{"id":4778,"date":"2015-09-08T14:03:17","date_gmt":"2015-09-08T11:03:17","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4778"},"modified":"2015-09-09T09:14:31","modified_gmt":"2015-09-09T06:14:31","slug":"interviu-cu-paula-negrea-lumealapicioare-sunt-focalizata-pe-consumator-si-inclinata-spre-social-ecommerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/interviu-cu-paula-negrea-lumealapicioare-sunt-focalizata-pe-consumator-si-inclinata-spre-social-ecommerce","title":{"rendered":"Interviu cu Paula Negrea, Lumea La Picioare: Dac\u0103 n-a\u0219 fi fost jurnalist, nu a\u0219 fi fost nici at\u00e2t de focalizat\u0103 pe consumator \u0219i \u00eenclinat\u0103 spre social e-commerce"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-cu-paula-negrea-lumealapicioare-sunt-focalizata-pe-consumator-si-inclinata-spre-social-ecommerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/paula-negrea-gpec-foto-interviu.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4802\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/paula-negrea-gpec-foto-interviu-200x300.jpg\" alt=\"paula-negrea-gpec-foto-interviu\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/paula-negrea-gpec-foto-interviu-200x300.jpg 200w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/paula-negrea-gpec-foto-interviu.jpg 573w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><a href=\"https:\/\/www.linkedin.com\/in\/paulanegrea\" target=\"_blank\"><strong>Paula Negrea<\/strong><\/a> este Chief Storytelling Officer &amp; Owner\u00a0<a href=\"http:\/\/lumealapicioare.ro\/\" target=\"_blank\"><strong>PASSWORD | Lumea la Picioare<\/strong><\/a>, un magazin online de pantofi personaliza\u021bi pentru femei proasp\u0103t deschis. \u00cen trecut, Paula a\u00a0lucrat la eMAG \u0219i la\u00a0compania de retail de \u00eembr\u0103c\u0103minte TinaR.<\/p>\n<p>\u201eBrandul Password se na\u0219te dup\u0103 ce am fost, opt ani, jurnalist, marketer \u0219i director de mod\u0103 \u00een magazine online\u201d, declar\u0103\u00a0Paula. Acest proiect s-a lansat \u00een urma unor investi\u021bii de 20.000 de euro, pe parcursul a dou\u0103 luni, \u201eav\u00e2nd <em>know-how<\/em>-ul \u0219i oamenii potrivi\u021bi al\u0103turi\u201d.<\/p>\n<p>G\u0103se\u0219ti mai jos un interviu cu Paula Negrea despre cum a \u00eenceput aceast\u0103 afacere \u0219i \u00een ce direc\u021bie se \u00eendreapt\u0103!<\/p>\n<p><!--more--><\/p>\n<p><strong>GPeC: Din descrierea de pe site-ul Lumea La Picioare, acest magazin online a pornit din dragoste pentru \u201epantofii\u00a0delicio\u0219i\u201d?\u00a0Tr\u0103ie\u0219ti\u00a0povestea unui individ care transforma o pasiune\u00a0\u00een\u00a0afacere sau e mai mult de\u00a0at\u00e2t?<\/strong><\/p>\n<p><strong>Paula Negrea:<\/strong> M\u0103 \u0219tie lumea mai degrab\u0103 dup\u0103 pantofii mei dec\u00e2t dup\u0103 fa\u021b\u0103; \u0219i chiar nu glumesc. :) Fetele m\u0103 tot \u00eentreab\u0103 de c\u00e2\u021biva ani, online \u0219i offline, de unde \u00eei am. \u00cen loc\u00a0s\u0103 le trimit prin tot soiul de locuri, de acum le voi invita la mine \u00een magazin unde o s\u0103 g\u0103sesc\u0103 toate alegerile, unde le pot personaliza \u0219i unde eu primesc bucuroas\u0103\u00a0<em>input creativ<\/em> pentru a dezvolta noi modele delicioase \u0219i <em>empowering<\/em>.