{"id":4054,"date":"2015-06-24T10:38:59","date_gmt":"2015-06-24T07:38:59","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4054"},"modified":"2015-06-24T10:38:59","modified_gmt":"2015-06-24T07:38:59","slug":"video-interview-with-craig-sullivan-you-need-a-very-good-reason-to-make-an-ab-test","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/video-interview-with-craig-sullivan-you-need-a-very-good-reason-to-make-an-ab-test","title":{"rendered":"Video interview with Craig Sullivan: You need a very good reason to make an AB test"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/video-interview-with-craig-sullivan-you-need-a-very-good-reason-to-make-an-ab-test\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4047\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu-1024x567.jpg\" alt=\"craig-sullivan-raluca-radu-gpec-summit-2015-interviu\" width=\"300\" height=\"166\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu-1024x567.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu-300x166.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/06\/craig-sullivan-raluca-radu-gpec-summit-2015-interviu.jpg 1273w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Well known international speakers gathered at <a href=\"http:\/\/www.gpec.ro\/speakeri-gpec-summit-mai-2015\/\" target=\"_blank\">GPeC Summit<\/a>, in May 2015.\u00a0<a title=\"raluca georgescu leadership marketing\" href=\"http:\/\/www.ralucaradu.com\/\" target=\"_blank\">Raluca Radu<\/a>\u00a0talked with them about their presentations and made video interviews that you can watch on the GPeC blog.\u00a0This week we present an interview with Craig Sullivan, the Optimiser of Everything.<\/p>\n<p><strong><a title=\"Craig Sullivan - Optimiser of Everything\" href=\"https:\/\/uk.linkedin.com\/in\/craigsullivan\" target=\"_blank\">Craig Sullivan<\/a>\u00a0<\/strong>is an international guru in Analytics, Split Testing, Conversion Optimization, User Experience and Voice of Customer. Craig contributed to team development, product launch and online presence growth for companies like Google, LOVEFiLM, Lego, John Lewis, eBay etc. Through his fast conversion optimization methods, Craig brought companies a net benefit of over 500 million EUR over the past 5 years.<\/p>\n<p><!--more--><\/p>\n<p>Watch the video interview with Craig Sullivan!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/amiCZ-WXrr4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/video-interview-with-craig-sullivan-you-need-a-very-good-reason-to-make-an-ab-test\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Well known international speakers gathered at GPeC Summit, in May 2015.\u00a0Raluca Radu\u00a0talked with them about their presentations and made video interviews that you can watch on the GPeC blog.\u00a0This week we present an interview with Craig Sullivan, the Optimiser of Everything. Craig Sullivan\u00a0is an international guru in Analytics, Split Testing, Conversion Optimization, User Experience and Voice of Customer. Craig contributed to team development, product launch and online presence growth for companies like Google, LOVEFiLM, Lego, John Lewis, eBay etc. Through his fast conversion optimization methods, Craig brought companies a net benefit of over 500 million EUR over the past 5 years.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479,491],"tags":[],"class_list":["post-4054","post","type-post","status-publish","format-standard","hentry","category-e-commerce-howtos-resources","category-gpec-interviews"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4054"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4054\/revisions"}],"predecessor-version":[{"id":4057,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4054\/revisions\/4057"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}