{"id":20620,"date":"2026-03-09T10:21:39","date_gmt":"2026-03-09T08:21:39","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20620"},"modified":"2026-03-13T00:35:34","modified_gmt":"2026-03-12T22:35:34","slug":"serp-conf-sofia-2026-vizibilitate-in-cautarea-dominata-de-ai","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/serp-conf-sofia-2026-vizibilitate-in-cautarea-dominata-de-ai","title":{"rendered":"SERP Conf. Sofia 2026: Vizibilitate \u00een c\u0103utarea dominat\u0103 de AI"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/serp-conf-sofia-2026-vizibilitate-in-cautarea-dominata-de-ai\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p data-start=\"68\" data-end=\"186\">Conferin\u021ba dedicat\u0103 <strong data-start=\"88\" data-end=\"113\">SEO, E-commerce \u0219i AI<\/strong> revine cu un <strong data-start=\"127\" data-end=\"186\">AI Lab special conceput, Masterclass-uri \u0219i o nou\u0103 gazd\u0103<\/strong><\/p>\n<p data-start=\"188\" data-end=\"664\">Pe <strong data-start=\"225\" data-end=\"238\">25 martie<\/strong>, la <strong data-start=\"243\" data-end=\"264\">Inter Expo Center<\/strong>, <strong data-start=\"266\" data-end=\"291\">SERP Conf. Sofia 2026<\/strong> va reuni din nou profesioni\u0219ti din mai multe \u021b\u0103ri \u00een cadrul <strong data-start=\"352\" data-end=\"384\">Edi\u021biei pentru Europa de Est<\/strong>. Evenimentul va aduce know-how atent selectat, strategii concepute pentru a putea fi scalate dincolo de cuno\u0219tin\u021be academice sau teorii \u0219i oportunit\u0103\u021bi de networking de \u00eenalt nivel, a\u0219a cum s-a \u00eent\u00e2mplat \u0219i \u00een cele <strong data-start=\"602\" data-end=\"627\">6 edi\u021bii de p\u00e2n\u0103 acum<\/strong> \u2013 <strong data-start=\"630\" data-end=\"663\">4 \u00een Bulgaria \u0219i 2 \u00een Austria<\/strong>.<!--more--><\/p>\n<p data-start=\"666\" data-end=\"951\">\u00centr-o industrie \u00een care exist\u0103 multe conferin\u021be multi-track care promit c\u00e2te pu\u021bin pentru toat\u0103 lumea, <strong data-start=\"770\" data-end=\"784\">SERP Conf.<\/strong> s-a pozi\u021bionat ca un eveniment concentrat deliberat pe <strong data-start=\"840\" data-end=\"869\">substan\u021b\u0103 \u00een loc de volum<\/strong> \u0219i pe <strong data-start=\"876\" data-end=\"900\">rezultate m\u0103surabile<\/strong>, nu pe zgomot de marketing sau prezent\u0103ri pl\u0103tite.<\/p>\n<p data-start=\"953\" data-end=\"1175\">Datele colectate dup\u0103 <strong data-start=\"975\" data-end=\"994\">SERP Conf. 2025<\/strong> arat\u0103 c\u0103 <strong data-start=\"1004\" data-end=\"1074\">46,8% dintre participan\u021bi ocup\u0103 pozi\u021bii C-level, Director sau Head<\/strong>, \u00een timp ce <strong data-start=\"1087\" data-end=\"1117\">27,7% sunt speciali\u0219ti SEO<\/strong>, iar <strong data-start=\"1123\" data-end=\"1174\">19,1% sunt manageri de marketing sau e-commerce<\/strong>.<\/p>\n<p data-start=\"953\" data-end=\"1175\">\u00cen calitate de <strong>partener al evenimentului<\/strong>, v\u0103 invit\u0103m s\u0103 participa\u021bi la eveniment \u0219i va oferim un <strong>discount de 20%<\/strong> din pre\u021bul biletelor cu codul: <strong>gpec-20<\/strong><\/p>\n<p data-start=\"953\" data-end=\"1175\">\u201eSERP Conf. este un eveniment solid dac\u0103 e\u0219ti interesat de SEO sau digital marketing\u201d, spune <strong data-start=\"1272\" data-end=\"1292\">Kiril Kirov, CEO<\/strong>. \u201eSpeakeri buni, con\u021binut util \u0219i o echip\u0103 care chiar se preocup\u0103 de experien\u021ba participan\u021bilor. Este u\u0219or de parcurs, bine organizat \u0219i foarte potrivit pentru a \u00eent\u00e2lni oameni care chiar lucreaz\u0103 \u00een domeniu. Merit\u0103, dac\u0103 iei industria \u00een serios.