gmt":"2026-03-25T08:35:04","slug":"comertul-electronic-in-bulgaria-romania-grecia-ungaria-si-croatia-ce-arata-datele-din-2025-si-incotro-se-indreapta-piata-in-2026","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/comertul-electronic-in-bulgaria-romania-grecia-ungaria-si-croatia-ce-arata-datele-din-2025-si-incotro-se-indreapta-piata-in-2026","title":{"rendered":"Comer\u021bul electronic \u00een Bulgaria, Rom\u00e2nia, Grecia, Ungaria \u0219i Croa\u021bia: Ce arat\u0103 datele din 2025 \u0219i \u00eencotro se \u00eendreapt\u0103 pia\u021ba \u00een 2026"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/comertul-electronic-in-bulgaria-romania-grecia-ungaria-si-croatia-ce-arata-datele-din-2025-si-incotro-se-indreapta-piata-in-2026\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p data-start=\"320\" data-end=\"644\">Comer\u021bul electronic din Europa de Sud-Est a continuat s\u0103 creasc\u0103 pe parcursul anului 2025, \u00eens\u0103 <strong data-start=\"416\" data-end=\"443\">nu \u00eentr-un ritm uniform<\/strong>. Bulgaria, Rom\u00e2nia, Grecia, Ungaria \u0219i Croa\u021bia se afl\u0103 \u00een etape diferite de maturitate digital\u0103, cu dinamici distincte de cre\u0219tere, dependen\u021b\u0103 de canalele online \u0219i apetit pentru expansiune regional\u0103.<\/p>\n<div style=\"position: absolute; left: -9194px;\">\n<p>You might find that a <a href=\"https:\/\/loans-cash.net\/1000-dollar-loan.php\">$1000 loan<\/a> today is the ideal solution for minor home improvements or holiday costs. Applicants appreciate how these funds bridge the gap between paychecks when essential costs arise unexpectedly.<\/p>\n<\/div>\n<p data-start=\"646\" data-end=\"935\">Aceste concluzii reies din studiul <strong data-start=\"681\" data-end=\"734\">\u201eStarea Comer\u021bului Electronic \u00een Balcani \u00een 2025\u201d<\/strong>, realizat pe parcursul a nou\u0103 luni de echipa <a href=\"https:\/\/balkanecommerce.com\/\"><strong data-start=\"780\" data-end=\"807\">Balkan eCommerce Summit<\/strong><\/a>, care ofer\u0103 o radiografie relevant\u0103 a modului \u00een care func\u021bioneaz\u0103 afacerile online din regiune \u0219i a\u0219tept\u0103rile lor pentru 2026.<!--more--><\/p>\n<h2 data-start=\"942\" data-end=\"998\"><strong data-start=\"945\" data-end=\"998\">Cre\u0219tere exist\u0103 peste tot, dar cu viteze diferite<\/strong><\/h2>\n<p data-start=\"1000\" data-end=\"1138\">Toate cele cinci pie\u021be analizate au raportat <strong data-start=\"1045\" data-end=\"1088\">cre\u0219teri ale veniturilor online \u00een 2025<\/strong>, \u00eens\u0103 intensitatea acestora variaz\u0103 semnificativ.<\/p>\n<h3 data-start=\"1140\" data-end=\"1174\"><strong data-start=\"1144\" data-end=\"1174\">Ungaria \u2013 liderul regional<\/strong><\/h3>\n<ul data-start=\"1175\" data-end=\"1325\">\n<li data-start=\"1175\" data-end=\"1226\">\n<p data-start=\"1177\" data-end=\"1226\">75% dintre responden\u021bi au raportat cre\u0219tere YoY<\/p>\n<\/li>\n<li data-start=\"1227\" data-end=\"1261\">\n<p data-start=\"1229\" data-end=\"1261\">41,7% sunt afaceri 100% online<\/p>\n<\/li>\n<li data-start=\"1262\" data-end=\"1325\">\n<p data-start=\"1264\" data-end=\"1325\">\u00eenc\u0103 12,5% ob\u021bin peste jum\u0103tate din venituri din e-Commerce<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1327\" data-end=\"1449\">Aceast\u0103 combina\u021bie de cre\u0219tere accelerat\u0103 \u0219i digitalizare profund\u0103 pozi\u021bioneaz\u0103 Ungaria \u00een fruntea clasamentului regional.