{"id":3845,"date":"2015-05-14T11:17:02","date_gmt":"2015-05-14T08:17:02","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=3845"},"modified":"2015-05-14T15:05:55","modified_gmt":"2015-05-14T12:05:55","slug":"gpec-summit-mai2015-sinteza","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/gpec-summit-mai2015-sinteza","title":{"rendered":"Ce s-a v\u0103zut \u0219i ce s-a spus la GPeC Summit"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-mai2015-sinteza\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A fost <strong>GPeC Summit<\/strong>, au fost 3 zile intense de prezent\u0103ri de calitate de la speakeri interna\u021bionali de top, sfaturi practice \u0219i previziuni de la speciali\u0219ti rom\u00e2ni de renume, workshop-uri pline de dinamism, networking \u00eentre participan\u021bi. \u00cen cele 3 zile, echipa GPeC v-a \u021binut la curent cu ce s-a vorbit \u00een s\u0103lile de la Crystal Palace Ballrooms prin <a href=\"https:\/\/www.gpec.ro\/blog\/tag\/gpec-summit-live\" target=\"_blank\">live blogging<\/a>,\u00a0v-a ar\u0103tat cum se prezint\u0103 summit-ul prin <a href=\"http:\/\/facebook.com\/gpecro\" target=\"_blank\">albume foto pe Facebook<\/a>\u00a0\u0219i v-a informat rapid prin <a href=\"https:\/\/twitter.com\/hashtag\/gpecsummit\" target=\"_blank\">Twitter<\/a>.<\/p>\n<p>Iat\u0103 cele mai importante idei de la GPeC Summit &#8211; mai 2015.<!--more--><\/p>\n<h3>Ziua 1 (11 mai 2015): trateaz\u0103-\u021bi utilizatorii cu gentile\u021be<\/h3>\n<div id='gallery-1' class='gallery galleryid-3845 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-3853\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-3853'>\n\t\t\t\tSimo Ahava \u0219i Craig Sullivan\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-9.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-9-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-7.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-8.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua1-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Neil Patel <\/strong>(Co-Founder CrazyEgg, HelloBar &amp; KISSmetrics):<\/p>\n<ul>\n<li>Optimizarea conversiilor este asemeni c\u0103s\u0103toriei: dac\u0103 nu cuno\u0219ti bine persoana, nu i te dedici.<\/li>\n<li>\u00cenva\u021b\u0103-\u021bi utilizatorii ce trebuie s\u0103 fac\u0103 pentru a beneficia de oferte; ofer\u0103 \u00eenainte s\u0103 ceri.<\/li>\n<li>Lua\u021bi \u00een considerare con\u021binutul de pe blog-uri. Bloggerii sunt cei care-i educ\u0103 pe consumatori.<\/li>\n<li>Reguli pentru chestionare:<br \/>\n1. \u00cencepe cu 5 \u00eentreb\u0103ri<br \/>\n2. Folose\u0219te imagini, dac\u0103 e posibil<br \/>\n3. Limiteaz\u0103-te la 4 op\u021biuni de r\u0103spuns<\/li>\n<li>U\u0219ureaz\u0103 procesul de creare a contului. \u021aine cont c\u0103 oamenii sunt lene\u0219i. D\u0103-i clientului op\u021biunea de a intra \u00een cont prin Facebook, Google, Twitter etc.<\/li>\n<li>Fii personal \u00een rela\u021bia cu clientul!\u00a0Folose\u0219te geodate \u00een funnel.\u00a0Dac\u0103 \u0219tii \u00een ce ora\u0219e locuiesc oamenii care intr\u0103 pe site, le po\u021bi face oferte personale, vor fi \u00eenc\u00e2nta\u021bi de asta.<\/li>\n<\/ul>\n<p><strong>Craig Sullivan<\/strong> (Optimizer of Everything):<\/p>\n<ul>\n<li>Problema cu testarea este c\u0103 ajungi la unele rezultate pe o anumit\u0103 platform\u0103 \u0219i ele nu se mai aplic\u0103 la alte platforme.