{"id":2652,"date":"2014-06-25T13:10:12","date_gmt":"2014-06-25T10:10:12","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=2652"},"modified":"2014-06-25T13:11:04","modified_gmt":"2014-06-25T10:11:04","slug":"marketingul-emotional-secretul-amazon-povestit-de-diana-olar-voucherry","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/marketingul-emotional-secretul-amazon-povestit-de-diana-olar-voucherry","title":{"rendered":"Marketingul emotional, secretul Amazon povestit de Diana Olar (Voucherry)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/marketingul-emotional-secretul-amazon-povestit-de-diana-olar-voucherry\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Am stat de vorba la GPeC Summit Mai 2014 cu Diana Olar, Managing Director Voucherry, despre marketingul emotional si modul prin care marketerii si brandurile isi pot atinge consumatorii prin acest tip de campanii. Mai multe detalii in interviul video de mai jos:<\/p>\n<p><object width=\"560\" height=\"315\"><param name=\"movie\" value=\"\/\/www.youtube.com\/v\/oyrSfP2krlQ?hl=en_US&amp;version=3\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"\/\/www.youtube.com\/v\/oyrSfP2krlQ?hl=en_US&amp;version=3\" type=\"application\/x-shockwave-flash\" width=\"560\" height=\"315\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><strong>GPeC 2014 este un eveniment sustinut de<\/strong>: <a title=\"cargus curierat magazine online\" href=\"http:\/\/www.cargus.ro\" target=\"_blank\"><strong>Cargus<\/strong><\/a>; <strong><a href=\"http:\/\/www.carrefour-online.ro\/\" target=\"_blank\">Carrefour Online<\/a>; <a href=\"https:\/\/www.dpd.com\/ro?\" target=\"_blank\">DPD<\/a>; <a href=\"http:\/\/www.fancourier.ro\/\" target=\"_blank\">FAN Courier<\/a>; <a href=\"http:\/\/www.garantibank.ro\/ro\/\" target=\"_blank\">Garanti Bank<\/a>; <a href=\"http:\/\/www.mastercard.com\/ro\/gateway.html\" target=\"_blank\">MasterCard<\/a>; <a href=\"http:\/\/www.microsoft.com\/ro-ro\/default.aspx\" target=\"_blank\">Microsoft<\/a>; <a href=\"http:\/\/www.orange.ro\/\" target=\"_blank\">Orange<\/a>; <a href=\"http:\/\/www.sameday.ro\/\" target=\"_blank\">SameDay<\/a>; <a href=\"http:\/\/www.uis.ro\/\" target=\"_blank\">UIS<\/a>; <a href=\"http:\/\/www.zitec.com\/software-outsourcing-romania\" target=\"_blank\">ZITEC<\/a> <\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner: <a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"_blank\">mobilPay<\/a><\/strong><\/p>\n<p><strong>Recommended Travel Partner<\/strong>: <strong>Paravion.ro <\/strong><\/p>\n<p><strong>Cu sprijinul<\/strong>: <a href=\"http:\/\/www.2parale.ro\" target=\"_blank\">2Parale<\/a>, <a href=\"http:\/\/advancedideas.ro\/\">Advanced Ideas<\/a>, <a href=\"http:\/\/agilemedia.com\/ro\/\" target=\"_blank\">Agile Media<\/a>, <a title=\"alin dobrin photography\" href=\"http:\/\/www.alindobrin.ro\/\" target=\"_blank\">Alin Dobrin Photo<\/a>, <a href=\"http:\/\/www.agilemedia.ro\">CasaDeTraduceri<\/a>, <a href=\"http:\/\/ecompedia.ro\/\">ECOMpedia<\/a>, <a title=\"euroweb\" href=\"http:\/\/www.euroweb.ro\/\" target=\"_blank\">EuroWeb<\/a>, <a title=\"extended ecommerce solution\" href=\"http:\/\/www.extended.ro\/\" target=\"_blank\">Extended<\/a>, <a title=\"flexilive video partner\" href=\"http:\/\/flexilive.com\/\" target=\"_blank\">flexiLIVE<\/a>, <a href=\"http:\/\/www.hostway.ro\/\">Hostway<\/a>, <a href=\"http:\/\/www.marketizator.com\" target=\"_blank\">Marketizator<\/a>, <a