{"id":4694,"date":"2015-08-30T11:32:30","date_gmt":"2015-08-30T08:32:30","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4694"},"modified":"2015-09-03T10:50:21","modified_gmt":"2015-09-03T07:50:21","slug":"scoala-de-vara-gpec-2015-a-5-a-zi-workshop-uri-cu-eugen-potlog-conectoo-cristian-ignat-2parale-si-andrei-radu-gpec","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-5-a-zi-workshop-uri-cu-eugen-potlog-conectoo-cristian-ignat-2parale-si-andrei-radu-gpec","title":{"rendered":"\u0218coala De Var\u0103 GPeC 2015, a 5-a zi: workshop-uri cu Eugen Potlog (Conectoo), Cristian Ignat (2Parale) \u0219i Andrei Radu (GPeC)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-5-a-zi-workshop-uri-cu-eugen-potlog-conectoo-cristian-ignat-2parale-si-andrei-radu-gpec\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-de-ecommerce-gpec-2015-30-august-poze.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-4745\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-de-ecommerce-gpec-2015-30-august-poze-300x300.jpg\" alt=\"scoala-de-vara-de-ecommerce-gpec-2015-30-august-poze\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-de-ecommerce-gpec-2015-30-august-poze-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-de-ecommerce-gpec-2015-30-august-poze-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-de-ecommerce-gpec-2015-30-august-poze-1024x1024.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-de-ecommerce-gpec-2015-30-august-poze.jpg 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>Workshop-urile din aceast\u0103 zi de la <a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/scoaladevaragpec\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\">#ScoalaDeVaraGPeC<\/a> sunt sus\u021binute de EUGEN POTLOG, ANDREI RADU\u00a0\u0219i CRISTIAN IGNAT. G\u0103si\u021bi \u00een acest articol c\u00e2teva detalii de la aceste workshop-uri, iar <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.1191226674236621.1073741871.383723974986899&amp;type=3\" target=\"_blank\">pe pagina de Facebook g\u0103si\u021bi mai multe fotografii<\/a>.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4703\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/2015-scoala-de-vara-gpec-workshop-conectoo-eugen-potlog-foto-1-3-1024x535.jpg\" alt=\"2015-scoala-de-vara-gpec-workshop-conectoo-eugen-potlog-foto-1-3\" width=\"550\" height=\"287\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/2015-scoala-de-vara-gpec-workshop-conectoo-eugen-potlog-foto-1-3-1024x535.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/2015-scoala-de-vara-gpec-workshop-conectoo-eugen-potlog-foto-1-3-300x156.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/2015-scoala-de-vara-gpec-workshop-conectoo-eugen-potlog-foto-1-3.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li><strong>9:00 \u2013 10:30,\u00a0EUGEN POTLOG, Manager <a href=\"http:\/\/www.conectoo.ro\/\" target=\"_blank\">Conectoo<\/a>, Workshop \u201cTips &amp; Tricks pentru o strategie reusita de email marketing\u201d<\/strong><\/li>\n<\/ul>\n<p>Despre ce s-a discutat:<\/p>\n<p>&#8211; Care sunt factorii de succes in email marketing;<br \/>\n&#8211; Care sunt principalele provocari in email marketing;<br \/>\n&#8211; Metode de a creste organic o lista de abonati calitativa;<br \/>\n&#8211; Cum sa ii faci pe oameni sa deschida email-urile;<br \/>\n&#8211; Care sunt practicile recomandate pentru continutul email-urilor si cum sa cresti rata de click;<br \/>\n&#8211; Cum sa folosesti corect A\/B Testing pentru a optimiza constant rezultatele campaniilor de email marketing;<br \/>\n&#8211; Ce este marketing automation si cum poti trimite automat email-uri personalizate in functie de comportamentul utilizatorului<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"ro\" dir=\"ltr\">Din prezentarea lui <a href=\"https:\/\/twitter.com\/eugenpotlog?ref_src=twsrc%5Etfw\">@eugenpotlog<\/a> de la <a href=\"https:\/\/twitter.com\/hashtag\/ScoalaDeVaraGPeC?src=hash&amp;ref_src=twsrc%5Etfw\">#ScoalaDeVaraGPeC<\/a> <a href=\"http:\/\/t.co\/Uugccu1ZX2\">http:\/\/t.co\/Uugccu1ZX2<\/a> <a href=\"http:\/\/t.co\/XLHmh1dQYT\">pic.twitter.com\/XLHmh1dQYT<\/a><\/p>\n<p>&mdash; GPeC E-Commerce CEE (@gpecro) <a href=\"https:\/\/twitter.com\/gpecro\/status\/637954481116811264?ref_src=twsrc%5Etfw\">August 30, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&#8211;\u00a0Ca un email sa fie deschis si \u201cclickuit\u201d de abonat, acesta trebuie\u00a0sa faca cel putin unul din urmatoarele lucruri pentru el:<\/p>\n<ul>\n<li>Sa-i rezolve o problema<\/li>\n<li>Sa-i economiseasca