{"id":20649,"date":"2026-05-27T19:18:33","date_gmt":"2026-05-27T16:18:33","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20649"},"modified":"2026-05-27T21:44:59","modified_gmt":"2026-05-27T18:44:59","slug":"gpec-summit-mai-2026","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-summit-mai-2026","title":{"rendered":"Ce s-a discutat la Conferin\u021ba GPeC \u2013 GPeC SUMMIT 26 mai 2026? Edi\u021bia de 21 de Ani &#8211; Vezi principalele idei #GPeCSUMMIT"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-mai-2026\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pe 26 mai 2026 a avut loc GPeC SUMMIT \u2013 Evenimentul Anului \u00een E-Commerce \u0219i Digital Marketing. Loca\u021bia: Teatrul Na\u021bional Bucure\u0219ti. #GPeCSUMMIT<\/p>\n<p>GPeC Summit este considerat cel mai important eveniment de profil din Europa Central\u0103 \u0219i de Est, ajuns la al 21-lea an.<\/p>\n<p>Mai jos, imagini eveniment \u0219i principalele idei.<!--more--><\/p>\n<h2 id=\"top\">Cuprins<\/h2>\n<ul>\n<li><a href=\"#section-fotografii-eveniment\">Fotografii eveniment<\/a><\/li>\n<li><a href=\"#section-bun-gasit-la-gpec-summit-editia-de-21-de-ani\">Bun g\u0103sit la GPeC SUMMIT, edi\u021bia de 21 de ani<\/a><\/li>\n<li><a href=\"#section-lauren-petrullo-digital-marketing-expert-mongoose-media-cum-sa-faci-publicitate\">Lauren Petrullo &#8211; Digital Marketing Expert | Mongoose Media &#8211; Cum s\u0103 faci publicitate pe Meta precum top 1% folosind AI-ul<\/a><\/li>\n<li><a href=\"#section-valentin-radu-ceo-founder-omniconvert-agentic-commerce-viitorul-nu-e-despre-lope\">Valentin Radu &#8211; CEO &amp; Founder Omniconvert &#8211; Agentic Commerce: Viitorul nu e despre lope\u021bi mai bune<\/a><\/li>\n<li><a href=\"#section-stejara-pircan-senior-vp-emag-5-lucruri-pe-care-sellerii-de-top-le-stiu-despre-c\">Stejara Pircan, Senior VP eMAG &#8211; 5 lucruri pe care sellerii de top le \u0219tiu despre clien\u021bi (\u0219i cum au crescut cu 35%)<\/a><\/li>\n<li><a href=\"#section-michael-aagaard-cro-consultant-frictiunea-marele-ucigas-al-conversiilor-dupa-cli\">Michael Aagaard, CRO Consultant &#8211; Fric\u021biunea: marele uciga\u0219 al conversiilor dup\u0103 click<\/a><\/li>\n<li><a href=\"#section-panel-comertul-online-in-noua-epoca-a-tehnologiei-ai\">Panel: Comer\u021bul online \u00een noua epoc\u0103 a tehnologiei \/ AI<\/a><\/li>\n<li><a href=\"#section-consultantu-cristi-cristi-popesco-consultant-moment-umoristic-la-gpecsummit\">Consultantu Cristi (Cristi Popesco) &#8211; Consultant &#8211; moment umoristic la #GPeCSUMMIT<\/a><\/li>\n<li><a href=\"#section-catalin-patachia-country-manager-shopfully-romania-shopfully-starea-comertului-o\">C\u0103t\u0103lin Pa\u021bachia &#8211; Country Manager Shopfully Romania &#8211; Shopfully \u2013 Starea comer\u021bului online | Dialog pe scen\u0103 la #GPeCSUMMIT<\/a><\/li>\n<li><a href=\"#section-cristi-movila-ceo-founder-opticommai-fiecare-client-cunoscut-cu-adevarat-fiecare\">Cristi Movil\u0103 &#8211; CEO &amp; Founder OptiComm.AI &#8211; Fiecare client, cunoscut cu adev\u0103rat. Fiecare angajat, amplificat<\/a><\/li>\n<li><a href=\"#section-alun-lucas-cro-ux-expert-zuko-analytics-ucigasii-conversiilor-din-checkout-cum-s\">Alun Lucas &#8211; CRO &amp; UX Expert | Zuko Analytics &#8211; Uciga\u0219ii conversiilor din checkout: cum s\u0103 \u00eei identifici \u0219i s\u0103 \u00eei elimini<\/a><\/li>\n<li><a href=\"#section-hrabren-harry-lindfors-content-creation-master-secretul-din-spatele-brandurilor\">Hrabren (Harry) Lindfors &#8211; Content Creation Master &#8211; Secretul din spatele brandurilor care domin\u0103 pia\u021ba<\/a><\/li>\n<li><a href=\"#section-cornel-amariei-founder-lumen-creeaza-sens-nu-bani\">Cornel Amariei &#8211; Founder .lumen &#8211; Creeaz\u0103 sens, NU bani.<\/a><\/li>\n<\/ul>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-fotografii-eveniment\">Fotografii eveniment<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/GPeCro\/posts\/pfbid0re1ME8mujgvZUrTKFNnKQ6hmLDPhJKyr5xrGpYPhav16CrDp6SfcGrdWuB6qABPSl\">Un album foto #1 \u00bb<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/GPeCro\/posts\/pfbid0jMoPJcyCfE8oMVV2fzt9fwMJkfD124E1NrEgGqnTUK6URZYswsMfg4QyGKrJmPr4l\">Un album foto #2 \u00bb<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/GPeCro\/photos_by\">Imagini postate la eveniment \u00bb<\/a><\/li>\n<\/ul>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-bun-gasit-la-gpec-summit-editia-de-21-de-ani\">Bun g\u0103sit la <a href=\"https:\/\/www.gpec.ro\/\">GPeC SUMMIT<\/a>, edi\u021bia de 21 de ani<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20668\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4481.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4481.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4481-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4481-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4481-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Evenimentul a fost deschis de:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.instagram.com\/dianaenacheofficial\/?hl=en\"><strong>Diana Enache<\/strong><\/a> &#8211; Event MC | News Presenter Pro TV<\/li>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/andreiradugpec\/\">Andrei Radu<\/a><\/strong> &#8211; CEO &amp; Founder GPeC<\/li>\n<\/ul>\n<p>O zi \u00eentreag\u0103 de conferin\u021b\u0103 despre tot ce e actual \u00een E-Commerce \u0219i Marketing Online, al\u0103turi de speakeri interna\u021bionali de top \u0219i 800+ participan\u021bi C-Level. \u00cen paralel cu Conferin\u021ba GPeC, a avut loc GPeC Expo &#8211; locul \u00een care furnizorii de servicii e-commerce \u00ee\u0219i pot prezenta solu\u021biile \u00een fa\u021ba magazinelor online \u0219i pot ob\u021bine lead-uri de la acestea. Seara s-a \u00eencheiat cu: GPeC Networking Soir\u00e9e: socializare, z\u00e2mbete \u0219i networking la superlativ cu elita pie\u021bei Digital: 200+ reprezentan\u021bi C-Level ai celor mai importante companii de profil.<\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-lauren-petrullo-digital-marketing-expert-mongoose-media-cum-sa-faci-publicitate\"><a href=\"https:\/\/www.linkedin.com\/in\/laurenpetrullo\/\">Lauren Petrullo<\/a> &#8211; Digital Marketing Expert | <a href=\"https:\/\/mongoosemedia.us\/\">Mongoose Media<\/a> &#8211; Cum s\u0103 faci publicitate pe Meta precum top 1% folosind AI-ul<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20669\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4685.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4685.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4685-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4685-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4685-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Majoritatea brandurilor sunt penalizate de Meta (Facebook). \u0218i unele din ele nu con\u0219tientizeaz\u0103 acest lucru.<\/p>\n<p><a href=\"https:\/\/www.datasauce.com\/blog\/andromeda-gem-and-controlling-metas-ad-delivery\">Andromeda, GEM and Meta\u2019s ad delivery \u2013 What happens to your ads behind the scenes. &#8211; DataSauce<\/a><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/meta-ai-driven-advertising-system-andromeda-gem-468020\">Inside Meta\u2019s AI-driven advertising system: How Andromeda and GEM work together<\/a><\/p>\n<p>Meta nu este du\u0219manul t\u0103u, ci partenerul t\u0103u cel mai implicat.<\/p>\n<p>Reclamele Meta nu sunt responsabile pentru \u00eentreg ciclul de conversie a clien\u021bilor, ci doar pentru a atrage vizitatori.<\/p>\n<p>Ce \u00eenseamn\u0103 acest lucru?<\/p>\n<ul>\n<li>Nu mai po\u021bi alege audien\u021ba &#8211; partea creativ\u0103 face asta. Mecanismul trimite reclamele la persoanele potrivite.<\/li>\n<li>Varietatea e combustibil &#8211; concepte distincte dau modelului mai multe metode a g\u0103si cump\u0103r\u0103turi.<\/li>\n<li>S\u0103 nu schimbi nimic nu este o solu\u021bie potrivit\u0103. Aceea\u0219i idee, repetat\u0103, poate reduce resursele.<\/li>\n<\/ul>\n<p>Dimensiunea reclamelor conteaz\u0103.<br \/>\nConstruie\u0219te cel pu\u021bin trei tipuri de reclame.<\/p>\n<p>Reclamele ar trebui s\u0103 fie cu arom\u0103 de fistic. S\u0103 fie diferite, nu similare.<br \/>\nDe f\u0103cut reclamele diferite \u00een procent de minim 25%.<\/p>\n<p>Reclamele trebuie s\u0103 fie despre client, despre nevoile lui.<\/p>\n<p>\u00cenainte s\u0103 cheltui un dolar, pune-\u021bi la punct datele \u0219i alege bine obiectivul.<\/p>\n<p><a href=\"https:\/\/developers.facebook.com\/docs\/meta-pixel\/reference#standard-events\">Reference &#8211; Meta Pixel<\/a><\/p>\n<p>Prioritizeaz\u0103-\u021bi datele \u00eenaintea banilor.<\/p>\n<p>Pixelul implicit de la Shopify omite evenimentele care conteaz\u0103. Adaug\u0103-le pe acestea manual.<\/p>\n<ul>\n<li>Vizualizare con\u021binut (View Content)<\/li>\n<li>C\u0103utare (Search)<\/li>\n<li>Ad\u0103ugare \u00een lista de dorin\u021be (Add to Wishlist)<\/li>\n<li>G\u0103sire loca\u021bie (Find Location)<\/li>\n<\/ul>\n<p>17 evenimente standard \u00een total. Acestea sunt cele pe care brandurile de e-commerce le omit.<\/p>\n<p>F\u0103-\u021bi reclamele realmente diferite. Nevoie, unghi, c\u00e2rlig (hook) sau format diferit. Nu un simplu fundal diferit.<\/p>\n<p><a href=\"https:\/\/www.spectrio.com\/marketing\/the-harvard-business-review-top-30-customer-values\/\">The Harvard Business Review Top 30 Customer Values &#8211; Spectrio<\/a>.