<\/li>\n<li>Traseul parcurs de utilizator \u00een site este mintea ta. Nu mereu func\u021bioneaz\u0103 totul a\u0219a cum presupui.<\/li>\n<li>Principala problem\u0103 este c\u0103 echipa de Analytics nu experimenteaz\u0103 ea \u00eens\u0103\u0219i campaniile pe care le analizeaz\u0103.<\/li>\n<li>Exist\u0103 \u0219i teste care nu au sens, nu totul func\u021bioneaz\u0103 pentru tine.<\/li>\n<li>Imagineaz\u0103-\u021bi contextul utilizatorilor: c\u00e2t \u00eei cost\u0103 accesul la net \u00eentr-o anumit\u0103 \u021bar\u0103, cum e vremea la ei etc. &#8211; lucruri personale, pe care nu le po\u021bi vedea mereu \u00een datele de analytics. Ie\u0219i \u00een cafenele, exploreaz\u0103, experimenteaz\u0103 \u0219i cere feedback de la oameni. Nu-\u021bi fie team\u0103!<\/li>\n<li>Crezi c\u0103 ai o ipotez\u0103, dar e posibil ca input-urile tale s\u0103 fie gre\u0219ite din start.<\/li>\n<li>Ia \u00een considerare apelurile telefonice. Folose\u0219te solu\u021bii de call tracking. Telefonul este vital pentru PPC. \u00cencearc\u0103 s\u0103 oferi apeluri telefonice gratuite.<\/li>\n<li>Nu-\u021bi mai copia concuren\u021bii, pentru c\u0103 e posibil ca nici ei s\u0103 nu aib\u0103 habar ce fac!<\/li>\n<li>Cinci lucruri importante:<br \/>\n1- Culture\/Team<br \/>\n2 &#8211; Toolkit and Analytics Investment<br \/>\n3 &#8211; UX, CX, Service Design, Insight<br \/>\n4 &#8211; Persusasive Copywriting<br \/>\n5 &#8211; Experimentation Tools<\/li>\n<\/ul>\n<p><strong>Matthew Woodward<\/strong> (SEO &amp; Affiliate Marketing Expert):<\/p>\n<ul>\n<li>Ast\u0103zi, blogul este un sales person al lumii moderne.\u00a0Nimeni nu e interesat de comunic\u0103ri din partea companiei, ci de texte cu solu\u021bii reale, pentru c\u0103 tr\u0103im \u00eentr-o lume a recompensei imediate.\u00a0Strategia de con\u021binut este s\u0103 afli ce vor oamenii \u0219i s\u0103 le oferi. Tipuri de con\u021binut pentru blog: tutoriale\/studii de caz, recenzii de produse, concursuri, sec\u021biuni regulate: sinteze, interviuri cu exper\u021bi.<\/li>\n<li>Strategia de promovare:<br \/>\n&#8211; KISS (Keep It Simple Stupid)<br \/>\n&#8211; Mergi unde locuie\u0219te publicul t\u0103u<br \/>\n&#8211; Implic\u0103-i pe oameni rezolv\u00e2ndu-le problemele<br \/>\n&#8211; Devino parte a comunit\u0103\u021bii!<\/li>\n<li>Tonul:<br \/>\n&#8211; Spune totul simplu<br \/>\n&#8211; Fii la obiect!<br \/>\n&#8211; Nu te ascunde \u00een spatele jargonului<br \/>\n&#8211; Arat\u0103-\u021bi personalitatea<br \/>\n&#8211; Fii scurt \u0219i incisiv!<\/li>\n<li>Clasamentul valorilor lui Matthew Woodward:1. Abonamente<br \/>\n2. Sharuirea \u00een re\u021belele sociale<br \/>\n3. Con\u021binut generat de utilizatori<br \/>\n4. \u00a0Trafic nou din sharuirea con\u021binutului<br \/>\n5. V\u00e2nz\u0103rile din e-commerce<\/li>\n<li>F\u0103 vizibile op\u021biunile de sharing.\u00a0Ofer\u0103 con\u021binut exclusiv \u00een social media: resurse, clipuri video, PDF-uri.<\/li>\n<\/ul>\n<p><strong>Matt Komorowski\u00a0<\/strong>(Head of Sales PayPal Central and Eastern Europe):<\/p>\n<ul>\n<li>Sunt impresionat de faptul c\u0103 25% din tranzac\u021biile online \u00een Rom\u00e2nia se fac pe mobil.