banii<\/li>\n<li>Sa-l faca mai destept<\/li>\n<li>Sa-l distreze<\/li>\n<\/ul>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"ro\" dir=\"ltr\">Nu e de ajuns s\u0103 le spui doar \u201cAboneaza-te la <a href=\"https:\/\/twitter.com\/hashtag\/newsletter?src=hash&amp;ref_src=twsrc%5Etfw\">#newsletter<\/a>\u201d \u2026 Pur si simplu nu e suficient! <a href=\"https:\/\/twitter.com\/eugenpotlog?ref_src=twsrc%5Etfw\">@EugenPotlog<\/a> la <a href=\"https:\/\/twitter.com\/hashtag\/ScoalaDeVaraGPeC?src=hash&amp;ref_src=twsrc%5Etfw\">#ScoalaDeVaraGPeC<\/a>, <a href=\"https:\/\/twitter.com\/gpecro?ref_src=twsrc%5Etfw\">@gpecro<\/a><\/p>\n<p>&mdash; Lucian Rotaru (@lucian_rotaru) <a href=\"https:\/\/twitter.com\/lucian_rotaru\/status\/639344513820033024?ref_src=twsrc%5Etfw\">September 3, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4704\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-gpec-2015-cristian-ignat-foto-fb-copy-1024x1024.jpg\" alt=\"scoala-de-vara-gpec-2015-cristian-ignat-foto-fb copy\" width=\"550\" height=\"550\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-gpec-2015-cristian-ignat-foto-fb-copy-1024x1024.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-gpec-2015-cristian-ignat-foto-fb-copy-150x150.jpg 150w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-gpec-2015-cristian-ignat-foto-fb-copy-300x300.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/scoala-de-vara-gpec-2015-cristian-ignat-foto-fb-copy.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul>\n<li><strong>11:00 \u2013 12:30, CRISTIAN IGNAT, PPC Marketing Manager <a href=\"https:\/\/www.2parale.ro\/\" target=\"_blank\">2Parale<\/a>, Workshop \u201cIn AdWords marimea conteaza\u201d<\/strong><\/li>\n<\/ul>\n<p>Workshop insights:\u00a0Vom discuta despre marimea brandului, marimea concurentei, marimea comenzii, marimea bugetului, marimea ratei de conversie si cum sa fim cat mai eficienti cu campaniile AdWords, YouTube si Facebook Ads.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/2015-scoala-de-vara-gpec-workshop-2parale-foto-twitter.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4711\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/2015-scoala-de-vara-gpec-workshop-2parale-foto-twitter-1024x854.jpg\" alt=\"2015-scoala-de-vara-gpec-workshop-2parale-foto-twitter\" width=\"550\" height=\"459\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/2015-scoala-de-vara-gpec-workshop-2parale-foto-twitter-1024x854.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/2015-scoala-de-vara-gpec-workshop-2parale-foto-twitter-300x250.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/2015-scoala-de-vara-gpec-workshop-2parale-foto-twitter.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Reclamele atr\u0103g\u0103toare \u0219i prea generale duc la o rat\u0103 de click mare. \u2192\u00a0Rata de click mare duce la un num\u0103r mare de vizitatori pe site. \u2192\u00a0Num\u0103rul mare de vizitatori targeta\u021bi incorrect duce la o rat\u0103 mic\u0103 de conversie.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"ro\" dir=\"ltr\">\u0218i ne-a recomandat cartea <a href=\"http:\/\/t.co\/Qw4O1d8zHY\">http:\/\/t.co\/Qw4O1d8zHY<\/a> scris\u0103 de <a href=\"https:\/\/twitter.com\/MikeMichalowicz?ref_src=twsrc%5Etfw\">@MikeMichalowicz<\/a> <a href=\"https:\/\/twitter.com\/CristianIgnat?ref_src=twsrc%5Etfw\">@CristianIgnat<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ScoalaDeVaraGPeC?src=hash&amp;ref_src=twsrc%5Etfw\">#ScoalaDeVaraGPeC<\/a><\/p>\n<p>&mdash; Lucian Rotaru (@lucian_rotaru) <a href=\"https:\/\/twitter.com\/lucian_rotaru\/status\/637917621061582848?ref_src=twsrc%5Etfw\">August 30, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/andrei-radu-workshop-scoala-de-vara-de-ecommerce-gpec-2015-foto.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4744\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/andrei-radu-workshop-scoala-de-vara-de-ecommerce-gpec-2015-foto-1024x678.jpg\" alt=\"andrei-radu-workshop-scoala-de-vara-de-ecommerce-gpec-2015-foto\" width=\"550\" height=\"364\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/andrei-radu-workshop-scoala-de-vara-de-ecommerce-gpec-2015-foto-1024x678.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/andrei-radu-workshop-scoala-de-vara-de-ecommerce-gpec-2015-foto-300x198.