{"id":20638,"date":"2026-04-28T11:22:12","date_gmt":"2026-04-28T08:22:12","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20638"},"modified":"2026-04-28T11:22:12","modified_gmt":"2026-04-28T08:22:12","slug":"ce-poti-invata-de-la-lauren-petrullo-la-gpec-summit-2026","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/ce-poti-invata-de-la-lauren-petrullo-la-gpec-summit-2026","title":{"rendered":"Ce po\u021bi \u00eenv\u0103\u021ba de la Lauren Petrullo la GPeC SUMMIT 2026"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ce-poti-invata-de-la-lauren-petrullo-la-gpec-summit-2026\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p data-start=\"104\" data-end=\"222\">Dac\u0103 ai lucrat vreodat\u0103 \u00een e-commerce sau digital marketing, probabil \u021bi-ai pus cel pu\u021bin una dintre aceste \u00eentreb\u0103ri:<\/p>\n<ul data-start=\"224\" data-end=\"441\">\n<li data-section-id=\"yt4o8o\" data-start=\"224\" data-end=\"285\">De ce cresc costurile \u00een ads, dar v\u00e2nz\u0103rile nu \u021bin pasul?<\/li>\n<li data-section-id=\"8rx5cs\" data-start=\"286\" data-end=\"343\">De ce performeaz\u0103 campaniile o perioad\u0103\u2026 \u0219i apoi mor?<\/li>\n<li data-section-id=\"ypzazj\" data-start=\"344\" data-end=\"388\">De ce \u201card\u201d bugete f\u0103r\u0103 rezultate clare?<\/li>\n<li data-section-id=\"rt2s8c\" data-start=\"389\" data-end=\"441\">De ce agen\u021biile promit mult, dar livreaz\u0103 pu\u021bin?<\/li>\n<\/ul>\n<p data-start=\"443\" data-end=\"611\">Dac\u0103 r\u0103spunsul este \u201cda\u201d, atunci sesiunea lui Lauren Petrullo de la GPeC SUMMIT nu e \u201cnice to have\u201d. Este fix genul de con\u021binut care \u00ee\u021bi poate schimba modul \u00een care abordezi marketingul.<!--more--><\/p>\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69e8a852-86d0-8389-ba61-d209f177484e-9\" data-testid=\"conversation-turn-28\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"6a68351e-ff5b-408d-9d30-ef8e7efa3c3b\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\">\n<h2 data-section-id=\"14ygkql\" data-start=\"618\" data-end=\"675\">Cine este Lauren Petrullo \u0219i de ce merit\u0103 s\u0103 o ascul\u021bi<\/h2>\n<p data-start=\"677\" data-end=\"726\">Lauren nu este doar speaker. Este practician pur. CEO &amp; Founder al agen\u021biei Mongoose Media, lucreaz\u0103 direct cu branduri de 7, 8 \u0219i 9 cifre, ajut\u00e2ndu-le s\u0103 scaleze prin:<\/p>\n<ul data-start=\"848\" data-end=\"958\">\n<li data-section-id=\"8t61h1\" data-start=\"848\" data-end=\"882\">Paid Media (Meta &amp; Google Ads)<\/li>\n<li data-section-id=\"11w2293\" data-start=\"883\" data-end=\"914\">Content &amp; Creative Strategy<\/li>\n<li data-section-id=\"kml2m2\" data-start=\"915\" data-end=\"938\">Lifecycle Marketing<\/li>\n<li data-section-id=\"1y0ijgu\" data-start=\"939\" data-end=\"958\">Social Commerce<\/li>\n<\/ul>\n<p data-start=\"960\" data-end=\"1108\">\u00cen paralel, este \u0219i antreprenor \u00een e-commerce, ceea ce \u00eenseamn\u0103 c\u0103 nu vorbe\u0219te din teorie, ci din experien\u021b\u0103 real\u0103 \u2013 din ambele p\u0103r\u021bi ale baricadei.<\/p>\n<p data-start=\"1110\" data-end=\"1245\">A fost Innovation Producer la Disney, este \u00een re\u021beaua Meta Leaders \u0219i a contribuit la scalarea unor branduri la peste 1 milion $ lunar.