\u201d<\/p>\n<p data-start=\"953\" data-end=\"1175\">\u201eDup\u0103 edi\u021biile anterioare, participan\u021bii au cerut subiecte care merg de la technical SEO \u0219i link building p\u00e2n\u0103 la optimizare pentru AI \u0219i eficien\u021ba con\u021binutului. Pentru noi, asta arat\u0103 c\u0103 avem \u00een public practicieni care \u00een\u021beleg nuan\u021bele domeniului. Pentru ei conteaz\u0103 s\u0103 plece de la eveniment cu modele de lucru pe care le pot implementa imediat, testa \u0219i scala\u201d, explic\u0103 <strong data-start=\"1915\" data-end=\"1932\">Nikola Minkov<\/strong>, fondator \u0219i CEO <strong data-start=\"1950\" data-end=\"1961\">Serpact<\/strong> \u2013 agen\u021bia bulgar\u0103 cu cele mai multe premii interna\u021bionale, organizatorul SERP Conf.<\/p>\n<p data-start=\"2047\" data-end=\"2216\">\u00cen timp ce conferin\u021bele mari au mai multe scene \u0219i peste 50 de speakeri simultan, <strong data-start=\"2129\" data-end=\"2169\">SERP Conf. p\u0103streaz\u0103 o singur\u0103 scen\u0103<\/strong> \u0219i prezint\u0103 <strong data-start=\"2182\" data-end=\"2215\">doar speakeri atent selecta\u021bi<\/strong>.<\/p>\n<p data-start=\"2047\" data-end=\"2216\">\u201eC\u00e2nd ai mai multe track-uri simultane, recuno\u0219ti implicit c\u0103 nu totul este esen\u021bial\u201d, spune Minkov. \u201eNoi mergem pe abordarea opus\u0103: dac\u0103 un subiect nu este suficient de important \u00eenc\u00e2t s\u0103 merite aten\u021bia tuturor, atunci nu \u00ee\u0219i are locul pe scena noastr\u0103.\u201d<\/p>\n<h3 data-start=\"2477\" data-end=\"2530\">Speakeri confirma\u021bi pentru SERP Conf. Sofia 2026:<\/h3>\n<ul data-start=\"2531\" data-end=\"3393\">\n<li data-start=\"2531\" data-end=\"2595\">\n<p data-start=\"2533\" data-end=\"2595\">Mark Williams-Cook \u2013 Director la Candour \/ Founder AlsoAsked<\/p>\n<\/li>\n<li data-start=\"2596\" data-end=\"2647\">\n<p data-start=\"2598\" data-end=\"2647\">Bengu Sarica Dincer \u2013 SEO Manager la Designmodo<\/p>\n<\/li>\n<li data-start=\"2648\" data-end=\"2714\">\n<p data-start=\"2650\" data-end=\"2714\">Zlatan Ivanov \u2013 Co-founder Trackian &amp; Founder The Data Arsenal<\/p>\n<\/li>\n<li data-start=\"2715\" data-end=\"2761\">\n<p data-start=\"2717\" data-end=\"2761\">Stefka Georgieva \u2013 Founder &amp; CEO ADvantage<\/p>\n<\/li>\n<li data-start=\"2762\" data-end=\"2822\">\n<p data-start=\"2764\" data-end=\"2822\">Vichren Bisset \u2013 Chief Commercial Officer &amp; Board Member<\/p>\n<\/li>\n<li data-start=\"2823\" data-end=\"2873\">\n<p data-start=\"2825\" data-end=\"2873\">Evelina Milenova \u2013 SEO Specialist la Hostinger<\/p>\n<\/li>\n<li data-start=\"2874\" data-end=\"2952\">\n<p data-start=\"2876\" data-end=\"2952\">Svetoslav Milanov \u2013 Executive Director &amp; Chairman of the Board, Investbank<\/p>\n<\/li>\n<li data-start=\"2953\" data-end=\"2988\">\n<p data-start=\"2955\" data-end=\"2988\">Luiza de Lange \u2013 CRO Enthusiast<\/p>\n<\/li>\n<li data-start=\"2989\" data-end=\"3045\">\n<p data-start=\"2991\" data-end=\"3045\">Kalin Karakehayov \u2013 Founder Seo.Domains \u0219i Edoms.com<\/p>\n<\/li>\n<li data-start=\"3046\" data-end=\"3080\">\n<p data-start=\"3048\" data-end=\"3080\">Evgeni Yordanov \u2013 CEO Trackian<\/p>\n<\/li>\n<li data-start=\"3081\" data-end=\"3133\">\n<p data-start=\"3083\" data-end=\"3133\">Martin Milanov \u2013 Head of Organic Growth la myPOS<\/p>\n<\/li>\n<li data-start=\"3134\" data-end=\"3181\">\n<p data-start=\"3136\" data-end=\"3181\">Dimitar Dimitrov \u2013 Founder &amp; CEO Inbound.BG<\/p>\n<\/li>\n<li data-start=\"3182\" data-end=\"3224\">\n<p data-start=\"3184\" data-end=\"3224\">Velin