href=\"http:\/\/www.newblack.ro\" target=\"_blank\">New Black<\/a>, <a href=\"http:\/\/www.trusted.ro\/\">TRUSTED.ro<\/a>, <a href=\"http:\/\/www.vibetrace.ro\" target=\"_blank\">Vibetrace<\/a>, <a href=\"http:\/\/www.webdigital.ro\">WebDigital<\/a>, <a href=\"http:\/\/www.whiteimage.net\/\">White Image<\/a>, <a href=\"http:\/\/www.zelist.ro\/monitor\/\">ZeList<\/a><\/p>\n<p><strong>Parteneri media<\/strong>: <a href=\"http:\/\/www.220.ro\" target=\"_blank\">220.ro<\/a>, <a href=\"http:\/\/www.adhugger.net\/\" target=\"_blank\">(Ad)Hugger<\/a>, <a href=\"http:\/\/akcees.com\/\" target=\"_blank\">Akcees<\/a>, <a href=\"http:\/\/www.anis.ro\">ANIS<\/a>, <a href=\"http:\/\/avocatnet.ro\" target=\"_blank\">AvocatNet<\/a>, <a href=\"http:\/\/bursa.ro\/\" target=\"_blank\">Bursa<\/a>, <a href=\"http:\/\/business-review.eu\/\" target=\"_blank\">Business Review<\/a>, <a href=\"http:\/\/blogalinitiative.ro\/\">Blogal Initiative<\/a>, <a href=\"http:\/\/www.business24.ro\">Business24<\/a>, <a href=\"http:\/\/www.businessdays.ro\">Business Woman<\/a>, <a title=\"cariere online\" href=\"http:\/\/www.cariereonline.ro\" target=\"_blank\">Cariere<\/a>, <a href=\"http:\/\/www.comunicatedepresa.ro\" target=\"_blank\">Comunicate De Presa<\/a>, <a title=\"ejobs cariera ecommerce\" href=\"http:\/\/www.ejobs.ro\" target=\"_blank\">eJobs<\/a>, <a href=\"http:\/\/www.femei-in-afaceri.ro\">Femei in Afaceri<\/a>, <a href=\"http:\/\/www.fulviameirosu.ro\" target=\"_blank\">Fulvia Meirosu<\/a>, <a title=\"hotnews stiri business\" href=\"http:\/\/www.hotnews.ro\" target=\"_blank\">Hotnews<\/a>, <a href=\"http:\/\/iqads.ro\" target=\"_blank\">IQAds<\/a>, <a title=\"kiss fm\" href=\"http:\/\/www.kissfm.ro\" target=\"_blank\">Kiss FM<\/a>, <a href=\"http:\/\/laptopnews.ro\/\">Laptop News<\/a>, <a href=\"http:\/\/lumeaseoppc.ro\" target=\"_blank\">Lumea SEO PPC<\/a>, <a href=\"http:\/\/www.modernbuyer.ro\/\" target=\"_blank\">Modern Buyer<\/a>, <a title=\"romania pozitiva\" href=\"http:\/\/www.romaniapozitiva.ro\" target=\"_blank\">RomaniaPozitiva.ro<\/a>, <a title=\"shopmania ecommerce\" href=\"http:\/\/www.shopmania.ro\" target=\"_blank\">Shopmania<\/a>, <a href=\"http:\/\/www.softbinator.ro\/\" target=\"_blank\">Softbinator<\/a>, <a href=\"http:\/\/www.softlead.ro\/\" target=\"_blank\">SoftLead<\/a>, <a title=\"startups ecommerce\" href=\"http:\/\/www.startups.ro\" target=\"_blank\">Startups.ro<\/a>, <a href=\"http:\/\/www.techcafe.ro\/\" target=\"_blank\">Tech Cafe<\/a>, <a href=\"http:\/\/www.ziare.com\">Ziare.com<\/a><\/p>\n<p><strong>Bloguri partenere: <\/strong><a title=\"\" href=\"http:\/\/www.subiectiv.ro\" target=\"_blank\">Alex Mihaileanu<\/a>, <a title=\"\" href=\"http:\/\/www.allinbound.ro\" target=\"_blank\">Alin Vlad<\/a>, <a title=\"\" href=\"http:\/\/www.anamatei.ro\" target=\"_blank\">Ana Matei<\/a>, <a title=\"\" href=\"http:\/\/www.ancaduma.ro\" target=\"_blank\">Anca Duma<\/a>, <a title=\"\" href=\"http:\/\/www.andreeastan.ro\" target=\"_blank\">Andreea Stan<\/a>, <a title=\"\" href=\"http:\/\/www.aurasmihai.ro\" target=\"_blank\">Auras Mihai Geambasu<\/a>, <a title=\"\" href=\"http:\/\/www.blogatu.ro\" target=\"_blank\">Blogatu.ro<\/a>, <a title=\"\" href=\"http:\/\/www.carmenalbisteanu.ro\" target=\"_blank\">Carmen Albisteanu<\/a>, <a title=\"\" href=\"http:\/\/www.chinezu.eu\" target=\"_blank\">Chinezu<\/a>, <a title=\"\" href=\"http:\/\/www.claudiatocila.ro\" target=\"_blank\">Claudia Tocila<\/a>, <a