<\/p>\n<h3 data-start=\"1451\" data-end=\"1485\"><strong data-start=\"1455\" data-end=\"1485\">Rom\u00e2nia \u2013 aproape de lider<\/strong><\/h3>\n<ul data-start=\"1486\" data-end=\"1612\">\n<li data-start=\"1486\" data-end=\"1523\">\n<p data-start=\"1488\" data-end=\"1523\">61,6% au \u00eenregistrat cre\u0219tere YoY<\/p>\n<\/li>\n<li data-start=\"1524\" data-end=\"1562\">\n<p data-start=\"1526\" data-end=\"1562\">34,6% sunt afaceri exclusiv online<\/p>\n<\/li>\n<li data-start=\"1563\" data-end=\"1612\">\n<p data-start=\"1565\" data-end=\"1612\">23,1% genereaz\u0103 peste 50% din venituri online<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1614\" data-end=\"1747\">Rom\u00e2nia se afl\u0103 \u00eentr-o <strong data-start=\"1637\" data-end=\"1665\">faz\u0103 clar\u0103 de expansiune<\/strong>, cu un num\u0103r mare de comercian\u021bi deja dependen\u021bi structural de canalele digitale.<\/p>\n<h3 data-start=\"1749\" data-end=\"1785\"><strong data-start=\"1753\" data-end=\"1785\">Croa\u021bia \u2013 o pia\u021b\u0103 polarizat\u0103<\/strong><\/h3>\n<ul data-start=\"1786\" data-end=\"1968\">\n<li data-start=\"1786\" data-end=\"1819\">\n<p data-start=\"1788\" data-end=\"1819\">~60% au raportat cre\u0219tere YoY<\/p>\n<\/li>\n<li data-start=\"1820\" data-end=\"1850\">\n<p data-start=\"1822\" data-end=\"1850\">peste 20% sunt 100% online<\/p>\n<\/li>\n<li data-start=\"1851\" data-end=\"1904\">\n<p data-start=\"1853\" data-end=\"1904\">~40% ob\u021bin majoritatea veniturilor din e-Commerce<\/p>\n<\/li>\n<li data-start=\"1905\" data-end=\"1968\">\n<p data-start=\"1907\" data-end=\"1968\">\u00een acela\u0219i timp, ~45% genereaz\u0103 sub 25% din venituri online<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1970\" data-end=\"2114\">Croa\u021bia combin\u0103 juc\u0103tori foarte digitaliza\u021bi cu al\u021bii \u00eenc\u0103 predominant offline, ceea ce o face una dintre cele mai polarizate pie\u021be din regiune.<\/p>\n<h3 data-start=\"2116\" data-end=\"2150\"><strong data-start=\"2120\" data-end=\"2150\">Grecia \u2013 cre\u0219tere moderat\u0103<\/strong><\/h3>\n<ul data-start=\"2151\" data-end=\"2271\">\n<li data-start=\"2151\" data-end=\"2185\">\n<p data-start=\"2153\" data-end=\"2185\">52,8% au raportat cre\u0219tere YoY<\/p>\n<\/li>\n<li data-start=\"2186\" data-end=\"2221\">\n<p data-start=\"2188\" data-end=\"2221\">doar 15,1% sunt exclusiv online<\/p>\n<\/li>\n<li data-start=\"2222\" data-end=\"2271\">\n<p data-start=\"2224\" data-end=\"2271\">24,5% ob\u021bin peste 50% din venituri din online<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2273\" data-end=\"2354\">Pentru multe afaceri grece\u0219ti, e-Commerce-ul este important, dar <strong data-start=\"2338\" data-end=\"2353\">nu dominant<\/strong>.