{"id":4430,"date":"2015-08-03T10:30:26","date_gmt":"2015-08-03T07:30:26","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4430"},"modified":"2015-08-05T10:40:25","modified_gmt":"2015-08-05T07:40:25","slug":"interviu-video-cu-lucian-aldescu-ceo-dpd-romania-planurile-companiei-rebranding-si-relatia-cu-magazinele-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-video-cu-lucian-aldescu-ceo-dpd-romania-planurile-companiei-rebranding-si-relatia-cu-magazinele-online","title":{"rendered":"Interviu video cu Lucian Aldescu, CEO DPD Rom\u00e2nia: planurile companiei, rebranding \u0219i rela\u021bia cu magazinele online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-video-cu-lucian-aldescu-ceo-dpd-romania-planurile-companiei-rebranding-si-relatia-cu-magazinele-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/lucian-aldescu-gpec-summit-interviu-mai-2015-foto.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4433 size-medium\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/lucian-aldescu-gpec-summit-interviu-mai-2015-foto-300x150.jpg\" alt=\"lucian-aldescu-gpec-summit-interviu-mai-2015-foto\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/lucian-aldescu-gpec-summit-interviu-mai-2015-foto-300x150.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/lucian-aldescu-gpec-summit-interviu-mai-2015-foto-1024x515.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/lucian-aldescu-gpec-summit-interviu-mai-2015-foto.jpg 1286w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>La <strong><a href=\"http:\/\/www.gpec.ro\/gpec-summit-11-12-13-mai-2015\/\" target=\"_blank\">GPeC Summit<\/a><\/strong>-ul din luna mai 2015, <strong><a href=\"http:\/\/ralucaradu.com\/\" target=\"_blank\">Raluca Radu<\/a>\u00a0<\/strong>a\u00a0discutat a cu <strong><a href=\"https:\/\/www.linkedin.com\/pub\/lucian-aldescu\/1a\/96a\/110\" target=\"_blank\">Lucian Aldescu<\/a>,\u00a0<\/strong>CEO <strong><a href=\"http:\/\/www.dpd.com\/ro\" target=\"_blank\">DPD Rom\u00e2nia<\/a><\/strong>,\u00a0despre planurile companiei, rebranding-ul din acest an, dar \u0219i despre rela\u021bia cu magazinele online.<\/p>\n<p>Vezi interviul video mai jos sau pe <strong><a href=\"https:\/\/www.youtube.com\/channel\/UCHXY2YItqwlBaO7XYzw_HPw\" target=\"_blank\">canalul nostru oficial de YouTube<\/a><\/strong>!<!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9Udwum0pFDI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Planul companiei este de a se orienta mai mult c\u0103tre e-commerce, pentru c\u0103 este pia\u021ba care se dezvolt\u0103 cel mai repede. Se urm\u0103re\u0219te cre\u0219terea re\u021belei de <em>puncte pick-up<\/em>, de unde clien\u021bii magazinelor online pot ridica coletele la ora dorit\u0103.\u00a0DPD Europa are \u00een acest moment 16.000 de astfel de <em>puncte pick-up <\/em>\u0219i \u021binta este de 26.000 de puncte p\u00e2n\u0103 \u00een 2017.<\/p>\n<p>Rebranding-ul companiei din acest an nu a adus doar o schimbare de logo \u0219i grafic\u0103, ci \u0219i unirea sub denumirea de DPD Group . \u00cen plus, acest rebranding s-a focalizat \u0219i pe dou\u0103 servicii ale companiei: re\u021beaua\u00a0<em>punctelor de pick-up<\/em>\u00a0\u0219i prezicerea exact a orei de livrare.<\/p>\n<p>Lucian Aldescu apreciaz\u0103 evenimentul GPeC pentru c\u0103 \u00eencurajeaz\u0103 discu\u021biile \u00eentre magazinele online \u0219i firmele de curierat. La capitolul probleme cu magazinele online, se aminte\u0219te validarea adreselor de c\u0103tre magazine precum \u0219i folosirea serviciilor\u00a0inovatoare din curierat pentru a \u00eembun\u0103t\u0103\u021bi calitatea serviciilor. \u00cen plus, el\u00a0este de p\u0103rere c\u0103 orice problem\u0103 poate fi rezolvat\u0103 prin comunicare.<\/p>\n<hr \/>\n<p>Lucian Aldescu \u0219i-a \u00eenceput cariera \u00een domeniul transporturilor \u0219i logisticii \u00eencep\u00e2nd cu 1994, ca Logistic Manager, \u00een cadrul companiei belgiene Eculine. \u00cen 1997 fondeaz\u0103, al\u0103turi de James Gray-Cheape, Pegasus Courier, prima companie de curierat Same Day \u00een Bucure\u0219ti. Pegasus a fost achizi\u021bionata in 2008 de catre grupul GeoPost, preluand numele de DPD Romania. Incepand cu 2008, Lucian Aldescu detine functia de CEO al DPD Romania \u2013 companie parte a DPD Group, lider european \u00een curieratul rutier.<\/p>\n<p><strong>Vezi <a href=\"https:\/\/www.gpec.ro\/blog\/interviu-lucian-aldescu-dpd-romania\" target=\"_blank\">interviul video cu Lucian Aldescu<\/a> de la GPeC Summit-ul din noiembrie 2014!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-video-cu-lucian-aldescu-ceo-dpd-romania-planurile-companiei-rebranding-si-relatia-cu-magazinele-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>La GPeC Summit-ul din luna mai 2015, Raluca Radu\u00a0a\u00a0discutat a cu Lucian Aldescu,\u00a0CEO DPD Rom\u00e2nia,\u00a0despre planurile companiei, rebranding-ul din acest an, dar \u0219i despre rela\u021bia cu magazinele online. Vezi interviul video mai jos sau pe canalul nostru oficial de YouTube!<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[345,100,214,351],"class_list":["post-4430","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-companie-de-curierat","tag-gpec-summit","tag-interviu","tag-lucian-aldescu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4430"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4430\/revisions"}],"predecessor-version":[{"id":4439,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4430\/revisions\/4439"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}