{"id":4625,"date":"2015-08-28T07:55:16","date_gmt":"2015-08-28T04:55:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4625"},"modified":"2016-02-08T13:27:28","modified_gmt":"2016-02-08T10:27:28","slug":"scoala-de-vara-gpec-2015-a-treia-zi-workshop-uri-cu-iulian-padurariu-bianca-dancila-si-silviu-toma","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-treia-zi-workshop-uri-cu-iulian-padurariu-bianca-dancila-si-silviu-toma","title":{"rendered":"\u0218coala De Var\u0103 GPeC 2015, a treia zi: workshop-uri cu Iulian P\u0103durariu, Bianca D\u0103ncil\u0103 \u0219i Silviu Toma"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-treia-zi-workshop-uri-cu-iulian-padurariu-bianca-dancila-si-silviu-toma\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong>\u0218coala de Var\u0103 de E-commerce GPeC \u00a02015 continu\u0103.\u00a0<a href=\"https:\/\/www.gpec.ro\/blog\/social-media-feed-scoaladevaragpec\" target=\"_blank\">Social media feed aici<\/a> \u0219i\u00a0<a href=\"http:\/\/www.gpec.ro\/scoala-de-vara-de-e-commerce-gpec-2015#programul-pe-zile\" target=\"_blank\">programul detaliat pe zile aici<\/a>.<\/strong><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2386_edit.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4652\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2386_edit-1024x678.jpg\" alt=\"DSC_2386_edit\" width=\"550\" height=\"364\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2386_edit-1024x678.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2386_edit-300x198.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2386_edit.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<ul>\n<li><strong>13:00 \u2013 14:30,\u00a0<a href=\"http:\/\/padurariu.ro\/\" target=\"_blank\">IULIAN PADURARIU<\/a>, Consultant Marketing <a href=\"http:\/\/themarks.ro\/\" target=\"_blank\">The Marks<\/a>,\u00a0Workshop: \u201cDe la magazin online la activism civic\u2026 ;)\u201d<\/strong><\/li>\n<\/ul>\n<p>&#8211; Pe scurt: cum capt\u0103m \u0219i cum folosim puterea comunit\u0103\u021bilor pentru a genera valoare de business<\/p>\n<p>&#8211; Gamification, un set de tehnici prin care \u021bii userii din ce \u00een ce mai implica\u021bi.<\/p>\n<p>&#8211; Activismul de care vorbe\u0219te Iulian face referire la puterea cumulat\u0103 a unor membri dintr-o comunicate.<\/p>\n<p>&#8211; Plec\u0103m de la afirma\u021bia: Discount-urile sunt folosite de loseri pentru a atrage al\u021bi loseri.<\/p>\n<p>&#8211; Despre mintea uman\u0103, regula lui 7 (conform c\u0103reia nu putem stoca mai mult de 7 m\u0103rci de bere)<\/p>\n<p>&#8211; Aceast\u0103 regul\u0103 se poate aplic\u0103 \u0219i pentru\u00a0anumite pie\u021be. Primele 7 afaceri \u00eempart cea mai mare parte din pia\u021b\u0103.<\/p>\n<p>&#8211; Un pre\u021b mic nu creeaz\u0103 valoare \u00een aceast\u0103 pia\u021b\u0103<!--more--><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7331_edit.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4651\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7331_edit-1024x598.jpg\" alt=\"IMG_7331_edit\" width=\"550\" height=\"321\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7331_edit-1024x598.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7331_edit-300x175.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7331_edit.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">&#8211; Iulian a men\u021bionat \u0219i experimentul #nuponta. Mai multe detalii\u00a0\u00een <strong><a href=\"http:\/\/www.slideshare.net\/julianpadurariu\/experimentul-social-nuponta-i-ce-am-nvat-din-asta\" target=\"_blank\">aceast\u0103 prezentare<\/a><\/strong>\u00a0sau \u00een <strong><a href=\"https:\/\/www.youtube.com\/watch?v=uOZFkLyT300\" target=\"_blank\">acest clip de pe YouTube<\/a><\/strong>.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7338_edit.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4657\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7338_edit-1024x784.jpg\" alt=\"IMG_7338_edit\" width=\"550\" height=\"421\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7338_edit-1024x784.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7338_edit-300x229.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7338_edit.