{"id":3827,"date":"2015-05-12T07:34:36","date_gmt":"2015-05-12T04:34:36","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=3827"},"modified":"2015-05-12T07:37:00","modified_gmt":"2015-05-12T04:37:00","slug":"gpec-live-ziua2","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-live-ziua2","title":{"rendered":"GPeC Summit 2015 &#8211; Ziua 2 (LIVE BLOGGING)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-ziua2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>De la 9:45, live de GPeC Summit:<br \/>\n<!--more--><\/p>\n<div style=\"display: none;\">Live Blog GPeC Summit &#8211; mai 2015<\/div>\n<div id=\"cil-root-stream-1d00db278c\" class=\"cil-root\"><span class=\"cil-config-data\" title=\"{&quot;altcastCode&quot;:&quot;1d00db278c&quot;,&quot;server&quot;:&quot;www.coveritlive.com&quot;,&quot;geometry&quot;:{&quot;width&quot;:&quot;fit&quot;,&quot;height&quot;:550},&quot;configuration&quot;:{&quot;newEntryLocation&quot;:&quot;top&quot;,&quot;commentLocation&quot;:&quot;top&quot;,&quot;replayContentOrder&quot;:&quot;chronological&quot;,&quot;pinsGrowSize&quot;:&quot;on&quot;,&quot;titlePage&quot;:&quot;off&quot;,&quot;embedType&quot;:&quot;stream&quot;,&quot;titleImage&quot;:&quot;&quot;}}\">\u00a0<\/span><\/div>\n<p><script type=\"text\/javascript\">\/\/ <![CDATA[\nwindow.cilAsyncInit = function() {cilEmbedManager.init()};(function() {if (window.cilVwRand === undefined) { window.cilVwRand = Math.floor(Math.random()*10000000); }var e = document.createElement('script');e.async = true;var domain = (document.location.protocol == 'http:' || document.location.protocol == 'file:') ? 'http:\/\/cdnsl.coveritlive.com' : 'https:\/\/cdnslssl.coveritlive.com';e.src = domain + '\/vw.js?v=' + window.cilVwRand;e.id = 'cilScript-1d00db278c';document.getElementById('cil-root-stream-1d00db278c').appendChild(e);}());\n\/\/ ]]><\/script><\/p>\n<h4>12 MAI 2015 \u2013 SALA ATENA, <a href=\"http:\/\/www.crystalpalaceballrooms.ro\/\" target=\"_blank\">CRYSTAL PALACE BALLROOMS<\/a>, CALEA RAHOVEI NR. 198A, SECTOR 5, BUCURESTI<\/h4>\n<p><strong><a href=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/Simo-Ahava.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2094\" src=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/Simo-Ahava-150x150.png\" alt=\"Simo-Ahava\" width=\"100\" height=\"96\" \/><\/a><\/strong><em>09:20 \u2013 10:00 Inregistrarea participantilor &amp; Cafeaua de dimineata<\/em><\/p>\n<p><strong>10:00 \u2013 11:30<\/strong> Workshop <strong>\u201cGoogle Analytics and implementation tips for Enhanced E-Commerce through Google Tag Manager\u201d<\/strong> \u2013 <strong><a title=\"Simo Ahava, E-Commerce GPeC Summit, Bucharest, Romania\" href=\"http:\/\/www.simoahava.com\/\" target=\"_blank\">Simo Ahava<\/a><\/strong>, Senior Data Advocate <a title=\"reaktor simo ahava\" href=\"http:\/\/reaktor.com\/\" target=\"_blank\">Reaktor<\/a><\/p>\n<p><em>11:30 \u2013 12:00 Coffee Break<\/em><\/p>\n<p><strong><a href=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/craig.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-672\" src=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/craig-150x150.jpg\" alt=\"craig\" width=\"100\" height=\"100\" \/><\/a>12:00 \u2013 13:30<\/strong> Workshop <strong>\u201cConversion Optimization \u2013 Toolkits and Discovery\u201d<\/strong> \u2013 <a title=\"Craig Sullivan - E-Commerce, GPeC Summit Bucharest, Romania\" href=\"https:\/\/www.linkedin.com\/in\/craigsullivan\" target=\"_blank\"><strong>Craig Sullivan<\/strong><\/a>, Optimizer of Everything<\/p>\n<p><em>This workshop introduces you to the core toolkits you need to discover and prioritize the places you will test or optimize your product, flow or website.<\/em><\/p>\n<p><em>What are the tools that the best optimization consultants and agencies using?\u00a0 How do you prioritize all the stuff you find?\u00a0 This session is for you if you don\u2019t know where to start.<\/em><\/p>\n<p><em>13:30 \u2013 14:30 Lunch Break<\/em><\/p>\n<p><strong><a href=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/craig.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-672\" src=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/craig-150x150.jpg\" alt=\"craig\" width=\"100\" height=\"100\" \/><\/a>14:30 \u2013 16:00<\/strong> Workshop <strong>\u201cConversion Optimization \u2013 How to run AB or Split tests\u201d<\/strong> \u2013 <a title=\"Craig Sullivan - E-Commerce, GPeC Summit Bucharest, Romania\" href=\"https:\/\/www.linkedin.com\/in\/craigsullivan\" target=\"_blank\"><strong>Craig Sullivan<\/strong><\/a>, Optimizer of Everything<\/p>\n<p><em>Most companies out there are making one or more huge mistakes when they test.