<\/p>\n<p>Cum s\u0103i cucere\u0219ti audien\u021ba valorific\u00e2nd ceea ce ai deja<\/p>\n<ul>\n<li>Reclame radio \u0219i spoturi TV. Acestea ruleaz\u0103 pe Meta cu costuri mici. Reutilizeaz\u0103 ceea ce func\u021bioneaz\u0103 deja.<\/li>\n<li>Bloguri \u0219i pagini importante. Campanii de trafic ieftine care \u00eenc\u0103lzesc o audien\u021b\u0103 rece.<\/li>\n<li>Vizite pe profilul de Instagram. Transform\u0103 str\u0103inii \u00een urm\u0103ritori la costuri mici, apoi vinde-le mai t\u00e2rziu.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/laurenpetrullo.com\/gpec\">Lauren Petrullo \u2014 Marketing Strategist, Speaker &amp; Agency Owner<\/a><\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-valentin-radu-ceo-founder-omniconvert-agentic-commerce-viitorul-nu-e-despre-lope\"><a href=\"https:\/\/www.linkedin.com\/in\/valentinradu\/\">Valentin Radu<\/a> &#8211; CEO &amp; Founder <a href=\"https:\/\/www.omniconvert.com\/\">Omniconvert<\/a> &#8211; Agentic Commerce: Viitorul nu e despre lope\u021bi mai bune<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20670\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4916.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4916.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4916-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4916-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4916-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Oamenii nu cump\u0103r\u0103 produse, cump\u0103r\u0103 o evolu\u021bie. Vor schimbare de la situa\u021bia prezent\u0103.<\/p>\n<p><a href=\"https:\/\/chiefmartec.com\/2016\/11\/martecs-law-great-management-challenge-21st-century\/\">Martec\u2019s Law: the greatest management challenge of the 21st century \u2013 chiefmartec<\/a><\/p>\n<p>Multor afaceri le lipse\u0219te un singur lucru &#8211; viteza cu care experimenteaz\u0103.<\/p>\n<p><a href=\"https:\/\/calendly.com\/d\/cvhy-6p2-9zx\/2026-ecommerce-ai-playbook-private-strategy-session?month=2026-05\">Select a Date &amp; Time &#8211; Calendly<\/a><\/p>\n<p>Creative fatigue \u00ee\u021bi omoar\u0103 costul de achizi\u021bie.<br \/>\nAi nevoie s\u0103 monitorizezi \u0219i customizezi continuu.<\/p>\n<p>Cele mai profitabile unghiuri nu se g\u0103sesc \u00een dashboard-ul Meta. Stau ascunse \u00een date pe care nu le cite\u0219te nimeni.<\/p>\n<p>Cei mai buni operatori folosesc multiple surse de date \u00een paralel:<br \/>\nVoice of customer + market gap + cohorte de clien\u021bi &amp; CLV + ad library de la competitori.<\/p>\n<p>Asist\u0103m la sf\u00e2r\u0219itul erei manuale, po\u021bi folosi unelte complexe, cum e un excavator.<\/p>\n<table>\n<tbody>\n<tr>\n<th>Ce folosesc echipele?<\/th>\n<th>Cu ce le ajut\u0103?<\/th>\n<\/tr>\n<tr>\n<td>Google Analytics \/ GA4<\/td>\n<td>Cu CE s-a intamplat, nu DE CE<\/td>\n<\/tr>\n<tr>\n<td>Heatmaps &amp; session recordings<\/td>\n<td>Simptome, nu cauze<\/td>\n<\/tr>\n<tr>\n<td>Instinct \/ bune practici<\/td>\n<td>Cum po\u021bi \u00eemprumuta ceva ce a mers \u00een alt context, pentru altcineva<\/td>\n<\/tr>\n<tr>\n<td>Sondaje \/ cercetare calitativ\u0103 (rareori)<\/td>\n<td>Slow, manual, low volume<\/td>\n<\/tr>\n<tr>\n<td>Nano Banana \/ ChatGPT<\/td>\n<td>Ad hoc copy \/ design<\/td>\n<\/tr>\n<tr>\n<td>Claude &#8211; pe seturi de date izolate<\/td>\n<td>Ce se intampla, dar izolat, pe un singur <em>data set<\/em> (set de date)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20664\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_8.jpg\" alt=\"\" width=\"1200\" height=\"609\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_8.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_8-300x152.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_8-1024x520.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_8-768x390.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20663\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/the-ai-map.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/the-ai-map.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/the-ai-map-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/the-ai-map-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/the-ai-map-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Despre AI:<\/p>\n<ul>\n<li>F\u0103r\u0103 date curate -&gt; AI-ul doar automatizeaz\u0103 deciziile gre\u0219ite mai repede.<\/li>\n<li>F\u0103r\u0103 obiective clare -&gt; AI-ul urm\u0103re\u0219te zgomotul, nu rezultatele.<\/li>\n<li>F\u0103r\u0103 asumare -&gt; Toat\u0103 lumea vrea AI, dar pu\u021bini fac efortul pana la capat<\/li>\n<li>F\u0103r\u0103 echipe aliniate -&gt; Informa\u021biile mor \u00een fa\u0219\u0103 \u00eenainte de a ajunge la execu\u021bie.<\/li>\n<li>F\u0103r\u0103 o cultur\u0103 a experiment\u0103rii -&gt; AI-ul nu poate invata automat: tu trebuie sa o faci<\/li>\n<\/ul>\n<p><strong>Concluzia:<\/strong> AI-first este doar teatru dac\u0103 funda\u021bia e \u0219ubred\u0103.<\/p>\n<p>Omul care a crescut \u00eentr-un motel: De la instabilitate la o companie de $1.8Bn:<\/p>\n<ul>\n<li><a href=\"https:\/\/phemex.com\/academy\/who-is-matthew-gallagher\">Matthew Gallagher<\/a> a avut o copil\u0103rie instabil\u0103, cresc\u00e2nd \u00een moteluri \u0219i ma\u0219ini.<\/li>\n<li>La 12 ani, prime\u0219te un laptop \u00eenva\u021b\u0103 singur programare. La 18 ani, construia deja site-uri pentru afaceri locale \u0219i a v\u00e2ndut prima companie de web hosting.<\/li>\n<li>2016 &#8211; Watch Gang, o afacere cu abonamente de ceasuri. Compania a ajuns 60 de angaja\u021bi, \u00eens\u0103 nu a fost niciodat\u0103 profitabil\u0103. Gallagher a realizat c\u0103 extinderea echipei doar i-a m\u0103rit costurile \u0219i i-a \u00eencetinit deciziile.<\/li>\n<li>2022, lansarea ChatGPT l-a determinat s\u0103 \u00eenceap\u0103 s\u0103 experimenteze cu noua tehnologie.<\/li>\n<li>\u00cen 2024, Gallagher s-a asociat cu startup-ul medical CareValidate. Ideea lui a fost s\u0103 replice modelul marilor companii de telemedicin\u0103, dar complet automatizat, mai rapid \u0219i exclusiv prin AI.<\/li>\n<li>Buget de pornire: 20.000 $ (pentru software \u0219i marketing).<\/li>\n<li>Gallagher a condus opera\u021biunile, l\u0103s\u00e2nd restul \u00een seama inteligen\u021bei artificiale.<\/li>\n<li>ChatGPT, Claude \u0219i Grok au creat site-ul \u0219i textele.<\/li>\n<li>Midjourney \u0219i Runway au generat reclamele video \u0219i foto.<\/li>\n<li>ElevenLabs a preluat suportul clien\u021bi, iar partenerii medicali au gestionat re\u021betele \u0219i livrarea.<\/li>\n<li>Lansat\u0103 \u00een septembrie 2024, compania Medvi a explodat rapid datorit\u0103 cererii de tratamente de sl\u0103bit accesibile.<\/li>\n<li>P\u00e2n\u0103 la finalul anului 2025, num\u0103rul de clien\u021bi a dep\u0103\u0219it 200.000, confirm\u00e2nd predic\u021bia lui Sam Altman despre companiile de miliarde de dolari conduse de o singur\u0103 persoan\u0103.<\/li>\n<\/ul>\n<p>Oboseala creativ\u0103 (creative fatigue) este uciga\u0219ul silen\u021bios al Costului de Achizi\u021bie:<\/p>\n<ul>\n<li>Majoritatea brandurilor descoper\u0103 cu s\u0103pt\u0103m\u00e2ni \u00eent\u00e2rziere.<\/li>\n<li>C\u00e2nd o reclam\u0103 ruleaz\u0103 prea mult, audien\u021ba a v\u0103zut-o deja: CTR scade, CPM cre\u0219te, platforma o deprioritizeaz\u0103.<\/li>\n<li>Brandurile afl\u0103 din rapoarte s\u0103pt\u0103m\u00e2nale, dup\u0103 ce ROAS-ul a c\u0103zut deja.<\/li>\n<li>Medvi lanseaz\u0103 unghiuri noi \u00eenainte s\u0103 oboseasc\u0103 cele existente &#8211; proactiv, nu reactiv.<\/li>\n<li>Benchmark suplimentar: top 1% din reclame ar trebui s\u0103 consume 50% din spend-ul contului.<\/li>\n<li>Dac\u0103 bugetul t\u0103u e distribuit egal pe 50 de reclame, nu ai c\u00e2\u0219tig\u0103tori. Ai zgomot.<\/li>\n<\/ul>\n<p>Intreab\u0103-te:<\/p>\n<ul>\n<li>Monitorizezi rata de churn creativ?<\/li>\n<li>Concentrarea bugetului pe top performeri?<\/li>\n<li>Num\u0103rul de schimb\u0103ri f\u0103cute pe unitate de timp de catre agentie?<\/li>\n<\/ul>\n<p>Ad-ul \u0219i landing page-ul trebuie s\u0103 spun\u0103 aceea\u0219i poveste. Aproape nimeni nu face asta \u00een Rom\u00e2nia.<\/p>\n<p>Cele mai profitabile unghiuri nu se g\u0103sesc \u00een dashboard-ul Meta, stau ascunse \u00een date pe care nu le cite\u0219te nimeni.<\/p>\n<p>Cei mai buni operatori folosesc multiple surse de date \u00een paralel:<\/p>\n<p><strong>Voice of customer + market gap + cohorte de clien\u021bi &amp; CLV + ad library de la competitori.<\/strong><\/p>\n<p>Dilem\u0103 &#8211; R\u0103m\u00e2i \u00een tran\u0219ee sau faci rost de un excavator?<\/p>\n<p>Decizia definitorie pentru 2026: Continui s\u0103 dai la lopata: extr\u0103g\u00e2nd rapoarte, construind tablouri de bord \u0219i execut\u00e2nd teste unul c\u00e2te unul, sau treci \u00een camera de comand\u0103, unde supervizezi sisteme autonome care execut\u0103 totul la scar\u0103 larg\u0103.<\/p>\n<p>Calea Veche: Munc\u0103 Manual\u0103:<\/p>\n<ul>\n<li>Petreci 60% din timp pentru extragerea datelor \u0219i crearea rapoartelor.<\/li>\n<li>Decizii pe baza unor date incomplete din sisteme izolate.<\/li>\n<li>Competi\u021bie bazat\u0103 pe viteza de execu\u021bie \u00eempotriva unor rivali mai bine finan\u021ba\u021bi.<\/li>\n<\/ul>\n<p>Calea Nou\u0103: Comand\u0103 Strategic\u0103<\/p>\n<ul>\n<li>AI se ocup\u0103 de sinteza datelor \u0219i ofer\u0103 automat concluzii direct aplicabile.