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">&#8211; Despre cele 4 tipuri de FUN. Unul foarte important.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7336_edit.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4658\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7336_edit-1024x790.jpg\" alt=\"IMG_7336_edit\" width=\"550\" height=\"425\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7336_edit-1024x790.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7336_edit-300x231.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7336_edit.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2344_edit.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4644\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2344_edit-1024x678.jpg\" alt=\"Silviu Toma Scoala De Vara GPeC 2015 FOTO\" width=\"550\" height=\"364\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2344_edit-1024x678.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2344_edit-300x198.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2344_edit.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<ul>\n<li><strong>11:00 \u2013 12:30,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/silviutoma\" target=\"_blank\">SILVIU TOMA<\/a>, Associate Partner <a href=\"http:\/\/microanalytics.ro\/\" target=\"_blank\">MicroAnalytics<\/a>, Workshop \u201cAnalytics insights pentru luarea deciziilor de business\u201d<\/strong><\/li>\n<\/ul>\n<p>&#8211; teritoriul digital analytics: aproape fara limite<br \/>\n&#8211; de ce sa obtii mai putine date si nu mai multe<br \/>\n&#8211; metodele aplicabile in stiintele naturii pot fi replicate cand avem date pe care sa lucram<br \/>\n&#8211; legatura dintre banii, date si decizii<\/p>\n<p>&#8211; Workshop-ul plec\u0103 de la \u00eentreb\u0103ri care s\u0103 r\u0103spund\u0103 la aspecte simple.<\/p>\n<p>&#8211; Un caz dezb\u0103tut: 10 comenzi<\/p>\n<ul>\n<li><em>Last click<\/em>: FB 1, AdWords 5, Afilia\u021bi 4<\/li>\n<li><em>First click<\/em>: FB 7, AdWords 2, Afilia\u021bi 1<\/li>\n<\/ul>\n<p>&#8211; Silviu a explicat ce \u00eenseamn\u0103<em>\u00a0last click<\/em> \u0219i <em>first click<\/em> \u0219i cum func\u021bioneaz\u0103 acestea.<\/p>\n<p>&#8211; Tool prezentat<strong> <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/waspinspector-analytics-s\/niaoghengfohplclhbjnjheodgkejpih\" target=\"_blank\">WASP<\/a><\/strong>. Mai multe despre cookier-uri vom afla de la <strong><a href=\"http:\/\/www.legi-internet.ro\/\" target=\"_blank\">Bogdan Manolea<\/a><\/strong>, <strong><a href=\"https:\/\/www.trusted.ro\/\" target=\"_blank\">TRUSTED.ro<\/a><\/strong>, la un workshop care va avea loc m\u00e2ine.<\/p>\n<p>&#8211; <strong><a href=\"http:\/\/www.google.com\/tagmanager\/\" target=\"_blank\">Google Tag Manager<\/a><\/strong> v\u0103 permite s\u0103 face\u021bi <em>tracking<\/em>-ul link-urilor. A explicat detaliat cum se instaleaz\u0103 \u0219i ce face. Silviu a recomandat ca acest tool s\u0103 fie setat de un programator \u0219i doar ulterior s\u0103 fie urm\u0103rit de persoana responsabil\u0103<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4634\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2258_edit-1024x678.jpg\" alt=\"DSC_2258_edit\" width=\"550\" height=\"364\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2258_edit-1024x678.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2258_edit-300x198.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/DSC_2258_edit.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li><strong>9:00 \u2013 10:30,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/anunturigratuite\" target=\"_blank\">BIANCA DANCILA<\/a>, Founder &amp; Managing Director GripAds, Workshop \u201cPlanul si strategia de marketing online: cum sa iti cresti vanzarile\u201d<\/strong><\/li>\n<\/ul>\n<p>&#8211; O g\u0103si\u021bi pe Bianca \u0219i aici:<strong>\u00a0<a href=\"www.facebook.com\/biancadancila\" target=\"_blank\">www.facebook.com\/biancadancila<\/a><\/strong><\/p>\n<p>&#8211; Trendul este urm\u0103torul:\u00a0marele magazine offline s\u0103 se mute \u00een online. Cu asta ne ocup\u0103m noi la GripADs, agen\u021bie de marketin online: strategie, planificare, implementare.