<\/li>\n<li>Vrem s\u0103 \u00eencuraj\u0103m tot mai mult comer\u021bul transfontalier. Studiile arat\u0103 c\u0103 oamenii nu cump\u0103r\u0103 din alte \u021b\u0103ri pentru c\u0103 taxele de transport sunt foarte mari \u0219i taxele de retur sunt mari.<\/li>\n<li><a href=\"https:\/\/www.paypal.eu\/returns\/\" target=\"_blank\">PayPal Return Refund<\/a> asigur\u0103 returul \u00een cazul \u00een care clientul s-a r\u0103zg\u00e2ndit.<\/li>\n<\/ul>\n<p><strong>Yauhen Khutarniuk<\/strong> (Head of SEO at Link-Assistant.com):<\/p>\n<ul>\n<li>Con\u021binutul pentru mobil trebuie s\u0103 fie crawlable.<\/li>\n<li>Verific\u0103 de dou\u0103 ori redirect-urile.<\/li>\n<li>Viteza de \u00eenc\u0103rcare a site-ului are impact asupra v\u00e2nz\u0103rilor.<\/li>\n<li>Optimiza\u021bi imaginile.<\/li>\n<li>Folosi\u021bi browser caching.<\/li>\n<li>Evita\u021bi redirec\u021bion\u0103rile inutile.<\/li>\n<\/ul>\n<p><strong>Chris Goward<\/strong> (President &amp; CEO WiderFunnel):<\/p>\n<ul>\n<li>N-ar trebui s\u0103 facem diferen\u021ba \u00eentre dispozitive, ci trebuie s\u0103 g\u00e2ndim \u00een termeni de utilizatori.<\/li>\n<li>Aten\u021bia medie online ast\u0103zi este de 8 secunde. Cum faci utilizatorii s\u0103 r\u0103m\u00e2n\u0103 pe site-ul t\u0103u mai mult timp?<\/li>\n<li>Nu trebuie s\u0103 folose\u0219ti toate tacticile, caut\u0103 s\u0103 vezi ce anume \u00eei face pe vizitatorii t\u0103i s\u0103 ac\u021bioneze.<\/li>\n<li>Folosi\u021bi segmentarea pentru a cre\u0219te conversiile:<br \/>\n&#8211; pe ghicite<br \/>\n&#8211; pe baza op\u021biunilor utilizatorilor<br \/>\n&#8211; prin testare<\/li>\n<\/ul>\n<p><strong>Dan Bulucea<\/strong>\u00a0(General Manager Google Romania):<\/p>\n<ul>\n<li>Este o veste bun\u0103 faptul c\u0103 Google \u00eencepe s\u0103 penalizeze site-urile neoptimizate pentru mobil.<\/li>\n<li>Este o cre\u0219tere de 10% la IT&amp;C. La Fashion \u0219i produse pentru copii, valorile au sc\u0103zut u\u0219or.<\/li>\n<\/ul>\n<p><strong>Horia Grozea<\/strong> (Director Card Payments mobilPay):<\/p>\n<ul>\n<li>Grupul celor care doresc s\u0103 speculeze pe bitcoin \u00een Rom\u00e2nia este \u00een cre\u0219tere. Este o metod\u0103 de plat\u0103 care nu poate fi fraudat\u0103, e foarte ieftin\u0103 \u0219i cu confirmare rapid\u0103.<\/li>\n<\/ul>\n<p><strong>Dorin Boerescu<\/strong> (CEO 2Parale):<\/p>\n<ul>\n<li>Este important ca orice proprietar de magazin s\u0103-\u0219i analizele cifrele pe zile, pentru a se adapta sau, de exemplu, pentru a \u0219ti \u00een ce zile s\u0103 trimit\u0103 newsletter-ul \u0219i ce produse s\u0103 fie promovate prin acesta.<\/li>\n<\/ul>\n<p><strong>Adrian St\u0103nescu<\/strong> (Country Consultant paysafecard Rom\u00e2nia):<\/p>\n<ul>\n<li>Black Friday \u00een Rom\u0103nia este deja o constant\u0103, suntem permanent \u00een Black Friday. Este o canibalizare a v\u00e2nz\u0103rilor, nu ar trebui promovat tot timpul acest segment de reduceri, ci po\u021bi veni cu con\u021binut diferit, de exemplu re\u021bete de buc\u0103t\u0103rie folosind anumite produse.<\/li>\n<\/ul>\n<p><strong>Rare\u015f B\u0103nescu<\/strong> (Owner &amp; Founder Retargeting):<\/p>\n<ul>\n<li>E-mail-urile personalizate genereaz\u0103 v\u00e2nz\u0103ri. Trimite oamenilor a doua zi e-mail-uri bazate pe interesele lor, pe care le deduci din ceea ce caut\u0103 ei pe site-ul t\u0103u.<\/li>\n<li>Pentru utilizatorii de tip bounce, preg\u0103te\u0219te un newsletter special cu promo\u021biile s\u0103pt\u0103m\u00e2nii urm\u0103toare, de exemplu.