<\/li>\n<li>Decizii sus\u021binute de o inteligen\u021b\u0103 unificat\u0103 pe parcursul \u00eentregii c\u0103l\u0103torii a clientului.<\/li>\n<li>Competi\u021bia bazat\u0103 pe viziune strategic\u0103, \u00een timp ce AI se ocup\u0103 de execu\u021bia la scar\u0103 larg\u0103.<\/li>\n<\/ul>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-stejara-pircan-senior-vp-emag-5-lucruri-pe-care-sellerii-de-top-le-stiu-despre-c\"><a href=\"https:\/\/www.linkedin.com\/in\/stejara-pircan-67132aa\/\">Stejara Pircan<\/a>, Senior VP <a href=\"https:\/\/www.emag.ro\/\">eMAG<\/a> &#8211; 5 lucruri pe care sellerii de top le \u0219tiu despre clien\u021bi (\u0219i cum au crescut cu 35%)<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20671\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4923.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4923.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4923-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4923-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_4923-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/www.emag.ro\/lps\/izi\">iZi<\/a>, agentul personal de cump\u0103r\u0103turi din buzunarul clien\u021bilor eMAG<\/p>\n<ul>\n<li>Antrenat pe catalogul eMAG<\/li>\n<li>Cunoa\u0219te obiceiurile locale de cump\u0103r\u0103turi<\/li>\n<li>Are acces la pre\u021buri \u0219i estim\u0103ri de livrare \u00een timp real<\/li>\n<li>Cunoa\u0219te produsele preferate \u0219i comandate ale clientului<\/li>\n<li>\u00cen\u021belege rapid \u0219i pe deplin nevoile clientului<\/li>\n<\/ul>\n<p>Fii g\u0103sit. Fii ales.<\/p>\n<ul>\n<li>Documenteaz\u0103-\u021bi produsul a\u0219a cum ar face-o un expert de \u00eencredere<\/li>\n<li>Folose\u0219te un limbaj precis \u0219i factual<\/li>\n<li>Completeaz\u0103 fiecare atribut<\/li>\n<li>Descrieri de produs orientate spre beneficii<\/li>\n<li>Investe\u0219te \u00een imagini de produs de \u00eenalt\u0103 calitate<\/li>\n<li>Recenzii detaliate \u0219i de \u00eenalt\u0103 calitate<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.emag.ro\/help\/ce-este-visual-search\/\">SNAP &#8211; Caut\u0103 cu camera foto<\/a>:<\/p>\n<ul>\n<li>1,5 milioane de c\u0103ut\u0103ri efectuate \u00een 2026<\/li>\n<li>20% dintre produsele comandate prin SNAP au fost descoperite pentru prima dat\u0103 \u00een acest fel<\/li>\n<li>1 din 4 utilizatori revine pentru a folosi SNAP \u00een s\u0103pt\u0103m\u00e2na urm\u0103toare<\/li>\n<li>F\u0103r\u0103 cuvinte &#8211; doar \u00eendreapt\u0103, pozeaz\u0103, cump\u0103r\u0103<\/li>\n<li>Dep\u0103\u0219e\u0219te barierele lingvistice<\/li>\n<li>Accesibil tuturor utilizatorilor<\/li>\n<\/ul>\n<p>eMAG Ads &#8211; Publicitatea cre\u0219te vizibilitatea \u0219i v\u00e2nz\u0103rile<\/p>\n<ul>\n<li>P\u00e2n\u0103 la +35% mai multe afi\u0219\u0103ri<\/li>\n<li>Cre\u0219terea v\u00e2nz\u0103rilor cu p\u00e2n\u0103 la +50%<\/li>\n<li>Probabilitate cu +50% mai mare pentru prima vizualizare \u00een prima lun\u0103<\/li>\n<li>9 rentabilitate medie a cheltuielilor publicitare (Return on Ad Spend)<\/li>\n<li>Cu +39% mai mul\u021bi v\u00e2nz\u0103tori folosesc Ads comparativ cu anul trecut<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.emag.ro\/help\/ce-este-emag-genius\/\">Programul Genius &#8211; 1.5M utilizatori Genius<\/a>:<\/p>\n<ul>\n<li>5X Valoarea pe via\u021b\u0103 a clientului (Customer Lifetime Value &#8211; Genius vs. Non-Genius)<\/li>\n<li>26 de comenzi per client. De 7X mai multe pentru Genius vs. Non-Genius<\/li>\n<li>61% ponderea Genius din GMV-ul total (volumul brut de m\u0103rfuri) eMAG<\/li>\n<li>70% ponderea Genius din totalul comenzilor<\/li>\n<li>Rat\u0103 de conversie de 2X mai mare pentru Genius vs. Non-Genius<\/li>\n<\/ul>\n<p>Campanii \u0219i promo\u021bii &#8211; Urm\u0103torul v\u00e2rf de sezon poate fi chiar acum:<\/p>\n<ul>\n<li>Cre\u0219tere de 3-5x a v\u00e2nz\u0103rilor (v\u00e2nz\u0103ri incrementale) pentru produsele incluse \u00een campanii<\/li>\n<li>24M de oferte distincte au participat \u00een campanii \u00een 2025<\/li>\n<li>Campanii de tip \u201ealways on\u201d (permanente &#8211; pe pre\u021b sau vouchere)<\/li>\n<li>Peste 30% din toate v\u00e2nz\u0103rile sellerilor provin din campanii<\/li>\n<li>Suport eMAG: p\u00e2n\u0103 la 6 puncte procentuale din comision<\/li>\n<\/ul>\n<p>O singur\u0103 platform\u0103, trei pie\u021be &#8211; <a href=\"https:\/\/marketplace.emag.ro\/cross-border\">Cross-Border &#8211; Creste-ti afacerea cu programele eMAG Marketplace<\/a>:<\/p>\n<ul>\n<li>P\u00e2n\u0103 la +30% cre\u0219tere a v\u00e2nz\u0103rilor transfrontaliere<\/li>\n<li>8.085 de noi v\u00e2nz\u0103tori din RO \u00eenscri\u0219i \u00een 2025<\/li>\n<li>Listare automat\u0103 \u00een RO, BG, HU \u0219i suport local<\/li>\n<li>Traducere AI care acoper\u0103 16 limbi.<\/li>\n<li>3,7M de noi produse listate \u00een 2025<\/li>\n<li>Recenzii vizibile pe toate pie\u021bele<\/li>\n<\/ul>\n<p>\u00cen 2025, Sellerii care folosesc toate programele eMAG \u00een fiecare lun\u0103:<\/p>\n<ul>\n<li>eMAG Ads<\/li>\n<li>Genius<\/li>\n<li><a href=\"https:\/\/marketplace.emag.ro\/infocenter\/emag-academy\/promovare\/campanii-emag-marketplace\/\">Campanii (Campaigns)<\/a><\/li>\n<li><a href=\"https:\/\/marketplace.emag.ro\/emag-fbe\">Fulfilment by eMAG<\/a><\/li>\n<li>Cross-Border (V\u00e2nz\u0103ri transfrontaliere)<\/li>\n<\/ul>\n<p>Cre\u0219tere a <a href=\"https:\/\/www.investopedia.com\/terms\/g\/gross-merchandise-value.asp\">GMV<\/a>-ului: cu +35% mai mare vs. 2024 (GMV = Gross Merchandise Volume \/ Valoarea Brut\u0103 a M\u0103rfurilor).<\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-michael-aagaard-cro-consultant-frictiunea-marele-ucigas-al-conversiilor-dupa-cli\"><a href=\"https:\/\/www.linkedin.com\/in\/michalaagaard\/\">Michael Aagaard<\/a>, CRO Consultant &#8211; Fric\u021biunea: marele uciga\u0219 al conversiilor dup\u0103 click<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20672\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5183.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5183.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5183-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5183-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5183-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>De v\u0103zut, de asemenea: <a href=\"https:\/\/www.sachinrekhi.com\/?hide_intro_popup=true\">Sachin Rekhi | Substack<\/a>.<\/p>\n<p>\u00cen spatele fiec\u0103rui lead sau fiec\u0103rei v\u00e2nz\u0103ri pierdute se afl\u0103 fric\u021biunea \u2013 mici momente de ezitare, \u00eendoial\u0103 sau iritare care \u00eei \u00eencetinesc pe utilizatori dup\u0103 click.<\/p>\n<p>Sunt trei tipuri de fric\u021biune (o ierarhie a fric\u021biunilor):<\/p>\n<ul>\n<li>Cea mai comun\u0103 este <strong>fric\u021biunea legat\u0103 de interac\u021biuni<\/strong>; (&#8222;de ce nu func\u021bioneaz\u0103 acest lucru?&#8221; exemplu &#8211; vrei s\u0103 \u00ee\u021bi scrii adresa de email \u00eentr-un formular, \u0219i imediat ce \u00eencepi s\u0103 tastezi ceva apare un mesaj de eroare, \u00eenainte de a o scrie; sau dac\u0103 vrei s\u0103 scrii o parol\u0103 \u0219i imediat ce tastezi un caracter ob\u021bii o eroare c\u0103 e prea scurt\u0103; sau un buton de tip &#8222;gole\u0219te co\u0219ul&#8221; poate duce la confuzii \u0219i neclarit\u0103\u021bi; sau s\u0103 pui un formular de tip &#8222;aboneaz\u0103-te la newsletter pentru o reducere de 10%&#8221; &#8211; recomandarea e s\u0103 pui formularul ulterior, nu imediat ce intr\u0103 un vizitator \u00een site)<\/li>\n<li>Apoi <strong>fric\u021biunea cognitiv\u0103<\/strong>; (&#8222;acest lucru nu are niciun sens!&#8221;; sau s\u0103 ai ni\u0219te c\u00e2mpuri complet inutile \u00een formularele de \u00eenregistrare; conteaz\u0103 s\u0103 faci \u0219i c\u00e2mpurile de la formulare c\u00e2t mai u\u0219or de sesizat)<\/li>\n<li>\u00cen fine, <strong>fric\u021biunea emo\u021bional\u0103<\/strong>. (&#8222;acest lucru nu se simte c\u0103 e \u00een regul\u0103&#8221;; dac\u0103 un produs are o reducere fals\u0103, nu po\u021bi avea \u00eencredere \u00een brand; de asemenea, nu e OK s\u0103 oferi o perioad\u0103 de prob\u0103 de 7 zile, \u0219i ulterior, imediat ce expir\u0103, s\u0103 ceri abonamentul pe un an, \u00een avans; exist\u0103 \u0219i fric\u021biune acumulat\u0103, e un crescendo, te face s\u0103 fii furios)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20661\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/frictiune.jpg\" alt=\"\" width=\"1200\" height=\"487\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/frictiune.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/frictiune-300x122.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/frictiune-1024x416.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/frictiune-768x312.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20660\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_9.jpg\" alt=\"\" width=\"1200\" height=\"446\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_9.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_9-300x112.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_9-1024x381.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/2026.05.27_9-768x285.