{"id":2846,"date":"2014-08-31T16:15:38","date_gmt":"2014-08-31T13:15:38","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=2846"},"modified":"2015-03-03T13:13:21","modified_gmt":"2015-03-03T11:13:21","slug":"scoala-de-vara-de-comert-electronic-gpec-ziua-4","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-de-comert-electronic-gpec-ziua-4","title":{"rendered":"\u0218coala de Var\u0103 de Comer\u021b Electronic GPeC &#8211; Ziua 4"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-de-comert-electronic-gpec-ziua-4\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A patra zi a <strong>Scolii de Vara GPeC 2014<\/strong> a fost una interactiva. Am inceput\u00a0dimineata cu o discutie cu <strong>Steffen Heringhaus (Ringier)<\/strong> legata de modul de calcul al ROI-ului pe diferite canale de marketing, am\u00a0continuat cu exercitii de marketing digital impreuna cu <strong>Costin Radu (The Geeks)<\/strong> si am\u00a0incheiat ziua cu un atelier interactiv in care <strong>Alina Burlacu<strong>si Marian Trusca<\/strong>\u00a0(WHI Experience)<\/strong> ne-au ajutat sa intram in mintea consumatorului.<\/p>\n<p>Am tras\u00a0linie pentru Scoala de Vara GPeC 2014 si am\u00a0cules feedback-ul participantilor\u00a0cu privire la informatiile primite in saptamana intensiva de comert electronic.<\/p>\n<p>Iata cele mai importante idei ale celei de-a patra zile a Scolii de Vara GPeC.<\/p>\n<h3>Workshop Steffen Heringhaus, Chief Digital Officer Ringier Romania &#8211; Selecting Marketing Channels: Which Are Right for My Business?<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Heringhaus.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2849\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Heringhaus-300x200.jpg\" alt=\"Heringhaus\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Heringhaus-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Heringhaus-1024x685.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Heringhaus.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>E bine sa folosim Google&#8217;s URL Builder pentru campanii si canale, dar nu pentru Google.<\/li>\n<li>Urmariti click-urile separat, folosind servicii de scurtare a URL-ului precum Bit.ly.<\/li>\n<li>Folositi: e-mail-ul, traficul din social media, bannere platite, campanii cu reclame text platite.<\/li>\n<li>Definiti scopurile campaniei, care pot fi chiar scopurile afacerii. Apoi definiti scopurile secundare Add to cart, Download, Profile Update. Scopurile ajuta la urmarirea campaniei pana cand apar rezultatele.<\/li>\n<li>Definiti Events, ele sunt bune pentru a defini actiuni unice sau microconversii care nu au URL-uri proprii.<\/li>\n<li>Probleme care pot aparea:\n<ul>\n<li>serverul Web nu accepta URL-uri care contin parametri precum utm_source<\/li>\n<li>platforma nu accepta URL-uri speciale pentru goals<\/li>\n<\/ul>\n<\/li>\n<li>Multi-Channel Funnels in Google Analytics: <a href=\"https:\/\/www.facebook.com\/l.php?u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DCz4yHOKE5j8&amp;h=vAQFtBAsd&amp;enc=AZPZrlDXtYxjf8NF4FTHYi4FgMnNQRRMi4g_c1GkBWnqVh1mnoUAPG8fsBDYETOCkrHP48C8PX92UnJCE4_qP_I6GvKGqvMkZ2diU6tm8b1dBgtuQDQxMepVrPDnrgNXEYyIK4P9bgCsWDmCEd4rudcp&amp;s=1\"><span class=\"s1\">https:\/\/www.youtube.com\/watch?v=Cz4yHOKE5j8<\/span><\/a><\/li>\n<li>Atentie la canibalizarea canalelor (cresterea unui canal si scaderea altuia)! E buna daca astfel se poate ajunge la o audienta mai mare si se poate furniza mai mult continut, la acelasi cost.<\/li>\n<\/ul>\n<h3><span style=\"color: #141823;\">Workshop &#8222;Exercitii de Marketing Digital&#8221; &#8211; Costin Radu, The Geeks<\/span><\/h3>\n<p>1. Costin i-a pus la lucru pe participanti. Ei au fost nevoiti sa aleaga un concept din cele patru propuse pentru o aplicatie de Facebook. Scopul: cresterea notorietatii unui brand de condimente.