<\/li>\n<\/ul>\n<p><strong>Radu V\u00eelceanu<\/strong> (ContentSpeed):<\/p>\n<ul>\n<li>Solu\u021bia ContentSpeed ofer\u0103 un landing page cu viteza 80 Google.<\/li>\n<li>Design-ul poate fi configurat \u00een 10 minute la nivel de layout, culori, logo etc.<\/li>\n<li>Este u\u0219or s\u0103 popula\u021bi site-ul cu produse din fi\u0219iere externe.<\/li>\n<li>Checkout-ul este configurat conform celor mai bune practici din Rom\u00e2nia.<\/li>\n<li>Backoffice-ul este responsive, deci magazinul poate fi administrat de pe orice dispozitiv.<\/li>\n<\/ul>\n<h3>Ziua 2 (12 mai 2015): ca s\u0103-l faci s\u0103 cumpere, ia utilizatorul de m\u00e2n\u0103<\/h3>\n<div id='gallery-2' class='gallery galleryid-3845 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua2-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Simo Ahava<\/strong> (Senior Data Advocate Reaktor):<\/p>\n<ul>\n<li>Enhanced Ecommerce is no longer a discrete hit type like Items and Transactions.<\/li>\n<li>Data is piggy-backed on existing hit types, similar to how Custom Dimensions are sent.<\/li>\n<li>The analytics.js library will not process the Enhanced Ecommerce parameters unless they\u2019re syntactically correct.<\/li>\n<li>Group all \u201cimpression\u201d-type objects together into one dataLayer object unless you\u2019re risking the 8K size limit for the POST request.<\/li>\n<li>If you can\u2019t, then use non-interactive events to send the data without affecting Bounce Rate (since they\u2019re not user actions).<\/li>\n<li>As a precaution, always add an \u2018event\u2019 key to every dataLayer.push() so that you can fall back to using Events if something breaks down with the page load sequence.<\/li>\n<li>Checkout options can be sent <strong>after<\/strong> the step the option is linked to has been sent. You <strong>can\u2019t<\/strong> send a checkout option without a related step.<\/li>\n<li>Checkout-ul este cel mai important funnel ce trebuie optimizat pe site,\u00a0Fie c\u0103 folose\u0219ti page views, click-uri sau o combina\u021bie \u00eentre ele, depinde de cum merge procesul de checkout pe site \u0219i de unde vrei s\u0103 \u00eenceap\u0103 funnel-ul.<\/li>\n<\/ul>\n<p><strong>Andreea Moisa<\/strong> (Managing Director Beans United):<\/p>\n<ul>\n<li>Noul model de ROI este COCA: ASP vs. COCA : LTV (costul de achizi\u021bie al unui client raportat la valoarea total\u0103 a achizi\u021biilor \u00eentr-un ciclu de via\u021b\u0103).<\/li>\n<li>Inbound marketing propune un model bazat pe crearea unor contacte\/rela\u021bii pre-tranzac\u021bionale. Poate fi o persoan\u0103 atras\u0103 de un articol pe blog sau o campanie, dar care nu a cump\u0103rat, ci a desc\u0103rcat ceva, s-a \u00eenscris la newsletter etc.\u00a0Prin inbound marketing, te conectezi cu clien\u021bii t\u0103i <strong>ideali<\/strong>, oferindu-le o experien\u021b\u0103 remarcabil\u0103.<\/li>\n<li>Conversiile pre-tranzac\u021bionale trebuie s\u0103 fie m\u0103surabile pe o perioad\u0103 mai lung\u0103 de timp, ca s\u0103 vedem ce valoare va avea viitorul client.<\/li>\n<li>Consumatorii vor s\u0103 ne g\u0103seasc\u0103, nu s\u0103 fie g\u0103si\u021bi.