{"id":4337,"date":"2015-07-27T09:00:50","date_gmt":"2015-07-27T06:00:50","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4337"},"modified":"2015-07-28T14:59:53","modified_gmt":"2015-07-28T11:59:53","slug":"cursul-e-commerce-de-la-dalles-go-cu-raluca-radu-google-ppc","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cursul-e-commerce-de-la-dalles-go-cu-raluca-radu-google-ppc","title":{"rendered":"Cursul e-commerce de la Dalles GO, cu Raluca Radu: Google PPC"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cursul-e-commerce-de-la-dalles-go-cu-raluca-radu-google-ppc\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto_raluca_radu_curs_ecommerce_dalles_go_ppc_google_iulie_2015.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4344 \" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto_raluca_radu_curs_ecommerce_dalles_go_ppc_google_iulie_2015.jpg\" alt=\"foto_raluca_radu_curs_ecommerce_dalles_go_ppc_google_iulie_2015\" width=\"249\" height=\"249\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto_raluca_radu_curs_ecommerce_dalles_go_ppc_google_iulie_2015.jpg 704w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto_raluca_radu_curs_ecommerce_dalles_go_ppc_google_iulie_2015-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/foto_raluca_radu_curs_ecommerce_dalles_go_ppc_google_iulie_2015-300x300.jpg 300w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><\/a>S\u0103pt\u0103m\u00e2na trecut\u0103, <a href=\"https:\/\/www.gpec.ro\/blog\/gpec-si-dallesgo-va-invita-la-cursul-de-initiere-in-e-commerce-de-12-saptamani\">cursul e-commerce de la Dalles GO<\/a> a fost sus\u021binut de <a href=\"http:\/\/www.ralucaradu.com\/\">Raluca Radu<\/a>, care le-a vorbit cursan\u021bilor despre PPC (Pay per click, denumit \u0219i\u00a0cost per click).<\/strong><\/p>\n<p>Raluca a vorbit despre cum func\u021bioneaz\u0103 Google AdWords, cum arata \u0219i cum se construie\u0219te un anun\u021b, cum folose\u0219ti Ad Extensions, ce limite are contul de AdWords, c\u00e2t de important este landing page-ul pentru reclamele din Google, cum folose\u0219ti Dynamic Keyword Insertion, cum te poate ajuta Qulity Score-ul \u0219i multe altele. V\u0103 prezent\u0103m mai joc c\u00e2teva din ideile de la curs.<!--more--><\/p>\n<ul>\n<li>Google AdWords este programul pay-per-click al lui Google \u2013 plata se face doar atunci c\u00e2nd poten\u021bialul meu client a dat click pe un anun\u021b, nu atunci c\u00e2nd s-a afi\u0219at reclama.<\/li>\n<li>Exist\u0103 dou\u0103 tipuri de reclame: search \u0219i display. <em>Targetarea<\/em> se face dup\u0103 cuvintele c\u0103utate.<\/li>\n<li>Exist\u0103 4 keyword match types: (1) Broad Match, (2) Modified Broad Match, (3) Phrase Match, (4) Exact.<\/li>\n<li>Cu Google Display Network ai un reach foarte mare, dar nu ai \u00een general conversii foarte bune.<\/li>\n<li>Anun\u021bul t\u0103u Google trebuie servit cump\u0103r\u0103torului t\u0103u poten\u021bial ideal. Odat\u0103 ce a fost servit acestui cump\u0103r\u0103tor, anun\u021bul t\u0103u trebuie sa dea din m\u00e2ini, s\u0103 atrag\u0103 aten\u021bia, s\u0103 strige cu toat\u0103 puterea \u201c<i>Aici<\/i> <i>sunt<\/i><i>! Am\u00a0<\/i><i>r\u0103spunsul\u00a0la\u00a0<\/i><i>\u00eentrebarea\u00a0ta! Click <\/i><i>pe<\/i><i> mine <\/i><i>s\u0103<\/i>\u00a0<i>afli<\/i>\u00a0<i>r\u0103spunsul!<\/i>\u201d.<\/li>\n<\/ul>\n<p>\u00cen plus, s-a discutat \u0219i despre cum caut\u0103 utilizatorii pe Google, cum s-au schimbat c\u0103ut\u0103rile acestora \u00een timp \u0219i cum ei \u00eencep s\u0103 petreac\u0103 tot mai mult timp pe Google pentru a g\u0103si ce doresc.<\/p>\n<p>Ca \u0219i \u00een toate celelalte cursuri, sunt prezentate foarte multe\u00a0exemple relevante\u00a0\u0219i se ofer\u0103 consultan\u021b\u0103 pe conturile cursan\u021bilor.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/sfat_raluca_radu_curs_ecommerce_dalles_go_ppc_google.