<\/p>\n<ul>\n<li>Nu se mai recomanda aplicatiile pe Facebook. Un motiv este ca multi acceseaza FB prin dispozitive mobile. A scazut vizibilitatea share-urilor din aplicatii. Astfel, banii se duc mai mult la dezvoltatorii de aplicatii, nu la FB.<\/li>\n<li>Cel mai bun mod de promovare pe FB acum este continutul foarte bun. Se mai pot folosi FB Ads.<\/li>\n<\/ul>\n<p>2. Discutie: desi postam in fiecare zi pe pagina de FB, scade implicarea utilizatorilor in ultimele 5 luni. Clientul stie ca la ora 16 se uita foarte multi oameni la postari. Acum postezi un singur lucru pe zi, la ora 16. Remunerarea agentiei este de pe post. Cum reactionezi?<\/p>\n<p>3. Provocare: ai lansat o promotie si un site prin care utilizatorii se inscriu si introduc coduri promotionale. Dupa 3 zile de campanie, 6 persoane spun ca vor sa vada pe ce locuri sunt in clasament. Clientul iti cere sa publici topul sanselor in concurs. \u00cen admin, datele sunt:<\/p>\n<ul>\n<li>20.438 de vizitatori unici<\/li>\n<li>26.267 de vizite<\/li>\n<li>4.272 de coduri promotionale inscrise<\/li>\n<li>2.157 de participanti<\/li>\n<\/ul>\n<p>Cum reactionezi?<\/p>\n<p>4. Sunteti Brand Manager al unui retailer online generalist. Agentia trebuie sa aleaga un produs de pe site si sa produca un clip video. Propuneri pentru vanzarea unui re-edit al unui album al artistei:<\/p>\n<ul>\n<li>un labrador auriu danseaza pe o melodie a Mihaelei Runceanu<\/li>\n<li>un student danseaza pe o melodie a Mihaelei Runceanu<\/li>\n<\/ul>\n<p>Ce alegeti?<\/p>\n<p>5.\u00a0<span style=\"color: #141823;\">A cincea provocare a lui Costin Radu <\/span><span style=\"color: #141823;\">are datele din acest tabel. Intrebarea este: ce recomandari sau ajustari ale bugetului ati face?<\/span><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Tabel-Radu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2852\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Tabel-Radu-300x179.jpg\" alt=\"Tabel Radu\" width=\"300\" height=\"179\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Tabel-Radu-300x179.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Tabel-Radu-1024x612.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Tabel-Radu.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>6.\u00a0<span style=\"color: #141823;\">A sasea provocare a lui Costin Radu este o campanie pentru McDonald&#8217;s bazata pe un singur banner online. Datele provocarii sunt in imaginea alaturata.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2853\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea6-300x159.jpg\" alt=\"provocarea6\" width=\"300\" height=\"159\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea6-300x159.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea6-1024x543.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea6.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>7.\u00a0<span style=\"color: #141823;\">Datele celei de-a 7-a provocari a lui Costin Radu sunt in imaginea alaturata.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2854\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea7-300x168.jpg\" alt=\"provocarea7\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea7-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea7-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/provocarea7.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<ul>\n<li>Referiri la cartea <a href=\"http:\/\/www.amazon.co.uk\/The-Hidden-Power-Advertising-Involvement\/dp\/1841160938\" target=\"_blank\">&#8222;The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands&#8221; de Robert Heath<\/a>.