{"id":306,"date":"2012-09-20T10:12:57","date_gmt":"2012-09-20T08:12:57","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=306"},"modified":"2014-04-29T16:24:05","modified_gmt":"2014-04-29T13:24:05","slug":"la-scoala-de-vara-gpec-2012-specialistii-romani-in-e-commerce-au-dat-tonul-profesionalismului","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/la-scoala-de-vara-gpec-2012-specialistii-romani-in-e-commerce-au-dat-tonul-profesionalismului","title":{"rendered":"La \u0218coala de Var\u0103 GPeC 2012, speciali\u0219tii rom\u00e2ni \u00een e-commerce au dat tonul profesionalismului"},"content":{"rendered":"
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Edi\u021bia a doua a \u0218colii de Var\u0103 GPeC 2012 (desf\u0103\u0219urat\u0103 \u00een perioada 5-10 septembrie, la Moeciu de Jos, jud. Bra\u0219ov) a fost un succes, potrivit declara\u021biilor participan\u021bilor \u0219i ecourilor online. Cei 50 de participan\u021bi au \u00eenv\u0103\u021bat lucruri utile despre e-mail marketing, google AdWords, marketing \u0219i publicitate online, web analytics, SEO, optimizarea ratei de conversie \u0219i usability, logistic\u0103, social media, customer journey \u00een e-commerce.<\/p>\n

\u0218coala de Var\u0103 a fost o \u00eembinare perfect\u0103 de cursuri, exerci\u021bii practice, sesiuni de lucru fa\u021b\u0103 \u00een fa\u021b\u0103, discu\u021bii \u00een panel, socializare, teambuilding \u0219i distrac\u021bie. Cursan\u021bii au venit de la magazine online rom\u00e2ne\u0219ti din diverse segmente de pia\u021b\u0103 \u2013 IT&C, fashion, articole pentru copii, petshop, cadouri \u0219i bijuterii etc.<\/p>\n

Trainerii au fost nume importante \u00een e-commerce-ul rom\u00e2nesc, iar invita\u021bii la discu\u021biile \u00een panel au fost juc\u0103tori profesioni\u0219ti din pia\u021ba autohton\u0103:<\/p>\n

Liviu Taloi, Site Audit<\/p>\n

Andrei Radu, GPeC<\/p>\n

Andrei Georgescu, WhiteImage<\/p>\n

Cristian Ignat, AdWords Specialist<\/p>\n

Gabriela Chesaru, Buburuza.ro<\/p>\n

Claudiu Murariu, PadiCode<\/p>\n

Cosmin Negrescu, SEOmonitor<\/p>\n

Octavian B\u0103descu, SameDay Courier<\/p>\n

Costin Radu, The Geeks<\/p>\n

Marius Ghenea, FIT Distribution<\/p>\n

George Nicolae, F64.ro<\/p>\n

Bogdan Socol, SigmaNet<\/p>\n

Prima zi\u00a0 a \u0218colii a fost dedicat\u0103 unei \u0219edin\u021be de brainstorming, \u00een care s-au pus pe h\u00e2rtie idei \u0219i \u00eentreb\u0103ri ce au fost dezb\u0103tute \u00een urm\u0103toarele zile.<\/p>\n

Cursurile din 6, 7 \u0219i 8 septembrie s-au axat pe trenduri \u00een e-mail marketing, Google Adwords, marketing, publicitate, comunicare, PR \u0219i branding. Nu au fost deloc ignorate no\u021biunile despre analiz\u0103 \u0219i optimizare Web, tehnicile de tip SEO \u0219i optimizarea conversiilor.<\/p>\n

Ultima parte a cursurilor a cuprins prezent\u0103ri despre: optimizare logistic\u0103 \u0219i \u201ecustomer happiness\u201d pentru magazinele online, sfaturi \u0219i lucruri de evitat pentru social media, customer journey \u00een e-commerce.<\/p>\n

Cursan\u021bii au apreciat \u00een mod deosebit \u00eent\u00e2lnirile de tip „1 la 1”, deoarece acestea le-au oferit ocazia de a primi r\u0103spunsuri referitoare la proiectele \u0219i magazinele proprii, dar \u0219i s\u0103 pun\u0103 bazele unor eventuale colabor\u0103ri. Aceste \u00eent\u00e2lniri au mers m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu teambuidling-ul din 9 septembrie, pus la cale de Wild Escapes.<\/p>\n

\u201cEdi\u021bia 2012 a \u0218colii de Var\u0103 GPeC a fost una dintre cele mai reu\u0219ite. Modestia, valoarea, know-how-ul, team building-ul, ambian\u021ba sunt parametri care definesc aceast\u0103 sesiune\u201d<\/em>, a declarat Edi Tec\u0219an, proprietarul GamesLine.ro<\/p>\n