<\/p>\n<h3 data-start=\"2356\" data-end=\"2411\"><strong data-start=\"2360\" data-end=\"2411\">Bulgaria \u2013 cre\u0219tere mixt\u0103, baz\u0103 digital\u0103 solid\u0103<\/strong><\/h3>\n<ul data-start=\"2412\" data-end=\"2532\">\n<li data-start=\"2412\" data-end=\"2446\">\n<p data-start=\"2414\" data-end=\"2446\">45,7% au raportat cre\u0219tere YoY<\/p>\n<\/li>\n<li data-start=\"2447\" data-end=\"2473\">\n<p data-start=\"2449\" data-end=\"2473\">34,6% sunt 100% online<\/p>\n<\/li>\n<li data-start=\"2474\" data-end=\"2532\">\n<p data-start=\"2476\" data-end=\"2532\">19,7% ob\u021bin peste jum\u0103tate din venituri din e-Commerce<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2534\" data-end=\"2686\">De\u0219i ritmul de cre\u0219tere este mai modest, Bulgaria are deja un <strong data-start=\"2596\" data-end=\"2644\">nucleu puternic de branduri complet digitale<\/strong>, o baz\u0103 bun\u0103 pentru dezvoltarea viitoare.<\/p>\n<h2 data-start=\"2693\" data-end=\"2733\"><strong data-start=\"2696\" data-end=\"2733\">Mobile: regiunea r\u0103m\u00e2ne web-first<\/strong><\/h2>\n<p data-start=\"2735\" data-end=\"2964\">Pe toate cele cinci pie\u021be, strategia dominant\u0103 de mobile este <strong data-start=\"2797\" data-end=\"2835\">site-ul web optimizat pentru mobil<\/strong>. Aplica\u021biile native \u0219i PWA-urile exist\u0103, dar sunt utilizate doar de o minoritate de business-uri, de obicei juc\u0103tori mai mari.<\/p>\n<p data-start=\"2966\" data-end=\"3086\">Diferen\u021bele dintre pie\u021be sunt mai degrab\u0103 de <strong data-start=\"3011\" data-end=\"3019\">grad<\/strong>, nu de categorie. \u00cen general, clien\u021bii par s\u0103 valorizeze mai mult livrarea rapid\u0103, serviciile eficiente, pre\u021burile \u0219i reducerile dec\u00e2t existen\u021ba unei experien\u021be mobile \u201eavansate\u201d sub form\u0103 de aplica\u021bie.<\/p>\n<h2 data-start=\"3241\" data-end=\"3314\"><strong data-start=\"3244\" data-end=\"3314\">Expansiunea transfrontalier\u0103: mai mult planificat\u0103 dec\u00e2t realizat\u0103<\/strong><\/h2>\n<p data-start=\"3316\" data-end=\"3395\">Toate cele cinci pie\u021be r\u0103m\u00e2n <strong data-start=\"3345\" data-end=\"3394\">preponderent orientate spre v\u00e2nz\u0103rile interne. <\/strong>In Grecia \u0219i Bulgaria, peste 40% nu v\u00e2nd deloc interna\u021bional, iar \u00een Rom\u00e2nia, Croa\u021bia \u0219i Ungaria, majoritatea au sub 10% clien\u021bi din afara \u021b\u0103rii<\/p>\n<p data-start=\"3545\" data-end=\"3709\">Exist\u0103 un segment mai mic de companii cu venituri interna\u021bionale relevante, \u00een special \u00een <strong data-start=\"3635\" data-end=\"3657\">Ungaria \u0219i Rom\u00e2nia<\/strong>, de regul\u0103 branduri mai mari \u0219i mai mature digital.