<\/p>\n<p>M\u0103 \u0219tie lumea \u0219i mai degrab\u0103 dup\u0103 munca mea dec\u00e2t dup\u0103 fa\u021b\u0103; \u0219i nici aici nu glumesc. \u00cen e-commerce am \u00eencercat mereu s\u0103 aduc o atingere uman\u0103 \u0219i creativ\u0103 business-urilor \u00een care am lucrat \u0219i cu asta am c\u00e2\u0219tigat foarte mult. <strong>Lumea La Picioare<\/strong> va fi cam la toate nivelurile despre cum \u00een\u021beleg eu <em>fashion e-commerce<\/em>-ul \u00een 2015, deci va fi terenul meu de experimente. Abia l-am lansat \u0219i are multe surprize \u00een produc\u021bie, pentru c\u0103 sunt un fel de du\u0219man al monotoniei \u00een industria asta. <strong>#DeCitit<\/strong> un mic ceva de la Branson pe acest subiect: <strong><a href=\"http:\/\/www.virgin.com\/entrepreneur\/why-being-a-romantic-means-to-be-an-entrepreneur\" target=\"_blank\">Why being a romantic means to be an entrepreneur<\/a><\/strong>.<\/p>\n<p><strong>GPeC: Toate produsele voastre sunt realizate \u00een Rom\u00e2nia.\u00a0Ave\u021bi\u00a0propriul atelier?\u00a0<\/strong><\/p>\n<p><strong>P. N.:<\/strong> Eu sunt fat\u0103 de bl\u0103nar. Am crescut \u00eentr-un atelier, \u00eemi sunt foarte dragi artizanii \u0219i sunt fascinat\u0103 de sinergia dintre meseriile vechi \u0219i meseriile noi, <strong>\u00eemi place s\u0103-i v\u0103d la un loc pe designeri, stili\u0219ti \u0219i marketeri digitali<\/strong>, de exemplu. Ies ni\u0219te lucruri inedite c\u00e2nd ace\u0219tia fac echip\u0103!<\/p>\n<p>Lucrez cu cinci ateliere, acum cel pu\u021bin, \u0219i pare firesc s\u0103 am atelierul meu sau fabrica mea, dac\u0103 decid s\u0103 duc business-ul \u0219i \u00een serie\/ retail\/ marketplace\/ interna\u021bional etc., s\u0103 m\u0103 concentrez pe produc\u021bie, deci pe volum. Totul \u021bine de alegeri \u0219i de cum merit\u0103 s\u0103 te calibrezi la ele \u00een timp.<\/p>\n<ul>\n<li><strong>Vezi un \u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=SEFOeDeqB0w\" target=\"_blank\">interviu video cu Paula Negrea realizat la GPeC 2013<\/a> de c\u0103tre <a href=\"http:\/\/www.sabina-cornovac.ro\/\" target=\"_blank\">Sabina Cornovac<\/a><\/strong><\/li>\n<\/ul>\n<p><strong>GPeC: Momentan\u00a0ave\u021bi\u00a0un timp de\u00a0a\u0219teptare\u00a0de 2 saptamani, aveti in\u00a0plan\u00a0reducerea\u00a0acestui timp?<\/strong><\/p>\n<p><strong>P. N.:<\/strong>\u00a0\u00cen acest moment, mixul magazin online pu\u021bin inedit \u0219i studio \u00een care po\u021bi veni s\u0103 vezi produsele e ce \u00eemi doresc. Pun focus pe experien\u021b\u0103, loializare\u00a0\u0219i recuren\u021b\u0103. <em>We have all the time in the world for shoes<\/em>, crede-m\u0103! Nu timpul de livrare e problema, fiind \u00eenc\u0103l\u021b\u0103minte pe m\u0103sur\u0103, personalizat\u0103.<\/p>\n<p>Am lucrat mereu de la zero pe proiecte rom\u00e2ne\u0219ti curajoase \u0219i voi continua s\u0103 o fac, \u00een calitate de consultant, <strong>cred foarte mult\u00a0\u00een\u00a0MADE IN RO<\/strong>. V\u0103 \u00eencurajez s\u0103 crede\u021bi \u0219i voi \u0219i s\u0103 atrage\u021bi investi\u021bii aici cu ideile \u0219i oamenii vo\u0219tri talenta\u021bi. Ca o mica gluma: i-am spus unui <em>headhunter<\/em>, acum ceva timp, c\u0103 &#8222;nu vin, domne&#8217;, de ce s\u0103-i ajut s\u0103 scoat\u0103 TIR-uri de bani din Rom\u00e2nia?