<\/li>\n<\/ul>\n<h3>Workshop &#8222;Full Customer Matchmaking&#8221; &#8211; Alina Burlacu si Marian Trusca &#8211; Co-fondatori si Managing Partneri la WHI Experience<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Burlacu_Trusca.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2856 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Burlacu_Trusca-300x170.jpg\" alt=\"Burlacu_Trusca\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Burlacu_Trusca-300x170.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Burlacu_Trusca-1024x580.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2014\/08\/Burlacu_Trusca.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Marian a inceput prin a-i ruga pe participanti sa defineasca &#8222;customer value&#8221;. Apoi a demonstrat ca trebuie sa investesti in comunicarea cu clientii, pentru ca ea va aduce beneficii pe termen lung.<\/li>\n<li>Alina a condus exercitiul privind modul in care se simte clientul in relatia cu brand-ul si\/sau compania.<\/li>\n<li>Un alt exercitiu a constat in a scrie participantii ce si-ar dori ei sa auda de la clienti despre magazinul lor online.<\/li>\n<li><span style=\"color: #141823;\">Indiferent de segmentarea pietei, toti vor incredere.<\/span><\/li>\n<li><span style=\"color: #141823;\">Mereu trebuie sa faci mici reglaje la site sau la comunicarea cu clientii.\u00a0<\/span><\/li>\n<li><span style=\"color: #141823;\">Exemplu: Emag si-a creat deja o poveste, nu mai trebuie sa mizeze pe emotie astazi. Magazinele aflate la inceput trebuie sa lucreze la partea de emotie.<\/span><\/li>\n<li><span style=\"color: #141823;\">In afara de ceea ce se poate masura, povestea fiecarui magazin este importanta si trebuie comunicata.<\/span><\/li>\n<\/ul>\n<p>&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;&#8211;<\/p>\n<p><strong>GPeC 2014 este un eveniment sustinut de<\/strong>:\u00a0<a title=\"cargus curierat magazine online\" href=\"http:\/\/www.cargus.ro\" target=\"_blank\"><strong>Cargus<\/strong><\/a>;\u00a0<strong><a href=\"http:\/\/www.carrefour-online.ro\/\" target=\"_blank\">Carrefour Online<\/a>;\u00a0<a href=\"https:\/\/www.dpd.com\/ro?\" target=\"_blank\">DPD<\/a>;\u00a0<a href=\"http:\/\/www.fancourier.ro\/\" target=\"_blank\">FAN Courier<\/a>;\u00a0<a href=\"http:\/\/www.garantibank.ro\/ro\/\" target=\"_blank\">Garanti Bank<\/a>;\u00a0<a href=\"http:\/\/www.mastercard.com\/ro\/gateway.html\" target=\"_blank\">MasterCard<\/a>;\u00a0<a href=\"http:\/\/www.microsoft.com\/ro-ro\/default.aspx\" target=\"_blank\">Microsoft<\/a>;\u00a0<a href=\"http:\/\/www.orange.ro\/\" target=\"_blank\">Orange<\/a>;\u00a0<a href=\"http:\/\/www.sameday.ro\/\" target=\"_blank\">SameDay<\/a>;\u00a0<a href=\"http:\/\/www.uis.ro\/\" target=\"_blank\">UIS<\/a>;\u00a0<a href=\"http:\/\/www.zitec.com\/software-outsourcing-romania\" target=\"_blank\">ZITEC<\/a><\/strong><\/p>\n<p><strong>Recommended Payment Processor Partner:\u00a0<a href=\"https:\/\/www.mobilpay.ro\/public\/\" target=\"_blank\">mobilPay<\/a><\/strong><\/p>\n<p><strong>Recommended Travel Partner<\/strong>:\u00a0<strong>Paravion.ro<\/strong><\/p>\n<p><strong>Cu sprijinul<\/strong>:\u00a0<a href=\"http:\/\/www.2parale.ro\" target=\"_blank\">2Parale<\/a>,\u00a0<a href=\"http:\/\/advancedideas.ro\/\">Advanced Ideas<\/a>,\u00a0<a href=\"http:\/\/agilemedia.com\/ro\/\" target=\"_blank\">Agile Media<\/a>,\u00a0<a title=\"alin dobrin photography\" href=\"http:\/\/www.alindobrin.ro\/\" target=\"_blank\">Alin Dobrin Photo<\/a>,\u00a0<a href=\"http:\/\/www.agilemedia.ro\">CasaDeTraduceri<\/a>,\u00a0<a href=\"http:\/\/ecompedia.ro\/\">ECOMpedia<\/a>,\u00a0<a title=\"euroweb\" href=\"http:\/\/www.euroweb.ro\/\" target=\"_blank\">EuroWeb<\/a>,\u00a0<a title=\"extended ecommerce solution\" href=\"http:\/\/www.extended.ro\/\" target=\"_blank\">Extended<\/a>,\u00a0<a title=\"flexilive video