<\/p>\n<p data-start=\"1247\" data-end=\"1329\">Cu alte cuvinte: <strong data-start=\"1264\" data-end=\"1329\">\u0219tie ce func\u021bioneaz\u0103 acum. Nu acum 2 ani. Nu \u00een teorie. Acum.<\/strong><\/p>\n<h2 data-section-id=\"1qbq7y8\" data-start=\"2625\" data-end=\"2663\">Ce \u00eentreb\u0103ri i-ai putea pune 1 la 1<\/h2>\n<p data-start=\"2665\" data-end=\"2759\">Dac\u0103 ai ocazia s\u0103 discu\u021bi direct cu ea la GPeC SUMMIT, iat\u0103 c\u00e2teva \u00eentreb\u0103ri pe care i le po\u021bi adresa \u0219i ce po\u021bi \u00eenv\u0103\u021ba din r\u0103spunsurile ei:<\/p>\n<h3 data-section-id=\"lkcw5v\" data-start=\"2761\" data-end=\"2790\">Pentru e-commerce owners:<\/h3>\n<ul data-start=\"2791\" data-end=\"2969\">\n<li data-section-id=\"eidu1l\" data-start=\"2791\" data-end=\"2860\">\u201cCe structur\u0103 de ads ar trebui s\u0103 am la 50K\u20ac\/lun\u0103 vs 200K\u20ac\/lun\u0103?\u201d<\/li>\n<li data-section-id=\"j7263e\" data-start=\"2861\" data-end=\"2917\">\u201cCum \u0219tiu dac\u0103 problema e produsul sau marketingul?\u201d<\/li>\n<li data-section-id=\"fpqeaq\" data-start=\"2918\" data-end=\"2969\">\u201cCum \u00eemi cresc LTV f\u0103r\u0103 s\u0103 cresc bugetul de ads?\u201d<\/li>\n<\/ul>\n<h3 data-section-id=\"1yp6z2\" data-start=\"2971\" data-end=\"2992\">Pentru marketeri:<\/h3>\n<ul data-start=\"2993\" data-end=\"3167\">\n<li data-section-id=\"8ymq86\" data-start=\"2993\" data-end=\"3054\">\u201cCum construiesc un creative testing framework eficient?\u201d<\/li>\n<li data-section-id=\"1u1l1\" data-start=\"3055\" data-end=\"3113\">\u201cC\u00e2te variante de ads sunt suficiente pentru scalare?\u201d<\/li>\n<li data-section-id=\"1o79ptn\" data-start=\"3114\" data-end=\"3167\">\u201cCum ar trebui s\u0103 arate un funnel complet \u00een 2026?\u201d<\/li>\n<\/ul>\n<h3 data-section-id=\"15pvs0y\" data-start=\"3169\" data-end=\"3188\">Pentru agen\u021bii:<\/h3>\n<ul data-start=\"3189\" data-end=\"3307\">\n<li data-section-id=\"jjosqm\" data-start=\"3189\" data-end=\"3253\">\u201cCum demonstrez valoare real\u0103 clien\u021bilor, nu doar rapoarte?\u201d<\/li>\n<li data-section-id=\"m1lx0b\" data-start=\"3254\" data-end=\"3307\">\u201cCe KPI-uri conteaz\u0103 cu adev\u0103rat pentru scaling?\u201d<\/li>\n<\/ul>\n<h2 data-section-id=\"rgiowv\" data-start=\"3314\" data-end=\"3361\">Ce probleme \u00ee\u021bi poate rezolva know-how-ul ei<\/h2>\n<p data-start=\"3363\" data-end=\"3478\">Dac\u0103 te reg\u0103se\u0219ti \u00een oricare dintre situa\u021biile de mai jos, Lauren este genul de expert care \u00ee\u021bi poate da claritate:<\/p>\n<p data-start=\"3480\" data-end=\"3673\">&#x274c; Campanii care performeaz\u0103 inconsistent<br data-start=\"3520\" data-end=\"3523\" \/>&#x274c; Costuri \u00een cre\u0219tere f\u0103r\u0103 rezultate propor\u021bionale<br data-start=\"3573\" data-end=\"3576\" \/>&#x274c; Lips\u0103 de diferen\u021biere \u00een content<br data-start=\"3610\" data-end=\"3613\" \/>&#x274c; Funnel-uri care nu convertesc<br data-start=\"3644\" data-end=\"3647\" \/>&#x274c; Dificult\u0103\u021bi \u00een scalare<\/p>\n<p data-start=\"3675\" data-end=\"3780\">&#x1f449; Ea nu vine cu \u201ctips &amp; tricks\u201d.