<\/p>\n<p>&#8211; Un lucru funny pe care l-am v\u0103zut \u00een ultima perioad\u0103: afaceri online se promoveaz\u0103 offline.<\/p>\n<p>&#8211; No downtime. C\u00e2nd am \u00eenceput Tocmai.ro \u00een 2009 ne-am propus s\u0103 atingem acest obiectiv.<\/p>\n<p>&#8211; Lec\u021bii \u201ede via\u021b\u0103\u201d de la clien\u021bi: (1) Ajutor! Am nevoie de marketing; (2) Marketing = gratuit<\/p>\n<p>&#8211; Vanzare Offline vs. Vanzare Online<\/p>\n<ul>\n<li><em>Asem\u0103n\u0103ri<\/em>: pre\u021b, customer experience, rapoarte despre client, rela\u021bii cu clientul<\/li>\n<li><em>Diferen\u021be<\/em>: nu pot proba, testa produsul; nu ai contact cu clien\u021bii<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7314_edit.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4633\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7314_edit-1024x832.jpg\" alt=\"vanzare_offline_vs_vanzare_online\" width=\"550\" height=\"447\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7314_edit-1024x832.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7314_edit-300x243.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7314_edit.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">&#8211; The Internet Markething Tree<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7319_edit.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4637\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7319_edit-1024x815.jpg\" alt=\"the internet marketing tree\" width=\"550\" height=\"438\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7319_edit-1024x815.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7319_edit-300x238.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/IMG_7319_edit.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<hr \/>\n<p>Retrospectiv\u0103:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-prima-zi-exercitii-de-ice-breaking-si-e-commerce-in-aer-curat-de-munte\" target=\"_blank\">Cum a fost \u00een prima zi<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-doua-zi-incep-cursurile-de-e-commerce-si-activitatile-de-team-building\" target=\"_blank\">Cum a fost \u00een a doua zi<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/social-media-feed-scoaladevaragpec\" target=\"_blank\">Social Media Feed<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-treia-zi-workshop-uri-cu-iulian-padurariu-bianca-dancila-si-silviu-toma\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>\u0218coala de Var\u0103 de E-commerce GPeC \u00a02015 continu\u0103.\u00a0Social media feed aici \u0219i\u00a0programul detaliat pe zile aici. 13:00 \u2013 14:30,\u00a0IULIAN PADURARIU, Consultant Marketing The Marks,\u00a0Workshop: \u201cDe la magazin online la activism civic\u2026 ;)\u201d &#8211; Pe scurt: cum capt\u0103m \u0219i cum folosim puterea comunit\u0103\u021bilor pentru a genera valoare de business &#8211; Gamification, un set de tehnici prin care \u021bii userii din ce \u00een ce mai implica\u021bi. &#8211; Activismul de care vorbe\u0219te Iulian face referire la puterea cumulat\u0103 a unor membri dintr-o comunicate. &#8211; Plec\u0103m de la afirma\u021bia: Discount-urile sunt folosite de loseri pentru a atrage al\u021bi loseri. &#8211; Despre mintea uman\u0103, regula lui 7 (conform c\u0103reia nu putem stoca mai mult de 7 m\u0103rci de bere) &#8211; Aceast\u0103 regul\u0103 se poate aplic\u0103 \u0219i pentru\u00a0anumite pie\u021be. Primele 7 afaceri \u00eempart cea mai mare parte din pia\u021b\u0103. &#8211; Un pre\u021b mic nu creeaz\u0103 valoare \u00een aceast\u0103 pia\u021b\u0103<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[416,151,702,417],"class_list":["post-4625","post","type-post","status-publish","format-standard","hentry","category-noutati-si-stiri-gpec","tag-bianca-dancila","tag-iulian-padurariu","tag-scoala-de-vara-gpec","tag-silviu-toma"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4625"}],"version-history":[{"count":15,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4625\/revisions"}],"predecessor-version":[{"id":4672,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4625\/revisions\/4672"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}