partner\" href=\"http:\/\/flexilive.com\/\" target=\"_blank\">flexiLIVE<\/a>,\u00a0<a href=\"http:\/\/www.hostway.ro\/\">Hostway<\/a>,\u00a0<a href=\"http:\/\/www.marketizator.com\" target=\"_blank\">Marketizator<\/a>,\u00a0<a href=\"http:\/\/www.newblack.ro\" target=\"_blank\">New Black<\/a>,\u00a0<a href=\"http:\/\/www.trusted.ro\/\">TRUSTED.ro<\/a>,\u00a0<a href=\"http:\/\/www.vibetrace.ro\" target=\"_blank\">Vibetrace<\/a>,\u00a0<a href=\"http:\/\/www.webdigital.ro\">WebDigital<\/a>,\u00a0<a href=\"http:\/\/www.whiteimage.net\/\">White Image<\/a>,\u00a0<a href=\"http:\/\/www.zelist.ro\/monitor\/\">ZeList<\/a><\/p>\n<p><strong>Parteneri media<\/strong>:\u00a0<a href=\"http:\/\/www.220.ro\" target=\"_blank\">220.ro<\/a>,\u00a0<a href=\"http:\/\/www.adhugger.net\/\" target=\"_blank\">(Ad)Hugger<\/a>,\u00a0<a href=\"http:\/\/akcees.com\/\" target=\"_blank\">Akcees<\/a>,\u00a0<a href=\"http:\/\/www.anis.ro\">ANIS<\/a>,\u00a0<a href=\"http:\/\/avocatnet.ro\" target=\"_blank\">AvocatNet<\/a>,\u00a0<a href=\"http:\/\/bursa.ro\/\" target=\"_blank\">Bursa<\/a>,\u00a0<a href=\"http:\/\/business-review.eu\/\" target=\"_blank\">Business Review<\/a>,\u00a0<a href=\"http:\/\/blogalinitiative.ro\/\">Blogal Initiative<\/a>,\u00a0<a href=\"http:\/\/www.business24.ro\">Business24<\/a>,\u00a0<a href=\"http:\/\/www.businessdays.ro\">Business Woman<\/a>,\u00a0<a title=\"cariere online\" href=\"http:\/\/www.cariereonline.ro\" target=\"_blank\">Cariere<\/a>,\u00a0<a href=\"http:\/\/www.comunicatedepresa.ro\" target=\"_blank\">Comunicate De Presa<\/a>,\u00a0<a title=\"ejobs cariera ecommerce\" href=\"http:\/\/www.ejobs.ro\" target=\"_blank\">eJobs<\/a>,\u00a0<a href=\"http:\/\/www.femei-in-afaceri.ro\">Femei in Afaceri<\/a>,\u00a0<a href=\"http:\/\/www.fulviameirosu.ro\" target=\"_blank\">Fulvia Meirosu<\/a>,\u00a0<a title=\"hotnews stiri business\" href=\"http:\/\/www.hotnews.ro\" target=\"_blank\">Hotnews<\/a>,\u00a0<a href=\"http:\/\/iqads.ro\" target=\"_blank\">IQAds<\/a>,\u00a0<a title=\"kiss fm\" href=\"http:\/\/www.kissfm.ro\" target=\"_blank\">Kiss FM<\/a>,\u00a0<a href=\"http:\/\/laptopnews.ro\/\">Laptop News<\/a>,\u00a0<a href=\"http:\/\/lumeaseoppc.ro\" target=\"_blank\">Lumea SEO PPC<\/a>,\u00a0<a href=\"http:\/\/www.modernbuyer.ro\/\" target=\"_blank\">Modern Buyer<\/a>,\u00a0<a title=\"romania pozitiva\" href=\"http:\/\/www.romaniapozitiva.ro\" target=\"_blank\">RomaniaPozitiva.ro<\/a>,\u00a0<a title=\"shopmania ecommerce\" href=\"http:\/\/www.shopmania.ro\" target=\"_blank\">Shopmania<\/a>,\u00a0<a href=\"http:\/\/www.softbinator.ro\/\" target=\"_blank\">Softbinator<\/a>,\u00a0<a href=\"http:\/\/www.softlead.ro\/\" target=\"_blank\">SoftLead<\/a>,\u00a0<a title=\"startups ecommerce\" href=\"http:\/\/www.startups.ro\" target=\"_blank\">Startups.ro<\/a>,\u00a0<a href=\"http:\/\/www.techcafe.ro\/\" target=\"_blank\">Tech Cafe<\/a>,\u00a0<a href=\"http:\/\/www.ziare.com\">Ziare.com<\/a><\/p>\n<p><strong>Bloguri partenere:\u00a0<\/strong><a title=\"\" href=\"http:\/\/www.subiectiv.ro\" target=\"_blank\">Alex Mihaileanu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.allinbound.ro\" target=\"_blank\">Alin Vlad<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.anamatei.ro\" target=\"_blank\">Ana Matei<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.ancaduma.ro\" target=\"_blank\">Anca Duma<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.andreeastan.ro\" target=\"_blank\">Andreea Stan<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.aurasmihai.ro\" target=\"_blank\">Auras Mihai Geambasu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.blogatu.ro\" target=\"_blank\">Blogatu.ro<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.carmenalbisteanu.ro\" target=\"_blank\">Carmen