<br data-start=\"3708\" data-end=\"3711\" \/>&#x1f449; Vine cu <strong data-start=\"3722\" data-end=\"3780\">sisteme, procese \u0219i logic\u0103 de cre\u0219tere pe termen lung.<\/strong><\/p>\n<h2 data-section-id=\"1p2ucvh\" data-start=\"3787\" data-end=\"3817\">De ce merit\u0103 s\u0103 fii \u00een sal\u0103<\/h2>\n<p data-start=\"3819\" data-end=\"3883\">La <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">GPeC SUMMIT 2026<\/span><\/span> nu vii doar s\u0103 ascul\u021bi. Vii s\u0103 \u00een\u021belegi:<\/p>\n<ul data-start=\"3904\" data-end=\"3998\">\n<li data-section-id=\"7up5hc\" data-start=\"3904\" data-end=\"3930\">ce nu mai func\u021bioneaz\u0103<\/li>\n<li data-section-id=\"2nq8mc\" data-start=\"3931\" data-end=\"3955\">ce func\u021bioneaz\u0103 acum<\/li>\n<li data-section-id=\"ni6bxy\" data-start=\"3956\" data-end=\"3998\">\u0219i ce trebuie s\u0103 faci diferit de m\u00e2ine<\/li>\n<\/ul>\n<p data-start=\"4000\" data-end=\"4092\">Iar Lauren Petrullo este unul dintre acei speakeri care \u00ee\u021bi pot schimba perspectiva complet.<\/p>\n<p data-start=\"4099\" data-end=\"4235\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"4099\" data-end=\"4235\" data-is-last-node=\"\">Dac\u0103 vrei mai mult dec\u00e2t inspira\u021bie \u2013 dac\u0103 vrei claritate, direc\u021bie \u0219i rezultate \u2013 sesiunea ei este una pe care nu vrei s\u0103 o ratezi.\u00a0<\/strong><\/p>\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"6a68351e-ff5b-408d-9d30-ef8e7efa3c3b\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\">\n<p data-start=\"4099\" data-end=\"4235\" data-is-last-node=\"\" data-is-only-node=\"\">Te po\u021bi <a href=\"https:\/\/www.gpec.ro\/gpec-summit-mai\/#inscriere\">\u00eenscrie chiar acum<\/a> \u0219i profita de biletele cu pre\u021b redus care se epuizeaz\u0103 rapid.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/ce-poti-invata-de-la-lauren-petrullo-la-gpec-summit-2026\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Dac\u0103 ai lucrat vreodat\u0103 \u00een e-commerce sau digital marketing, probabil \u021bi-ai pus cel pu\u021bin una dintre aceste \u00eentreb\u0103ri: De ce cresc costurile \u00een ads, dar v\u00e2nz\u0103rile nu \u021bin pasul? De ce performeaz\u0103 campaniile o perioad\u0103\u2026 \u0219i apoi mor? De ce \u201card\u201d bugete f\u0103r\u0103 rezultate clare? De ce agen\u021biile promit mult, dar livreaz\u0103 pu\u021bin? Dac\u0103 r\u0103spunsul este \u201cda\u201d, atunci sesiunea lui Lauren Petrullo de la GPeC SUMMIT nu e \u201cnice to have\u201d. Este fix genul de con\u021binut care \u00ee\u021bi poate schimba modul \u00een care abordezi marketingul.<\/p>\n","protected":false},"author":40,"featured_media":20636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[724],"tags":[4341,3555,100,3850,4337,4339],"class_list":["post-20638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gpec-summit","tag-buget","tag-content-ro","tag-gpec-summit","tag-gpec-summit-mai","tag-lauren-petrullo","tag-scalare"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20638"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20638\/revisions"}],"predecessor-version":[{"id":20639,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20638\/revisions\/20639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20636"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}