title=\"\" href=\"http:\/\/www.korinams.ro\" target=\"_blank\">Corina Maria Scheianu<\/a>, <a title=\"\" href=\"http:\/\/www.piticu.ro\" target=\"_blank\">Cristi Dorombach<\/a>, <a title=\"\" href=\"http:\/\/www.dorinu.ro\" target=\"_blank\">Dorin Apavaloae<\/a>, <a title=\"\" href=\"http:\/\/www.elenaciric.ro\" target=\"_blank\">Elena Ciric<\/a>, <a title=\"\" href=\"http:\/\/www.cyberculture.ro\" target=\"_blank\">George Hari Popescu<\/a>, <a title=\"\" href=\"http:\/\/www.ioanabudeanu.com\" target=\"_blank\">Ioana Budeanu<\/a>, <a href=\"http:\/\/www.iyli.ro\/\" target=\"_blank\">iYli<\/a>, <a title=\"\" href=\"http:\/\/www.laviniabiberi.com\" target=\"_blank\">Lavinia Biberi<\/a>, <a title=\"\" href=\"http:\/\/www.blidaru.net\" target=\"_blank\">Madalin Blidaru<\/a>, <a title=\"\" href=\"http:\/\/www.siblondelegandesc.ro\" target=\"_blank\">Miruna Siminel<\/a>, <a title=\"oana grecea blog\" href=\"http:\/\/gandurisibucatareala.ro\/\" target=\"_blank\">Oana Grecea<\/a>, <a title=\"olivian breda ppc ecommerce\" href=\"http:\/\/www.olivian.ro\" target=\"_blank\">Olivian Breda<\/a>, <a title=\"\" href=\"http:\/\/www.ralucapopa.com\" target=\"_blank\">Raluca Popa<\/a>, <a title=\"\" href=\"http:\/\/www.razvanacsente.ro\" target=\"_blank\">Razvan Acsente<\/a>, <a href=\"http:\/\/sabina-cornovac.ro\" target=\"_blank\">Sabina Cornovac<\/a>, <a title=\"\" href=\"http:\/\/www.sandraclipea.ro\" target=\"_blank\">Sandra Clipea<\/a>, <a title=\"\" href=\"http:\/\/sorin.rusi.ro\" target=\"_blank\">Sorin Rusi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/marketingul-emotional-secretul-amazon-povestit-de-diana-olar-voucherry\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Am stat de vorba la GPeC Summit Mai 2014 cu Diana Olar, Managing Director Voucherry, despre marketingul emotional si modul prin care marketerii si brandurile isi pot atinge consumatorii prin acest tip de campanii. Mai multe detalii in interviul video de mai jos: GPeC 2014 este un eveniment sustinut de: Cargus; Carrefour Online; DPD; FAN Courier; Garanti Bank; MasterCard; Microsoft; Orange; SameDay; UIS; ZITEC Recommended Payment Processor Partner: mobilPay Recommended Travel Partner: Paravion.ro Cu sprijinul: 2Parale, Advanced Ideas, Agile Media, Alin Dobrin Photo, CasaDeTraduceri, ECOMpedia, EuroWeb, Extended, flexiLIVE, Hostway, Marketizator, New Black, TRUSTED.ro, Vibetrace, WebDigital, White Image, ZeList Parteneri media: 220.ro, (Ad)Hugger, Akcees, ANIS, AvocatNet, Bursa, Business Review, Blogal Initiative, Business24, Business Woman, Cariere, Comunicate De Presa, eJobs, Femei in Afaceri, Fulvia Meirosu, Hotnews, IQAds, Kiss FM, Laptop News, Lumea SEO PPC, Modern Buyer, RomaniaPozitiva.ro, Shopmania, Softbinator, SoftLead, Startups.ro, Tech Cafe, Ziare.com Bloguri partenere: Alex Mihaileanu, Alin Vlad, Ana Matei,<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[106],"class_list":["post-2652","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-marketing-emotional"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=2652"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2652\/revisions"}],"predecessor-version":[{"id":2654,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2652\/revisions\/2654"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=2652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=2652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=2652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}