{"id":4042,"date":"2015-06-24T10:39:22","date_gmt":"2015-06-24T08:39:22","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4042"},"modified":"2017-02-15T09:06:21","modified_gmt":"2017-02-15T07:06:21","slug":"interviu-video-cu-craig-sullivan","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-video-cu-craig-sullivan","title":{"rendered":"Interviu video cu Craig Sullivan: Trebuie un motiv clar \u00een spatele oricarui test de tip AB"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-video-cu-craig-sullivan\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4047\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu-1024x567.jpg\" alt=\"craig-sullivan-raluca-radu-gpec-summit-2015-interviu\" width=\"300\" height=\"166\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu-1024x567.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu-300x166.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu.jpg 1273w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\nSpeakeri interna\u021bionali de renume s-au \u00eent\u00e2lnit la <a href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-mai-2015\/\" target=\"_blank\">GPeC Summit<\/a>, \u00een luna mai 2015.\u00a0<a title=\"raluca georgescu leadership marketing\" href=\"http:\/\/www.ralucaradu.com\/\" target=\"_blank\">Raluca Radu<\/a>\u00a0a discutat cu to\u021bi cei care au urcat pe scen\u0103 \u0219i a realizat interviuri cu ace\u0219tia. Materialul cu Neil Patel poate fi urm\u0103rit la <a href=\"https:\/\/www.gpec.ro\/blog\/neil-patel-gpec-summit-mai-2015-daca-nu-vine-cel-putin-30-trafic-din-motoarele-de-cautare-inseamna-ca-nu-faci-seo-bine\" target=\"_blank\">acest link<\/a>, iar s\u0103pt\u0103m\u00e2na aceasta v\u0103 prezent\u0103m interviul\u00a0cu Craig Sullivan,\u00a0supranumit \u201eOptimiser of Everything\u201d.<\/p>\n<p><a title=\"Craig Sullivan - Optimiser of Everything\" href=\"https:\/\/uk.linkedin.com\/in\/craigsullivan\" target=\"_blank\"><strong>Craig Sullivan<\/strong><\/a> este, din 2006, unul dintre cei mai cunoscu\u021bi exper\u021bi la nivel mondial \u00een Analytics, Split Testing, Optimizarea Conversiilor, User Experience \u0219i Voice of Customer. A contribuit la dezvoltarea echipelor \u0219i la cre\u0219terea prezentei online a companiilor de top precum: Google, LOVEFiLM, Lego, John Lewis, eBay etc. Prin tehnicile de optimizare a conversiilor \u0219i testele rapide, Craig a adus companiilor cu care lucreaz\u0103 \u00een ultimii 5 ani un beneficiu de peste 500 de milioane de Euro.<!--more--><\/p>\n<p>Vezi interviul video cu Craig Sullivan, realizat la GPeC Summit!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/amiCZ-WXrr4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>C\u00e2teva din ideile prezentate de Craig Sullivan \u00een acest inverviu.<\/p>\n<ul>\n<li>Companiile realizeaz\u0103 site-uri \u0219i versiuni mobile f\u0103r\u0103 s\u0103 \u021bin\u0103 cont de experien\u021ba clientului. De exemplu, directorii multor companii cu care lucrez nu au vizitat niciodat\u0103 site-ul lor de pe un telefon mobil sau o tablet\u0103, nu \u0219tiu cum arat\u0103 site-ul pe aceste dispozitive, nu au sunat niciodat\u0103 la num\u0103rul lor de telefon, nu au trimis un email\u00a0pentru a-\u0219i verifica angaja\u021bii sau nu au folosit niciodat\u0103 serviciul lor. Cu alte cuvinte, nu s-au pus niciodat\u0103 \u00een pielea clien\u021bilor. Iar acest lucru nu se \u00eent\u00e2mpl\u0103 doar \u00een companii mici, ci la unele dintre cele mai puternice branduri din online.<\/li>\n<li>Cei mai mul\u021bi \u00eencep testele de tip AB f\u0103r\u0103 a avea un motiv bun. \u201eHai s\u0103 facem un test pe prima pagin\u0103 sau hai s\u0103 schimb\u0103m acel buton s\u0103 vedem ce se \u00eentampl\u0103\u201d, nu a\u0219a trebuie pornit un test. Trebuie un motiv clar \u00een spatele oric\u0103rui test de acest tip.<\/li>\n<li>Nu trebuie s\u0103 testezi toate elementele site-ului. Faci o cercetare, \u00een\u021belegi nevoile clientului, aduni date, identifici problemele site-ului sau erori \u00een procesul de achizi\u021bie \u0219i apoi faci teste \u00een locurile unde este nevoie.<\/li>\n<\/ul>\n<p>Vom reveni pe blogul GPeC cu alte inverviuri. Aboneaz\u0103-te la newsletter \u0219i prime\u0219ti un email pe s\u0103pt\u0103m\u00e2n\u0103 cu toate materialele publicate aici!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-video-cu-craig-sullivan\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Speakeri interna\u021bionali de renume s-au \u00eent\u00e2lnit la GPeC Summit, \u00een luna mai 2015.\u00a0Raluca Radu\u00a0a discutat cu to\u021bi cei care au urcat pe scen\u0103 \u0219i a realizat interviuri cu ace\u0219tia. Materialul cu Neil Patel poate fi urm\u0103rit la acest link, iar s\u0103pt\u0103m\u00e2na aceasta v\u0103 prezent\u0103m interviul\u00a0cu Craig Sullivan,\u00a0supranumit \u201eOptimiser of Everything\u201d. Craig Sullivan este, din 2006, unul dintre cei mai cunoscu\u021bi exper\u021bi la nivel mondial \u00een Analytics, Split Testing, Optimizarea Conversiilor, User Experience \u0219i Voice of Customer. A contribuit la dezvoltarea echipelor \u0219i la cre\u0219terea prezentei online a companiilor de top precum: Google, LOVEFiLM, Lego, John Lewis, eBay etc. Prin tehnicile de optimizare a conversiilor \u0219i testele rapide, Craig a adus companiilor cu care lucreaz\u0103 \u00een ultimii 5 ani un beneficiu de peste 500 de milioane de Euro.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,56],"tags":[140,98,579,62,100,214,329,233],"class_list":["post-4042","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","category-resurse-e-commerce","tag-ab-testing","tag-conversion-optimization","tag-craig-sullivan-ro","tag-e-commerce","tag-gpec-summit","tag-interviu","tag-raluca-radu","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4042"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4042\/revisions"}],"predecessor-version":[{"id":4267,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4042\/revisions\/4267"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}