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/facilethings.com\/blog\/en\/what-you-see-is-all-there-is\">What You See Is All There Is<\/a><\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-panel-comertul-online-in-noua-epoca-a-tehnologiei-ai\">Panel: Comer\u021bul online \u00een noua epoc\u0103 a tehnologiei \/ AI<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20673\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5325.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5325.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5325-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5325-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5325-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Invita\u021bi la dialog \u0219i deschi\u0219i \u00eentreb\u0103rilor din audien\u021b\u0103:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/alexandru-mihalache-61a34a1a4\/\">Alex Mihalache<\/a><\/strong> (GTM Products Director <a href=\"https:\/\/www.visa.ro\/\">Visa<\/a>, Romania, Croatia, Slovenia and Bulgaria);<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/laura-teposu-5901b3102\/\"><strong>Laura \u021aeposu<\/strong><\/a> (CEO <a href=\"https:\/\/www.libris.ro\/\">Libris<\/a>);<\/li>\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/meetzah\/\">Mihai V\u00een\u0103toru<\/a><\/strong> (Managing Partner <a href=\"https:\/\/dwf.ro\/\">DWF<\/a>);<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/tudorciumara\/\"><strong>Tudor Ciumara<\/strong><\/a> (Managing Partner <a href=\"https:\/\/www.empria.ro\/\">Empria<\/a>);<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/julia-nagy-b1978ab3\/\"><strong>Julia Nagy<\/strong><\/a> (Moderator).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Alex Mihalache (GTM Products Director Visa, Romania, Croatia, Slovenia and Bulgaria):<\/strong><br \/>\nDin datele VISA: \u00een ultimii ani e o cre\u0219tere a num\u0103rului de tranzac\u021bii, dar \u0219i ca volum. E o cre\u0219tere natural\u0103.<br \/>\nDin ce \u00een ce mai multe comportamente, achizi\u021bii, lucruri &#8211; le c\u0103ut\u0103m \u00een online.<br \/>\nNe a\u0219tept\u0103m s\u0103 g\u0103sim orice \u00een online.<br \/>\nContinu\u0103 foarte mult consumul \u00een comer\u021bul electronic.<br \/>\nSunt schimb\u0103ri \u00een cum se \u00eent\u00e2mpl\u0103 tranzac\u021biile.<br \/>\nVrem ca tranzac\u021biile s\u0103 fie \u00een primul r\u00e2nd sigure. Dar, \u00een acela\u0219i timp, s\u0103 fie simple.<br \/>\nTokenizarea e un element esen\u021bial \u00een discu\u021bie.<br \/>\nTokenizarea ofer\u0103 siguran\u021b\u0103 tranzac\u021biilor \u0219i leag\u0103 un token (creden\u021bial\u0103 unic\u0103) \u00een rela\u021bie cu fiecare comerciant \u0219i cu fiecare wallet, asociat fiec\u0103rui consumator.<br \/>\nNu mai trebuie s\u0103 folosim date sensibile.<br \/>\nPentru un marketplace online &#8211; po\u021bi stoca tokenul la nivelul comerciantului, \u0219i tranzac\u021biile au loc securizat.<br \/>\nDac\u0103 hackerii ar pune m\u00e2na pe acele numere, nu au acces la datele cardului meu.<br \/>\nJetonul digital \u00een tranzac\u021bii nu e doar unic, ci \u0219i criptat.<br \/>\nAgen\u021bii AI apar din ce \u00een ce mai mult \u00een comer\u021b electronic. Va asigura simplificarea achizi\u021biilor \u00een comer\u021bul electronic.<\/p>\n<p><strong>Laura \u021aeposu (CEO Libris):<\/strong><br \/>\n<a href=\"https:\/\/blog.libris.ro\/2026\/03\/05\/cotor-librarul-ai-al-libris\/\">Cotor, librarul AI al Libris, este primul librar virtual inteligent din Rom\u00e2nia \u0219i un filtru \u00een multitudinea de recomand\u0103ri de carte &#8211; Libris Blog<\/a><br \/>\nAvem peste 800.000 de titluri listate.<br \/>\n\u00cen privin\u021ba Cotor &#8211; este un proces, \u00eel \u00eembun\u0103t\u0103\u021bim permanent.<br \/>\nNe a\u0219teptam s\u0103 fie folosit ca un fel de c\u0103utare mai avansate.<br \/>\nSunt aproximativ 7 \u00eentreb\u0103ri per sesiune.<br \/>\nEste un spa\u021biu sigur, interac\u021biunea e anonim\u0103.<br \/>\nVizitatorii devin uneori vulnerabili, \u00ee\u0219i exprim\u0103 sentimente.<br \/>\nRata de conversie e de 4 ori mai mare pentru cei care folosesc asistentul.<br \/>\nCei mai mul\u021bi utilizatori &#8211; adolescen\u021bii. Uneori cer, \u0219i nu primesc, rezumatul c\u0103r\u021bilor.<br \/>\nAm avut surpriza s\u0103 vedem c\u0103 cer \u0219i recomand\u0103ri de c\u0103r\u021bi.<br \/>\nUnii vizitatori cer parola administr\u0103rii site-ului.<br \/>\nPartea de securitate a platformei e foarte important\u0103, urm\u0103rim constant comportamentul vizitatorilor.<br \/>\nAgentul AI se antreneaz\u0103 din prompturi. Uneori d\u0103 r\u0103spunsuri gre\u0219ite.<br \/>\nCredem c\u0103 agentul va evolua \u0219i va deveni din ce \u00een ce mai antrenat.<br \/>\nSuntem foarte aten\u021bi la limbaj, la felul cum se adreseaz\u0103. Are leg\u0103tur\u0103 cu notorietatea brandului.<\/p>\n<p><strong>Mihai V\u00een\u0103toru (Managing Partner DWF):<\/strong><br \/>\nC\u00e2te firme folosesc AI la nivel declarativ vs. real la modul de procese standardizate?<br \/>\nS\u0103 urm\u0103re\u0219ti AI-ul arat\u0103 c\u0103 nu \u00eel faci doar pentru a bifa un KPI la nivelul trimestrului. Ai nevoie s\u0103 acorzi aten\u021bie implement\u0103rii AI, pentru a ajunge la rezultate.<br \/>\nUrm\u0103rim \u00een prezent peste 400 de branduri.<br \/>\nSunt foarte pu\u021bine branduri care nu \u00ee\u0219i doresc s\u0103 integreze AI \u00een procesele lor.<br \/>\n\u00cens\u0103, p\u00e2n\u0103 la implementarea efectiv\u0103 e o propor\u021bie foarte mare.<br \/>\nM\u0103 hazardez s\u0103 spun c\u0103 mai pu\u021bin de 10% au implementat \u00een procesele proprii AI.<br \/>\nNu m\u0103 refer aici c\u0103 persoane din echip\u0103 folosesc AI, ci efectiv s\u0103 fie integrate ca pa\u0219i dedica\u021bi \u00een procesele companiei.<\/p>\n<p><strong>Tudor Ciumara (Managing Partner Empria):<\/strong><br \/>\nLegat de AI &#8211; intr\u0103 foarte multe lucruri \u00een aceast\u0103 p\u0103l\u0103rie.<br \/>\nFolosim ChatGPT \u0219i alte tooluri de AI \u00een firm\u0103.<br \/>\nLa noi, \u00eens\u0103, echipa face multe lucruri, e implicat\u0103 \u00een multe procese.<br \/>\nPractic, avem 40 de ore de munc\u0103 disponibile pe zi, de la confirmare comenzi p\u00e2n\u0103 la ambalare comenzi. Avem un interval destul de scurt pentru descoperirea AI.<br \/>\nAm adoptat AI \u00een primele etape. Generarea de descrieri produse, r\u0103spunsuri \u00een format text la unele mesaje.<br \/>\nAm descoperit c\u0103 putem integra \u00eentreb\u0103ri de tip FAQ cu date structurare. Am inserat buc\u0103\u021bi de cod care s\u0103 faciliteze acest lucru.<br \/>\nLucruri care se genereaz\u0103 &#8211; poze, imagini, video, le test\u0103m.<br \/>\nCe nu func\u021bioneaz\u0103? Ne sim\u021bim ca un labirint. Dac\u0103 ajungem la u\u0219a final\u0103, e un fel de El Dorado, nu mai exist\u0103 Google, vor veni clien\u021bii prin ChatGPT, sunt agen\u021bi care lucreaz\u0103 pentru noi, nu va trebui s\u0103 facem efort. Dar p\u00e2n\u0103 la acest pas sunt o mul\u021bime de u\u0219i cu promisiuni foarte frumoase. Sunt mul\u021bi care genereaz\u0103 solu\u021bii, dar nu sunt compatibile \u00eentre ele, \u0219i poate nu sunt testate suficient. Nu s-a ajuns la o standardizare, s\u0103 existe un plug &amp; play care s\u0103 func\u021bioneze integrat.<br \/>\nUneori, e momentul s\u0103 mai \u0219i respir\u0103m.<br \/>\nAI-ul nu \u00eenlocuie\u0219te complet ce am face noi, \u00een mod clasic. Dar nu e OK s\u0103 credem c\u0103 AI-ul doar va facilitate ni\u0219te procese, \u0219i noi vom lucra mai cu spor.<br \/>\nAI-ul va schimba fundamental modul \u00een care vom face business.<\/p>\n<p><strong>Alex Mihalache (GTM Products Director Visa, Romania, Croatia, Slovenia and Bulgaria):<\/strong><br \/>\nAI-ul, \u00een zona de pl\u0103\u021bi, se duce \u0219i \u00een zona de generative AI.<br \/>\nFolosim AI \u00een zona de scorare a riscurilor de mai mul\u021bi ani. Acest lucru e foarte important \u00een contextul \u00een care spuneam c\u0103 simplificarea experien\u021bei de achizi\u021bie \u0219i plat\u0103 e foarte important\u0103.<br \/>\nTehnologia din spate trebuie s\u0103 evalueze riscurilor.<br \/>\nUn AI poate evalua cu un scor de risc orice tranzac\u021bie care nu ne e specific\u0103 (alt interval orar dec\u00e2t cel standard, o alt\u0103 zon\u0103 geografic\u0103).<br \/>\nGenerative AI schimb\u0103 din ce \u00een ce mai mult interfe\u021bele cu care interac\u021bion\u0103m. Vedem o trecere a experien\u021bei de browsing c\u0103tre platforme sau tip de interac\u021biune generative AI.<br \/>\nVedem experien\u021be de navigare (de la navigare prin meniuri la o navigare prin limbaj natural).<\/p>\n<p><strong>Mihai V\u00een\u0103toru (Managing Partner DWF):<\/strong><br \/>\nGoogle vor genera o experien\u021b\u0103 dinamic\u0103 pentru utilizator.<br \/>\nAu fost voci care spun c\u0103 nu vor mai exista site-uri.<br \/>\n\u00cen opinia mea, acest moment e departe.<br \/>\nApoi, nu orice patent al Google \u00eenseamn\u0103 automat c\u0103 se va \u0219i \u00eent\u00e2mpla acel lucru.<br \/>\nCu siguran\u021b\u0103 vom avea nevoie de site-uri, cu o bun\u0103 experien\u021b\u0103 de navigare, bine optimizate.<br \/>\nOamenii apeleaz\u0103 din ce \u00een ce mai mult la platforme AI pentru a lua decizia de cump\u0103rare. Vorbim \u00eenc\u0103 de o cot\u0103 de pia\u021b\u0103 foarte mic\u0103.