<\/p>\n<p data-start=\"3711\" data-end=\"3731\">Datele sugereaz\u0103 c\u0103:<\/p>\n<ul data-start=\"3732\" data-end=\"3950\">\n<li data-start=\"3732\" data-end=\"3791\">\n<p data-start=\"3734\" data-end=\"3791\"><strong data-start=\"3734\" data-end=\"3775\">exportul urmeaz\u0103 maturitatea digital\u0103<\/strong>, nu o precede<\/p>\n<\/li>\n<li data-start=\"3792\" data-end=\"3875\">\n<p data-start=\"3794\" data-end=\"3875\">companiile care cresc mai rapid sunt \u0219i cele mai dispuse s\u0103 se extind\u0103 regional<\/p>\n<\/li>\n<li data-start=\"3876\" data-end=\"3950\">\n<p data-start=\"3878\" data-end=\"3950\">\u00een 2026, interna\u021bionalizarea va continua, dar <strong data-start=\"3924\" data-end=\"3938\">nu uniform<\/strong> \u00eentre pie\u021be<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3957\" data-end=\"3998\"><strong data-start=\"3960\" data-end=\"3998\">Provoc\u0103ri comune \u00een toat\u0103 regiunea<\/strong><\/h2>\n<p data-start=\"4000\" data-end=\"4069\">Indiferent de \u021bar\u0103, provoc\u0103rile majore sunt surprinz\u0103tor de similare:<\/p>\n<ol data-start=\"4070\" data-end=\"4232\">\n<li data-start=\"4070\" data-end=\"4152\">\n<p data-start=\"4073\" data-end=\"4152\"><strong data-start=\"4073\" data-end=\"4112\">Achizi\u021bia de clien\u021bi \u0219i marketingul<\/strong> \u2013 cea mai frecvent men\u021bionat\u0103 barier\u0103<\/p>\n<\/li>\n<li data-start=\"4153\" data-end=\"4232\">\n<p data-start=\"4156\" data-end=\"4232\"><strong data-start=\"4156\" data-end=\"4187\">Logistica \u0219i fulfillment-ul<\/strong> \u2013 mai ales pentru companiile cu volum mare<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"4234\" data-end=\"4414\">Aspecte precum pl\u0103\u021bile, frauda sau alegerea tehnologiei sunt prezente, dar mult mai rar considerate obstacole principale comparativ cu generarea de cerere \u0219i scalarea opera\u021bional\u0103.<\/p>\n<h2 data-start=\"4421\" data-end=\"4480\"><strong data-start=\"4424\" data-end=\"4480\">Privind spre 2026: cre\u0219tere, dar cu ambi\u021bii diferite<\/strong><\/h2>\n<p data-start=\"4482\" data-end=\"4567\">Toate pie\u021bele se a\u0219teapt\u0103 la <strong data-start=\"4511\" data-end=\"4560\">continuarea cre\u0219terii e-Commerce-ului \u00een 2026<\/strong>, \u00eens\u0103:<\/p>\n<ul data-start=\"4568\" data-end=\"4812\">\n<li data-start=\"4568\" data-end=\"4673\">\n<p data-start=\"4570\" data-end=\"4673\">Grecia \u0219i, \u00eentr-o m\u0103sur\u0103 mai mic\u0103, Croa\u021bia se vor concentra mai mult pe <strong data-start=\"4642\" data-end=\"4673\">consolidarea pie\u021bei interne<\/strong><\/p>\n<\/li>\n<li data-start=\"4674\" data-end=\"4812\">\n<p data-start=\"4676\" data-end=\"4812\">Bulgaria, Rom\u00e2nia \u0219i Ungaria arat\u0103 un apetit mai mare pentru <strong data-start=\"4737\" data-end=\"4775\">expansiune regional\u0103 sau european\u0103<\/strong>, mai ales \u00een r\u00e2ndul companiilor mari<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4814\" data-end=\"5137\">\u201eDatele arat\u0103 clar c\u0103 regiunea nu se mi\u0219c\u0103 \u00eentr-un singur ritm. \u00cen 2026, succesul va depinde mai pu\u021bin de geografie \u0219i mai mult de c\u00e2t de eficient companiile folosesc marketingul, automatizarea \u0219i deciziile bazate pe date\u201d, explic\u0103 <strong data-start=\"5046\" data-end=\"5063\">Nikola Ilchev<\/strong>, autorul principal al studiului \u0219i organizatorul Balkan eCommerce Summit.