{"id":20715,"date":"2026-08-05T09:37:16","date_gmt":"2026-08-05T06:37:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=20715"},"modified":"2026-08-06T08:44:05","modified_gmt":"2026-08-06T05:44:05","slug":"white-image-obtine-certificarea-internationala-certified-senders-alliance-csa","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/white-image-obtine-certificarea-internationala-certified-senders-alliance-csa","title":{"rendered":"White Image ob\u021bine certificarea interna\u021bional\u0103 Certified Senders Alliance (CSA)"},"content":{"rendered":"
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[CP partener] White Image, compania care dezvolt\u0103 \u0219i opereaz\u0103 una dintre cele mai vechi \u0219i mai performante platforme de Email Marketing \u0219i Marketing Automation din Rom\u00e2nia, activ\u0103 ne\u00eentrerupt din 2003, a ob\u021binut certificarea Certified Senders Alliance (CSA), unul dintre cele mai exigente standarde interna\u021bionale dedicate infrastructurilor de trimitere a emailurilor comerciale.<\/p>\n

Certificarea confirm\u0103 c\u0103 platforma White Image respect\u0103 cele mai \u00eenalte standarde tehnice, de securitate \u0219i conformitate privind livrarea comunica\u021biilor electronice \u0219i plaseaz\u0103 compania \u00eentr-un grup restr\u00e2ns de furnizori valida\u021bi la nivel interna\u021bional.<\/span><\/p>\n

Ob\u021binut\u0103 \u00een urma unui proces de audit tehnic \u0219i organiza\u021bional desf\u0103\u0219urat pe parcursul mai multor luni, certificarea reprezint\u0103 o recunoa\u0219tere a investi\u021biilor continue realizate de White Image \u00een infrastructur\u0103, securitate, livrabilitate \u0219i procedurile de protec\u021bia datelor.\u00a0<\/span><\/p>\n

O certificare acordat\u0103 infrastructurilor care respect\u0103 cele mai \u00eenalte standarde<\/strong><\/h3>\n

Certified Senders Alliance (CSA) este un program dezvoltat de <\/span>eco \u2013 Association of the Internet Industry<\/span><\/i>, \u00een colaborare cu German Dialogue Marketing Association (DDV), av\u00e2nd ca obiectiv cre\u0219terea \u00eencrederii \u0219i a calit\u0103\u021bii comunica\u021biilor prin email.\u00a0<\/span><\/p>\n

eco<\/span><\/i> este cea mai mare asociatie a industriei de internet din Europa, cu peste 1000 de membri. De peste doua decenii, CSA are un obiectiv clar: s\u0103 \u00eent\u0103reasc\u0103 \u00eencrederea si calitatea \u00een \u00eentregul ecosistem de email.<\/span><\/p>\n

CSA ac\u021bioneaz\u0103 ca o punte \u00eentre furnizorii de servicii de email \u0219i expeditorii de emailuri comerciale, stabilind standarde stricte privind autentificarea domeniilor, consim\u021b\u0103m\u00e2ntul utilizatorilor, gestionarea reclama\u021biilor, securitatea infrastructurii \u0219i respectarea legisla\u021biei privind protec\u021bia datelor.<\/span><\/p>\n

Certificarea nu este o simpl\u0103 formalitate. Pentru ob\u021binerea certific\u0103rii, infrastructurile de trimitere trebuie s\u0103 demonstreze respectarea unor criterii tehnice \u0219i opera\u021bionale foarte stricte, practici documentate de consim\u021b\u0103m\u00e2nt, rate sc\u0103zute de reclama\u021bii, un proces responsabil de gestionare a abuzurilor \u0219i conformitate cu legisla\u021bia de protec\u021bie a datelor.\u00a0 Totodat\u0103,\u00a0 membrii sunt monitoriza\u021bi permanent pentru men\u021binerea acestor standarde,\u00a0 iar \u00een cazul \u00een care nu sunt respectate, certificarea poate fi retras\u0103.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Beneficii concrete pentru clien\u021bii White Image<\/b><\/h3>\n