&#8221; \u0219i a f\u0103cut ochii mari-mari. Era vorba de unul dintre cei mai mari <em>retaileri<\/em> de mod\u0103 din lume, cum s\u0103 refuzi? :)<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/7SMMVdqwyR\/?utm_source=ig_embed\" data-instgrm-version=\"9\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/7SMMVdqwyR\/?utm_source=ig_embed\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Azi, la Brasov, in apartamentul prietenei mele din copilarie, e nebunie! Gasca ei isi personalizeaza pantofii de birou ;) Iubitul a plecat sa se plimbe cu motorul, n-a mai rezistat intre noi&#8230; :)) #password #lumealapicioare #treatyourself #shoes #shoesloverk<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/paulanegrea\/?utm_source=ig_embed\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> PaulaNegrea, Lumea la Picioare<\/a> (@paulanegrea) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2015-09-06T09:32:09+00:00\">Sep 6, 2015 at 2:32am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong>GPeC: Magazinul este\u00a0proasp\u0103t\u00a0lansat pe\u00a0pia\u021b\u0103, lumea\u00a0\u00eencepe\u00a0s\u0103\u00a0aud\u0103\u00a0de el \u0219i s\u0103-l admire. Ce\u00a0urmeaz\u0103\u00a0de aici pe partea de promovare? Pe ce\u00a0canale\u00a0vre\u021bi\u00a0s\u0103 v\u0103\u00a0concentra\u021bi pentru magazinul Lumea La Picioare?<\/strong><\/p>\n<p><strong>P. N.:<\/strong>\u00a0\u00cen doua zile de .ro, <a href=\"https:\/\/www.facebook.com\/lumealapicioare\" target=\"_blank\"><strong>comunitatea de Facebook<\/strong><\/a> a ajuns la peste 1.000 de femei care \u0219i-au <em>share<\/em>-uit bucuria lans\u0103rii. Acolo voi fi cea mai prezent\u0103, de acolo o s\u0103-mi iau <em>feedback<\/em>\u00a0\u0219i <em>input<\/em> creativ, acolo voi cre\u0219te brandul online, de acolo o s\u0103-mi aleg ambasadorii de brand. P\u00e2n\u0103 la finalul anului voi face \u0219i c\u00e2teva evenimente la atelierele de rochii prietene \u0219i \u00een c\u00e2teva companii mari prietene.\u00a0<strong>\u021aintesc\u00a0un sezon\u00a0conversa\u021bional\u00a0\u0219i\u00a0de cucerire<\/strong>, s\u0103-i zicem. \u00cemi doresc s\u0103 fiu \u00een mintea iubitoarei de pantofi <em>WOW<\/em>\u00a0la 1 Martie.<\/p>\n<p><strong>GPeC: Jurnalist, marketer, director de moda\u00a0\u00een\u00a0magazine online \u0219i acum fondatorul unui magazin cu produse personalizate &#8211; un traseu atipic de\u00a0admirat. Cum crezi ca te vor ajuta\u00a0experien\u021bele\u00a0adunate p\u00e2n\u0103 acum \u00een noul job? De exemplu, cele venite de pe partea de jurnalist.<\/strong><\/p>\n<p><strong>P. N.:<\/strong> Rolul meu la <a href=\"http:\/\/www.lumealapicioare.ro\" target=\"_blank\">www.lumealapicioare.ro<\/a> e tot o combina\u021bie de management, marketing, jurnalism, tech, ca \u0219i la eMAG sau la TinaR. Dac\u0103 n-as fi fost jurnalist, n-a\u0219 fi fost nici at\u00e2t de focalizat\u0103 pe consumator\u00a0\u0219i \u00eenclinat\u0103 spre <em>social e-commerce<\/em>, de exemplu. <em>Storrytelling<\/em>-ul e, iar, un foarte mare atu venit odat\u0103 cu background-ul.<\/p>\n<p><strong>GPeC: C\u00e2t de greu este s\u0103\u00a0porne\u0219ti\u00a0o afacere de la zero\u00a0\u00een\u00a0industria de e-commerce\u00a0\u00een\u00a0Rom\u00e2nia anului 2015? Care a fost cea mai mare provocare\u00a0p\u00e2n\u0103 acum?