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4343\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/sfat_raluca_radu_curs_ecommerce_dalles_go_ppc_google.jpg\" alt=\"sfat_raluca_radu_curs_ecommerce_dalles_go_ppc_google\" width=\"549\" height=\"403\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/sfat_raluca_radu_curs_ecommerce_dalles_go_ppc_google.jpg 1000w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/07\/sfat_raluca_radu_curs_ecommerce_dalles_go_ppc_google-300x220.jpg 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/a><\/p>\n<h3><strong>Urm\u0103torul curs<\/strong><\/h3>\n<p>S-a actualizat <a href=\"http:\/\/dallesgo.ro\/programa-e-commerce\/\" target=\"_blank\">programa de pe site-ul DallesGO<\/a>. Acestea vor fi urm\u0103toarele cursuri:<\/p>\n<ul>\n<li><strong>Curs 9 \u2013 Facebook Ads pe scurt, affiliate marketing, email marketing si marketing automation &#8211; Miercuri, 29 iulie 2015<\/strong><\/li>\n<li>Curs 10 \u2013 Social media + content marketing<\/li>\n<li>BONUS: reluare curs Google Analytics<\/li>\n<li>Curs 11 \u2013 Strategia marketing + alocarea bugetului<\/li>\n<li>Curs 12 \u2013 Practic, studiu de caz<\/li>\n<\/ul>\n<p>Un nou curs de ecommerce cu Andrei Radu \u0219i Raluca Radu va avea loc\u00a0toamna aceasta.<\/p>\n<p>\u201eNe bucuram s\u0103 te anun\u021b\u0103m c\u0103 am dat startul celei mai a\u0219teptate campanii de <strong>reduceri <\/strong>de la <strong>DallesGO<\/strong>! \u00censcrie-te p\u00e2n\u0103 pe <strong>31 iulie<\/strong> la cursurile care urmeaz\u0103 s\u0103 \u00eenceap\u0103 \u00een <strong>septembrie<\/strong> \u0219i beneficiezi de <strong>30% reducere<\/strong>! Cursurile au loc <strong>o data pe saptamana<\/strong> la sediul Dalles GO, incepand cu <strong>ora 18:30<\/strong>, timp de <strong>12 saptamani<\/strong> si dureaza <strong>3 ore<\/strong>. Noua serie este programata sa inceapa in luna septembrie, urmand sa te anuntam noi data exacta pe mail si telefonic. Pentru <strong>inscrieri te asteptam de luni p\u00e2n\u0103 vineri<\/strong>, in intervalul orar 13:00 &#8211; 21:00, la sediul nostru din strada Ion Otetelesanu, nr. 2, etaj 2 (\u00eentre club Control si Teatrul Mic) sau online pe <strong><a href=\"http:\/\/dallesgo.ro\/cursuri-e-commerce\/\" target=\"_blank\">www.dallesgo.ro<\/a><\/strong>.\u201d<\/p>\n<p>Foto 1: <a href=\"https:\/\/www.facebook.com\/DallesGO\/photos\/a.158599074184773.31622.149394011771946\/995726693805336\/?type=1&amp;theater\" target=\"_blank\">Facebook DallesGO<\/a><\/p>\n<p>Foto 2: din prezentare<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cursul-e-commerce-de-la-dalles-go-cu-raluca-radu-google-ppc\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>S\u0103pt\u0103m\u00e2na trecut\u0103, cursul e-commerce de la Dalles GO a fost sus\u021binut de Raluca Radu, care le-a vorbit cursan\u021bilor despre PPC (Pay per click, denumit \u0219i\u00a0cost per click). Raluca a vorbit despre cum func\u021bioneaz\u0103 Google AdWords, cum arata \u0219i cum se construie\u0219te un anun\u021b, cum folose\u0219ti Ad Extensions, ce limite are contul de AdWords, c\u00e2t de important este landing page-ul pentru reclamele din Google, cum folose\u0219ti Dynamic Keyword Insertion, cum te poate ajuta Qulity Score-ul \u0219i multe altele. V\u0103 prezent\u0103m mai joc c\u00e2teva din ideile de la curs.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,56],"tags":[296,62,256,329],"class_list":["post-4337","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-resurse-e-commerce","tag-dallesgo","tag-e-commerce","tag-google","tag-raluca-radu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4337"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4337\/revisions"}],"predecessor-version":[{"id":4347,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4337\/revisions\/4347"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}