{"id":4105,"date":"2015-07-06T17:58:55","date_gmt":"2015-07-06T14:58:55","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4105"},"modified":"2015-07-20T13:45:29","modified_gmt":"2015-07-20T10:45:29","slug":"curs-ecommerce-dalles-go-andrei-radu-usability","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/curs-ecommerce-dalles-go-andrei-radu-usability","title":{"rendered":"Cursul e-commerce de la Dalles GO, cu Andrei Radu: bune practici de usability"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/curs-ecommerce-dalles-go-andrei-radu-usability\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto-curs-dalles-go-andrei-radu-gpec-gala-premiilor-ecommerce-blog.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4106\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto-curs-dalles-go-andrei-radu-gpec-gala-premiilor-ecommerce-blog.jpg\" alt=\"foto-curs-dalles-go-andrei-radu-gpec-gala-premiilor-ecommerce-blog\" width=\"300\" height=\"174\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto-curs-dalles-go-andrei-radu-gpec-gala-premiilor-ecommerce-blog.jpg 960w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto-curs-dalles-go-andrei-radu-gpec-gala-premiilor-ecommerce-blog-300x174.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/www.gpec.ro\/blog\/gpec-si-dallesgo-va-invita-la-cursul-de-initiere-in-e-commerce-de-12-saptamani\" target=\"_blank\">Cursurile de e-commerce de la Dalles GO<\/a> de pe 24 iunie \u0219i de pe 1 iulie au fost sus\u021binute de Andrei Radu, care le-a vorbit cursan\u021bilor despre bunele practici de usability\u00a0pe care le respect\u0103 magazinele online.<\/p>\n<p>Pentru cei care afla\u021bi la \u00eenceput de drum, prin usability se \u00een\u021belege eficien\u021ba \u0219i u\u0219urin\u021ba folosirii unei pagini web sau a unei interfe\u021be electronice de c\u0103tre un utilizator, \u00een scopul satisfacerii nevoilor acestuia. Mai simplu, un site bun din punctul de vedere usability peste u\u0219or de folosit, intuitiv, \u0219i explicit.<\/p>\n<p><!--more-->C\u00e2teva idei prezentate de Andrei la aceste cursuri:<\/p>\n<ul>\n<li>Succesul unui magazin online nu depinde exclusiv de usability, ci de numero\u0219i factori interconecta\u021bi (planul de afaceri, cashflow, politica de comunicare, marketing \u0219i multe altele);<\/li>\n<li>G\u00e2ndi\u021bi-v\u0103 la usability\u00a0ca la funda\u021bia unei construc\u021bii: dac\u0103 funda\u021bia e \u0219ubred\u0103, riscul de pr\u0103bu\u0219ire al cl\u0103dirii este mare!<\/li>\n<li>Partea de usability\u00a0este str\u00e2ns legat\u0103 de Customer Experience. Dac\u0103 experien\u021ba utilizatorului cu un site este placut\u0103 \u0219i dac\u0103 serviciile magazinului sunt calitative, ve\u021bi fi recomandat \u0219i c\u0103tre prieteni \u0219i alte cuno\u0219tin\u021be.<\/li>\n<li>Nu confunda clientul cu un expert!<\/li>\n<\/ul>\n<p>Le-a ar\u0103tat participan\u021bilor unde e bine s\u0103 pui butonul de c\u0103utare, bara de navigare, co\u0219ul de cump\u0103r\u0103turi, butonul de \u201eadaug\u0103 \u00een co\u0219\u201d \u0219i a venit cu foarte multe exemple \u00een acest sens, at\u00e2t de la magazinele din Rom\u00e2nia, c\u00e2t \u0219i de la gigan\u021bii IT precum Amazon. A vorbit despre bannere care v\u00e2nd \u0219i atrag aten\u021bia, dar \u0219i despre poze de produs care arat\u0103 nu doar produsul, ci\u00a0formeaz\u0103 \u0219i dorin\u021ba \u00een mintea clientului. \u0218i lista sfaturilor \u0219i ideilor poate continua.<\/p>\n<h3>Urmatorul curs<\/h3>\n<p><a href=\"http:\/\/dallesgo.ro\/programa-e-commerce\/\" target=\"_blank\">Cursurile e-commerce de la DallesGO<\/a> continua \u0219i s\u0103pt\u0103m\u00e2na aceasta cu un invitat special foarte cunoscut \u00een comer\u021bul online rom\u00e2nesc, <strong><a href=\"http:\/\/www.liviutaloi.ro\/\" target=\"_blank\">Liviu Taloi<\/a> <\/strong>(Community Manager la GPeC &#8211; Gala Premiilor eCommerce \u0219i \u00a0<a href=\"http:\/\/ecompedia.ro\/\" target=\"_blank\">fondator al proiectului Ecompedia<\/a>). Ne vedem miercuri, de la ora 18.30!<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.986446268066712.1073742567.149394011771946&amp;type=3\" target=\"_blank\">Mai multe fotografii pe pagina de Facebook DallesGO!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/curs-ecommerce-dalles-go-andrei-radu-usability\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cursurile de e-commerce de la Dalles GO de pe 24 iunie \u0219i de pe 1 iulie au fost sus\u021binute de Andrei Radu, care le-a vorbit cursan\u021bilor despre bunele practici de usability\u00a0pe care le respect\u0103 magazinele online. Pentru cei care afla\u021bi la \u00eenceput de drum, prin usability se \u00een\u021belege eficien\u021ba \u0219i u\u0219urin\u021ba folosirii unei pagini web sau a unei interfe\u021be electronice de c\u0103tre un utilizator, \u00een scopul satisfacerii nevoilor acestuia. Mai simplu, un site bun din punctul de vedere usability peste u\u0219or de folosit, intuitiv, \u0219i explicit.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[291,333,296,145],"class_list":["post-4105","post","type-post","status-publish","format-standard","hentry","category-evenimente-recomandate","category-resurse-e-commerce","tag-andrei-radu","tag-curs","tag-dallesgo","tag-liviu-taloi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4105"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4105\/revisions"}],"predecessor-version":[{"id":4216,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4105\/revisions\/4216"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}