Albisteanu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.chinezu.eu\" target=\"_blank\">Chinezu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.claudiatocila.ro\" target=\"_blank\">Claudia Tocila<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.korinams.ro\" target=\"_blank\">Corina Maria Scheianu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.piticu.ro\" target=\"_blank\">Cristi Dorombach<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.dorinu.ro\" target=\"_blank\">Dorin Apavaloae<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.elenaciric.ro\" target=\"_blank\">Elena Ciric<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.cyberculture.ro\" target=\"_blank\">George Hari Popescu<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.ioanabudeanu.com\" target=\"_blank\">Ioana Budeanu<\/a>,\u00a0<a href=\"http:\/\/www.iyli.ro\/\" target=\"_blank\">iYli<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.laviniabiberi.com\" target=\"_blank\">Lavinia Biberi<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.blidaru.net\" target=\"_blank\">Madalin Blidaru<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.siblondelegandesc.ro\" target=\"_blank\">Miruna Siminel<\/a>,\u00a0<a title=\"oana grecea blog\" href=\"http:\/\/gandurisibucatareala.ro\/\" target=\"_blank\">Oana Grecea<\/a>,\u00a0<a title=\"olivian breda ppc ecommerce\" href=\"http:\/\/www.olivian.ro\" target=\"_blank\">Olivian Breda<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.ralucapopa.com\" target=\"_blank\">Raluca Popa<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.razvanacsente.ro\" target=\"_blank\">Razvan Acsente<\/a>,\u00a0<a href=\"http:\/\/sabina-cornovac.ro\" target=\"_blank\">Sabina Cornovac<\/a>,\u00a0<a title=\"\" href=\"http:\/\/www.sandraclipea.ro\" target=\"_blank\">Sandra Clipea<\/a>,\u00a0<a title=\"\" href=\"http:\/\/sorin.rusi.ro\" target=\"_blank\">Sorin Rusi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-de-comert-electronic-gpec-ziua-4\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A patra zi a Scolii de Vara GPeC 2014 a fost una interactiva. Am inceput\u00a0dimineata cu o discutie cu Steffen Heringhaus (Ringier) legata de modul de calcul al ROI-ului pe diferite canale de marketing, am\u00a0continuat cu exercitii de marketing digital impreuna cu Costin Radu (The Geeks) si am\u00a0incheiat ziua cu un atelier interactiv in care Alina Burlacusi Marian Trusca\u00a0(WHI Experience) ne-au ajutat sa intram in mintea consumatorului. Am tras\u00a0linie pentru Scoala de Vara GPeC 2014 si am\u00a0cules feedback-ul participantilor\u00a0cu privire la informatiile primite in saptamana intensiva de comert electronic. Iata cele mai importante idei ale celei de-a patra zile a Scolii de Vara GPeC. Workshop Steffen Heringhaus, Chief Digital Officer Ringier Romania &#8211; Selecting Marketing Channels: Which Are Right for My Business? E bine sa folosim Google&#8217;s URL Builder pentru campanii si canale, dar nu pentru Google. Urmariti click-urile separat, folosind servicii de scurtare a URL-ului precum Bit.ly. Folositi: e-mail-ul,<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[702],"class_list":["post-2846","post","type-post","status-publish","format-standard","hentry","category-noutati-si-stiri-gpec","tag-scoala-de-vara-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=2846"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2846\/revisions"}],"predecessor-version":[{"id":3334,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/2846\/revisions\/3334"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=2846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=2846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=2846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}