{"id":2820,"date":"2014-08-28T20:51:30","date_gmt":"2014-08-28T17:51:30","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=2820"},"modified":"2014-08-30T14:31:11","modified_gmt":"2014-08-30T11:31:11","slug":"scoala-de-vara-de-comert-electronic-gpec-ziua-2","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-de-comert-electronic-gpec-ziua-2","title":{"rendered":"\u0218coala de Var\u0103 de Comer\u021b Electronic GPeC &#8211; Ziua 2"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-de-comert-electronic-gpec-ziua-2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cea de-a doua zi a Scolii de Vara de Comert Electronic GPeC 2014 a fost dedicata\u00a0marketing-ului practic si a abordat doua canale diferite:<\/p>\n<ol>\n<li>PPC<\/li>\n<li>E-mail marketing<\/li>\n<\/ol>\n<p>Dupa doua workshop-uri intensive despre solutii PPC la cheie si cresterea engagementului prin personalizare, automatizari si analiza datelor, am\u00a0discutat cu Bogdan Manolea despre avantajele si dezavantajele magazinelor online in urma noii legislatii in comertul electronic.<\/p>\n<p>Iata cele mai importante idei ale celei de-a doua zile a Scolii de Vara GPeC.<!--more--><\/p>\n<h3>Workshop &#8222;Solutii Pay Per Click la cheie&#8221; Cristian Ignat, Pay Per Click Manager 2Parale<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Ignat.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2825\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Ignat-300x200.jpg\" alt=\"Ignat\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Ignat-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Ignat-1024x685.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Ignat.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Cu cat stiti mai multe despre client, cu atat mai bine puteti concepe o campanie AdWords.<\/li>\n<li>Stabilirea publicului-tinta se face printr-un set de intrebari pe care le punem ipotetic publicului potential si identificam persoanele care iau decizia de achizitie.<\/li>\n<li>Stabilim apoi: caracteristicile produsului\/serviciului, avantajele si beneficiile pentru client pe care le-ar avea daca ar cumpara.<\/li>\n<li>3 fapte despre site-ul pe care-l vom promova:<\/li>\n<\/ul>\n<ol>\n<ol>\n<li>Scopul site-ului este ca vizitatorii sa faca usor lucrul dorit de autorul site-ului<\/li>\n<li>Testeaza site-ul cu persoane straine, pune-i sa faca ceva pe site<\/li>\n<li>Investeste intai in site si apoi in promovare<\/li>\n<\/ol>\n<\/ol>\n<ul>\n<li>Analizeaza miscarile concurentei, atat online cat si offline. Vezi ce face bine si fa tu si mai bine.<\/li>\n<\/ul>\n<h3>Workshop &#8222;Puterea contextului: Cum sa livrezi o experienta premium si sa cresti engagementul prin personalizare, automatizari si analiza datelor&#8221; &#8211; Andrei Georgescu, Founder &amp; Managing Director White Image<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Georgescu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2827\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Georgescu-300x200.jpg\" alt=\"Georgescu\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Georgescu-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Georgescu-1024x685.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Georgescu.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Viitorul marketingului este legat de: a influenta, a intelege si a actiona in momentul decisiv.<\/li>\n<li>Pentru a intelege o persoana, urmareste ceea ce face, nu ceea ce zice ea.<\/li>\n<li>Poti intelege un client daca urmaresti cum a interactionat cu e-mailurile trimise de tine, ce a facut in site, cum a reactionat fata de formularele Web, cum si daca a achizitionat.