{"id":4510,"date":"2015-08-20T09:45:53","date_gmt":"2015-08-20T06:45:53","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4510"},"modified":"2018-05-07T10:36:07","modified_gmt":"2018-05-07T07:36:07","slug":"stirile-saptamanii-trusted-facebook-instagram-shoes","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-trusted-facebook-instagram-shoes","title":{"rendered":"Aplica\u021bii mobile la mod\u0103 \u00een Rom\u00e2nia, pantofi cu identificare vizual\u0103, e-shopping pe Facebook"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-trusted-facebook-instagram-shoes\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4521\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/E-commerce-tasta-cos-comanda.jpg\" alt=\"E-commerce tasta cos comanda\" width=\"267\" height=\"140\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/E-commerce-tasta-cos-comanda.jpg 418w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/E-commerce-tasta-cos-comanda-300x157.jpg 300w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/>Iat\u0103\u00a0cele mai importante<strong> 5 \u0219tiri din comer\u021bul electronic <\/strong>din ultimele 7 zile.<\/p>\n<p>Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa <strong>echipa@gpec.ro <\/strong>sau\u00a0un mesaj pe <strong><a href=\"https:\/\/www.facebook.com\/GPeCro\" target=\"_blank\" rel=\"noopener\">pagina de Facebook<\/a><\/strong> sau l\u0103sa\u021bi un comentariu la finalul articolului.<\/p>\n<p>V\u0103 mul\u021bumim!<\/p>\n<p><!--more--><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Cele mai iubite aplica\u021bii mobile<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4519\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/Studiu-TRUSTED-mobile.jpg\" alt=\"Studiu TRUSTED mobile\" width=\"150\" height=\"95\" \/>TRUSTED.ro a realizat o cercetare empiric\u0103 pentru a afla ce aplica\u021bii de e-commerce prefer\u0103 rom\u00e2nii c\u00eend folosesc dispozitive mobile. Nu este un studiu \u0219tiin\u021bific, ci un sondaj simplu. S-au folosit datele publice furnizate de Apple \u0219i Google. <strong>Emag, OLX \u0219i Fashion Days<\/strong> sunt \u00een fruntea topului pentru smartphone \u0219i Android este cel mai r\u0103sp\u00e2ndit sistem de operare. 94% dintre utilizatori acceseaz\u0103 site-urile magazinelor din browser, de pe mobil.<\/p>\n<p><a href=\"https:\/\/www.trusted.ro\/blog\/ce-aplicatii-de-shopping-se-folosesc-in-romania\/\" target=\"_blank\" rel=\"noopener\">Consulta\u021bi infograficele realizate de TRUSTED.ro<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Instagram \u0219i Facebook te vor folosi mai mult<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4517\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/Instagram-Facebook.jpg\" alt=\"142747811JS002_Facebook_To_\" width=\"150\" height=\"77\" \/>Instagram va folosi date de la Facebook &#8211; fratele mai mare, pentru a servi reclame targetate celor peste 300 de milioane de utilizatori zilnici. \u00cen Rom\u00e2nia, sunt <strong>140.000 de utilizatori activi<\/strong>, potrivit Zelist. Utilizatorii vor putea controla \u00eentr-o anumit\u0103 m\u0103sur\u0103 reclamele pe care le primesc. Mecanismele \u00eenbun\u0103t\u0103\u021bite de feedback presupun adaptarea reclamelor la ceea ce doresc clien\u021bii. Mai mult de dou\u0103 milioane de companii folosesc Facebook pentru a se promova.<\/p>\n<p><a href=\"http:\/\/business-reporter.co.uk\/2015\/08\/10\/instagram-leverages-facebook-data-for-targeted-advertising\/\" target=\"_blank\" rel=\"noopener\">Citi\u021bi detalii la Business Reporter<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Caut\u0103 pantofi poz\u00e2nd pantofi!