<\/p>\n<h2 data-start=\"5144\" data-end=\"5160\"><strong data-start=\"5147\" data-end=\"5160\">Concluzie<\/strong><\/h2>\n<p data-start=\"5162\" data-end=\"5380\">2025 a confirmat c\u0103 e-Commerce-ul din Europa de Sud-Est este pe un trend pozitiv, dar <strong data-start=\"5248\" data-end=\"5258\">inegal<\/strong>.<br data-start=\"5259\" data-end=\"5262\" \/>2026 va fi un an \u00een care diferen\u021bele dintre juc\u0103tori se vor accentua, iar avantajul competitiv va apar\u021bine celor care:<\/p>\n<ul data-start=\"5381\" data-end=\"5529\">\n<li data-start=\"5381\" data-end=\"5420\">\n<p data-start=\"5383\" data-end=\"5420\">investesc \u00een eficien\u021b\u0103 opera\u021bional\u0103<\/p>\n<\/li>\n<li data-start=\"5421\" data-end=\"5459\">\n<p data-start=\"5423\" data-end=\"5459\">\u00ee\u0219i consolideaz\u0103 prezen\u021ba digital\u0103<\/p>\n<\/li>\n<li data-start=\"5460\" data-end=\"5529\">\n<p data-start=\"5462\" data-end=\"5529\">folosesc datele, marketingul \u0219i automatizarea \u00eentr-un mod strategic<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5531\" data-end=\"5731\">Studiul \u201eStarea Comer\u021bului Electronic \u00een Balcani \u00een 2025\u201d ofer\u0103 un punct de plecare valoros pentru discu\u021biile strategice care vor continua \u00een 2026, inclusiv \u00een cadrul <a href=\"https:\/\/balkanecommerce.com\/\"><strong data-start=\"5698\" data-end=\"5730\">Balkan eCommerce Summit 2026<\/strong>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/comertul-electronic-in-bulgaria-romania-grecia-ungaria-si-croatia-ce-arata-datele-din-2025-si-incotro-se-indreapta-piata-in-2026\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Comer\u021bul electronic din Europa de Sud-Est a continuat s\u0103 creasc\u0103 pe parcursul anului 2025, \u00eens\u0103 nu \u00eentr-un ritm uniform. Bulgaria, Rom\u00e2nia, Grecia, Ungaria \u0219i Croa\u021bia se afl\u0103 \u00een etape diferite de maturitate digital\u0103, cu dinamici distincte de cre\u0219tere, dependen\u021b\u0103 de canalele online \u0219i apetit pentru expansiune regional\u0103. You might find that a $1000 loan today is the ideal solution for minor home improvements or holiday costs. Applicants appreciate how these funds bridge the gap between paychecks when essential costs arise unexpectedly. Aceste concluzii reies din studiul \u201eStarea Comer\u021bului Electronic \u00een Balcani \u00een 2025\u201d, realizat pe parcursul a nou\u0103 luni de echipa Balkan eCommerce Summit, care ofer\u0103 o radiografie relevant\u0103 a modului \u00een care func\u021bioneaz\u0103 afacerile online din regiune \u0219i a\u0219tept\u0103rile lor pentru 2026.<\/p>\n","protected":false},"author":40,"featured_media":20604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,3887,56],"tags":[],"class_list":["post-20602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-in-romania-europa","category-parteneri-gpec","category-resurse-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20602"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20602\/revisions"}],"predecessor-version":[{"id":20625,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20602\/revisions\/20625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20604"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}