{"id":20711,"date":"2026-07-24T11:43:19","date_gmt":"2026-07-24T08:43:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20711"},"modified":"2026-07-25T11:44:00","modified_gmt":"2026-07-25T08:44:00","slug":"the-brand-fest-festivalul-marketingului-romanesc-a-premiat-liderii-vizionari-si-cele-mai-creative-si-performante-echipe-din-campanii","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/the-brand-fest-festivalul-marketingului-romanesc-a-premiat-liderii-vizionari-si-cele-mai-creative-si-performante-echipe-din-campanii","title":{"rendered":"The Brand Fest, festivalul marketingului rom\u00e2nesc, a premiat liderii vizionari \u0219i cele mai creative \u0219i performante echipe din campanii"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/the-brand-fest-festivalul-marketingului-romanesc-a-premiat-liderii-vizionari-si-cele-mai-creative-si-performante-echipe-din-campanii\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><b>Echipa Biz<\/b><span style=\"font-weight: 400;\"> a transformat ziua de 22 iulie \u00eentr-o s\u0103rb\u0103toare maraton: 12 ore de eveniment, peste 600 de manageri, creativi, influenceri \u0219i KOLs \u00een cadrul <\/span><b>The Brand Fest <\/b><span style=\"font-weight: 400;\">\u0219i <\/span><b>Brand Fest ICON Awards.\u00a0 <\/b><span style=\"font-weight: 400;\">Festivalul marketingului rom\u00e2nesc a demonstrat c\u0103, ast\u0103zi, marketingul nu mai \u00eenseamn\u0103 doar campanii. \u00censeamn\u0103 cultur\u0103, comunit\u0103\u021bi, conversa\u021bii, emo\u021bie \u0219i idei care mi\u0219c\u0103 oamenii. Biz este publica\u021bia de business care a \u00een\u021beles s\u0103 fie constat un suport real pentru profesioni\u0219ti, oferind informa\u021bii, analize, insighturi valoroase, conect\u00e2nd pe cei care caut\u0103 permanent s\u0103 evolueze. Dup\u0103 sesiuni \u00een care au fost analizate campaniile eficiente, prezentate strategii din partea brandurilor performante \u0219i demontate mituri din marketing, \u0219a\u0219e echipe au rezolvat \u00een timp record, doar 60 de minute, challenge-uri de marketing, cu briefuri reale venite din partea partenerilor Brand Fest.\u00a0<\/span><!--more--><\/p>\n<p><b>Brand Fest ICON Awards<\/b><span style=\"font-weight: 400;\"> a celebrat brandurile \u0219i profesioni\u0219tii care contribuie activ la evolu\u021bia marketingului. Dup\u0103 un maraton de peste 12 ore, ini\u021biativele care modeleaz\u0103 viitorul comunic\u0103rii \u0219i al strategiilor de brand au primit recunoa\u0219tere prin trofeele realizate de artistul plastic <\/span><b>Alex Simion Boeriu<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2\u0219tig\u0103torii <\/span><b>Brand Fest ICON Awards 2026 <\/b><span style=\"font-weight: 400;\">sunt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BRAND Management Team of the Year \u2013 BCR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communication Team of the Year \u2013 Kaufland<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovation Leader Award \u2013 HONOR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand Icon Award \u2013 Pepsi Rom\u00e2nia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcom Team of the Year \u2013 Lidl Rom\u00e2nia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bold Leadership Award \u2013 Valentina Vesler, Head of PR &amp; Communication VALVIS Holding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcom Visionary Award \u2013 Laura Mih\u0103il\u0103, Director of Marketing, Communication &amp; CX Raiffeisen Bank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative Icon Award \u2013 Adrian P\u0103s\u0103ric\u0103, Head Of Marketing\u00a0 Orkla Foods Rom\u00e2nia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand Voice Award \u2013 Radu Savopol, co-fondator 5 to go<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovation Leader Award \u2013 Teodora Juravle, Marketing Head Electrolux<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcom Leader of the Year \u2013 Simona Panait, Marketing Director Samsung Rom\u00e2nia &amp; Bulgaria\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand Experience Award \u2013 glo Rom\u00e2nia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insight &amp; Relevance Award \u2013 Coca-Cola HBC Rom\u00e2nia\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcom Team Award \u2013 Re\u021beaua de S\u0103n\u0103tate Regina Maria<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcom Icon Award \u2013 Anca Ungureanu, Director Identitate &amp; Comunicare UniCredit Bank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcom Icon Award \u2013 Sergiu Mircea, Director Executiv Marketing &amp; Comunicare, Banca Transilvania<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative Campaign of the Year &#8211; PLAY FAIR OR BE SQUARE<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employer Brand Leadership Award \u2013 Dana Stoian, HR Manager Provident<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ziua s-a \u00eencheiat cu o petrecere tematic\u0103 \u2013 All White Party \u2013 l\u00e2ng\u0103 piscin\u0103, animat\u0103 de<\/span><b> DJ MU\/SA <\/b><span style=\"font-weight: 400;\">\u0219i energicii <\/span><b>ACOUSTIC BOYS.