<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4518\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/Shoes-com.png\" alt=\"Shoes-com\" width=\"150\" height=\"88\" \/>Magazinul <strong>SHOES.COM<\/strong> a introdus func\u021bia de c\u0103utare a pantofilor prin \u00eenc\u0103rcarea unei poze cu o pereche de pantofi preferat\u0103. Tehnologia de c\u0103utare vizual\u0103 este folosit\u0103 de Google din 2010, de c\u00e2nd a cump\u0103rat comparatorul de pre\u021buri Like.com. Acum \u0219ase ani, Zappos a introdus aceast\u0103 metod\u0103 oferindu-le clien\u021bilor sugestii pe baza pozelor produselor deja vizitate. Deocamdat\u0103, serviciul de la Shoes.com este func\u021bional doar pe mobil \u0219i doar pentru pantofii de dam\u0103.<\/p>\n<p><a href=\"http:\/\/searchenginewatch.com\/sew\/news\/2421860\/how-shoescom-became-visually-searchable\" target=\"_blank\" rel=\"noopener\">Search Engine Watch \u0219tie mai multe<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Clien\u021bii eMag sunt mobili<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3512\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/04\/emag.png\" alt=\"emag\" width=\"150\" height=\"56\" \/>La eMAG, 40% din trafic vine de pe dispozitive mobile \u0219i 25% din comenzi se fac de pe mobil. V\u00e2nz\u0103rile au fost \u00een cre\u0219tere fa\u021b\u0103 de 2013, cu aprox. 50%, aici intr\u00e2nd \u0219i v\u00e2nz\u0103rile din marketplace. Deocamdat\u0103, compania nu este pe profit, investi\u021biile ajung\u00e2nd acum la cca <strong>20 de milioane de euro<\/strong>. Schimbarea cea mai mare este la telefoanele mobile, unde v\u00e2nz\u0103rile sunt controlate de operatori \u00een propor\u021bie de 55%, fa\u021b\u0103 de 70% \u00een 2013.<\/p>\n<p><a href=\"http:\/\/www.wall-street.ro\/articol\/eCommerce\/187594\/interviu-in-extenso-cu-seful-emag-greseala-trebuie-tolerata-diferit-de-cultura-romaneasca-si-ce-te-invata-in-scoli.html\" target=\"_blank\" rel=\"noopener\">Citi\u021bi interviul de la Wall-Street.ro<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>V\u00e2nz\u0103ri pe Facebook: o nou\u0103 \u00eencercare<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4520\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/Vanzari-FB.jpg\" alt=\"Vanzari FB\" width=\"150\" height=\"77\" \/>Facebook \u00eencearc\u0103 iar e-commerce-ul cu degetul. Unele brand-uri vor avea posibilitatea s\u0103 v\u00e2nd\u0103 direct din pagina de Facebook. Clien\u021bii vor putea s\u0103 pl\u0103teasc\u0103 acolo, f\u0103r\u0103 s\u0103 p\u0103r\u0103seasc\u0103 platforma. Facebook a testat aceast\u0103 facilitate prin introducerea butonului <strong>&#8222;Call-to-action&#8221;<\/strong> \u00een vara trecut\u0103. Twitter, Pinterest \u0219i Google au imitat gestul \u0219i au introdus butoane asem\u0103n\u0103toare. Dup\u0103 e\u0219ecurile din 2009 \u0219i 2011, va func\u021biona de data aceasta?<\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/facebook-ecommerce-2015-8#ixzz3j5U52AFE\" target=\"_blank\" rel=\"noopener\">Articolul complet este la Business Insider<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-trusted-facebook-instagram-shoes\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Iat\u0103\u00a0cele mai importante 5 \u0219tiri din comer\u021bul electronic din ultimele 7 zile. Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa echipa@gpec.ro sau\u00a0un mesaj pe pagina de Facebook sau l\u0103sa\u021bi un comentariu la finalul articolului. V\u0103 mul\u021bumim!<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-4510","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4510"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4510\/revisions"}],"predecessor-version":[{"id":12941,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4510\/revisions\/12941"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}