{"id":4364,"date":"2015-07-30T11:34:52","date_gmt":"2015-07-30T08:34:52","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4364"},"modified":"2018-05-07T10:36:28","modified_gmt":"2018-05-07T07:36:28","slug":"stirile-saptamanii-burberry-uber-payu-google-facebook","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-burberry-uber-payu-google-facebook","title":{"rendered":"PayU are identitate nou\u0103, reclamele 3D, Uber livreaz\u0103 telefoane"},"content":{"rendered":"
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Iat\u0103\u00a0cele mai importante 5 \u0219tiri din comer\u021bul electronic <\/strong>din ultimele 7 zile. Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa echipa@gpec.ro<\/strong>, un mesaj pe pagina de Facebook<\/a><\/strong> sau l\u0103sa\u021bi un comentariu la finalul articolului. V\u0103 mul\u021bumim!<\/p>\n

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PayU Rom\u00e2nia s-a \u00eenverzit<\/h3>\n

\"PayUPayU Romania<\/strong> \u00ee\u0219i schimb\u0103 imaginea pentru a fi mai aproape de consumatori. „Noul logo PayU reflect\u0103 milioanele de tranzac\u021bii, dar \u0219i procesele \u00een continu\u0103 schimbare pe care le implic\u0103 un transfer securizat de bani online, de la cump\u0103r\u0103tori la v\u00e2nz\u0103tori. Logo-ul portretizeaz\u0103 energia \u0219i ritmul alert al opera\u021biunilor pe care le derul\u0103m \u00een fiecare secund\u0103”, a declarat\u00a0Marius Costin, CEO interimar –\u00a0PayU Rom\u00e2nia.<\/p>\n

Detalii, pe blog-ul GPeC<\/a><\/p>\n

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Reclame cu forme<\/h3>\n

\"reclameS-au lansat reclamele video 3D<\/strong> pe Chrome \u0219i \u00een aplica\u021bia YouTube de pe Android \u0219i iOS. Practic, po\u021bi vedea aceea\u0219i reclam\u0103 de mai multe ori, pentru c\u0103 de fiecare dat\u0103 po\u021bi avea alte unghiuri, mi\u0219c\u00e2nd cursorul prin imagine. Marile companii au cochetat cu aceast\u0103 form\u0103 de reclam\u0103 interactiv\u0103 \u0219i au \u00eenregistrat cre\u0219teri semnificative ale conversiilor. Oare c\u00e2nd vom vedea \u00een Rom\u00e2nia primele reclame 3D?<\/p>\n

Search Engine Watch vine cu am\u0103nunte<\/a><\/p>\n

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Google \u0219i Facebook aduc bani<\/h3>\n

\"reclameReclamele din Google \u0219i email marketing-ul sunt canalele care aduc cele mai mari v\u00e2nz\u0103ri \u00een mediul online, potrivit studiului \u201eState of Retailing Online 2015\u201d, realizat de\u00a0Shop.org. \u00cen schimb, Facebook\u00a0a urcat mult<\/strong> \u00een ultima perioad\u0103, iar 25% din magazinele participante au declarat c\u0103 v\u00e2nd cel mai mult datorit\u0103 acestei re\u021bele de socializare.<\/p>\n

Citi\u021bi articolul de la Evigo<\/a><\/p>\n

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Uber \u00ee\u021bi aduce smartphone-ul\u00a0la u\u0219\u0103<\/h3>\n

\"UberDe cur\u00e2nd, utilizatorii rom\u00e2ni au putut comanda \u00eenghe\u021bat\u0103 prin Uber, \u00eentr-o campanie local\u0103. Consumatorii din Singapore \u0219i Kuala Lumpur vor putea comanda un telefon Xiaomi Mi Note<\/strong>, cu o zi \u00eenainte ca aparatul s\u0103 fie pus \u00een v\u00eenzare online. Plata se face direct \u00een aplica\u021bia Uber. Astfel, telefonul poate fi cump\u0103rat online, ocolind operatorii de telecomunica\u021bii \u0219i astfel ajunge s\u0103 coste mai pu\u021bin – 400 de dolari.<\/p>\n

Detalii, la Internet Retailer<\/a><\/p>\n

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Inventare \u00eencruci\u0219ate<\/h3>\n

\"Burberry\"Burberry<\/strong>\u00a0a f\u0103cut o mi\u0219care inteligent\u0103, destul de greu de realizat pentru majoritatea magazinelor online: a legat inventarul magazinelor offline de cel online. Dac\u0103 un client nu g\u0103se\u0219te un produs offline, v\u00eenz\u0103torul plaseaz\u0103 comanda online; invers, dac\u0103 un produs nu mai este online, \u021bi se indic\u0103 magazinul fizic unde exist\u0103 produsul. Doar \u00een China, deocamdat\u0103.<\/p>\n

Citi\u021bi articolul integral la Internet Retailer<\/a><\/p>\n

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Vrei s\u0103 prime\u0219ti articolele de pe blogul nostru pe email?
\nAboneaz\u0103-te acum la newsletter-ul GPeC!<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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Iat\u0103\u00a0cele mai importante 5 \u0219tiri din comer\u021bul electronic din ultimele 7 zile. Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa echipa@gpec.ro, un mesaj pe pagina de Facebook sau l\u0103sa\u021bi un comentariu la finalul articolului. V\u0103 mul\u021bumim!<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[574,208],"class_list":["post-4364","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-payu-romania","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4364"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4364\/revisions"}],"predecessor-version":[{"id":12945,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4364\/revisions\/12945"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}