{"id":3203,"date":"2015-01-19T06:56:20","date_gmt":"2015-01-19T04:56:20","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=3203"},"modified":"2015-01-17T06:57:29","modified_gmt":"2015-01-17T04:57:29","slug":"john-ekman-conversionista-ab-testingul-trebuie-sa-inceapa-cu-o-ipoteza-clara","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/john-ekman-conversionista-ab-testingul-trebuie-sa-inceapa-cu-o-ipoteza-clara","title":{"rendered":"John Ekman (Conversionista!): A\/B testingul trebuie sa inceapa cu o ipoteza clara"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/john-ekman-conversionista-ab-testingul-trebuie-sa-inceapa-cu-o-ipoteza-clara\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a title=\"john ekman conversionista\" href=\"se.linkedin.com\/in\/johnekman\" target=\"_blank\"><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/01\/john-ekman-conversionista.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3204\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/01\/john-ekman-conversionista-300x165.png\" alt=\"john-ekman-conversionista\" width=\"300\" height=\"165\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/01\/john-ekman-conversionista-300x165.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/01\/john-ekman-conversionista.png 843w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>John Ekman<\/strong><\/a> (fondatorul <a title=\"conversionista\" href=\"http:\/\/conversionista.se\/\">Conversionista!<\/a>)\u00a0\u00a0\u2013 compania nr. 1 de optimizare a conversiilor in Suedia a venit pentru prima oara in Romania la GPeC Summit 27 Noiembrie 2014. Conform lui John, un &#8222;<em>Conversionista<\/em>&#8221; este cineva pasionat profund si nebuneste de imbunatatirea conversiei &#8211; asa cum este si el. <a title=\"raluca georgescu e-commerce\" href=\"http:\/\/ro.linkedin.com\/in\/ralucageorgescu\/\" target=\"_blank\">Raluca Georgescu<\/a> (Co-Organizer GPeC) a stat de vorba cu John despre optimizarea conversiilor in e-commerce, despre omni-channel si despre ce ar trebui sa invete etailerii de la retailerii traditionali. John este de parere ca e-commerce-ul in pietele la inceput de drum\u00a0 are parte de o desincronizare: piata si retailerii sunt\u00a0inca in punctul de construire a infrastructurii, de construire a cailor ferate, iar specialistii vorbeste\u00a0despre A\/B testing si optimizare a conversiei, parte care\u00a0este legata de a face trenurile sa mearga mai repede: &#8222;<em>A\/B testing is like sex in highschool, everybody is eager to do it, but nobody&#8217;s done it<\/em>&#8222;.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/V8jDSpssfO8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>GPeC 27 Noiembrie 2014 a reunit peste <a title=\"e-commerce romania gpec\" href=\"https:\/\/www.gpec.ro\/blog\/9-ani-de-gpec-marcati-alaturi-de-700-de-participanti-la-evenimentul-anului-in-e-commerce\" target=\"_blank\">700 de participanti din industria romaneasca de e-commerce<\/a> si a premiat performanta in comertul electronic autohton.\u00a0Potrivit organizatorilor, acestia pregatesc deja conceptul noii editii GPeC 2015 care marcheaza 10 ani de traditie in piata romaneasca de comert electronic. Primul eveniment major de anul acesta\u00a0este GPeC Summit care va avea loc pe 11-12-13 Mai, in Bucuresti si il are ca invitat special pe Neil Patel (Co-Founder CrazyEgg, HelloBar and KISSmetrics).<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/john-ekman-conversionista-ab-testingul-trebuie-sa-inceapa-cu-o-ipoteza-clara\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>John Ekman (fondatorul Conversionista!)\u00a0\u00a0\u2013 compania nr. 1 de optimizare a conversiilor in Suedia a venit pentru prima oara in Romania la GPeC Summit 27 Noiembrie 2014. Conform lui John, un &#8222;Conversionista&#8221; este cineva pasionat profund si nebuneste de imbunatatirea conversiei &#8211; asa cum este si el. Raluca Georgescu (Co-Organizer GPeC) a stat de vorba cu John despre optimizarea conversiilor in e-commerce, despre omni-channel si despre ce ar trebui sa invete etailerii de la retailerii traditionali. John este de parere ca e-commerce-ul in pietele la inceput de drum\u00a0 are parte de o desincronizare: piata si retailerii sunt\u00a0inca in punctul de construire a infrastructurii, de construire a cailor ferate, iar specialistii vorbeste\u00a0despre A\/B testing si optimizare a conversiei, parte care\u00a0este legata de a face trenurile sa mearga mai repede: &#8222;A\/B testing is like sex in highschool, everybody is eager to do it, but nobody&#8217;s done it&#8222;. GPeC 27 Noiembrie 2014 a reunit<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[98,183],"class_list":["post-3203","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-conversion-optimization","tag-optimizarea-conversiei"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=3203"}],"version-history":[{"count":1,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3203\/revisions"}],"predecessor-version":[{"id":3205,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3203\/revisions\/3205"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=3203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=3203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=3203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}