{"id":354,"date":"2013-01-07T16:16:57","date_gmt":"2013-01-07T14:16:57","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=354"},"modified":"2014-04-29T16:24:07","modified_gmt":"2014-04-29T13:24:07","slug":"e-commerce-romania-2012","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/e-commerce-romania-2012","title":{"rendered":"E-Commerce Romania 2012"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/e-commerce-romania-2012\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC (Gala Premiilor eCommerce) iti aduce, in premiera, cifrele e-commerce din Romania pentru anul recent incheiat (2012):<\/p>\n<ul>\n<li>218 milioane EUR tranzactionate prin card in sistemul 3D Secure vs. 157 milioane EUR in 2011<\/li>\n<li>valoarea medie a unei tranzactii online = 60 EUR (platiti in valuta) si 45 EUR (platiti in lei)<\/li>\n<li>781 magazine online care accepta plata prin card in 3D Secure<\/li>\n<li>11.300.000 carduri inrolate in 3D Secure<\/li>\n<li>410.000 carduri active in 3D Secure (folosite, efectiv, in tranzactionarea online in sistemul 3D Secure)<\/li>\n<li>330.000 tranzactii\/luna &#8211; medie in sistemul 3D Secure<\/li>\n<li>1 milion de internauti sunt cumparatori online (din total 9 milioane internauti romani)<\/li>\n<li>rata de penetrare a internetului: aprox. 43%<\/li>\n<li>3.500 de magazine online existente in piata<\/li>\n<li>varsta medie a cumparatorilor este cuprinsa intre 25 si 34 de ani<\/li>\n<li>54,8% din cumparatori sunt barbati, iar 45,2% sunt femei<\/li>\n<li>salariul mediu al cumparatorilor online este cuprins intre 1.400 si 1.800 lei<\/li>\n<li>83,5% din cumparatorii online locuiesc in mediul urban<\/li>\n<li>e-commerce share din Total Retail = 1,3%<\/li>\n<li>600 milioane EUR total e-tail (exceptand turism, servicii, utilitati etc.)<\/li>\n<li>750 milioane EUR total e-tail (previziune pentru 2013)<\/li>\n<li>90% plati la livrare in e-tail (exceptie fac serviciile, turismul etc. unde segmentul de plata prin card este ridicat fata de medie)<\/li>\n<li>33% medie de crestere pe ultimii 3 ani (conform statisticilor RomCard, pentru platile efectuate prin card in 3D Secure)<\/li>\n<\/ul>\n<p>E-Commerce in alte tari 2012:<\/p>\n<ul>\n<li>Germania &#8211; 28 Miliarde EUR<\/li>\n<li>Turcia \u2013 7,3 miliarde EUR<\/li>\n<li>Rusia \u2013 6 miliarde EUR<\/li>\n<li>Polonia \u2013 4,5 miliarde EUR<\/li>\n<li>Cehia \u2013 1,8 miliarde EUR<\/li>\n<li>Ungaria \u2013 950 milioane EUR (la 10 mil. locuitori)<\/li>\n<li>Bulgaria \u2013 120 milioane EUR (similar cu Ucraina, Slovenia<\/li>\n<\/ul>\n<p>Toate cifrele prezentate sunt bazate pe statisticile, studiile de piata si predictiile: RomCard, InternetWorldStats, Daedalus\u00a0 Millward Brown, EuroStat si GPeC.<\/p>\n<p>Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/e-commerce-romania-2012\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC (Gala Premiilor eCommerce) iti aduce, in premiera, cifrele e-commerce din Romania pentru anul recent incheiat (2012): 218 milioane EUR tranzactionate prin card in sistemul 3D Secure vs. 157 milioane EUR in 2011 valoarea medie a unei tranzactii online = 60 EUR (platiti in valuta) si 45 EUR (platiti in lei) 781 magazine online care accepta plata prin card in 3D Secure 11.300.000 carduri inrolate in 3D Secure 410.000 carduri active in 3D Secure (folosite, efectiv, in tranzactionarea online in sistemul 3D Secure) 330.000 tranzactii\/luna &#8211; medie in sistemul 3D Secure 1 milion de internauti sunt cumparatori online (din total 9 milioane internauti romani) rata de penetrare a internetului: aprox. 43% 3.500 de magazine online existente in piata varsta medie a cumparatorilor este cuprinsa intre 25 si 34 de ani 54,8% din cumparatori sunt barbati, iar 45,2% sunt femei salariul mediu al cumparatorilor online este cuprins intre 1.400 si 1.800<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-354","post","type-post","status-publish","format-standard","hentry","category-comert-electronic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/354\/revisions"}],"predecessor-version":[{"id":2114,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/354\/revisions\/2114"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}