<br \/>\nAceste platforme trimit mai pu\u021bin de 1% trafic c\u0103tre site-uri la nivel globale.<br \/>\n<a href=\"https:\/\/chatgpt-vs-google.com\/\">AI vs Search Traffic Analysis 2025 | Ahrefs<\/a><br \/>\nSe poate vedea c\u00e2te sesiuni sunt venite din fiecare canale \u00een parte.<br \/>\nGoogle Organic e \u00eenc\u0103 responsabil de cel mai mult trafic pe web.<br \/>\nVrem s\u0103 fim \u00een recomand\u0103rile ChatGPT pentru c\u0103 vrem s\u0103 fim acolo unde se \u00eent\u00e2mpl\u0103 discu\u021bia.<br \/>\nAcolo unde utilizatorii se \u00eent\u00e2mpl\u0103 \u00eentr-un spa\u021biu sigur. E important ca brandul s\u0103 fie din acea discu\u021bie.<\/p>\n<p><strong>Laura \u021aeposu (CEO Libris):<\/strong><br \/>\nAm \u00eenv\u0103\u021bat \u00een aceste luni, de la lansarea Cotor, lucruri de \u00eembun\u0103t\u0103\u021bire a proceselor Libris.<br \/>\nUnul din rolul lui Cotor e s\u0103 fie disponibil non-stop.<br \/>\n\u00cen momentul \u00een care nu mai poate ajuta clientul, creeaz\u0103 un task pentru persoane umane.<br \/>\n\u00cenc\u0103 nu putem scoate din ecua\u021bie discu\u021bia cu un om, direct.<\/p>\n<p><strong>Tudor Ciumara (Managing Partner Empria):<\/strong><br \/>\nNoi interac\u021bion\u0103m mult cu clien\u021bii, inclusiv fizic.<br \/>\n\u00cen clipa de fa\u021b\u0103 nu putem implementa un chatbot care s\u0103 interac\u021bioneze cu clientul.<\/p>\n<p><strong>Mihai V\u00een\u0103toru (Managing Partner DWF):<\/strong><br \/>\nE o obliga\u021bie legal\u0103 s\u0103 \u00ee\u021bi anun\u021bi clientul c\u0103 comunic\u0103 cu AI.<br \/>\nOmul e bine s\u0103 aib\u0103 op\u021biunea s\u0103 fie transferat unui om sau s\u0103 deschid\u0103 un tichet.<\/p>\n<p><strong>Laura \u021aeposu (CEO Libris):<\/strong><br \/>\nDepinde mult \u0219i de dimensiunea magazinului online. Am avut peste 100.000 de conversa\u021bii de c\u00e2nd am lansat Cotor.<br \/>\nAm aflat mai multe despre clien\u021bi, \u0219i am implementat schimb\u0103ri.<br \/>\nDup\u0103 mine, 80% din ROI \u00een folosirea AI este cum implementezi \u00een activitatea de zi cu zi a echipelor.<br \/>\nImplement\u0103m gradul \u00een IT; marketing; documentare.<br \/>\nE important s\u0103 \u00eenv\u0103\u021b\u0103m oamenii s\u0103 foloseasc\u0103 aceste instrumente, pentru a le cre\u0219te capabilit\u0103\u021bile.<br \/>\nE important ca omul s\u0103 \u00een\u021beleag\u0103 c\u0103 AI va \u00eenlocui oameni care nu \u0219tiu s\u0103 foloseasc\u0103 AI.<br \/>\nUn om care \u0219tie s\u0103 foloseasc\u0103 mai multe instrumente AI va deveni foarte valoros.<\/p>\n<p><strong>Alex Mihalache (GTM Products Director Visa, Romania, Croatia, Slovenia and Bulgaria):<\/strong><br \/>\nC\u00e2nd vorbim de comer\u021b electronic, vedem un impact foarte mari \u00een privin\u021ba unor lucruri care cer foarte multe date. Un agent AI poate da o experien\u021b\u0103 personalizat\u0103 foarte bine dac\u0103 sunt multe date de intrare (multe informa\u021bii pentru AI).<br \/>\nLa VISA, consider\u0103m c\u0103 AI trebuie s\u0103 asiste cump\u0103r\u0103torul online, nu s\u0103 \u00eel \u00eenlocuiasc\u0103 (decizia de cump\u0103rare \u0219i procesul de plat\u0103).<br \/>\nC\u00e2nd vorbim de plat\u0103, e important ca agentul s\u0103 faciliteze \u0219i s\u0103 simplifice decizia, av\u00e2nd \u00een acela\u0219i timp un om pentru decizia final\u0103.<br \/>\n\u00cen ecosistemul nostru am lansat <a href=\"https:\/\/corporate.visa.com\/en\/products\/intelligent-commerce.html\">Visa Intelligence Commerce<\/a>.<br \/>\nConsumatorul va trebui s\u0103 fie autentificat, nu agentul. Consumatorul face achizi\u021bia.<br \/>\n<a href=\"https:\/\/developer.visa.com\/capabilities\/trusted-agent-protocol\">Trusted Agent Protocol<\/a><br \/>\nNu orice agent va avea acces la decizia de plat\u0103.<\/p>\n<p><strong>Tudor Ciumara (Managing Partner Empria):<\/strong><br \/>\nCum s\u0103 alegi o solu\u021bie AI? De alocat buget, de testat tot.<br \/>\nUneori, poate un client se va sim\u021bi mai confortabil s\u0103 comunice cu un agent AI.<\/p>\n<p><strong>Mihai V\u00een\u0103toru (Managing Partner DWF):<\/strong><br \/>\nA devenit foarte u\u0219or s\u0103 fie generat con\u021binut AI.<br \/>\nPlatforme ca Google, Meta, trebuie s\u0103 filtreze prin din ce \u00een ce mai mult con\u021binut.<br \/>\nVa fi ini\u021bial mai greu pentru companiile mici, care nu \u00ee\u0219i permit s\u0103 testeze mai multe solu\u021bii AI pentru a vedea ce func\u021bioneaz\u0103 pentru ele. Ulterior, ar trebui s\u0103 apar\u0103 solu\u021bii, \u0219i s\u0103 fie o situa\u021bie mai bun\u0103 pentru ele.<\/p>\n<p><strong>Alex Mihalache (GTM Products Director Visa, Romania, Croatia, Slovenia and Bulgaria):<\/strong><br \/>\nTrusted Agent Protocol &#8211; Fiecare agent sau entitate care are un agent va trebui certificat\u0103.<\/p>\n<p><strong>Mihai V\u00een\u0103toru (Managing Partner DWF):<\/strong><br \/>\nToate rolurile din agen\u021bie sunt acelea\u0219i care erau \u0219i acum 3-4 ani. Procesele \u00eens\u0103 au fost schimbate \u00een ultimii 2 ani, radical.<br \/>\nAu ap\u0103rut pozi\u021bii noi \u00een companie &#8211; oameni care pot superviza AI-ul, sau s\u0103 g\u0103seasc\u0103 cum se poate folosi AI \u00een companie.<\/p>\n<p><strong>Alex Mihalache (GTM Products Director Visa, Romania, Croatia, Slovenia and Bulgaria):<\/strong><br \/>\nDin ce \u00een ce mai multe persoane \u00ee\u0219i pot dezvolta business-uri care s\u0103 foloseasc\u0103 AI foarte mult.<br \/>\nVedem comercian\u021bi care \u00ee\u0219i deschid business-ul baz\u00e2ndu-se \u00een mare parte pe AI.<br \/>\nLa VISA &#8211; nu v\u0103d \u00eenlocui\u021bi complet de AI, ci mai eficien\u021bi.<\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-consultantu-cristi-cristi-popesco-consultant-moment-umoristic-la-gpecsummit\"><a href=\"https:\/\/www.youtube.com\/@CristiPopesco\">Consultantu Cristi<\/a> (Cristi Popesco) &#8211; Consultant &#8211; moment umoristic la #GPeCSUMMIT<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20674\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5731.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5731.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5731-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5731-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5731-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>ASAP = Azi Sau Aproximativ Poim\u00e2ine<br \/>\nIT = Iubitorii de Tichete<\/p>\n<p>PRO TIP &#8211; dac\u0103 nu deschizi deloc mailurile, nu ai cum s\u0103 faci click pe linkuri suspecte.<\/p>\n<p>Headhunterii v\u00e2neaz\u0103 fe\u021be de oameni pe Internet.<\/p>\n<p>S\u0103 fim data driven = ne ax\u0103m pe ce a zis cineva din R\u0103d\u0103u\u021bi pe pagina de Facebook a companiei.<\/p>\n<p>Cea mai mare pl\u0103cere este s\u0103 dai forward unui mail unei persoane care \u00ee\u021bi zice c\u0103 nu ai trimis acel mail.<\/p>\n<p>B\u00e2rfa = \u00ee\u021bi zic \u021bie, dar nu mai zici la nimeni.<\/p>\n<p>&nbsp;<\/p>\n<p>MUNC\u0102 = EMAIL-uri<\/p>\n<ul>\n<li>Cite\u0219ti, scrii, forwardezi mailuri;<\/li>\n<li>Dai reply all din gre\u0219eal\u0103 la toat\u0103 compania;<\/li>\n<li>Al\u021bii dau reply all ca s\u0103 scrie s\u0103 nu mai dai reply all;<\/li>\n<li>Ui\u021bi s\u0103 ata\u0219ezi ata\u0219amentul;<\/li>\n<li>Trimi\u021bi din nou \u0219i iar ui\u021bi s\u0103 ata\u0219ezi;<\/li>\n<li>Trimi\u021bi din nou dar ata\u0219ezi ceva gre\u0219it;<\/li>\n<li>Marchezi mailuri ca necitite dup\u0103 ce le-ai citit;<\/li>\n<li>Mori.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pentru a c\u00e2\u0219tiga timp, orice discu\u021bie despre salariu sau m\u0103rire, se discut\u0103 doar \u00een cifre romane.<\/p>\n<p>MMMCCXXXV RON (3235);<\/p>\n<p>Metoda salariului BRUTUS.<\/p>\n<p>&nbsp;<\/p>\n<p>Cum s\u0103 delegi corect:<\/p>\n<ul>\n<li>Folose\u0219ti doar \u201cnoi\u201d \u0219i \u201cam\u201d;<\/li>\n<li>Cristi, noi trebuie s\u0103 faci raportul p\u00e2n\u0103 m\u00e2ine;<\/li>\n<li>Cristi, am terminat raportul?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00cen via\u021b\u0103 exist\u0103 dou\u0103 mari dezam\u0103giri:<\/p>\n<ul>\n<li>Prima e c\u00e2nd afli c\u0103 NU exist\u0103 Mo\u0219 Cr\u0103ciun;<\/li>\n<li>A doua c\u00e2nd afli c\u0103 exist\u0103 Secret Santa.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/consultantucristi.com\/\">Consultantu Cristi &#8211; Show de comedie pentru corporate<\/a><\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-catalin-patachia-country-manager-shopfully-romania-shopfully-starea-comertului-o\"><a href=\"https:\/\/shopfully.com\/who-we-are\/\">C\u0103t\u0103lin Pa\u021bachia<\/a> &#8211; Country Manager <a href=\"https:\/\/shopfully.com\/\">Shopfully Romania<\/a> &#8211; Shopfully \u2013 Starea comer\u021bului online | Dialog pe scen\u0103 la #GPeCSUMMIT<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20675\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5816.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5816.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5816-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5816-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5816-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u00cei ajut\u0103m pe consumatori s\u0103 g\u0103seasc\u0103 oferte de digital relevant printre ele.<br \/>\nFolosim platforme care func\u021bioneaz\u0103 ca shopping listing-uri.