<\/strong><\/p>\n<p><strong>P. N.:<\/strong> Mie mi-a luat doua luni s\u0103 construiesc business-ul de la A la Z, s\u0103-l duc din informal \u00een formal, av\u00e2nd <em>know-how<\/em>-ul \u0219i oamenii potrivi\u021bi al\u0103turi. Totul e mers brici. Dar am mai f\u0103cut business design de la zero de vreo trei ori, p\u00e2n\u0103 acum.<\/p>\n<p>E o provocare sa ie\u0219i din obi\u0219nuit, s\u0103 fii o surpriz\u0103, trebuie s\u0103-\u021bi asumi acest lucru atunci c\u00e2nd calculezi profitul, trebuie s\u0103-i dai mai mult timp.<\/p>\n<p>\u00ce\u021bi dezv\u0103lui cele mai bune doua sfaturi de cariera pe care le-am primit vreodat\u0103, poate \u00eei ajut\u0103 pe cei care pun\u00a0de <em>startup<\/em>-uri la cale: \u201eE plin de competen\u021bi. \u00cen umanitate st\u0103 for\u021ba \u0219i diferen\u021bierea ta\u201d, respectiv <strong>\u201eYour most outstanding talent is something you do without even thinking\u201d.<\/strong><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/paula-negrea-gpec-foto-2013-interviu-gpec-lumea-la-picioare-mesaj-Facebook-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4795\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/paula-negrea-gpec-foto-2013-interviu-gpec-lumea-la-picioare-mesaj-Facebook-2.jpg\" alt=\"paula-negrea-gpec-foto-2013-interviu-gpec-lumea-la-picioare-mesaj-Facebook-2\" width=\"577\" height=\"184\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/paula-negrea-gpec-foto-2013-interviu-gpec-lumea-la-picioare-mesaj-Facebook-2.jpg 577w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/paula-negrea-gpec-foto-2013-interviu-gpec-lumea-la-picioare-mesaj-Facebook-2-300x95.jpg 300w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/interviu-cu-paula-negrea-lumealapicioare-sunt-focalizata-pe-consumator-si-inclinata-spre-social-ecommerce\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Paula Negrea este Chief Storytelling Officer &amp; Owner\u00a0PASSWORD | Lumea la Picioare, un magazin online de pantofi personaliza\u021bi pentru femei proasp\u0103t deschis. \u00cen trecut, Paula a\u00a0lucrat la eMAG \u0219i la\u00a0compania de retail de \u00eembr\u0103c\u0103minte TinaR. \u201eBrandul Password se na\u0219te dup\u0103 ce am fost, opt ani, jurnalist, marketer \u0219i director de mod\u0103 \u00een magazine online\u201d, declar\u0103\u00a0Paula. Acest proiect s-a lansat \u00een urma unor investi\u021bii de 20.000 de euro, pe parcursul a dou\u0103 luni, \u201eav\u00e2nd know-how-ul \u0219i oamenii potrivi\u021bi al\u0103turi\u201d. G\u0103se\u0219ti mai jos un interviu cu Paula Negrea despre cum a \u00eenceput aceast\u0103 afacere \u0219i \u00een ce direc\u021bie se \u00eendreapt\u0103!<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[215,229,353],"class_list":["post-4778","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-interviu-gpec","tag-magazin-online","tag-paula-negrea"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4778"}],"version-history":[{"count":25,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4778\/revisions"}],"predecessor-version":[{"id":4807,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4778\/revisions\/4807"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}