\u201cC\u0103r\u021bile din c\u0103r\u021bi se scriu \u0219i la fel magazinele online se fac din analiza altor magazine online. \u00centodeauna ideile ne vin atunci c\u00e2nd putem emite o p\u0103rere pertinent\u0103. Dincolo de CTR-uri, SEO, PPC-uri sau SM \u2013 toate dezb\u0103tute amplu la \u0218coala de Var\u0103 GPeC 2012 – am r\u0103mas onora\u021bi de compania unor oameni foarte pasiona\u021bi de online. E imposibil s\u0103 nu te contaminezi cu entuziastmul lor\u201d<\/em> \u2013 George Nicolae, F64.ro<\/p>\n

Pulsul \u0218colii de Var\u0103 GPeC 2012 a fost luat \u00een mod constant prin articole pe bloguri, fotografii, \u00eenregistr\u0103ri video, tweet-uri \u0219i status-uri \u00een social media de o echip\u0103 de comunicare format\u0103 din:\u00a0iYli.ro, LaviniaBiberi.com, DanDragomir.biz, Sorin.Rusi.ro si George Hari Popescu (Cyberculture.ro)<\/p>\n

Mai multe detalii despre cum s-a desf\u0103\u0219urat \u0218coala de Var\u0103 GPeC 2012, reg\u0103si\u021bi \u00een jurnalul pe zile de pe blogul GPeC: https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2012-editia-a-ii-a<\/a><\/span><\/p>\n

Despre Gala Premiilor eCommerce<\/strong><\/p>\n

Gala Premiilor eCommerce (GPeC) este cel mai mare eveniment de comer\u021b electronic din Rom\u00e2nia.<\/p>\n

Edi\u021bia GPeC 2012<\/strong> este un eveniment powered by Allegro Group<\/a><\/strong><\/p>\n

Sus\u021binut de<\/strong>: Orange Romania<\/a>, VISA<\/a>,\u00a0 FAN Courier<\/a>, UIS<\/a>, Cronos Mobile<\/a>, Zumzi<\/a>, Koyos<\/a> si Euroweb<\/a>.<\/p>\n

Cu sprijinul<\/strong>: Papetarie.ro<\/a>, CasaDeTraduceri<\/a>, Tudor Tailor<\/a> si FotoAnimatie.<\/p>\n

Parteneri media<\/strong>: Wall-Street<\/a>, 9AM<\/a>, DailyBusiness<\/a>, Startups.ro<\/a>, AvocatNet<\/a>, 2Parale<\/a>, Kiss FM<\/a>, LTV.ro<\/a>, StandOut<\/a>, FaceBrands<\/a>, IAB Romania<\/a>, Elevate<\/a>, ComunicateDePresa<\/a>, ShopMania<\/a>, Trafic.ro<\/a>, LaptopNews<\/a>, ComputerBlog<\/a>.<\/p>\n

Bloggeri parteneri<\/strong>: Chinezu.eu<\/a>; Sorin.Rusi.ro<\/a>; LiviuTaloi.ro<\/a>; CristianFilimon.com<\/a>; Chetroni.com<\/a>; LigiaAdam.ro<\/a>; iYli.ro<\/a>; Clickio.ro<\/a>; VictorKapra.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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Edi\u021bia a doua a \u0218colii de Var\u0103 GPeC 2012 (desf\u0103\u0219urat\u0103 \u00een perioada 5-10 septembrie, la Moeciu de Jos, jud. Bra\u0219ov) a fost un succes, potrivit declara\u021biilor participan\u021bilor \u0219i ecourilor online. Cei 50 de participan\u021bi au \u00eenv\u0103\u021bat lucruri utile despre e-mail marketing, google AdWords, marketing \u0219i publicitate online, web analytics, SEO, optimizarea ratei de conversie \u0219i usability, logistic\u0103, social media, customer journey \u00een e-commerce. \u0218coala de Var\u0103 a fost o \u00eembinare perfect\u0103 de cursuri, exerci\u021bii practice, sesiuni de lucru fa\u021b\u0103 \u00een fa\u021b\u0103, discu\u021bii \u00een panel, socializare, teambuilding \u0219i distrac\u021bie. Cursan\u021bii au venit de la magazine online rom\u00e2ne\u0219ti din diverse segmente de pia\u021b\u0103 \u2013 IT&C, fashion, articole pentru copii, petshop, cadouri \u0219i bijuterii etc. Trainerii au fost nume importante \u00een e-commerce-ul rom\u00e2nesc, iar invita\u021bii la discu\u021biile \u00een panel au fost juc\u0103tori profesioni\u0219ti din pia\u021ba autohton\u0103: Liviu Taloi, Site Audit Andrei Radu, GPeC Andrei Georgescu, WhiteImage Cristian Ignat, AdWords Specialist Gabriela Chesaru, Buburuza.ro<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-306","post","type-post","status-publish","format-standard","hentry","category-comert-electronic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/306\/revisions"}],"predecessor-version":[{"id":2106,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/306\/revisions\/2106"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}