<\/p>\n<p><a href=\"https:\/\/revistaprogresiv.ro\/stiri\/retail\/shopfully-consumatorii-nu-dispar-din-magazine-dar-se-schimba-modul-in-care-se-ia-decizia-de-achizitie\/\">Shopfully: Consumatorii nu dispar din magazine, dar se schimb\u0103 modul \u00een care se ia decizia de achizi\u021bie | Progresiv<\/a><\/p>\n<p>67% din cosumatorii europeni consider\u0103 c\u0103 puterea de cump\u0103rare nu se va \u00eembun\u0103t\u0103\u021bi anul acesta.<br \/>\n\u00cen Rom\u00e2nia &#8211; 70%. De asemenea, 26% din cei care consider\u0103 c\u0103 puterea de cump\u0103rare se va \u00eembun\u0103t\u0103\u021bi anul acesta inten\u021bioneaz\u0103 s\u0103 fac\u0103 economii.<\/p>\n<p>9\/10 din europeni consider\u0103 c\u0103 promo\u021biile le influen\u021beaz\u0103 deciziile de cump\u0103rare.<br \/>\n70% din rom\u00e2ni consider\u0103 c\u0103 promo\u021biile le influen\u021beaz\u0103 deciziile de cump\u0103rare.<\/p>\n<p>60% din rom\u00e2ni consider\u0103 c\u0103 sunt de acord s\u0103 \u00eempart\u0103 cump\u0103r\u0103turile de la mai mul\u021bi retaileri.<br \/>\n56% din rom\u00e2ni cump\u0103r\u0103 doar produse la promo\u021bie.<br \/>\n48% din rom\u00e2ni ar renun\u021ba la cump\u0103r\u0103turile neesen\u021biale.<\/p>\n<p>67% din cump\u0103r\u0103tori cump\u0103r\u0103 \u00een magazine fizice, \u00een Rom\u00e2nia.<\/p>\n<p>3 factori care influen\u021beaz\u0103 deciziile de cump\u0103rare ale rom\u00e2nilor:<\/p>\n<ul>\n<li>52% &#8211; pre\u021buri competitive \u0219i raport calitate-pre\u021b;<\/li>\n<li>43% &#8211; calitatea \u0219i performan\u021ba produsului<\/li>\n<li>18% &#8211; experien\u021b\u0103 pozitiv\u0103 cu brandul.<\/li>\n<\/ul>\n<p>91% din cump\u0103r\u0103torii europeni se informeaz\u0103 \u00een online despre produse \u00eenainte de achizi\u021bie. Cre\u0219tere de 9 puncte procentuale fa\u021b\u0103 de anul trecut.<br \/>\n\u00cen Rom\u00e2nia 88% din cump\u0103r\u0103tori se informeaz\u0103 \u00een online despre produse \u00eenainte de achizi\u021bie.<\/p>\n<p>73% din rom\u00e2ni consider\u0103 c\u0103 au aflat din materiale publicitare despre oferte relevante pentru ei.<\/p>\n<p>54% din cump\u0103r\u0103tori sunt deschi\u0219i s\u0103 primeasc\u0103 oferte personalizate, at\u00e2ta timp c\u00e2t acestea sunt utile \u0219i transparente.<\/p>\n<p>Era cump\u0103r\u0103torului informat (\u00eemputernicit\/empowered):<\/p>\n<ul>\n<li>Planific\u0103 mai mult \u0219i fac cump\u0103r\u0103turi cu un scop mai clar.<\/li>\n<li>Nu v\u00e2neaz\u0103 doar cel mai mic pre\u021b \u2013 caut\u0103 valoarea real\u0103.<\/li>\n<li>Folosesc tehnologia atunci c\u00e2nd le u\u0219ureaz\u0103 procesul de cump\u0103rare.<\/li>\n<li>Accept\u0103 publicitatea atunci c\u00e2nd \u00eei ajut\u0103 s\u0103 ia o decizie.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20667\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/romanians-turn.jpg\" alt=\"\" width=\"1200\" height=\"667\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/romanians-turn.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/romanians-turn-300x167.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/romanians-turn-1024x569.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/romanians-turn-768x427.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/shopfully.com\/links\/\">Links &#8211; Shopfully<\/a><\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-cristi-movila-ceo-founder-opticommai-fiecare-client-cunoscut-cu-adevarat-fiecare\"><a href=\"https:\/\/www.linkedin.com\/in\/movilacristi\/\">Cristi Movil\u0103<\/a> &#8211; CEO &amp; Founder <a href=\"https:\/\/opticomm.ai\/\">OptiComm.AI<\/a> &#8211; Fiecare client, cunoscut cu adev\u0103rat. Fiecare angajat, amplificat<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20676\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/buld-the-store.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/buld-the-store.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/buld-the-store-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/buld-the-store-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/buld-the-store-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Business-urile au tendin\u021ba s\u0103 uite de clientul lor, de nevoile clientului respectiv, cum se adreseaz\u0103 o nevoie \u0219i ce s\u0103 faci ca s\u0103 rezolvi problema.<br \/>\nExist\u0103 tendin\u021ba s\u0103 punem accent mai mult pe clien\u021bii noi dec\u00e2t pe cei vechi.<\/p>\n<p>Oamenii au fereastra de context foarte mic\u0103. Avem o capacitate a creierului destul de fix\u0103, nu putem s\u0103 ne aducem aminte foarte multe lucruri.<\/p>\n<p>Vocea este sistemul de operare. A fost a\u0219a dintotdeauna.<\/p>\n<p>Ce s\u0103 urm\u0103re\u0219ti? Un client. Fiecare canal. O memorie ne\u00eentrerupt\u0103.<\/p>\n<ul>\n<li>Ascult\u0103: Preia cererea prin limbaj natural (vorbire \u0219i text).<\/li>\n<li>\u00ce\u0219i aminte\u0219te: Re\u021bine fiecare detaliu pe toate canalele \u0219i \u00een timp.<\/li>\n<li>Anticipeaz\u0103: Scoate la suprafa\u021b\u0103 nevoia \u00eenainte ca aceasta s\u0103 fie rostit\u0103.<\/li>\n<li>Ac\u021bioneaz\u0103: Finalizeaz\u0103 sarcina. Pe bune. Cap-coad\u0103 (de la un cap\u0103t la altul).<\/li>\n<\/ul>\n<p>Yuval Noah Harari: LLM-urile au crack-uit modul de func\u021bionare al omenirii pentru c\u0103 \u0219i-au dat seama cum func\u021bioneaz\u0103 limbajul \u0219i vocea.<br \/>\nVocea presupune cel mai mic efort din partea noastr\u0103.<br \/>\nVocea vine ca un add-on peste tot ce se \u00eent\u00e2mpla p\u00e2n\u0103 acum.<\/p>\n<p>Toate interac\u021biunile pe care le am cu clientul, inclusiv informa\u021bii din pia\u021b\u0103.<\/p>\n<p>S\u0103 nu uit\u0103m s\u0103 citim semnalele, s\u0103 fim foarte aten\u021bi.<\/p>\n<p>Este important s\u0103 facem un agent AI pentru fiecare client.<\/p>\n<p>Cu ajutorul AI-ului po\u021bi avea memorie infinit\u0103.<\/p>\n<p>Magazinele care adopt\u0103 acest lucru vor defini urm\u0103toarea er\u0103 a comer\u021bului. Cele care ezit\u0103 se vor \u00eenchide. Se vor evapora. Vor disp\u0103rea.<\/p>\n<p><a href=\"https:\/\/public.opticomm.ai\/?demo=1\">Superintelligence for every sales rep | OptiComm.AI<\/a><\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-alun-lucas-cro-ux-expert-zuko-analytics-ucigasii-conversiilor-din-checkout-cum-s\"><a href=\"https:\/\/www.linkedin.com\/in\/alun-lucas-zuko-analytics\/\">Alun Lucas<\/a> &#8211; CRO &amp; UX Expert | <a href=\"https:\/\/www.zuko.io\/\">Zuko Analytics<\/a> &#8211; Uciga\u0219ii conversiilor din checkout: cum s\u0103 \u00eei identifici \u0219i s\u0103 \u00eei elimini<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20680\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5955.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5955.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5955-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5955-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_5955-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=O5FeZti1cjs\">Booking Tickets | Michael McIntyre &#8211; YouTube<\/a><\/p>\n<p>Chiar dac\u0103 un client cump\u0103r\u0103 de la tine, va re\u021bine dac\u0103 a avut o experien\u021b\u0103 nepl\u0103cut\u0103 \u0219i probabil nu va reveni.<\/p>\n<p>45% din cei care \u00eencep procesul de checkout nu ajung s\u0103 \u00eel termine. (sursa: <a href=\"https:\/\/www.zuko.io\/\">Zuko Benchmarking Study<\/a>)<\/p>\n<p>39% dintre cei care abandoneaz\u0103 finalizarea comenzii invoc\u0103 drept motiv costurile nea\u0219teptate. (sursa: <a href=\"https:\/\/baymard.com\/\">Baymard<\/a>)<br \/>\nCosturile nea\u0219teptate la checkout pot opri tot procesul. Dac\u0103 \u00een timpul comenzii apare un cost neprev\u0103zut, e foarte nepl\u0103cut pentru vizitatori. Solu\u021bia: transparen\u021ba. Ai grij\u0103 ca vizitatorii s\u0103 \u0219tie ce vor ob\u021bine \u00een co\u0219ul de cump\u0103r\u0103turi.<\/p>\n<p>19% din abandonurile la finalizarea comenzii au fost cauzate de crearea for\u021bat\u0103 a unui cont sau de op\u021biunea ascuns\u0103 de comand\u0103 ca vizitator (guest checkout). (sursa: <a href=\"https:\/\/baymard.com\/\">Baymard<\/a>)<br \/>\nEste important ca vizitatorii s\u0103 poat\u0103 comanda f\u0103r\u0103 s\u0103 fac\u0103 cont.<br \/>\nDac\u0103 vrei s\u0103 fac\u0103 cont vizitatorii, d\u0103-le un motiv.<br \/>\nDe asemenea, po\u021bi cere datele de creare cont dup\u0103 procesul de comand\u0103, nu \u00eenainte.<\/p>\n<table data-path-to-node=\"1\">\n<thead>\n<tr>\n<td><strong>C\u00e2mp Checkout (Finalizare comand\u0103)<\/strong><\/td>\n<td><strong>Rat\u0103 de abandon<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cod de reducere<\/td>\n<td><span data-path-to-node=\"1,1,1,0\"><b data-path-to-node=\"1,1,1,0\" data-index-in-node=\"0\">7,9%<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"1,2,0,0\">Num\u0103r de telefon<\/span><\/td>\n<td><span data-path-to-node=\"1,2,1,0\">3,7%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"1,3,0,0\">Email<\/span><\/td>\n<td><span data-path-to-node=\"1,3,1,0\">3,5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"1,4,0,0\">Codul \u021b\u0103rii<\/span><\/td>\n<td><span data-path-to-node=\"1,4,1,0\">3,5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"1,5,0,0\">Buton de plat\u0103<\/span><\/td>\n<td><span data-path-to-node=\"1,5,1,0\">3,1%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"1,6,0,0\">Adres\u0103 de livrare<\/span><\/td>\n<td><span data-path-to-node=\"1,6,1,0\">2,0%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"1,7,0,0\">Nume<\/span><\/td>\n<td><span data-path-to-node=\"1,7,1,0\">1,2%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-path-to-node=\"2\"><i data-path-to-node=\"2\" data-index-in-node=\"0\">Sursa: Baza de date Zuko Shopify<\/i><\/p>\n<p data-path-to-node=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20662\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorii-exemple.jpg\" alt=\"\" width=\"1200\" height=\"646\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorii-exemple.