<\/li>\n<li>Fazele procesului de achizi\u021bie:RELEVAN\u021aA produsului pentru buyer persona<br \/>\nCON\u0218TIENTIZAREA faptului c\u0103 l-ar ajuta acel produs<br \/>\nCERCETAREA \u00eel ajut\u0103 pe cump\u0103r\u0103tor s\u0103 g\u0103seasc\u0103 magazine care au acel produs<br \/>\nCOMPARA\u021aIA \u00eentre produse \u0219i magazine<br \/>\nINTEN\u021aIA de cump\u0103rare, ad\u0103ugarea \u00een co\u0219<br \/>\nCUMP\u0102RAREA produsului<\/li>\n<li>Crea\u021bi pe blog butoane call-to-action dinamice, care s\u0103 se afi\u0219eze al\u0103turi de textul despre produs. Dac\u0103 am completat un formular c\u0103 vreau un e-book gratuit, butonul ar trebui s\u0103-mi ofere un voucher sau ceva mai avansat.<\/li>\n<\/ul>\n<p><strong> Yousuf Khatib<\/strong> (International Business Development Director Marketizator):<\/p>\n<ul>\n<li>Acum \u00een Rom\u00e2nia este cel mai bun moment pentru a face e-commerce.<\/li>\n<li>Cu instrumentele active ast\u0103zi, dezvoltarea este tot mai rapid\u0103.<\/li>\n<li>Sf\u00eenta treime \u00een performance mareting: Conversie, Branding, Trafic.<\/li>\n<\/ul>\n<p><strong> Alexandru Negrea<\/strong> (Consultant Social Media):<\/p>\n<ul>\n<li>\u00cen\u00a0social media, \u00eel convingi pe client s\u0103 cumpere de la tine dac\u0103 \u00eei prezin\u021bi 1-2 produse \u0219i un impuls. Nu are sens s\u0103-i zici &#8222;acesta este catalogul nostru de produse, \u00ee\u021bi po\u021bi alege ce vrei&#8221;.<\/li>\n<li>Trecerea de la <em>single image<\/em> la <em>multi product ads<\/em> a venit \u00een ajutorul companiilor. Se pot promova \u00een acela\u0219i spa\u021biu dou\u0103 produse cu mai multe fotografii.<\/li>\n<li>Nu trebuie s\u0103 ai acela\u0219i text pentru reclamele de pe Google \u0219i pe Facebook. Pe Google, utilizatorul caut\u0103 ceva \u0219i ajunge la reclama ta, dar pe Facebook utilizatorul intr\u0103 \u0219i d\u0103 peste reclama ta. Mesajele trebuie s\u0103 fie diferite pentru a avea impact.<\/li>\n<li>Instagram ne-a \u00eenv\u0103\u021bat s\u0103 facem fotografii. Cum s\u0103 \u00eencadr\u0103m, cum s\u0103 facem o compozi\u021bie, cum s\u0103 potrivim culorile \u0219i s\u0103 edit\u0103m imaginile din c\u00e2teva mi\u0219c\u0103ri.<\/li>\n<\/ul>\n<p><strong>Craig Sullivan<\/strong> (Optimizer of Everything):<\/p>\n<ul>\n<li>You have to learn how to NOT ask leading questions as \u201eWhat do you think of our cool new website? Do you like it?\u201d<\/li>\n<li>Have you tested your website? Do you buy from your online store? Are you calling to check your phone number? Are you subscribed to your newsletter?<\/li>\n<li>Get your clients voice with an exit survey. You can ask:<br \/>\n1. Bassed on today&#8217;s visit, how would you rate your overall experience?<br \/>\n2. What was the primary purpose of your visit?<br \/>\n3. Where you able to complete the purpose of your visit today?<\/li>\n<li>Not everything is about selling sex. You don&#8217;t need perfect women everywhere. Don&#8217;t use stock photo. They look fake and people will think &#8222;I swear I saw her before&#8221;. And they probably did.<\/li>\n<\/ul>\n<h3>Ziua 3 (13 mai 2015): folosi\u021bi social media \u00een comunicarea cu clientul<\/h3>\n<div id='gallery-3' class='gallery galleryid-3845 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-6.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/ziua3-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Marius Ghenea<\/strong> (Senior Advisor 3TS Capital Partners):<\/p>\n<ul>\n<li>\u00cen general, o pia\u021b\u0103 de ni\u0219\u0103 nu este una matur\u0103, nu poate fi abordat\u0103 online foarte bine.