Naydenov \u2013 SEO Team Lead Serpact<\/p>\n<\/li>\n<li data-start=\"3225\" data-end=\"3282\">\n<p data-start=\"3227\" data-end=\"3282\">Veselina Encheva \u2013 COO &amp; Performance Director CreateX<\/p>\n<\/li>\n<li data-start=\"3283\" data-end=\"3336\">\n<p data-start=\"3285\" data-end=\"3336\">Zacharias Xiroudakis \u2013 Managing Director Minuttia<\/p>\n<\/li>\n<li data-start=\"3337\" data-end=\"3393\">\n<p data-start=\"3339\" data-end=\"3393\">Alexandra Tanas\u0103 \u2013 Head of Content Marketing Vertify<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3395\" data-end=\"3429\">AI Lab \u2013 noutatea edi\u021biei 2026<\/h3>\n<p data-start=\"3431\" data-end=\"3628\">Edi\u021bia din 2026 introduce <strong data-start=\"3457\" data-end=\"3467\">AI Lab<\/strong>, un program specializat dedicat uneia dintre cele mai mari transform\u0103ri din search \u00een acest moment: <strong data-start=\"3568\" data-end=\"3627\">descoperirea brandurilor prin intermediul sistemelor AI<\/strong>.<\/p>\n<p data-start=\"3630\" data-end=\"3974\">AI Lab combin\u0103 expertiza <strong data-start=\"3655\" data-end=\"3667\">Trackian<\/strong> (platform\u0103 SaaS de marketing), <strong data-start=\"3699\" data-end=\"3710\">Serpact<\/strong>, <strong data-start=\"3712\" data-end=\"3724\">AI Entry<\/strong> (tool pentru m\u0103surarea vizibilit\u0103\u021bii \u00een AI) \u0219i <strong data-start=\"3772\" data-end=\"3785\">Digital A<\/strong> (agen\u021bie digital\u0103). Participan\u021bii vor primi <strong data-start=\"3830\" data-end=\"3872\">framework-uri concrete de implementare<\/strong> care, \u00een mod normal, ar necesita mult timp \u0219i investi\u021bii semnificative pentru a fi dezvoltate intern.<\/p>\n<p data-start=\"3630\" data-end=\"3974\">\u201eMajoritatea business-urilor \u00eenc\u0103 au trafic SEO stabil f\u0103r\u0103 s\u0103 realizeze c\u0103 utilizatorii descoper\u0103 branduri tot mai mult prin platforme AI. AI Lab ofer\u0103 framework-uri pentru auditarea vizibilit\u0103\u021bii \u00een AI \u0219i pentru optimizarea acesteia, deoarece cre\u0219terea predictibil\u0103 se construie\u0219te prin arhitectur\u0103, nu prin intui\u021bie\u201d, explic\u0103 Minkov.<\/p>\n<h3 data-start=\"4316\" data-end=\"4344\">Enterprise Masterclasses<\/h3>\n<p data-start=\"4346\" data-end=\"4464\">Conferin\u021ba introduce \u0219i <strong data-start=\"4370\" data-end=\"4398\">Enterprise Masterclasses<\/strong>, dedicate provoc\u0103rilor care apar la nivel organiza\u021bional, precum:<\/p>\n<ul data-start=\"4465\" data-end=\"4676\">\n<li data-start=\"4465\" data-end=\"4530\">\n<p data-start=\"4467\" data-end=\"4530\">coordonarea vizibilit\u0103\u021bii \u00een Search pentru mai multe branduri<\/p>\n<\/li>\n<li data-start=\"4531\" data-end=\"4580\">\n<p data-start=\"4533\" data-end=\"4580\">demonstrarea ROI c\u0103tre managementul financiar<\/p>\n<\/li>\n<li data-start=\"4581\" data-end=\"4621\">\n<p data-start=\"4583\" data-end=\"4621\">alegerea platformelor de advertising<\/p>\n<\/li>\n<li data-start=\"4622\" data-end=\"4676\">\n<p data-start=\"4624\" data-end=\"4676\">construirea unor capabilit\u0103\u021bi digitale sustenabile<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4678\" data-end=\"4702\">Gazda edi\u021biei 2026<\/h3>\n<p data-start=\"4704\" data-end=\"4996\">Edi\u021bia din 2026 va fi prezentat\u0103 de <strong data-start=\"4738\" data-end=\"4754\">Anna Tsolova<\/strong>, trainer media \u0219i de public speaking la <strong data-start=\"4795\" data-end=\"4826\">\u201cSpeak, So People See You!\u201d<\/strong>. Ea este una dintre cele mai cunoscute figuri media din Bulgaria, dup\u0103 <strong data-start=\"4898\" data-end=\"4944\">13 ani \u00een care a moderat emisiuni matinale<\/strong> la cele mai mari dou\u0103 televiziuni private din \u021bar\u0103.