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorii-exemple-300x162.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorii-exemple-1024x551.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorii-exemple-768x413.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Dac\u0103 oferi \u00een procesul de comand\u0103 un c\u00e2mp de cod reduceri, vizitatorii e posibil s\u0103 ias\u0103 din site ca s\u0103 caute coduri de reducere pe Internet.<br \/>\nIndicat ar fi s\u0103 elimini codurile complet.<br \/>\nPo\u021bi afi\u0219a coduri de discount \u00een site.<br \/>\nShopify permite s\u0103 adaugi coduri de discount automat.<br \/>\nPo\u021bi ascunde codul de discount, s\u0103 \u00eel faci mai pu\u021bin vizibil.<\/p>\n<p>Oamenii nu sunt \u00eenc\u00e2nta\u021bi s\u0103 \u00ee\u0219i lase num\u0103rul de telefon pentru o comand\u0103 online.<br \/>\nDac\u0103 ceri num\u0103rul de telefon, specific\u0103 foarte clar pentru ce \u00eel vei folosi \u0219i pentru ce nu \u00eel vei folosi.<\/p>\n<p>Este posibil ca pe viitor s\u0103 existe agregatori care s\u0103 aib\u0103 datele tale de livrare \u0219i plat\u0103, \u0219i s\u0103 te ajute \u00een procesul de checkout.<\/p>\n<p>Po\u021bi cump\u0103ra un bilet la o conferin\u021b\u0103 cu un formular sau po\u021bi vorbi cu un chatbot, dar probabil e mai rapid cu un formular dec\u00e2t s\u0103 vorbe\u0219ti cu un bot.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/grid-dynamics_griddynamics-preparetogrow-activity-7343989431206326274-iiIw\/\">Grid Dynamics &#8211; Post | LinkedIn<\/a>: Gartner predicts that by 2028, AI agent machine customers will replace 20% of interactions at human-readable digital storefronts, marking a new era in commerce: <a href=\"https:\/\/www.griddynamics.com\/blog\/agentic-commerce\">bit.ly\/46cy3h4<\/a><br \/>\n(rom\u00e2n\u0103: Gartner estimeaz\u0103 c\u0103, p\u00e2n\u0103 \u00een 2028, clien\u021bii de agen\u021bi AI vor \u00eenlocui 20% din interac\u021biunile de pe magazinele digitale destinate utilizatorilor umani, marc\u00e2nd o nou\u0103 er\u0103 \u00een comer\u021bul electronic.)<\/p>\n<p>Cum r\u0103m\u00e2ne cu conformitatea? Dac\u0103 un agent trimite date prin MCP:<\/p>\n<ul>\n<li>Ce a fost afi\u0219at?<\/li>\n<li>Ce versiune a termenilor a fost acceptat\u0103?<\/li>\n<li>A consim\u021bit utilizatorul \u00een mod asumat?<\/li>\n<\/ul>\n<p>Nu uita de factorul uman:<\/p>\n<ul>\n<li>Folose\u0219te analiza formularelor + instrumente UX (<a href=\"https:\/\/limitless.ro\/blog\/ce-este-ui-ux-design-si-de-ce-este-important-sa-fie-optimizat-pentru-ca-site-ul-tau-sa-aiba-succes\/\">uzabilitate, User eXperience<\/a>) pentru a identifica fric\u021biunea;<\/li>\n<li>Formuleaz\u0103 ipoteze de \u00eembun\u0103t\u0103\u021bire;<\/li>\n<li>Testeaz\u0103, \u00eenva\u021b\u0103 \u0219i \u00eembun\u0103t\u0103\u021be\u0219te.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.zuko.io\/blog\/how-to-optimize-your-web-forms-for-ai-agents\">How to Optimize Your Web Forms for AI Agents | Zuko Blog<\/a><\/p>\n<p>\u00cen concluzie:<\/p>\n<ul>\n<li>Procesele de checkout (finalizare a comenzii) \u00eenc\u0103 pierd bani;<\/li>\n<li>Folose\u0219te instrumentele potrivite pentru a diagnostica problemele;<\/li>\n<li>Auditeaz\u0103-\u021bi procesul de checkout pentru a identifica problemele comune;<\/li>\n<li>Planific\u0103 pentru viitorul bazat pe agen\u021bi, dar nu uita de factorul uman.<\/li>\n<\/ul>\n<p>Checkout-ul (procesul de finalizare a comenzii) magazinului t\u0103u nu ar trebui s\u0103 fie l\u0103sat pe ultimul plan. Nu te ocupa de el dup\u0103 ce realizezi site-ul, ci ar trebui s\u0103 fie un element esen\u021bial.<\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-hrabren-harry-lindfors-content-creation-master-secretul-din-spatele-brandurilor\"><a href=\"https:\/\/www.linkedin.com\/in\/marketingharry\/\">Hrabren (Harry) Lindfors<\/a> &#8211; Content Creation Master &#8211; Secretul din spatele brandurilor care domin\u0103 pia\u021ba<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20677\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6338.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6338.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6338-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6338-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6338-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<table>\n<thead>\n<tr>\n<th>CATEGORIE<\/th>\n<th>CORPORATIV<\/th>\n<th>PERSONAL<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>LIMBAJ<\/td>\n<td>Noi \/ Nou\u0103<\/td>\n<td>Eu \/ Mie<\/td>\n<\/tr>\n<tr>\n<td>SCOP<\/td>\n<td>Face compania s\u0103 par\u0103 credibil\u0103<\/td>\n<td>Face compania s\u0103 par\u0103 uman\u0103<\/td>\n<\/tr>\n<tr>\n<td>CE VINDE<\/td>\n<td>Produsul, serviciul, rezultatul sau sistemul<\/td>\n<td>Viziunea, povestea, convingerea sau personalitatea<\/td>\n<\/tr>\n<tr>\n<td>GENERATOR DE \u00ceNCREDERE<\/td>\n<td>Dovada, calitatea, consecven\u021ba, reputa\u021bia<\/td>\n<td>Familiaritatea, rezonan\u021ba, convingerea, carisma<\/td>\n<\/tr>\n<tr>\n<td>CEA MAI BUN\u0102 UTILIZARE<\/td>\n<td>Convertirea cererii \u00een clien\u021bi<\/td>\n<td>Crearea cererii, a aten\u021biei \u0219i a conexiunii emo\u021bionale<\/td>\n<\/tr>\n<tr>\n<td>PUNCT FORTE<\/td>\n<td>Se scaleaz\u0103 dincolo de o singur\u0103 persoan\u0103<\/td>\n<td>Se propag\u0103 mai repede pentru c\u0103 oamenii urm\u0103resc oameni<\/td>\n<\/tr>\n<tr>\n<td>PUNCT SLAB<\/td>\n<td>Poate p\u0103rea lipsit de identitate, plictisitor sau prea finisat<\/td>\n<td>Poate deveni riscant dac\u0103 persoana devine o vulnerabilitate pentru brand<\/td>\n<\/tr>\n<tr>\n<td>CEL MAI BUN REZULTAT<\/td>\n<td>Oamenii au \u00eencredere \u00een companie suficient pentru a cump\u0103ra<\/td>\n<td>Oamenilor le pas\u0103 suficient \u00eenc\u00e2t s\u0103 acorde aten\u021bie<\/td>\n<\/tr>\n<tr>\n<td>EXEMPLE<\/td>\n<td>Tesla: Ma\u0219ini, baterii, software, re\u021bea de \u00eenc\u0103rcare<\/td>\n<td>Elon Musk: Colonii pe Marte, AI-ul este un demon, Trump<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Oamenii au nevoia s\u0103 se conecteze unu-la-unu.<\/p>\n<p>Ce cred oamenii c\u0103 conteaz\u0103 \u00een marketing: v\u00e2rst\u0103 \/ gen \/ loca\u021bie \/ func\u021bie (job title) \/ venit.<br \/>\nCe conteaz\u0103 \u00een mod real: punctele de durere, dorin\u021bele, fricile, credin\u021bele (convingerile), motiva\u021bii, obiec\u021bii, c\u00e2rlige de cump\u0103rare, identitate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20665\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorie-1.jpg\" alt=\"\" width=\"1180\" height=\"1200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorie-1.jpg 1180w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorie-1-295x300.jpg 295w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorie-1-1007x1024.jpg 1007w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/categorie-1-768x781.jpg 768w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20666\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/brand-clarity.jpg\" alt=\"\" width=\"1200\" height=\"668\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/brand-clarity.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/brand-clarity-300x167.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/brand-clarity-1024x570.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/brand-clarity-768x428.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Pentru social media:<\/p>\n<ul>\n<li>Pasul 1: G\u0103se\u0219te 20 de profiluri (10 competitori direc\u021bi \u0219i 10 indirec\u021bi).;<\/li>\n<li>Pasul 2: Calculeaz\u0103 interac\u021biunea medie \/ engagementul mediu (ultimele 60 de zile);<\/li>\n<li>Pasul 3: G\u0103se\u0219te c\u00e2\u0219tig\u0103torii (interac\u021biune de 2 ori peste medie);<\/li>\n<li>Pasul 4: G\u0103se\u0219te perdan\u021bii (interac\u021biune de 2 ori sub medie);<\/li>\n<li>Pasul 5: Analizeaz\u0103, analizeaz\u0103, analizeaz\u0103, analizeaz\u0103, analizeaz\u0103.<\/li>\n<\/ul>\n<p>Reddit e un loc fenomenal pentru a discuta despre orice ni\u0219\u0103. Facebook Groups \u0219i WhatsApp Groups, forums &#8211; sunt \u0219i ele importante.<\/p>\n<p>Oamenii mai pu\u021bin inteligen\u021bi \u00eenva\u021b\u0103 doar din gre\u0219elile lor. Oamenii \u00een\u021belep\u021bi \u00eenva\u021b\u0103 \u0219i din erorile altora.<\/p>\n<p>Pentru a produce con\u021binut de calitate, e nevoie \u00eent\u00e2i de toate s\u0103 consumi con\u021binut de calitate.