<\/li>\n<li>Pute\u021bi s\u0103 lua\u021bi ni\u0219te indicatori de pe alte pie\u021be, de exemplu Polonia \u0219i Cehia, pentru a putea prevede un pic evolu\u021bia din Rom\u00e2nia.<\/li>\n<li>Un specialist \u00ee\u0219i concentreaz\u0103 resursele pe o anumit\u0103 vertical\u0103.\u00a0Un generalist \u00ee\u0219i \u00eemp\u0103\u0219tie resursele \u00een multe direc\u021bii: product marketing, logistic\u0103 etc.<\/li>\n<li>N-am v\u0103zut \u00een Rom\u00e2nia un veritabil model generalist.<\/li>\n<li>\u00cen Rom\u00e2nia, zona de specializare este una cu poten\u021bial de cre\u0219tere rapid\u0103, cu condi\u021bia s\u0103 avem o ni\u0219\u0103 \u00eenc\u0103p\u0103toare.<\/li>\n<li>Ave\u021bi grij\u0103 ca ni\u0219a s\u0103 fie consistent\u0103. De exemplu, nu ar cump\u0103ra cineva mai multe produse de la un magazin de lifestyle, ci ar cump\u0103ra de la comercian\u021bii specializa\u021bi tradi\u021bionali.<\/li>\n<li>Ave\u021bi grij\u0103 ca afacerea s\u0103 nu fie doar un hobby. Poate fi un \u00eenceput interesant pentru o idee de re\u021bea social\u0103, comunitate etc., pe care s\u0103 o monetizezi mai t\u00e2rziu.<\/li>\n<li>\u00cen ultimii ani, retailerii au \u00een\u021beles c\u0103 trebuie s\u0103 fie convergen\u021bi online\/offline, c\u0103 pentru consumatori nu mai conteaz\u0103 aceast\u0103 diferen\u021b\u0103.<\/li>\n<li>Cu toate bunele inten\u021bii ale personalului, vei avea mereu mai multe informa\u021bii online.<\/li>\n<li>Comer\u021bul online transfrintalier e frustrant pentru c\u0103 taxele de transport sunt foarte mari, uneori nu se livreaz\u0103 \u00een Rom\u00e2nia, returul e complicat \u0219i cost\u0103.<\/li>\n<li>Dac\u0103 ave\u021bi produse care pot fi v\u00e2ndute \u0219i interna\u021bional, de ce s\u0103 nu v\u0103 g\u00e2ndi\u021bi la asta? Intervine \u00eens\u0103 problema \u00eempachet\u0103rii, manipul\u0103rii. Stabili\u021bi-v\u0103 ni\u0219te limite.<\/li>\n<\/ul>\n<p><strong> Adrian Ichim<\/strong> (Founder Advanced Ideas Romania &amp; UK):<\/p>\n<ul>\n<li>Marketing-ul digital = integrarea strategiilor \u0219i tacticilor cu valorile.\u00a0Cre\u0103m o conexiune cu cump\u0103r\u0103torul prin valorile echipei magazinului online.<\/li>\n<li>Produsul e important, dar trebuie s\u0103-i ofer clientului o experien\u021b\u0103 cu acel produs.\u00a0O caracteristic\u0103 a produsului poate fi o experien\u021b\u0103 \u00een sine, dar trebuie s\u0103 face\u021bi eforturi \u00een acest sens, pentru ca un client s\u0103 simt\u0103 c\u0103 este o experien\u021b\u0103, nu doar un produs la v\u00e2nzare.<\/li>\n<li>Nu vom vinde niciodat\u0103 produse direct din homepage. Aceast\u0103 pagin\u0103 ar trebui s\u0103 ne invite s\u0103 vizit\u0103m magazinul.<\/li>\n<li>Nu po\u021bi asocia un produs cu orice alt produs, nu-i sugera clientului produse din categorii total diferite.<\/li>\n<li>Nu pune call-to-action pe prima pagin\u0103, pentru c\u0103 nici \u00een magazinele fizice nu scrie peste tot &#8222;Cump\u0103r\u0103 acum&#8221;!<\/li>\n<li>Dac\u0103 vrei s\u0103 oferi un plus la experien\u021ba consumatorului, ajut\u0103-l cu un sfat, dac\u0103 observi c\u0103 el caut\u0103 anumite produse pe site.