{"id":3916,"date":"2015-05-20T09:59:04","date_gmt":"2015-05-20T06:59:04","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=3916"},"modified":"2015-06-04T13:10:34","modified_gmt":"2015-06-04T10:10:34","slug":"workshop-marcomm-pills-gpec-cum-incepi-sa-vinzi-mai-mult-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/workshop-marcomm-pills-gpec-cum-incepi-sa-vinzi-mai-mult-online","title":{"rendered":"Workshop Marcomm Pills &#038; GPeC: Cum incepi sa vinzi (mai mult) online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/workshop-marcomm-pills-gpec-cum-incepi-sa-vinzi-mai-mult-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Vremea calda aduce vesti bune pentru e-commerce si foarte multa informatie. Impreuna cu Marcomm Pills, GPeC organizeaza in data de 12 iunie\u00a02015 un <a title=\"workshop e-commerce raluca georgescu andrei radu\" href=\"https:\/\/www.facebook.com\/events\/1423072581346648\/\" target=\"_blank\"><strong>workshop de initiere in e-commerce de o zi<\/strong><\/a>, menit sa va ajute sa surprindeti cat mai bine profilul cumparatorului online roman si modul in care ar trebui sa fie facuta trecerea unui business offline catre vanzari online.<\/p>\n<p>Workshop-ul va aborda pe scurt subiecte precum radiografia pietei romanesti de e-commerce si categoriile aflate in crestere in Romania, vom identifica impreuna nise de piata pe care este oportun sa iti deschizi un magazin online si te vom initia pe scurt in tot ceea ce trebuie sa stii pentru a identifica si alege furnizorii potriviti pentru tine de la platforme e-commerce pana la firme de curierat.<!--more--><\/p>\n<p>O alta tematica abordata\u00a0va fi cresterea vanzarilor online prin principalele canale de marketing: vom discuta despre modul in care urmarim performanta diverselor canale online si modul in care acestea trebuie optimizate.<\/p>\n<p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/cum-incepi-sa-vinzi-mai-mult-online-workshop-curs-gpec-andrei-radu-raluca-georgescu-marcomm-pills-foto-2015.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3953\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/cum-incepi-sa-vinzi-mai-mult-online-workshop-curs-gpec-andrei-radu-raluca-georgescu-marcomm-pills-foto-2015.png\" alt=\"cum-incepi-sa-vinzi-mai-mult-online-workshop-curs-gpec-andrei-radu-raluca-georgescu-marcomm-pills-foto-2015\" width=\"550\" height=\"204\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/cum-incepi-sa-vinzi-mai-mult-online-workshop-curs-gpec-andrei-radu-raluca-georgescu-marcomm-pills-foto-2015.png 851w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/05\/cum-incepi-sa-vinzi-mai-mult-online-workshop-curs-gpec-andrei-radu-raluca-georgescu-marcomm-pills-foto-2015-300x111.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/strong><strong>Programa <a title=\"workshop cum incepi sa vinzi mai mult online e-commerce\" href=\"https:\/\/www.facebook.com\/events\/1423072581346648\/\" target=\"_blank\">workshop-ului Marcomm Pills &amp; GPeC &#8222;Cum incepi sa vinzi (mai mult) online&#8221;<\/a><\/strong> mai jos:<\/p>\n<ul>\n<li>Radiografia pietei de e-commerce din Romania &#8211; evolutia si particularitatile ei;<\/li>\n<li>Profilul cumparatorului online din Romania;<\/li>\n<li>Categorii de top pentru piata de e-commerce din Romania;<\/li>\n<li>Modele de business in e-commerce;<\/li>\n<li>Legislatia aplicabila magazinelor online din Romania la ora actuala;<\/li>\n<li>Organizarea unui magazin online;<\/li>\n<li>Criterii pentru alegerea platformei de e-commerce;<\/li>\n<li>Bune practici in usability;<\/li>\n<li>Principalele canale de promovare in e-commerce &#8211; SEO, PPC (Google AdWords, Google Display Network, Facebook Ads), affiliate marketing, social media, content marketing si video marketing pentru e-commerce, PR;<\/li>\n<li>E-commerce sales funnel &amp; e-commerce customer lifecycle. Strategii pentru fiecare faza din sales funnel pentru a converti o simpla vizita intr-un client si apoi intr-un client loial;<\/li>\n<li>Mituri in e-commerce. Greseli frecvente ale magazinelor online din Romania.<\/li>\n<\/ul>\n<p>Workshop-ul Marcomm Pills &amp; GPeC &#8222;Cum sa vinzi (mai mult) online&#8221; costa 90 EUR + TVA, iar inscrierile se fac la adresa de email marcomm@confidentpr.com<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/workshop-marcomm-pills-gpec-cum-incepi-sa-vinzi-mai-mult-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Vremea calda aduce vesti bune pentru e-commerce si foarte multa informatie. Impreuna cu Marcomm Pills, GPeC organizeaza in data de 12 iunie\u00a02015 un workshop de initiere in e-commerce de o zi, menit sa va ajute sa surprindeti cat mai bine profilul cumparatorului online roman si modul in care ar trebui sa fie facuta trecerea unui business offline catre vanzari online. Workshop-ul va aborda pe scurt subiecte precum radiografia pietei romanesti de e-commerce si categoriile aflate in crestere in Romania, vom identifica impreuna nise de piata pe care este oportun sa iti deschizi un magazin online si te vom initia pe scurt in tot ceea ce trebuie sa stii pentru a identifica si alege furnizorii potriviti pentru tine de la platforme e-commerce pana la firme de curierat.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3916","post","type-post","status-publish","format-standard","hentry","category-comert-electronic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=3916"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3916\/revisions"}],"predecessor-version":[{"id":3988,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/3916\/revisions\/3988"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=3916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=3916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=3916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}