<\/p>\n<p>Carte: <a href=\"https:\/\/austinkleon.com\/steal\/\">Steal Like An Artist &#8211; a book by Austin Kleon<\/a> (rom\u00e2n\u0103: <a href=\"https:\/\/www.libris.ro\/carte\/fura-ca-un-artist-austin-kleon\/606134\">Fur\u0103 ca un artist &#8211; Austin Kleon | Libris.ro<\/a>)<\/p>\n<p><a href=\"https:\/\/www.reginamaria.ro\/articole-medicale\/sanatatea-la-birou\/ce-este-mindfulness-si-cum-ne-poate-imbunatati-calitatea-vietii\">Mindfulness<\/a> este cea mai ignorat\u0103\/subestimat\u0103 (underrated) calitate pe care o poate avea un brand manager.<\/p>\n<p>Cine e\u0219ti, ca brand? Dac\u0103 \u00eencerci s\u0103 te \u00een\u021belegi, vei putea lua decizii mai bune.<\/p>\n<table>\n<tbody>\n<tr>\n<th>Op\u021biune 1<\/th>\n<th>Op\u021biune 2<\/th>\n<\/tr>\n<tr>\n<td>prietenos<\/td>\n<td>formal<\/td>\n<\/tr>\n<tr>\n<td>ciudat<\/td>\n<td>conven\u021bional<\/td>\n<\/tr>\n<tr>\n<td>modern<\/td>\n<td>clasic<\/td>\n<\/tr>\n<tr>\n<td>distractiv<\/td>\n<td>func\u021bional<\/td>\n<\/tr>\n<tr>\n<td>cald<\/td>\n<td>rece<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Cine e\u0219ti tu? Un framework pentru adrul o mare promisiune:<\/p>\n<p>\u00cei ajut pe ________ (cine)<br \/>\ns\u0103 rezolve ________ (problem\u0103)<br \/>\n\u0219i s\u0103 ob\u021bin\u0103 ________ (rezultat)<br \/>\nf\u0103r\u0103 ________ (obiec\u021bie)<br \/>\nprin ________ (metod\u0103)<\/p>\n<p>Exemplu:<\/p>\n<p>\u00cei ajut pe exper\u021bii cu peste 5 ani de experien\u021b\u0103 <strong>(1)<\/strong> s\u0103 fac\u0103 fa\u021b\u0103 algoritmilor de social media afla\u021bi \u00eentr-o continu\u0103 schimbare <strong>(2)<\/strong>, s\u0103 \u00ee\u0219i fac\u0103 vocea auzit\u0103 \u0219i s\u0103 domine social media <strong>(3)<\/strong> f\u0103r\u0103 teorii \u00eenvechite sau reclame pl\u0103tite <strong>(4)<\/strong> prin strategia mea direct\u0103 (no-BS), bazat\u0103 pe date <strong>(5)<\/strong>.<\/p>\n<p>C\u0103r\u021bi:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.amazon.com\/Building-StoryBrand-Clarify-Message-Customers\/dp\/0718033329\">Building a StoryBrand: Clarify Your Message So Customers Will Listen: Miller, Donald: 9780718033323: Amazon.com: Books<\/a> (rom\u00e2n\u0103: <a href=\"https:\/\/www.libris.ro\/carte\/creeaza-un-storybrand-donald-miller\/27252477\">Creeaz\u0103 un StoryBrand &#8211; Donald Miller | Libris.ro<\/a>)<\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Purple-Cow-New-Transform-Remarkable\/dp\/1591843170\">Purple Cow, New Edition: Transform Your Business by Being Remarkable: Godin, Seth: 8601410256753: Amazon.com: Books<\/a> (rom\u00e2n\u0103: <a href=\"https:\/\/carturesti.ro\/carte\/vaca-mov-110543340\">Vaca mov &#8211; Seth Godin<\/a>)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/marketingexamples.com\/\">Marketing Examples<\/a><\/p>\n<p><a href=\"#top\">(top)<\/a><\/p>\n<h2 id=\"section-cornel-amariei-founder-lumen-creeaza-sens-nu-bani\"><a href=\"https:\/\/www.linkedin.com\/in\/cornelamariei\/\">Cornel Amariei<\/a> &#8211; Founder <a href=\"https:\/\/www.dotlumen.com\/ro\">.lumen<\/a> &#8211; Creeaz\u0103 sens, NU bani.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20678\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6515.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6515.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6515-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6515-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6515-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\u00cen liceu am f\u0103cut \u00eentr-o lun\u0103, dou\u0103 o aplica\u021bie de iPhone de tip &#8222;Tabelul periodic al elementelor&#8221; pe iPhone.<\/p>\n<p>Am \u00eenv\u0103\u021bat c\u00e2t de important e s\u0103 ai o motiva\u021bie \u00een ceea ce faci.<\/p>\n<p>300.000 de oameni au desc\u0103rcat aplica\u021bia noastr\u0103 de mobil.<\/p>\n<p>Fiecare membru din familia mea, cu excep\u021bia mea, e o persoan\u0103 cu dizabilit\u0103\u021bi.<br \/>\nAsta m-a f\u0103cut incredibil de curios &#8211; de ce nu pot s\u0103 fac acela\u0219i lucru cum \u00eel fac colegii mei.<br \/>\nN-am c\u0103l\u0103torit niciodat\u0103 cu p\u0103rin\u021bii mei. N-am f\u0103cut sport niciodat\u0103 cu p\u0103rin\u021bii mei. P\u0103rin\u021bii mei n-au fost niciodat\u0103 la \u0219edin\u021ba cu p\u0103rin\u021bii.<\/p>\n<p>Curiozitatea m-a \u00eenv\u0103\u021bat s\u0103 vreau s\u0103 cunosc lucruri din domenii diferite.<br \/>\nA\u0219a ajungi la creativitate \u0219i, ulterior, la inova\u021bie.<\/p>\n<p>Pe la 10-11 m-am apucat de electronice \u0219i lucruri similare.<br \/>\nLa 13 ani m-am apucat s\u0103 construiesc robo\u021bi.<\/p>\n<p>\u00cen clasa a IX-a am intrat \u00een internatul liceului. Etajul 3 &#8211; b\u0103ie\u021bi. Etajul 1 &#8211; fete. \u00centr-o sear\u0103 am pus robotul la intrare \u00een internatul fetelor. Am \u00eenceput s\u0103 explor\u0103m c\u0103minul fetelor cu un robot pentru vreo 2 ore. Etajul 3 era identic cu etajul 1.<br \/>\nDirectorul internatului mi-a propus s\u0103 facem un club de robotic\u0103. \u00cen prezent sunt peste 100 de cluburi de robotic\u0103.<\/p>\n<p>De cele mai multe ori, e\u0219ecul e o oportunitate deghizat\u0103.<\/p>\n<p>300M de oameni cu dizabilit\u0103\u021bi vizuale, \u0219i num\u0103rul cre\u0219te puternic.<br \/>\nEi folosesc acelea\u0219i dou\u0103 solu\u021bii de 2.000 de ani &#8211; c\u00e2ine ghid \u0219i baston alb.<br \/>\nAnul trecut &#8211; 500M de \u20ac pentru a antrena 2.000 de c\u00e2ini ghid. Sunt foarte pu\u021bini c\u00e2ini ghid \u00een lume, din cauza costurilor.<br \/>\n28.000 de c\u00e2ini ghid la 300M de oameni cu dizabilit\u0103\u021bi vizuale, \u00een toat\u0103 lumea.<br \/>\n\u00cen Rom\u00e2nia avem 21 de c\u00e2ini ghid la 85.000 de nev\u0103z\u0103tori.<\/p>\n<p>C\u00e2inele ghid este o solu\u021bie bun\u0103, dar nu e o solu\u021bie scalabil\u0103.<\/p>\n<p>Am luat tehnologia de condus autonom \u0219i am pus-o pentru mers autonom (pe capetele oamenilor)<\/p>\n<p>1.000 de nev\u0103z\u0103tori au testat tehnologia.<\/p>\n<p>Avem cel mai bun model din lume de \u00een\u021belegere semantic\u0103 a drumului.<br \/>\nFolosim inteligen\u021ba artificial\u0103.<br \/>\nAm creat tehnologia \u00een Rom\u00e2nia &#8211; ma\u0219in\u0103 condus\u0103 autonom care st\u0103 pe cap.<\/p>\n<p>Red Dot &#8211; cea mai mare companie de design industrial.<br \/>\n4.000 de produse iau un premiu Red Dot. 40 iau marele premiu.<br \/>\n<a href=\"https:\/\/www.red-dot.org\/design-concept\/red-dot-luminary\">Red Dot Luminary<\/a> se d\u0103 o singur\u0103 dat\u0103 pe an.<br \/>\nAm luat premiul Red Dot Award Luminary.<br \/>\n\u00cen contextul potrivit, oamenii pot crea lucruri extraordinare.<\/p>\n<p>Prima persoan\u0103 nev\u0103z\u0103toare care a f\u0103cut cump\u0103r\u0103turi \u00een mall f\u0103r\u0103 ajutor extern a folosit .lumen. Similar, prima persoan\u0103 nev\u0103z\u0103toare care a mers pe mun\u021bi (hiking) f\u0103r\u0103 s\u0103 cunoasc\u0103 traseul.<\/p>\n<p>Motto-ul nostru: Creeaz\u0103 SEMNIFICA\u021aIE, nu BANI.<br \/>\nBanii vor veni ulterior. Scopul e s\u0103 aju\u021bi oameni. Inevitabil, vei ajunge la bani.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20679\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6604.jpg\" alt=\"\" width=\"1200\" height=\"802\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6604.jpg 1200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6604-300x201.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6604-1024x684.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2026\/05\/DSC_6604-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-mai-2026\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Pe 26 mai 2026 a avut loc GPeC SUMMIT \u2013 Evenimentul Anului \u00een E-Commerce \u0219i Digital Marketing. Loca\u021bia: Teatrul Na\u021bional Bucure\u0219ti. #GPeCSUMMIT GPeC Summit este considerat cel mai important eveniment de profil din Europa Central\u0103 \u0219i de Est, ajuns la al 21-lea an. Mai jos, imagini eveniment \u0219i principalele idei.<\/p>\n","protected":false},"author":43,"featured_media":20668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[903,736,724],"tags":[4387,4359,4347,4367,2955,4361,4377,196,4351,4369,740,471,4371,184,62,2838,4355,100,4381,4349,906,4379,4373,4357,4383,4375,4363,4353,4389,4365,4385],"class_list":["post-20649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitia-magazinelor-online-gpec","category-gpec-e-commerce-expo","category-gpec-summit","tag-agenti-ai","tag-ai-agents","tag-ai-in-ecommerce","tag-automatizare-marketing","tag-branding","tag-chatgpt-in-business","tag-comportament-consumatori","tag-content-marketing","tag-conversii-online","tag-creative-fatigue","tag-cro","tag-customer-experience","tag-customer-lifetime-value","tag-digital-marketing","tag-e-commerce","tag-emag-marketplace","tag-frictiune-in-conversii","tag-gpec-summit","tag-marketing-performance","tag-meta-ads","tag-omniconvert","tag-optimizare-conversii","tag-personalizare-ai","tag-programul-genius","tag-retail-digital","tag-shopping-online","tag-tokenizare-plati","tag-ux-checkout","tag-viitorul-comertului-online","tag-visa-intelligent-commerce","tag-vocea-clientului"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20649"}],"version-history":[{"count":15,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20649\/revisions"}],"predecessor-version":[{"id":20687,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20649\/revisions\/20687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20668"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}