<\/li>\n<\/ul>\n<p><strong>Dan V\u00eertopeanu<\/strong> (Managing Partner Breeze Mobile):<\/p>\n<ul>\n<li>Unul din trei magazine online au versiune de mobil, drept urmare tranzac\u021biile nu prea sunt finalizate pe aceste dispozitive. \u00cen schimb, mai mul\u021bi rom\u00e2ni intr\u0103 pe Internet de pe mobil \u00een compara\u021bie cu desktop-ul.<\/li>\n<li>Adaptive is better than responsive design. Responsive starts from a landscape layout. Mobile layout is mostly portrait.<\/li>\n<li>Notific\u0103rile de tip push de pe telefon sunt mult mai personale \u0219i ajung mai rapid la utilizatori, \u00een compara\u021bie cu email-urile. Acestea sunt mult mai ieftine ca SMS-urile, dar nu trebuie abuzat de aceste notific\u0103ri. Utilizatorii sunt interesa\u021bi de ce-i intereseaz\u0103, nu de tot ce ai de comunicat. Dac\u0103 trimi\u021bi peste 3 notific\u0103ri pe zi utilizatorul va opri notific\u0103rile.<\/li>\n<li>Trebuie folosite unelte specifice pentru mobil precum: click2call, camera &#8211; augmented reality (exemplu, aplica\u021bia IKEA Romania), localizarea \u0219i altele.<\/li>\n<\/ul>\n<p><strong>Lucian Daia \u0219i Adina Nichitean<\/strong> (Zitec\u00a0Rom\u00e2nia):<\/p>\n<ul>\n<li>Workshop\u00a0practic pentru cei care de\u021bin magazine online pe platforma Magento: cum adaugi produse, cateogorii, atribute produselor, imagini etc.<\/li>\n<li>Chiar dac\u0103 suntem \u00een luna mai, \u00een partea a doua s-a discutat despre cel mai importan<span class=\"text_exposed_show\">t eveniment e-commerce: Black Friday. Speakerii au ar\u0103tat celor din sal\u0103 tool-uri utile \u0219i au povestit cum au reu\u0219it s\u0103 preg\u0103teasc\u0103 Black Friday-ul din Rom\u00e2nia. <\/span><\/li>\n<li><span class=\"text_exposed_show\"><span class=\"text_exposed_show\">Date prezentate despre un retailer online din Rom\u00e2nia. Raportul detaliat va fi publicat \u00een viitor pe site-ul Zitec.<\/span><\/span>17.000 useri simultan pe site<br \/>\n4.000 comenzi pe or\u0103<br \/>\n1 milion de page views la ora de v\u00e2rf<br \/>\n72 ore 24.000 de comenzi<br \/>\n100% din timp site-ul a fost func\u021bional<br \/>\nCosturi de hosting \u00een 72 de ore: 1200 de euro<\/li>\n<\/ul>\n<p><strong>Ionu\u021b Munteanu<\/strong> (Webdigital):<\/p>\n<ul>\n<li>Toate achizi\u021biile sunt g\u00e2ndite \u00een termeni de timp, iar decizia de a finaliza o comand\u0103 este c\u00e2nt\u0103rit\u0103 astfel.<\/li>\n<li>Angaja\u021bi oameni cu experien\u021b\u0103. Taskul e at\u00e2t de simplu. Aparent \u00eel poate rezolva oricine, \u00eens\u0103, c\u00e2nd apare o problem\u0103, doar exper\u021bii o pot rezolva.<\/li>\n<li>Nu sunt adeptul cump\u0103rii unui Ferrari ca s\u0103 mergem \u00een fiecare zi la Mega Image cu el, dar nici s\u0103 ne lu\u0103m un Trabant pentru a merge frecvent pe distan\u021be lungi. La fel \u0219i cu site-urile. Nu pl\u0103te\u0219ti 20.000 de euro pe un site \u0219i apoi nu-l mai promovezi deloc.<\/li>\n<li>Trebuie buget de campanie pentru teste pe care s\u0103 fim con\u0219tien\u021bi c\u0103 \u00eei vom pierde. \u00cen\u021belege cadrul legislativ, nu fugi de taxe.<\/li>\n<li>Nu negocia\u021bi discount-uri cu consultan\u021bii. \u00cen\u021belege planurile tarifare ale acestora \u0219i caut\u0103 cele mai bune solu\u021bii pentru performan\u021b\u0103 maxim\u0103 cu bugetul ales.