{"id":4415,"date":"2015-08-03T09:30:59","date_gmt":"2015-08-03T06:30:59","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4415"},"modified":"2015-08-04T13:45:09","modified_gmt":"2015-08-04T10:45:09","slug":"cursul-e-commerce-de-la-dalles-go-cu-raluca-radu-facebook-ppc-email-marketing-si-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cursul-e-commerce-de-la-dalles-go-cu-raluca-radu-facebook-ppc-email-marketing-si-affiliate-marketing","title":{"rendered":"Cursul e-commerce de la Dalles GO, cu Raluca Radu: Facebook PPC, Email Marketing \u0219i Affiliate Marketing"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cursul-e-commerce-de-la-dalles-go-cu-raluca-radu-facebook-ppc-email-marketing-si-affiliate-marketing\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/dalles-go-raluca-radu-foto-2015-iulie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4416 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/dalles-go-raluca-radu-foto-2015-iulie-300x150.jpg\" alt=\"dalles-go-raluca-radu-foto-2015-iulie\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/dalles-go-raluca-radu-foto-2015-iulie-300x150.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/dalles-go-raluca-radu-foto-2015-iulie.jpg 704w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>S\u0103pt\u0103m\u00e2na trecut\u0103 la\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/gpec-si-dallesgo-va-invita-la-cursul-de-initiere-in-e-commerce-de-12-saptamani\">cursul e-commerce de la Dalles GO<\/a>, <a href=\"http:\/\/www.ralucaradu.com\/\">Raluca Radu<\/a>\u00a0a sus\u021binut un curs despre Facebook PPC (Pay per click, denumit \u0219i\u00a0cost per click), Email Marketing \u0219i Affiliate Marketing.\u00a0<\/strong><\/p>\n<p>La acest curs participan\u021bii au \u00eenv\u0103\u021bat de la 0 despre reclamele de pe Facebook: cum se fac, de c\u00e2te feluri sunt (<em>news feed ads<\/em> \u0219i <em>right sidebar ads<\/em>), structura contului, limit\u0103ri, bune practici \u0219i multe altele. \u00cen partea a II-a a\u00a0acestui curs, Raluca a vorbit \u0219i despre Email Marketing (termeni specifici, cum ar trebui s\u0103 arate o campanie, cum m\u0103sori campaniile, bune practici, automatizare, cum atragi noi\u00a0abona\u021bi, cum ar trebui s\u0103 arate email-ul de confirmare, spam etc.) \u0219i Affiliate Marketing (defini\u021bii, modul de func\u021bionare, cookie-uri \u0219i altele).<\/p>\n<p>G\u0103si\u021bi mai jos c\u00e2teva din ideile de la acest curs:<!--more--><\/p>\n<ul>\n<li>Spre deosebire de Google AdWords, Facebook Ads <em>targeteaz\u0103<\/em> audien\u021bele \u00een func\u021bie de profilul lor.<\/li>\n<li>Mobile-ul a dep\u0103\u0219it desktop-ul pentru Facebook, astfel \u00eenc\u00e2t reclamele trebuie concepute cu g\u00e2ndul c\u0103 acestea vor fi citite de pe telefon<\/li>\n<li>Costul de interac\u021biune cu clientul este mai sc\u0103zut pe Facebook,\u00a0de\u0219i costul de conversie poate fi de cele mai multe ori mai mare dec\u00e2t cel de pe Google AdWords. \u00cens\u0103 acest lucru trebuie testat pentru fiecare caz \u00een parte.<\/li>\n<li>Niciodat\u0103 nu dau click pe \u201ePromote Page\u201d sau \u201eBoost Post\u201d direct din interfa\u021ba de administrare Facebook Page, nu po\u021bi face o <em>targetare<\/em> foarte specific\u0103.<\/li>\n<li>\u201eLookalike audiences\u201d te ajut\u0103 s\u0103 g\u0103se\u0219ti al\u021bi poten\u021biali clien\u021bi similari cu clien\u021bii existen\u021bi.<\/li>\n<li>La modul general, email marketing-ul are un ROI semnificativ mai mare dec\u00e2t social media, campaniile PPC \u0219i alte canale de marketing. La fel, acest lucru difer\u0103 de la caz la caz (de exemplu, <a href=\"https:\/\/www.facebook.com\/groups\/comert.electronic.ro\/permalink\/1036904276319784\/\" target=\"_blank\">pe grupul privat de Facebook Comer\u021b Online<\/a>, 15 persoane\u00a0au declarat c\u0103 Facebook \u0219i Google sunt cele mai performante canale pentru magazinele lor online).<\/li>\n<li>Este important s\u0103 m\u0103 uit at\u00e2t la metricile pozitive, c\u00e2t \u0219i la cele negative. Nu te uita doar la Open Rate \u0219i CTOR, ci \u0219i la Unsubscribe Rate.<\/li>\n<li>Affiliate marketingul este o form\u0103 de marketing bazat\u0103 pe performan\u021b\u0103 \u00een care un business r\u0103spl\u0103te\u0219te afilia\u021bii \u00een func\u021bie de rezultatele livrate (v\u00e2nz\u0103ri sau noi clien\u021bi \u00eenregistra\u021bi) cu un comision.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/foto-curs-bune-practici-facebook-ads-raluca-prezentare-gpec-dallesgo-2015.