<\/li>\n<li>Ce poti face pentru client:\n<ul>\n<li>subiect personalizat la e-mailuri<\/li>\n<li>continut personalizat (datele agentului tau de vanzari)<\/li>\n<li>subiect dinamic<\/li>\n<li>continut individualizat<\/li>\n<li>e-commerce individualizat<\/li>\n<li>continut pe site pe care ei nu l-au mai vazut<\/li>\n<li>imagini dinamice<\/li>\n<\/ul>\n<\/li>\n<li>Cand o persoana are comportamente despre intentia de cumparare sau abandon, atunci trebuie sa actionam. Omul este dispus sa interactioneze cu noi cel mai mult in momentul in care vrea sa se aboneze la newsletter. Cand ii trimitem mesajul de bun venit, ii cerem mai multe detalii despre el.<\/li>\n<\/ul>\n<h3>Workshop &#8222;Avantajele si dezavantajele magazinelor online in urma noii legislatii in comertul electronic &#8211; explicarea aspectelor importante ale noii legi&#8221; &#8211; Bogdan Manolea, Co-Founder TRUSTED.ro<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/colaj-manolea.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2830\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/colaj-manolea-300x132.jpg\" alt=\"colaj manolea\" width=\"300\" height=\"132\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/colaj-manolea-300x132.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/colaj-manolea.jpg 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Bogdan a preferat sa tina prezentarea in aer liber. Participantii au raspuns la intrebarile dintr-un concurs despre cunostintele de legislatie in e-commerce. Apoi, Bogdan a facut\u00a0sinteza intrebarilor si raspunsurilor. Detalii despre noua legislatie aplicabila in e-commerce sunt pe <a href=\"http:\/\/www.trusted.ro\/oug34-2014-privind-drepturile-consumatorilor\/\" target=\"_blank\">blog-ul TRUSTED<\/a>\u00a0si pe acelasi site gasiti raspunsurile la <a href=\"http:\/\/www.trusted.ro\/faq-trusted-ro\/oug-nr-34-2014\/\" target=\"_blank\">cele mai importante intrebari<\/a>.<\/p>\n<p>Atestarea TRUSTED.ro presupune respectarea <a href=\"http:\/\/www.trusted.ro\/despre-noi\/standardele-trusted-ro\/%20\" target=\"_blank\">unor standarde<\/a> care tin de legislatie si de bune practici.\u00a0Magazinele online din Romania se pot inscrie in TRUSTED.ro completand <a href=\"http:\/\/www.trusted.ro\/inscriere\/\" target=\"_blank\">formularul de pe site<\/a>.<\/p>\n<p style=\"text-align: center;\">&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;-<\/p>\n<p><strong>GPeC 2014 este un eveniment sustinut de<\/strong>:\u00a0<a title=\"cargus curierat magazine online\" href=\"http:\/\/www.cargus.ro\" target=\"_blank\"><strong>Cargus<\/strong><\/a>;\u00a0<strong><a href=\"http:\/\/www.carrefour-online.ro\/\" target=\"_blank\">Carrefour Online<\/a>;\u00a0<a href=\"https:\/\/www.dpd.com\/ro?\" target=\"_blank\">DPD<\/a>;\u00a0<a href=\"http:\/\/www.fancourier.ro\/\" target=\"_blank\">FAN Courier<\/a>;\u00a0<a href=\"http:\/\/www.garantibank.ro\/ro\/\" target=\"_blank\">Garanti Bank<\/a>;\u00a0<a href=\"http:\/\/www.mastercard.com\/ro\/gateway.html\" target=\"_blank\">MasterCard<\/a>;\u00a0<a href=\"http:\/\/www.microsoft.com\/ro-ro\/default.aspx\" target=\"_blank\">Microsoft<\/a>;\u00a0<a href=\"http:\/\/www.orange.ro\/\" target=\"_blank\">Orange<\/a>;\u00a0<a href=\"http:\/\/www.sameday.ro\/\" target=\"_blank\">SameDay<\/a>;\u00a0<a href=\"http:\/\/www.uis.ro\/\" target=\"_blank\">UIS<\/a>;\u00a0<a href=\"http:\/\/www.zitec.com\/software-outsourcing-romania\" target=\"_blank\">ZITEC<\/a><\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner:\u00a0<a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"_blank\">mobilPay<\/a><\/strong><\/p>\n<p><strong>Recommended Travel Partner<\/strong>:\u00a0<strong>Paravion.ro<\/strong><\/p>\n<p><strong>Cu sprijinul<\/strong>:\u00a0<a href=\"http:\/\/www.2parale.ro\" target=\"_blank\">2Parale<\/a>,\u00a0<a href=\"http:\/\/advancedideas.ro\/\">Advanced Ideas<\/a>,\u00a0<a