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/andrei-radu-workshop-scoala-de-vara-de-ecommerce-gpec-2015-foto.jpg 2048w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<ul>\n<li><strong>13:00 \u2013 14:30, ANDREI RADU, CEO &amp; Founder GPeC, Workshop \u201c10 ani de GPeC in intrebari si raspunsuri-cheie pentru oricine activeaza in e-commerce\u201d<\/strong><\/li>\n<\/ul>\n<p>&#8211;\u00a0Listarea \u00een marketplace &#8211; pro \u0219i contra (fotografia a fost f\u0103cut\u0103 \u00een timpul workshop-ului, au mai fost ad\u0103ugate \u0219i altele pe list\u0103)<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/marketplace_pro_contra_lista_initial_2015_scoala_de_vara_gpec.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4706\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/marketplace_pro_contra_lista_initial_2015_scoala_de_vara_gpec-965x1024.jpg\" alt=\"marketplace_pro_contra_lista_initial_2015_scoala_de_vara_gpec\" width=\"550\" height=\"584\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/marketplace_pro_contra_lista_initial_2015_scoala_de_vara_gpec-965x1024.jpg 965w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/marketplace_pro_contra_lista_initial_2015_scoala_de_vara_gpec-282x300.jpg 282w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/08\/marketplace_pro_contra_lista_initial_2015_scoala_de_vara_gpec.jpg 1280w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>&#8211; Ce\u00a0trebuie s\u0103 iei \u00een calcul atunci c\u00e2nd vrei s\u0103 faci un exit \u00een e-commerce<\/p>\n<p>&#8211; E\u0219ti start-up \u0219i ai buget mic de marketing. \u00cen ce canale de promovare investe\u0219ti<\/p>\n<p>&#8211;\u00a0Ce faci c\u00e2nd e\u0219ti la \u00eenceput de drum, cum construie\u0219ti o comunitate, cum faci <em>performance marketing<\/em><\/p>\n<div id=\"fb-root\"><\/div>\n<p><script>(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = 'https:\/\/connect.facebook.net\/ro_RO\/sdk.js#xfbml=1&version=v3.1';  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<div class=\"fb-post\" data-href=\"https:\/\/www.facebook.com\/GPeCro\/photos\/a.884442388248386.1073741839.383723974986899\/1191274414231847\/?type=1\" data-width=\"750\">\n<blockquote cite=\"https:\/\/www.facebook.com\/GPeCro\/posts\/1191274414231847:0\" class=\"fb-xfbml-parse-ignore\">\n<p>Andrei Piti\u0219 \u0219i Andrei Radu vorbesc la #ScoalaDeVaraGPeC despre ce trebuie s\u0103 iei \u00een calcul atunci c\u00e2nd vrei s\u0103 vinzi magazinul t\u0103u online.<\/p>\n<p>Publicat\u0103 de <a href=\"https:\/\/www.facebook.com\/GPeCro\/\">GPeC &#8211; The Most Important E-Commerce Event in CEE<\/a> pe&nbsp;<a href=\"https:\/\/www.facebook.com\/GPeCro\/posts\/1191274414231847:0\">Duminic\u0103, 30 August 2015<\/a><\/p><\/blockquote>\n<\/div>\n<p>&#8211; research, research, research, pe scurt \u0219i pe final :)<\/p>\n<p>https:\/\/www.facebook.com\/rotaru.lucian\/posts\/10204588499294377?pnref=story<\/p>\n<hr \/>\n<p><strong>Retrospectiv\u0103:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-prima-zi-exercitii-de-ice-breaking-si-e-commerce-in-aer-curat-de-munte\" target=\"_blank\">Cum a fost \u00een prima zi<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-doua-zi-incep-cursurile-de-e-commerce-si-activitatile-de-team-building\" target=\"_blank\">Cum a fost \u00een a doua zi<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-treia-zi-workshop-uri-cu-iulian-padurariu-bianca-dancila-si-silviu-toma\" target=\"_blank\">Cum a fost \u00een a treia zi<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-patra-zi-workshop-uri-cu-bogdan-manolea-liviu-taloi-si-raluca-radu\" target=\"_blank\">Cum a fost \u00een a patra zi<\/a><\/strong><\/li>\n<\/ul>\n<p>https:\/\/www.facebook.com\/andrei.radu.790256\/posts\/10153670121864047<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/scoala-de-vara-gpec-2015-a-5-a-zi-workshop-uri-cu-eugen-potlog-conectoo-cristian-ignat-2parale-si-andrei-radu-gpec\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Workshop-urile din aceast\u0103 zi de la #ScoalaDeVaraGPeC sunt sus\u021binute de EUGEN POTLOG, ANDREI RADU\u00a0\u0219i CRISTIAN IGNAT. G\u0103si\u021bi \u00een acest articol c\u00e2teva detalii de la aceste workshop-uri, iar pe pagina de Facebook g\u0103si\u021bi mai multe fotografii. &nbsp;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[702],"class_list":["post-4694","post","type-post","status-publish","format-standard","hentry","category-noutati-si-stiri-gpec","tag-scoala-de-vara-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4694"}],"version-history":[{"count":19,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4694\/revisions"}],"predecessor-version":[{"id":4751,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4694\/revisions\/4751"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}