<\/li>\n<li>Capitolul verde: c\u00e2nd pierzi bani prin \u201esubconsum\u201d sau \u201esupraconsum\u201d. Investi\u021bii inutile pentru task-uri imposibile.<\/li>\n<\/ul>\n<p><strong>Andrei Radu &amp; Liviu Taloi<\/strong> (GPeC):<\/p>\n<ul>\n<li>Simbolurile de social media au devenit adev\u0103rate &#8222;m\u0103rci de \u00eencredere&#8221;.\u00a0Nu v\u0103 fie team\u0103 de comentariile din social media. Accepta\u021bi-le \u0219i r\u0103spunde\u021bi la ele.<\/li>\n<li>Face\u021bi recomand\u0103ri de produse pe baza istoricului navig\u0103rii utilizatorului la ultima sa vizit\u0103.<\/li>\n<li>Recomandare: popularea cu rezultate \u00een mod dinamic, direct \u00een c\u00e2mpul de c\u0103utare, pe m\u0103sura tast\u0103rii.<\/li>\n<li>C\u0103utarea intern\u0103 f\u0103r\u0103 rezultat trebuie s\u0103 fie util\u0103 utilizatorului.\u00a0\u00cen cazul c\u0103ut\u0103rilor f\u0103r\u0103 rezultat, oferi\u021bi ajutor.\u00a0Pune\u021bi link-uri spre categorii, produse similare, un sitemap, cum s\u0103 caute mai bine \u0219.a.m.d.<\/li>\n<li>Eviden\u021biaz\u0103 avantajele tale: livrare rapid\u0103, retur \u00een mai multe zile etc.\u00a0Ofer\u0103 detalii despre aceste beneficii.<\/li>\n<li>Analiza\u021bi bine dac\u0103 v\u0103 trebuie slider: se afi\u0219eaz\u0103 bine pe mobil?\u00a0Banner-ul trebuie s\u0103 fie specific, s\u0103 ofere o informa\u021bie util\u0103.<\/li>\n<li>Ocupa\u021bi-v\u0103 de pagina &#8222;Despre noi&#8221;! Se pare c\u0103 vizitatorii sunt \u00eenclina\u021bi s\u0103 cumpere mai multe de pe site-uri \u00een care exist\u0103 informa\u021biile acestea.\u00a0\u00cen afar\u0103 de datele de contact, creeaz\u0103 o poveste.\u00a0Evita\u021bi jargonul, oferi\u021bi informa\u021biile de contact, poate fotografii cu echipa, c\u00e2teva testimoniale.<\/li>\n<li>Este bine s\u0103-i lasa\u021bi pe clien\u021bi vreo 3 zile p\u00e2n\u0103 c\u00e2nd le solicita\u021bi feedback-ul. Vom face acest lucru \u00een cur\u00e2nd prin <a href=\"http:\/\/trusted.ro\/\" target=\"_blank\">TRUSTED.ro<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/gpec-summit-mai2015-sinteza\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>A fost GPeC Summit, au fost 3 zile intense de prezent\u0103ri de calitate de la speakeri interna\u021bionali de top, sfaturi practice \u0219i previziuni de la speciali\u0219ti rom\u00e2ni de renume, workshop-uri pline de dinamism, networking \u00eentre participan\u021bi. \u00cen cele 3 zile, echipa GPeC v-a \u021binut la curent cu ce s-a vorbit \u00een s\u0103lile de la Crystal Palace Ballrooms prin live blogging,\u00a0v-a ar\u0103tat cum se prezint\u0103 summit-ul prin albume foto pe Facebook\u00a0\u0219i v-a informat rapid prin Twitter. Iat\u0103 cele mai importante idei de la GPeC Summit &#8211; mai 2015.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[100],"class_list":["post-3845","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-gpec-summit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=3845"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3845\/revisions"}],"predecessor-version":[{"id":3882,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3845\/revisions\/3882"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=3845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=3845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=3845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}