{"id":2398,"date":"2014-05-25T11:02:26","date_gmt":"2014-05-25T08:02:26","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=2398"},"modified":"2014-05-25T11:08:06","modified_gmt":"2014-05-25T08:08:06","slug":"chris-goward-website-optimization-and-testing-6-lessons-from-the-future","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/chris-goward-website-optimization-and-testing-6-lessons-from-the-future","title":{"rendered":"Chris Goward: Website Optimization and Testing &#8211; 6 Lessons from the future"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/chris-goward-website-optimization-and-testing-6-lessons-from-the-future\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>Chris Goward<\/strong>, President &amp; CEO <a title=\"widerfunnel conversion optimization\" href=\"http:\/\/widerfunnel.com\" target=\"_blank\"><strong>WiderFunnel<\/strong><\/a>, va sustine in prima zi a <strong>GPeC Summit Mai 2014, luni, 26 mai,<\/strong> un keynote speech intitulat &#8222;<strong>Website Optimisation and Testing &#8211; 6 Lessons from the Future<\/strong>&#8222;. Keynote speech-ul lui Chris va avea loc incepand cu ora <strong>12:40<\/strong>.<\/p>\n<p>Chris Goward a fondat WiderFunnel pornind de la credinta ca agentiile de marketing trebuie sa isi poata demonstra valoarea adaugata. Chris este creierul din spatele metodelor LIFT\u2122 and Kaizen\u2122 si a dezvoltat strategii de\u00a0conversion rate optimization pentru clienti cum ar fi Google, Electronic Arts, Magento si BuildDirect.com. A scris cartea \u201cYou Should Test That\u201d, un bestseller international despre cum orice afacere se poate imbunatati in mod semnificativ prin aplicarea catorva principii practice. Puteti afla mai multe despre Chris si Widerfunnel la <a title=\"widerfunnel optimizare conversii\" href=\"http:\/\/widerfunnel.com\" target=\"_blank\">http:\/\/widerfunnel.com<\/a>, http:\/\/youshouldtestthat.com, @chrisgoward.<\/p>\n<p>Din 2007, Chris a vorbit la peste 100 de evenimente in peste 30 de orase la nivel mondial. Dintre cele mai importante conferinte amintim eMetrics, Search Engine Strategies, PubCon, Search Marketing Expo, Online Marketing Summit, IIMA, European Conversion Summit, Internet Marketing Conference, Web Analytics Wednesdays si Conversion Conference. De asemenea, Chris a fost invitat sa vorbeasca in numele unor companii precum Google, Magento, Citrix, MarketingProfs, Netprospex, Unbounce si Optimizely.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/05\/Chris-Goward-WiderFunnel-speech.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2399\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/05\/Chris-Goward-WiderFunnel-speech.jpg\" alt=\"Chris-Goward-WiderFunnel-speech\" width=\"900\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/05\/Chris-Goward-WiderFunnel-speech.jpg 900w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/05\/Chris-Goward-WiderFunnel-speech-300x100.jpg 300w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>GPeC Summit se desfasoara in zilele de 26-27-28 Mai, la Crystal Palace Ballrooms, in Bucuresti. Consulta <a href=\"http:\/\/www.gpec.ro\/gpec-summit-mai-2014\/agenda\" target=\"_blank\"><strong>Agenda completa<\/strong><\/a> a evenimentului!<\/p>\n<p><strong>GPeC 2014 este un eveniment sustinut de<\/strong>: <a title=\"cargus curierat magazine online\" href=\"http:\/\/www.cargus.ro\" target=\"_blank\"><strong>Cargus<\/strong><\/a>;\u00a0<strong><a href=\"http:\/\/www.carrefour-online.ro\/\" target=\"_blank\">Carrefour Online<\/a>; <a href=\"https:\/\/www.dpd.com\/ro?