Certificarea CSA aduce beneficii directe tuturor companiilor care utilizeaz\u0103 platforma White Image pentru comunic\u0103rile lor prin email,\u00a0 comunica\u021bii mai sigure \u0219i conforme, precum \u0219i garan\u021bia unui partener validat independent, la standarde recunoscute \u00een intreaga lume.<\/span><\/p>\n

Beneficiul practic al certificarii este tratamentul preferen\u021bial la livrare pentru emailurile trimise prin infrastructura White Image. Cu ISP-uri si provideri de email participan\u021bi la whitelist, emailurile trimise nu mai trebuie sa treac\u0103 prin toate filtrele de spam ale acestora, iar probabilitatea ca mesaje legitime sa fie etichetate gre\u0219it ca spam scade semnificativ.<\/span><\/p>\n

Mesajele expediate prin infrastructura certificat\u0103 beneficiaz\u0103 de un nivel superior de \u00eencredere \u00een rela\u021bia cu numero\u0219i provideri de email \u0219i solu\u021bii de securitate participan\u021bi \u00een programul CSA, ceea ce contribuie la:<\/span><\/p>\n

    \n
  • cre\u0219terea livrabilit\u0103\u021bii \u00een Inbox;\u00a0<\/span><\/li>\n
  • reducerea riscului de clasificare eronat\u0103 \u00een Spam;\u00a0<\/span><\/li>\n
  • comunic\u0103ri mai sigure \u0219i conforme;\u00a0<\/span><\/li>\n
  • monitorizarea continu\u0103 a reputa\u021biei infrastructurii de trimitere;\u00a0<\/span><\/li>\n
  • respectarea celor mai bune practici interna\u021bionale privind email marketingul.\u00a0<\/span><\/li>\n<\/ul>\n

    Printre organiza\u021biile care utilizeaz\u0103 informa\u021biile furnizate prin programul CSA se num\u0103r\u0103 Yahoo, Microsoft, GMX, WEB.DE, Deutsche Telekom, Vodafone, AOL, 1&1, mail.com, Freenet, precum \u0219i numeroase solu\u021bii de securitate \u0219i filtrare a emailurilor, precum CISCO sau Clodumark.\u00a0<\/span><\/p>\n

    O confirmare a peste 20 de ani de investi\u021bii \u00een tehnologie<\/b><\/h3>\n

    \u201eDe peste dou\u0103 decenii dezvolt\u0103m \u0219i perfec\u021bion\u0103m propria platform\u0103 de Email Marketing \u0219i Marketing Automation. \u00cen to\u021bi ace\u0219ti ani am investit constant \u00een infrastructur\u0103, securitate, livrabilitate \u0219i conformitate, astfel \u00eenc\u00e2t fiecare campanie trimis\u0103 prin platforma White Image s\u0103 ajung\u0103 \u00een siguran\u021b\u0103 la destinatarii s\u0103i. Certificarea Certified Senders Alliance valideaz\u0103 aceste investi\u021bii \u0219i confirm\u0103 c\u0103 platforma noastr\u0103 respect\u0103 cele mai ridicate standarde interna\u021bionale din industrie. Pentru noi, certificarea CSA nu este doar o recunoastere, ci un angajament”, a declarat <\/span>Andrei Georgescu Managing Partner, White Image.\u00a0<\/b><\/p>\n

    \u201eNe bucur\u0103m foarte mult c\u0103 White Image Solution se al\u0103tur\u0103 certific\u0103rii CSA. Acest lucru\u00a0 reflect\u0103 un angajament puternic fa\u021b\u0103 de cele mai bune practici \u00een email marketing: de la autentificarea solid\u0103 \u0219i gestionarea corect\u0103 a listelor de contacte p\u00e2n\u0103 la practici responsabile de trimitere a emailurilor. Ne bucur\u0103m s\u0103 vedem aceste standarde puse \u00een practic\u0103\u201d, a subliniat <\/span>Franziska Kuper, Customer Success Manager, Certified Senders Alliance (CSA).\u00a0<\/b><\/p>\n