href=\"http:\/\/agilemedia.com\/ro\/\" target=\"_blank\">Agile Media<\/a>,\u00a0<a title=\"alin dobrin photography\" href=\"http:\/\/www.alindobrin.ro\/\" target=\"_blank\">Alin Dobrin Photo<\/a>,\u00a0<a href=\"http:\/\/www.agilemedia.ro\">CasaDeTraduceri<\/a>,\u00a0<a href=\"http:\/\/ecompedia.ro\/\">ECOMpedia<\/a>,\u00a0<a title=\"euroweb\" href=\"http:\/\/www.euroweb.ro\/\" target=\"_blank\">EuroWeb<\/a>,\u00a0<a title=\"extended ecommerce solution\" href=\"http:\/\/www.extended.ro\/\" target=\"_blank\">Extended<\/a>,\u00a0<a title=\"flexilive video partner\" href=\"http:\/\/flexilive.com\/\" target=\"_blank\">flexiLIVE<\/a>,\u00a0<a href=\"http:\/\/www.hostway.ro\/\">Hostway<\/a>,\u00a0<a href=\"http:\/\/www.marketizator.com\" target=\"_blank\">Marketizator<\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\" target=\"_blank\">New Black<\/a>,\u00a0<a href=\"http:\/\/www.trusted.ro\/\">TRUSTED.ro<\/a>,\u00a0<a href=\"http:\/\/www.vibetrace.ro\" target=\"_blank\">Vibetrace<\/a>,\u00a0<a href=\"http:\/\/www.webdigital.ro\">WebDigital<\/a>,\u00a0<a href=\"http:\/\/www.whiteimage.net\/\">White Image<\/a>,\u00a0<a href=\"http:\/\/www.zelist.ro\/monitor\/\">ZeList<\/a><\/p>\n<p><strong>Parteneri media<\/strong>:\u00a0<a href=\"http:\/\/www.220.ro\" target=\"_blank\">220.ro<\/a>,\u00a0<a href=\"http:\/\/www.adhugger.net\/\" target=\"_blank\">(Ad)Hugger<\/a>,\u00a0<a href=\"http:\/\/akcees.com\/\" target=\"_blank\">Akcees<\/a>,\u00a0<a href=\"http:\/\/www.anis.ro\">ANIS<\/a>,\u00a0<a href=\"http:\/\/avocatnet.ro\" target=\"_blank\">AvocatNet<\/a>,\u00a0<a href=\"http:\/\/bursa.ro\/\" target=\"_blank\">Bursa<\/a>,\u00a0<a href=\"http:\/\/business-review.eu\/\" target=\"_blank\">Business Review<\/a>,\u00a0<a href=\"http:\/\/blogalinitiative.ro\/\">Blogal Initiative<\/a>,\u00a0<a href=\"http:\/\/www.business24.ro\">Business24<\/a>,\u00a0<a href=\"http:\/\/www.businessdays.ro\">Business Woman<\/a>,\u00a0<a title=\"cariere online\" href=\"http:\/\/www.cariereonline.ro\" target=\"_blank\">Cariere<\/a>,\u00a0<a href=\"http:\/\/www.comunicatedepresa.ro\" target=\"_blank\">Comunicate De Presa<\/a>,\u00a0<a title=\"ejobs cariera ecommerce\" href=\"http:\/\/www.ejobs.ro\" target=\"_blank\">eJobs<\/a>,\u00a0<a href=\"http:\/\/www.femei-in-afaceri.ro\">Femei in Afaceri<\/a>,\u00a0<a href=\"http:\/\/www.fulviameirosu.ro\" target=\"_blank\">Fulvia Meirosu<\/a>,\u00a0<a title=\"hotnews stiri business\" href=\"http:\/\/www.hotnews.ro\" target=\"_blank\">Hotnews<\/a>,\u00a0<a href=\"http:\/\/iqads.ro\" target=\"_blank\">IQAds<\/a>,\u00a0<a title=\"kiss fm\" href=\"http:\/\/www.kissfm.ro\" target=\"_blank\">Kiss FM<\/a>,\u00a0<a href=\"http:\/\/laptopnews.ro\/\">Laptop News<\/a>,\u00a0<a href=\"http:\/\/lumeaseoppc.ro\" target=\"_blank\">Lumea SEO PPC<\/a>,\u00a0<a href=\"http:\/\/www.modernbuyer.ro\/\" target=\"_blank\">Modern Buyer<\/a>,\u00a0<a title=\"romania pozitiva\" href=\"http:\/\/www.romaniapozitiva.ro\" target=\"_blank\">RomaniaPozitiva.ro<\/a>,\u00a0<a title=\"shopmania ecommerce\" href=\"http:\/\/www.shopmania.ro\" target=\"_blank\">Shopmania<\/a>,\u00a0<a href=\"http:\/\/www.softbinator.ro\/\" target=\"_blank\">Softbinator<\/a>,\u00a0<a href=\"http:\/\/www.softlead.ro\/\" target=\"_blank\">SoftLead<\/a>,\u00a0<a title=\"startups ecommerce\" href=\"http:\/\/www.startups.ro\" target=\"_blank\">Startups.ro<\/a>,\u00a0<a href=\"http:\/\/www.techcafe.ro\/\" target=\"_blank\">Tech Cafe<\/a>,\u00a0<a href=\"http:\/\/www.ziare.com\">Ziare.com<\/a><\/p>\n<p><strong>Bloguri partenere:\u00a0<\/strong><a title=\"\" href=\"http:\/\/www.subiectiv.ro\" target=\"_blank\">Alex Mihaileanu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.allinbound.ro\" target=\"_blank\">Alin Vlad<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.anamatei.ro\" target=\"_blank\">Ana