\u00a0<\/b><\/p>\n<p><b>The Brand Fest <\/b><span style=\"font-weight: 400;\">\u0219i <\/span><b>Brand Fest ICON Awards <\/b><span style=\"font-weight: 400;\">au avut al\u0103turi COOL PARTNER: PPC; PROUD PARTNERS: eMAG, 5 to go, Elmiplant SUN, Siviero Maria, Shanshi, La Minut LUX, Linco \u0219i Sezamo. Evenimentul a fost realizat cu sprijinul: ASUS, Mr. Charge, SABON, Artesana, Jameson, Asocia\u021biei V3, PepsiCo, PREMIER Catering, Meda\u00a0\u0219i Auchan.<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prin<\/span><b> The Brand Fest <\/b><span style=\"font-weight: 400;\">\u0219i <\/span><b>Brand Fest ICON Awards<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">revista<\/span><b> Biz <\/b><span style=\"font-weight: 400;\">a ar\u0103tat c\u0103 mediul de afaceri din Rom\u00e2nia nu ia vacan\u021b\u0103 vara, iar prima revista revist\u0103 de afaceri a Rom\u00e2niei reu\u0219e\u0219te s\u0103 conecteze comunitatea profesioni\u0219tilor indiferent de sezon. Seria evenimentelor dedicate mediului de afaceri \u00een 2026 va continua \u00een septembrie cu un calendar bogat, informa\u021bii complete fiind disponibile pe <\/span><a href=\"https:\/\/www.revistabiz.ro\/evenimente\"><span style=\"font-weight: 400;\">https:\/\/www.revistabiz.ro\/evenimente<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>Despre Biz Agency<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Businessul Biz Agency \u00eenglobeaz\u0103 revistele <\/span><a href=\"https:\/\/www.revistabiz.ro\/\"><span style=\"font-weight: 400;\">Biz<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i <\/span><a href=\"https:\/\/www.iconbybiz.ro\/\"><span style=\"font-weight: 400;\">ICON by Biz<\/span><\/a><span style=\"font-weight: 400;\">, Biz Events \u2013 o divizie puternic\u0103 de organizare evenimente \u0219i conferin\u021be, Biz Storymakers \u2013 servicii de content marketing pentru clien\u021bi, Biz Market View \u2013 o divizie dedicat\u0103 studiilor de pia\u021b\u0103 \u0219i portalul online revistabiz.ro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biz este brandul care reune\u0219te de peste 27 de ani o comunitate puternic\u0103 de oameni de afaceri, at\u00e2t online, c\u00e2t \u0219i offline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biz Market View: Divizia de market research s-a impus prin realizarea unor importante studii \u0219i topuri \u00een parteneriat cu agen\u021bii de research, pe cele mai importante domenii de activitate din Rom\u00e2nia: Top 50 companii performante, Anuarul directorilor de marketing, Top 20 companii IT pentru care merit\u0103 s\u0103 lucrezi, Topul agen\u021biilor de PR din Rom\u00e2nia, Brand Ro sau BizTech.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biz Events: Divizia organizeaz\u0103 anual zeci de conferin\u021be de business \u0219i evenimente corporate sau gale, transmi\u021b\u00e2nd con\u021binut relevant \u00een formate inovatoare \u0219i atractive pentru publicurile \u021bint\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Revista Biz: Este o voce original\u0103 \u0219i profesionist\u0103 a presei de business rom\u00e2ne\u0219ti. O revist\u0103 deschiz\u0103toare de drumuri, cu proiecte editoriale care aduc valoare cititorilor \u0219i comunit\u0103\u021bilor de business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biz Storymakers: Divizia transform\u0103 mesajele corporate sau de marketing \u00eentr-o poveste valoroas\u0103 din punct de vedere al formei \u0219i con\u021binutului, pun\u00e2nd la dispozi\u021bia brandurilor toate platformele de comunicare ale Biz Agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mai multe informa\u021bii sunt disponibile pe <\/span><a href=\"http:\/\/www.revistabiz.ro\"><span style=\"font-weight: 400;\">www.revistabiz.ro<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/the-brand-fest-festivalul-marketingului-romanesc-a-premiat-liderii-vizionari-si-cele-mai-creative-si-performante-echipe-din-campanii\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Echipa Biz a transformat ziua de 22 iulie \u00eentr-o s\u0103rb\u0103toare maraton: 12 ore de eveniment, peste 600 de manageri, creativi, influenceri \u0219i KOLs \u00een cadrul The Brand Fest \u0219i Brand Fest ICON Awards.\u00a0 Festivalul marketingului rom\u00e2nesc a demonstrat c\u0103, ast\u0103zi, marketingul nu mai \u00eenseamn\u0103 doar campanii. \u00censeamn\u0103 cultur\u0103, comunit\u0103\u021bi, conversa\u021bii, emo\u021bie \u0219i idei care mi\u0219c\u0103 oamenii. Biz este publica\u021bia de business care a \u00een\u021beles s\u0103 fie constat un suport real pentru profesioni\u0219ti, oferind informa\u021bii, analize, insighturi valoroase, conect\u00e2nd pe cei care caut\u0103 permanent s\u0103 evolueze. Dup\u0103 sesiuni \u00een care au fost analizate campaniile eficiente, prezentate strategii din partea brandurilor performante \u0219i demontate mituri din marketing, \u0219a\u0219e echipe au rezolvat \u00een timp record, doar 60 de minute, challenge-uri de marketing, cu briefuri reale venite din partea partenerilor Brand Fest.\u00a0<\/p>\n","protected":false},"author":40,"featured_media":20712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3887,207],"tags":[],"class_list":["post-20711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parteneri-gpec","category-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20711"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20711\/revisions"}],"predecessor-version":[{"id":20713,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20711\/revisions\/20713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20712"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}