\" target=\"_blank\">DPD<\/a>; <a href=\"http:\/\/www.fancourier.ro\/\" target=\"_blank\">FAN Courier<\/a>; <a href=\"http:\/\/www.garantibank.ro\/ro\/\" target=\"_blank\">Garanti Bank<\/a>; <a href=\"http:\/\/www.mastercard.com\/ro\/gateway.html\" target=\"_blank\">MasterCard<\/a>; <a href=\"http:\/\/www.microsoft.com\/ro-ro\/default.aspx\" target=\"_blank\">Microsoft<\/a>; <a href=\"http:\/\/www.orange.ro\/\" target=\"_blank\">Orange<\/a>; <a href=\"http:\/\/www.sameday.ro\/\" target=\"_blank\">SameDay<\/a>; <a href=\"http:\/\/www.uis.ro\/\" target=\"_blank\">UIS<\/a>; <a href=\"http:\/\/www.zitec.com\/software-outsourcing-romania\" target=\"_blank\">ZITEC<\/a> <\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner: <a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"_blank\">mobilPay<\/a><\/strong><\/p>\n<p><strong>Recommended Travel Partner<\/strong>: <strong>Paravion.ro <\/strong><\/p>\n<p><strong>Cu sprijinul<\/strong>: <a href=\"http:\/\/www.2parale.ro\" target=\"_blank\">2Parale<\/a>,\u00a0<a href=\"http:\/\/advancedideas.ro\/\">Advanced Ideas<\/a>, <a href=\"http:\/\/agilemedia.com\/ro\/\" target=\"_blank\">Agile Media<\/a>, <a title=\"alin dobrin photography\" href=\"http:\/\/www.alindobrin.ro\/\" target=\"_blank\">Alin Dobrin Photo<\/a>,\u00a0<a href=\"http:\/\/www.agilemedia.ro\">CasaDeTraduceri<\/a>,\u00a0<a href=\"http:\/\/ecompedia.ro\/\">ECOMpedia<\/a>, <a title=\"euroweb\" href=\"http:\/\/www.euroweb.ro\/\" target=\"_blank\">EuroWeb<\/a>, <a title=\"extended ecommerce solution\" href=\"http:\/\/www.extended.ro\/\" target=\"_blank\">Extended<\/a>,\u00a0<a href=\"http:\/\/www.hostway.ro\/\">Hostway<\/a>, <a href=\"http:\/\/www.marketizator.com\" target=\"_blank\">Marketizator<\/a>, <a href=\"http:\/\/www.newblack.ro\" target=\"_blank\">New Black<\/a>, <a href=\"http:\/\/www.trusted.ro\/\">TRUSTED.ro<\/a>, <a href=\"http:\/\/www.vibetrace.ro\" target=\"_blank\">Vibetrace<\/a>, <a href=\"http:\/\/www.webdigital.ro\">WebDigital<\/a>, <a href=\"http:\/\/www.whiteimage.net\/\">White Image<\/a>, <a href=\"http:\/\/www.zelist.ro\/monitor\/\">ZeList<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.220.ro\" target=\"_blank\">220.ro<\/a>, <a href=\"http:\/\/www.adhugger.net\/\" target=\"_blank\">(Ad)Hugger<\/a>, <a href=\"http:\/\/akcees.com\/\" target=\"_blank\">Akcees<\/a>, <a href=\"http:\/\/www.anis.ro\">ANIS<\/a>, <a href=\"http:\/\/avocatnet.ro\" target=\"_blank\">AvocatNet<\/a>, <a href=\"http:\/\/bursa.ro\/\" target=\"_blank\">Bursa<\/a>, <a href=\"http:\/\/business-review.eu\/\" target=\"_blank\">Business Review<\/a>, <a href=\"http:\/\/blogalinitiative.ro\/\">Blogal Initiative<\/a>, <a href=\"http:\/\/www.business24.ro\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\">Business Woman<\/a>, <a title=\"cariere online\" href=\"http:\/\/www.cariereonline.ro\" target=\"_blank\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\" target=\"_blank\">Comunicate De Presa<\/a>, <a title=\"ejobs cariera ecommerce\" href=\"http:\/\/www.ejobs.ro\" target=\"_blank\">eJobs<\/a>,\u00a0<a href=\"http:\/\/www.femei-in-afaceri.ro\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fulviameirosu.ro\" target=\"_blank\">Fulvia Meirosu<\/a>, <a title=\"hotnews stiri business\" href=\"http:\/\/www.hotnews.ro\" target=\"_blank\">Hotnews<\/a>, <a href=\"http:\/\/iqads.ro\" target=\"_blank\">IQAds<\/a>, <a title=\"kiss fm\" href=\"http:\/\/www.kissfm.ro\" target=\"_blank\">Kiss FM<\/a>,\u00a0<a href=\"http:\/\/laptopnews.ro\/\">Laptop News<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\" target=\"_blank\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.modernbuyer.ro\/\" target=\"_blank\">Modern Buyer<\/a>, <a title=\"romania pozitiva\" href=\"http:\/\/www.romaniapozitiva.ro\" target=\"_blank\">RomaniaPozitiva.ro<\/a>, <a title=\"shopmania ecommerce\" href=\"http:\/\/www.shopmania.ro\" target=\"_blank\">Shopmania<\/a>,\u00a0<a href=\"http:\/\/www.softbinator.ro\/\" target=\"_blank\">Softbinator<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"_blank\">SoftLead<\/a>, <a title=\"startups ecommerce\" href=\"http:\/\/www.startups.ro\" target=\"_blank\">Startups.ro<\/a>,\u00a0<a href=\"http:\/\/www.techcafe.ro\/\" target=\"_blank\">Tech Cafe<\/a>, <a href=\"http:\/\/www.ziare.com\">Ziare.com<\/a><\/p>\n<p><strong>Bloguri partenere: <\/strong><a title=\"\" href=\"http:\/\/www.subiectiv.ro\" target=\"_blank\">Alex Mihaileanu<\/a>, <a title=\"\" href=\"http:\/\/www.allinbound.ro\" target=\"_blank\">Alin Vlad<\/a>, <a title=\"\" href=\"http:\/\/www.anamatei.ro\" target=\"_blank\">Ana