Matei<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.ancaduma.ro\" target=\"_blank\">Anca Duma<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.andreeastan.ro\" target=\"_blank\">Andreea Stan<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.aurasmihai.ro\" target=\"_blank\">Auras Mihai Geambasu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.blogatu.ro\" target=\"_blank\">Blogatu.ro<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.carmenalbisteanu.ro\" target=\"_blank\">Carmen Albisteanu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.chinezu.eu\" target=\"_blank\">Chinezu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.claudiatocila.ro\" target=\"_blank\">Claudia Tocila<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.korinams.ro\" target=\"_blank\">Corina Maria Scheianu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.piticu.ro\" target=\"_blank\">Cristi Dorombach<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.dorinu.ro\" target=\"_blank\">Dorin Apavaloae<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.elenaciric.ro\" target=\"_blank\">Elena Ciric<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.cyberculture.ro\" target=\"_blank\">George Hari Popescu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.ioanabudeanu.com\" target=\"_blank\">Ioana Budeanu<\/a>,\u00a0<a href=\"http:\/\/www.iyli.ro\/\" target=\"_blank\">iYli<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.laviniabiberi.com\" target=\"_blank\">Lavinia Biberi<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.blidaru.net\" target=\"_blank\">Madalin Blidaru<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.siblondelegandesc.ro\" target=\"_blank\">Miruna Siminel<\/a>,\u00a0<a title=\"oana grecea blog\" href=\"http:\/\/gandurisibucatareala.ro\/\" target=\"_blank\">Oana Grecea<\/a>,\u00a0<a title=\"olivian breda ppc ecommerce\" href=\"http:\/\/www.olivian.ro\" target=\"_blank\">Olivian Breda<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.ralucapopa.com\" target=\"_blank\">Raluca Popa<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.razvanacsente.ro\" target=\"_blank\">Razvan Acsente<\/a>,\u00a0<a href=\"http:\/\/sabina-cornovac.ro\" target=\"_blank\">Sabina Cornovac<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.sandraclipea.ro\" target=\"_blank\">Sandra Clipea<\/a>,\u00a0<a title=\"\" href=\"http:\/\/sorin.rusi.ro\" target=\"_blank\">Sorin Rusi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-de-comert-electronic-gpec-ziua-2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cea de-a doua zi a Scolii de Vara de Comert Electronic GPeC 2014 a fost dedicata\u00a0marketing-ului practic si a abordat doua canale diferite: PPC E-mail marketing Dupa doua workshop-uri intensive despre solutii PPC la cheie si cresterea engagementului prin personalizare, automatizari si analiza datelor, am\u00a0discutat cu Bogdan Manolea despre avantajele si dezavantajele magazinelor online in urma noii legislatii in comertul electronic. Iata cele mai importante idei ale celei de-a doua zile a Scolii de Vara GPeC.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[702],"class_list":["post-2820","post","type-post","status-publish","format-standard","hentry","category-noutati-si-stiri-gpec","tag-scoala-de-vara-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=2820"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2820\/revisions"}],"predecessor-version":[{"id":2845,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2820\/revisions\/2845"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=2820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=2820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=2820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}