\u00a0 Not testing for long enough.\u00a0 Testing for too long.\u00a0 Testing the wrong stuff.\u00a0 Testing in the wrong places.<\/em><\/p>\n<p><em>Learn how to have proper test discipline and learn rules that will help you get truthful results and massive learning from almost every test.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h4>12 MAI 2015 \u2013 SALA VIENA, CRYSTAL PALACE BALLROOMS, CALEA RAHOVEI NR. 198A, SECTOR 5, BUCURESTI<\/h4>\n<p><em><a href=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/Alexandru-Negrea-Social-Ecommerce.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2250\" src=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/Alexandru-Negrea-Social-Ecommerce-150x150.jpg\" alt=\"Alexandru Negrea Social Media\" width=\"100\" height=\"111\" \/><\/a>09:20 \u2013 10:00 Inregistrarea participantilor &amp; Cafeaua de dimineata<\/em><\/p>\n<p><strong>10:00 \u2013 11:30<\/strong> Workshop <strong>\u201cDe la audiente personalizate, la vanzari pe Facebook\u201d<\/strong> \u2013 <a title=\"Alexandru Negrea, GPeC Summit, e-commerce\" href=\"http:\/\/alexandrunegrea.ro\/\" target=\"_blank\"><strong>Alexandru Negrea<\/strong><\/a>, Consultant Social Media<\/p>\n<p><em>11:30 \u2013 12:00 Coffee Break<\/em><\/p>\n<p><strong><a href=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/Andreea-Moisa-Beans-United.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2357\" src=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/Andreea-Moisa-Beans-United-150x150.jpg\" alt=\"Andreea-Moisa-Beans-United\" width=\"100\" height=\"100\" \/><\/a>12:00 \u2013 13:30<\/strong> Workshop <strong>\u201c<b>De la competitia pe pret, la crearea de relatii pre-tranzactionale prin Inbound Marketing<\/b>\u201c<\/strong> \u2013<a title=\"Andreea Moisa - E-Commerce GPeC Summit, Bucharest, Romania\" href=\"https:\/\/www.linkedin.com\/in\/andreeapirsan\" target=\"_blank\"><strong>Andreea Moisa<\/strong><\/a>, Managing Director <a href=\"http:\/\/www.beans-united.ro\/\" target=\"_blank\">Beans United<\/a><\/p>\n<p><em>De ce este inbound marketingul indispensabil pentru un magazin online, ce presupune metodologia de inbound marketing si care sunt primii pasi pentru a creste vanzarile: crearea profilelor de Buyer Personas, definirea strategiei de Content Marketing, generarea de leaduri calificate, lead nurturing si marketing automation pentru avansarea leadurilor catre achizitie.\u00a0<\/em><\/p>\n<p><em>13:30 \u2013 14:30 Lunch Break<\/em><\/p>\n<p><strong><a href=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/Yousuf-Khatib.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2298\" src=\"http:\/\/www.gpec.ro\/wp-content\/uploads\/2015\/02\/Yousuf-Khatib-150x150.jpg\" alt=\"Yousuf Khatib\" width=\"100\" height=\"100\" \/><\/a>14:30 \u2013 16:00<\/strong> Workshop <strong>\u201c10 Vital Things any E-Commerce Marketer Should Monitor\u201d<\/strong> \u2013 <a title=\"Yousuf Khatib - E-Commerce GPeC Summit, Bucharest, Romania\" href=\"https:\/\/www.linkedin.com\/pub\/yousuf-khatib\/20\/865\/862\" target=\"_blank\"><strong>Yousuf Khatib<\/strong><\/a>, International Business Development Director <a href=\"https:\/\/www.marketizator.ro\/\" target=\"_blank\">Marketizator<\/a><\/p>\n<p><em>With a plethora of tactics and suggestions by industry experts on how to optimize your funnel, it can be easy to lose sight of the end goal. In this workshop, you will learn the essential KPI\u2019s that every E-Commerce Owner and Marketer should monitor which can lead to increasing your revenue.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-live-ziua2\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>De la 9:45, live de GPeC Summit:<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,43],"tags":[93],"class_list":["post-3827","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-noutati-si-stiri-gpec","tag-gpec-summit-live"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=3827"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3827\/revisions"}],"predecessor-version":[{"id":3829,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3827\/revisions\/3829"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=3827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=3827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=3827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}