{"id":4138,"date":"2015-07-14T18:18:27","date_gmt":"2015-07-14T15:18:27","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4138"},"modified":"2015-07-20T13:44:58","modified_gmt":"2015-07-20T10:44:58","slug":"cursul-e-commerce-de-la-dalles-go-cu-liviu-taloi-introducere-in-google-analytics","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cursul-e-commerce-de-la-dalles-go-cu-liviu-taloi-introducere-in-google-analytics","title":{"rendered":"Cursul e-commerce de la Dalles GO, cu Liviu Taloi: introducere in Google Analytics"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cursul-e-commerce-de-la-dalles-go-cu-liviu-taloi-introducere-in-google-analytics\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto-liviu-taloi-dalles-go-curs-de-ecommerce-2015.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4157\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto-liviu-taloi-dalles-go-curs-de-ecommerce-2015-1024x683.jpg\" alt=\"foto-liviu-taloi-dalles-go-curs-de-ecommerce-2015\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto-liviu-taloi-dalles-go-curs-de-ecommerce-2015-1024x683.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto-liviu-taloi-dalles-go-curs-de-ecommerce-2015-300x200.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto-liviu-taloi-dalles-go-curs-de-ecommerce-2015.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/www.gpec.ro\/blog\/gpec-si-dallesgo-va-invita-la-cursul-de-initiere-in-e-commerce-de-12-saptamani\">Cursul de e-commerce de la Dalles Go<\/a> de s\u0103pt\u0103m\u00e2na trecut\u0103 a avut un invitat special foarte cunoscut \u00een r\u00e2ndul magazinelor online din Rom\u00e2nia:\u00a0<strong><a href=\"http:\/\/www.liviutaloi.ro\/\" target=\"_blank\">Liviu Taloi<\/a> <\/strong>(Community Manager la GPeC &#8211; Gala Premiilor eCommerce \u0219i \u00a0<a href=\"http:\/\/ecompedia.ro\/\" target=\"_blank\">fondator al proiectului Ecompedia<\/a>). Liviu le-a vorbit cursan\u021bilor despre KPI-urile din Google Analytics, iar denumirea prezent\u0103rii a fost \u201eSucces prin Digital Analytics (la ce este bun un sotf de tipul Google Analytics)\u201d.<\/p>\n<blockquote><p>\u201eAnalytics nu este doar despre date, este despre perspective.\u201d<\/p><\/blockquote>\n<p><!--more--><\/p>\n<p>Liviu Taloi a discutat despre rapoartele din zona financiar\u0103, arhitectura contului de Google Anaylitics, ce date pot fi aflate din Google Analytics\u00a0\u0219i altele. \u00cen plus, Liviu a ar\u0103tat cum po\u021bi s\u0103 pui filtre pentru a analiza \u0219i sorta doar datele de care ai nevoie.<\/p>\n<p>Cele patru sec\u021biuni din Analytics au fost prezentate \u0219i analizate \u00een timpul cursului. Toate informa\u021biile de aceste sec\u021biuni\u00a0trebuie valorificate, iar orice decizie de business trebuie luata \u021bin\u00e2nd cont de acestea.<\/p>\n<ul>\n<li>Public &#8211; Cine sunt vizitatorii<\/li>\n<li>Achizi\u021bii- Cum m-au g\u0103sit ei<\/li>\n<li>Comportament &#8211; Cum se comporta pe site<\/li>\n<li>Conversii &#8211; C\u00e2t valoreaz\u0103 ei pentru mine (KPI-uri)<\/li>\n<\/ul>\n<p>Urm\u0103torii termeni folosi\u021bi \u00een Google Analytics au fost explica\u021bi: cookie-uri, vizite, click-uri, sesiuni, vizitator unic, pagina de intrare \u0219i pagina de ie\u0219ire (landing page vs. exit page), durata vizitei, bounce rate, conversii, rata de conversie, valoarea obiectivului de business. De exemplu, \u201eBounce rate-ul nu este un indicator de business, \u00een schimb dac\u0103 este corelat cu alte date el devine un KPI important\u201d, a precizat Liviu.<\/p>\n<p>Liviu le-a vorbit cursan\u021bilor \u0219i despre cei trei piloni importan\u021bi \u00een afaceri (cifrele, vocea consumatorului \u0219i benchmark-ul pie\u021bei) \u0219i despre \u201eTabelul cu ROI a lu&#8217; Taloi \u00een e-commerce\u201d.<\/p>\n<h3>Urmatorul curs<\/h3>\n<p><a href=\"http:\/\/dallesgo.ro\/programa-e-commerce\/\" target=\"_blank\">Cursurile e-commerce de la DallesGO<\/a> continu\u0103 \u0219i s\u0103pt\u0103m\u00e2na aceasta cu Raluca Radu.\u00a0Ne vedem miercuri, de la ora 18.30!<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.988873311157341.1073742585.149394011771946&amp;type=3\" target=\"_blank\">Mai multe fotografii pe pagina de Facebook DallesGO!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cursul-e-commerce-de-la-dalles-go-cu-liviu-taloi-introducere-in-google-analytics\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Cursul de e-commerce de la Dalles Go de s\u0103pt\u0103m\u00e2na trecut\u0103 a avut un invitat special foarte cunoscut \u00een r\u00e2ndul magazinelor online din Rom\u00e2nia:\u00a0Liviu Taloi (Community Manager la GPeC &#8211; Gala Premiilor eCommerce \u0219i \u00a0fondator al proiectului Ecompedia). Liviu le-a vorbit cursan\u021bilor despre KPI-urile din Google Analytics, iar denumirea prezent\u0103rii a fost \u201eSucces prin Digital Analytics (la ce este bun un sotf de tipul Google Analytics)\u201d. \u201eAnalytics nu este doar despre date, este despre perspective.\u201d<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[296,62,281,145],"class_list":["post-4138","post","type-post","status-publish","format-standard","hentry","category-evenimente-recomandate","category-resurse-e-commerce","tag-dallesgo","tag-e-commerce","tag-google-analytics-ro","tag-liviu-taloi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4138"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4138\/revisions"}],"predecessor-version":[{"id":4215,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4138\/revisions\/4215"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}