<\/p>\n<h3 data-start=\"4998\" data-end=\"5029\">Informa\u021bii despre eveniment<\/h3>\n<p data-start=\"5030\" data-end=\"5153\"><strong data-start=\"5030\" data-end=\"5055\">SERP Conf. Sofia 2026<\/strong><br data-start=\"5055\" data-end=\"5058\" \/> <strong data-start=\"5061\" data-end=\"5079\">25 martie 2026<\/strong><br data-start=\"5079\" data-end=\"5082\" \/> <strong data-start=\"5085\" data-end=\"5113\">Inter Expo Center, Sofia<\/strong><br data-start=\"5113\" data-end=\"5116\" \/>\u23f0 <strong data-start=\"5118\" data-end=\"5151\">09:30 \u2013 18:00\u00a0<\/strong><\/p>\n<p data-start=\"5155\" data-end=\"5224\">Biletele sunt deja disponibile:<br data-start=\"5186\" data-end=\"5189\" \/><a class=\"decorated-link\" href=\"https:\/\/serpconf.com\/sofia\/tickets\/\" target=\"_new\" rel=\"noopener\" data-start=\"5189\" data-end=\"5224\">https:\/\/serpconf.com\/sofia\/tickets\/<\/a><\/p>\n<p data-start=\"5155\" data-end=\"5224\">\u201eVizibilitatea se construie\u0219te, nu se ghice\u0219te\u201d, concluzioneaz\u0103 Minkov. \u201eSERP Conf. este locul unde dob\u00e2nde\u0219ti cuno\u0219tin\u021bele \u0219i know-how-ul care creeaz\u0103 <strong data-start=\"5380\" data-end=\"5419\">vizibilitate predictibil\u0103 \u00een Search<\/strong>, fie c\u0103 optimizezi pentru algoritmi sau pentru sisteme AI.\u201d<\/p>\n<h3 data-start=\"5486\" data-end=\"5507\">Despre SERP Conf.<\/h3>\n<p data-start=\"5508\" data-end=\"5882\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"5508\" data-end=\"5522\">SERP Conf.<\/strong> este un eveniment interna\u021bional dedicat <strong data-start=\"5563\" data-end=\"5603\">SEO, e-commerce \u0219i digital marketing<\/strong>, care include conferin\u021b\u0103, expozi\u021bie \u0219i networking cu exper\u021bi din industrie. Evenimentul aduce comunitatea SEO \u0219i marketing \u00eentr-un singur loc pentru a sprijini dezvoltarea online a business-urilor \u0219i pentru a \u00eemp\u0103rt\u0103\u0219i bune practici.<br data-start=\"5837\" data-end=\"5840\" \/>SERP Conf. este organizat\u0103 de <strong data-start=\"5870\" data-end=\"5881\">Serpact<\/strong>.<\/p>\n<p data-start=\"666\" data-end=\"951\">\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/serp-conf-sofia-2026-vizibilitate-in-cautarea-dominata-de-ai\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Conferin\u021ba dedicat\u0103 SEO, E-commerce \u0219i AI revine cu un AI Lab special conceput, Masterclass-uri \u0219i o nou\u0103 gazd\u0103 Pe 25 martie, la Inter Expo Center, SERP Conf. Sofia 2026 va reuni din nou profesioni\u0219ti din mai multe \u021b\u0103ri \u00een cadrul Edi\u021biei pentru Europa de Est. Evenimentul va aduce know-how atent selectat, strategii concepute pentru a putea fi scalate dincolo de cuno\u0219tin\u021be academice sau teorii \u0219i oportunit\u0103\u021bi de networking de \u00eenalt nivel, a\u0219a cum s-a \u00eent\u00e2mplat \u0219i \u00een cele 6 edi\u021bii de p\u00e2n\u0103 acum \u2013 4 \u00een Bulgaria \u0219i 2 \u00een Austria.<\/p>\n","protected":false},"author":40,"featured_media":20621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-20620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenimente-recomandate","category-resurse-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20620"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20620\/revisions"}],"predecessor-version":[{"id":20622,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20620\/revisions\/20622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20621"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}