Matei<\/a>, <a title=\"\" href=\"http:\/\/www.ancaduma.ro\" target=\"_blank\">Anca Duma<\/a>, <a title=\"\" href=\"http:\/\/www.andreeastan.ro\" target=\"_blank\">Andreea Stan<\/a>, <a title=\"\" href=\"http:\/\/www.aurasmihai.ro\" target=\"_blank\">Auras Mihai Geambasu<\/a>, <a title=\"\" href=\"http:\/\/www.blogatu.ro\" target=\"_blank\">Blogatu.ro<\/a>, <a title=\"\" href=\"http:\/\/www.carmenalbisteanu.ro\" target=\"_blank\">Carmen Albisteanu<\/a>, <a title=\"\" href=\"http:\/\/www.chinezu.eu\" target=\"_blank\">Chinezu<\/a>, <a title=\"\" href=\"http:\/\/www.claudiatocila.ro\" target=\"_blank\">Claudia Tocila<\/a>, <a title=\"\" href=\"http:\/\/www.korinams.ro\" target=\"_blank\">Corina Maria Scheianu<\/a>, <a title=\"\" href=\"http:\/\/www.piticu.ro\" target=\"_blank\">Cristi Dorombach<\/a>, <a title=\"\" href=\"http:\/\/www.dorinu.ro\" target=\"_blank\">Dorin Apavaloae<\/a>, <a title=\"\" href=\"http:\/\/www.elenaciric.ro\" target=\"_blank\">Elena Ciric<\/a>, <a title=\"\" href=\"http:\/\/www.cyberculture.ro\" target=\"_blank\">George Hari Popescu<\/a>, <a title=\"\" href=\"http:\/\/www.ioanabudeanu.com\" target=\"_blank\">Ioana Budeanu<\/a>, <a href=\"http:\/\/www.iyli.ro\/\" target=\"_blank\">iYli<\/a>,\u00a0 <a title=\"\" href=\"http:\/\/www.laviniabiberi.com\" target=\"_blank\">Lavinia Biberi<\/a>, <a title=\"\" href=\"http:\/\/www.blidaru.net\" target=\"_blank\">Madalin Blidaru<\/a>, <a title=\"\" href=\"http:\/\/www.siblondelegandesc.ro\" target=\"_blank\">Miruna Siminel<\/a>, <a title=\"oana grecea blog\" href=\"http:\/\/gandurisibucatareala.ro\/\" target=\"_blank\">Oana Grecea<\/a>,\u00a0<a title=\"olivian breda ppc ecommerce\" href=\"http:\/\/www.olivian.ro\" target=\"_blank\">Olivian Breda<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.ralucapopa.com\" target=\"_blank\">Raluca Popa<\/a>, <a title=\"\" href=\"http:\/\/www.razvanacsente.ro\" target=\"_blank\">Razvan Acsente<\/a>, <a href=\"http:\/\/sabina-cornovac.ro\" target=\"_blank\">Sabina Cornovac<\/a>, <a title=\"\" href=\"http:\/\/www.sandraclipea.ro\" target=\"_blank\">Sandra Clipea<\/a>, <a title=\"\" href=\"http:\/\/sorin.rusi.ro\" target=\"_blank\">Sorin Rusi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/chris-goward-website-optimization-and-testing-6-lessons-from-the-future\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Chris Goward, President &amp; CEO WiderFunnel, va sustine in prima zi a GPeC Summit Mai 2014, luni, 26 mai, un keynote speech intitulat &#8222;Website Optimisation and Testing &#8211; 6 Lessons from the Future&#8222;. Keynote speech-ul lui Chris va avea loc incepand cu ora 12:40. Chris Goward a fondat WiderFunnel pornind de la credinta ca agentiile de marketing trebuie sa isi poata demonstra valoarea adaugata. Chris este creierul din spatele metodelor LIFT\u2122 and Kaizen\u2122 si a dezvoltat strategii de\u00a0conversion rate optimization pentru clienti cum ar fi Google, Electronic Arts, Magento si BuildDirect.com. A scris cartea \u201cYou Should Test That\u201d, un bestseller international despre cum orice afacere se poate imbunatati in mod semnificativ prin aplicarea catorva principii practice. Puteti afla mai multe despre Chris si Widerfunnel la http:\/\/widerfunnel.com, http:\/\/youshouldtestthat.com, @chrisgoward. Din 2007, Chris a vorbit la peste 100 de evenimente in peste 30 de orase la nivel mondial. Dintre cele mai importante<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-2398","post","type-post","status-publish","format-standard","hentry","category-noutati-si-stiri-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=2398"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2398\/revisions"}],"predecessor-version":[{"id":2404,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2398\/revisions\/2404"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=2398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=2398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=2398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}