{"id":4184,"date":"2015-07-16T15:12:00","date_gmt":"2015-07-16T12:12:00","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4184"},"modified":"2015-07-16T15:12:00","modified_gmt":"2015-07-16T12:12:00","slug":"video-interview-with-ivan-mazour","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/video-interview-with-ivan-mazour","title":{"rendered":"Video interview with Ivan Mazour: All customers want to be treated as individuals"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/video-interview-with-ivan-mazour\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/ivan-mazour-gpec-summit-2015-foto.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4190 \" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/ivan-mazour-gpec-summit-2015-foto-1024x587.jpg\" alt=\"ivan-mazour-gpec-summit-2015-foto\" width=\"300\" height=\"172\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/ivan-mazour-gpec-summit-2015-foto-1024x587.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/ivan-mazour-gpec-summit-2015-foto-300x172.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/ivan-mazour-gpec-summit-2015-foto.jpg 1221w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>GPeC Summit from May 2015 brought together incredible international speakers, including <strong>Ivan Mazour<\/strong>, CEO and Founder of <strong><a title=\"ometria behavioral marketing\" href=\"http:\/\/www.ometria.com\/\" target=\"_blank\">Ometria<\/a><\/strong>.\u00a0In this interview, <a href=\"http:\/\/www.ralucaradu.com\/\" target=\"_blank\">Raluca Radu<\/a> talks to Ivan about customer life cycle, content marketing and about his company Ometria, a predictive analytics and marketing platform built specifically for retailers.<\/p>\n<p>Watch the video interview below or on the\u00a0official\u00a0<a title=\"youtube GPeC romania ecommerce\" href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\" target=\"_blank\">GPeC Youtube<\/a>\u00a0channel!<\/p>\n<p><!--more--><\/p>\n<p><a title=\"Ivan Mazour - CEO and Founder of Ometria, Serial Entrepreneur and Investor\" href=\"http:\/\/www.ivanmazour.com\/\" target=\"_blank\"><strong>Ivan Mazour<\/strong><\/a>\u00a0is a Russian-born, London-based serial entrepreneur, investor and author. His company Ometria helps retailers\u00a0use data to automate and personalize their communication with their customers. Ometria is his seventh company, in a career spanning various industries from property to education.\u00a0Alongside this main role, he is also the Founding Partner of <a title=\"innova kapital venture investment\" href=\"http:\/\/www.innovakapital.com\/\" target=\"_blank\">Innova Kapital<\/a> \u2013 an early stage VC firm investing in UK-based technology startups, including successful companies like YPlan, Adbrain and organisations like Entrepreneur First.\u00a0As well as holding multiple degrees in Mathematics from Cambridge University, and in Economics from the Open University, Ivan Mazour is the author of a number of books including \u201cRussian Convoys \u2013 Memories of the Heart\u201d.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/n13oT_Oj_S8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/en\/video-interview-with-ivan-mazour\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>GPeC Summit from May 2015 brought together incredible international speakers, including Ivan Mazour, CEO and Founder of Ometria.\u00a0In this interview, Raluca Radu talks to Ivan about customer life cycle, content marketing and about his company Ometria, a predictive analytics and marketing platform built specifically for retailers. Watch the video interview below or on the\u00a0official\u00a0GPeC Youtube\u00a0channel!<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479,491],"tags":[],"class_list":["post-4184","post","type-post","status-publish","format-standard","hentry","category-e-commerce-howtos-resources","category-gpec-interviews"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4184"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4184\/revisions"}],"predecessor-version":[{"id":4191,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4184\/revisions\/4191"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}