    Despre White Image<\/b><\/p>\n

    Fondat\u0103 \u00een 2003, White Image dezvolt\u0103 \u0219i opereaz\u0103 cea mai veche platform\u0103 rom\u00e2neasc\u0103 de Email Marketing, aflat\u0103 \u00een produc\u021bie de peste dou\u0103 decenii \u0219i utilizat\u0103 de companii din Rom\u00e2nia \u0219i Europa pentru gestionarea comunica\u021biilor digitale.<\/span><\/p>\n

    Construit\u0103 \u0219i dezvoltat\u0103 integral de echipa White Image, platforma ofer\u0103 organiza\u021biilor control complet asupra comunic\u0103rii cu clien\u021bii \u0219i integreaz\u0103 \u00eentr-o singur\u0103 solu\u021bie:<\/span><\/p>\n

      \n
    • Email Marketing;\u00a0<\/span><\/li>\n
    • Marketing Automation;\u00a0<\/span><\/li>\n
    • Loyalty Management;\u00a0<\/span><\/li>\n
    • WhatsApp Business;\u00a0<\/span><\/li>\n
    • SMS Marketing;\u00a0<\/span><\/li>\n
    • mesagerie tranzac\u021bional\u0103;\u00a0<\/span><\/li>\n
    • segmentare avansat\u0103 \u0219i personalizare;\u00a0<\/span><\/li>\n
    • rapoarte \u0219i analiz\u0103 \u00een timp real.\u00a0<\/span><\/li>\n<\/ul>\n

      Spre deosebire de solu\u021biile SaaS interna\u021bionale, platforma White Image este dezvoltat\u0103 \u0219i administrat\u0103 integral \u00een Rom\u00e2nia, ceea ce permite implementarea rapid\u0103 a celor mai noi standarde tehnologice, control total asupra infrastructurii \u0219i un nivel ridicat de personalizare pentru fiecare client.<\/span><\/p>\n

      Pe l\u00e2ng\u0103 tehnologie, White Image ofer\u0103 servicii complete de consultan\u021b\u0103, strategie, suport \u0219i implementare, devenind un partener de Customer Engagement pentru sute de organiza\u021bii.<\/span><\/p>\n

      \u00cen peste 20 de ani de activitate, White Image a dezvoltat o expertiz\u0103 solid\u0103 \u00een numeroase industrii, cu un focus deosebit asupra sectorului financiar-bancar, unde colaboreaz\u0103 activ cu unele dintre cele mai importante b\u0103nci, companii de asigur\u0103ri \u0219i institu\u021bii financiare din Rom\u00e2nia.<\/span><\/p>\n

      Securitatea informa\u021biei reprezint\u0103 unul dintre pilonii fundamentali ai companiei. White Image este certificat\u0103 ISO 27001 \u0219i ISO 27701, iar prin ob\u021binerea certific\u0103rii Certified Senders Alliance reconfirm\u0103 angajamentul de a oferi una dintre cele mai sigure \u0219i performante infrastructuri de Email Marketing din regiune.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      <\/div><\/div><\/div>

      [CP partener] White Image, compania care dezvolt\u0103 \u0219i opereaz\u0103 una dintre cele mai vechi \u0219i mai performante platforme de Email Marketing \u0219i Marketing Automation din Rom\u00e2nia, activ\u0103 ne\u00eentrerupt din 2003, a ob\u021binut certificarea Certified Senders Alliance (CSA), unul dintre cele mai exigente standarde interna\u021bionale dedicate infrastructurilor de trimitere a emailurilor comerciale.<\/p>\n","protected":false},"author":40,"featured_media":20717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3467,3887,207],"tags":[],"class_list":["post-20715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-parteneri-gpec","category-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=20715"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20715\/revisions"}],"predecessor-version":[{"id":20718,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/20715\/revisions\/20718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media\/20717"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=20715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=20715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=20715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}