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4418\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/foto-curs-bune-practici-facebook-ads-raluca-prezentare-gpec-dallesgo-2015.jpg\" alt=\"foto-curs-bune-practici-facebook-ads-raluca-prezentare-gpec-dallesgo-2015\" width=\"550\" height=\"418\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/foto-curs-bune-practici-facebook-ads-raluca-prezentare-gpec-dallesgo-2015.jpg 1391w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/foto-curs-bune-practici-facebook-ads-raluca-prezentare-gpec-dallesgo-2015-300x227.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/foto-curs-bune-practici-facebook-ads-raluca-prezentare-gpec-dallesgo-2015-1024x778.jpg 1024w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<h3><strong>\u00a0Urm\u0103torul curs<\/strong><\/h3>\n<p>S-a actualizat <a href=\"http:\/\/dallesgo.ro\/programa-e-commerce\/\" target=\"_blank\">programa de pe site-ul DallesGO<\/a>. Acestea vor fi urm\u0103toarele cursuri:<\/p>\n<ul>\n<li><strong>Curs 10 \u2013 Social media + content marketing, 5 august 2015, 18.30 (Raluca Radu)<\/strong><\/li>\n<li>BONUS: reluare curs Google Analytics + URL building (Andrei Radu)<\/li>\n<li>Curs 11 \u2013 Strategia marketing + alocarea bugetului (Raluca Radu \u0219i Andrei Radu)<\/li>\n<li>Curs 12 \u2013 Practic, studiu de caz (Raluca Radu \u0219i Andrei Radu)<\/li>\n<\/ul>\n<p>Un nou curs de e-commerce va avea loc\u00a0toamna aceasta.<\/p>\n<p>\u201eNe bucuram s\u0103 te anun\u021b\u0103m c\u0103 am dat startul celei mai a\u0219teptate campanii de <strong>reduceri <\/strong>de la <strong>DallesGO<\/strong>! \u00censcrie-te p\u00e2n\u0103 pe <strong>31 iulie<\/strong> la cursurile care urmeaz\u0103 s\u0103 \u00eenceap\u0103 \u00een <strong>septembrie<\/strong> \u0219i beneficiezi de <strong>30% reducere<\/strong>! Cursurile au loc <strong>o data pe saptamana<\/strong> la sediul Dalles GO, incepand cu <strong>ora 18:30<\/strong>, timp de<strong>12 saptamani<\/strong> si dureaza <strong>3 ore<\/strong>. Noua serie este programata sa inceapa in luna septembrie, urmand sa te anuntam noi data exacta pe mail si telefonic. Pentru <strong>inscrieri te asteptam de luni p\u00e2n\u0103 vineri<\/strong>, in intervalul orar 13:00 \u2013 21:00, la sediul nostru din strada Ion Otetelesanu, nr. 2, etaj 2 (\u00eentre club Control si Teatrul Mic) sau online pe <strong><a href=\"http:\/\/dallesgo.ro\/cursuri-e-commerce\/\" target=\"_blank\">www.dallesgo.ro<\/a><\/strong>.\u201d<\/p>\n<p>Foto 1: <a href=\"https:\/\/www.facebook.com\/DallesGO\/photos\/a.158599074184773.31622.149394011771946\/999281376783201\/?type=1&amp;theater\" target=\"_blank\">Facebook DallesGO<\/a><\/p>\n<p>Foto 2: din prezentare<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cursul-e-commerce-de-la-dalles-go-cu-raluca-radu-facebook-ppc-email-marketing-si-affiliate-marketing\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>S\u0103pt\u0103m\u00e2na trecut\u0103 la\u00a0cursul e-commerce de la Dalles GO, Raluca Radu\u00a0a sus\u021binut un curs despre Facebook PPC (Pay per click, denumit \u0219i\u00a0cost per click), Email Marketing \u0219i Affiliate Marketing.\u00a0 La acest curs participan\u021bii au \u00eenv\u0103\u021bat de la 0 despre reclamele de pe Facebook: cum se fac, de c\u00e2te feluri sunt (news feed ads \u0219i right sidebar ads), structura contului, limit\u0103ri, bune practici \u0219i multe altele. \u00cen partea a II-a a\u00a0acestui curs, Raluca a vorbit \u0219i despre Email Marketing (termeni specifici, cum ar trebui s\u0103 arate o campanie, cum m\u0103sori campaniile, bune practici, automatizare, cum atragi noi\u00a0abona\u021bi, cum ar trebui s\u0103 arate email-ul de confirmare, spam etc.) \u0219i Affiliate Marketing (defini\u021bii, modul de func\u021bionare, cookie-uri \u0219i altele). G\u0103si\u021bi mai jos c\u00e2teva din ideile de la acest curs:<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,56],"tags":[296,62,150,329],"class_list":["post-4415","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","category-resurse-e-commerce","tag-dallesgo","tag-e-commerce","tag-facebook-marketing","tag-raluca-radu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4415"}],"version-history":[{"count":6,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4415\/revisions"}],"predecessor-version":[{"id":4425,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4415\/revisions\/4425"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}