{"id":4877,"date":"2015-09-22T16:30:19","date_gmt":"2015-09-22T13:30:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4877"},"modified":"2015-09-22T16:31:26","modified_gmt":"2015-09-22T13:31:26","slug":"cei-mai-importanti-pasi-de-parcurs-pentru-un-magazin-care-migreaza-in-online","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/cei-mai-importanti-pasi-de-parcurs-pentru-un-magazin-care-migreaza-in-online","title":{"rendered":"Cei mai importan\u021bi pa\u0219i de parcurs pentru un magazin care migreaz\u0103 \u00een online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cei-mai-importanti-pasi-de-parcurs-pentru-un-magazin-care-migreaza-in-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-4879\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015-300x75.png\" alt=\"contentspeed-logo-foto-2015\" width=\"200\" height=\"50\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015-300x75.png 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/contentspeed-logo-foto-2015.png 400w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><a href=\"http:\/\/www.contentspeed.ro\/\" target=\"_blank\">ContentSpeed<\/a><\/strong>,\u00a0agen\u021bie de e-commerce full service\u00a0cu\u00a0o experien\u021b\u0103 de peste 13 ani \u00een comer\u021bul online din Rom\u00e2nia,\u00a0explic\u0103 pa\u0219ii esen\u021biali de care ar trebui s\u0103 se \u021bin\u0103 cont atunci c\u00e2nd se face trecerea din offline \u00een online.<\/p>\n<p>C\u00e2nd\u00a0vorbim despre migrarea \u00een online, totul \u00eencepe atunci\u00a0c\u00e2nd\u00a0o parte din industria \u00een care activezi \u00eencepe s\u0103 fie deja pe internet, iar clientul final cere s\u0103 cumpere \u0219i s\u0103 aib\u0103 acces la produsele tale \u0219i prin acest mediu. Magazinul online este e indicat s\u0103 se \u00eenceap\u0103 cu un plan de afacere pe cel pu\u021bin un an. Acesta ajut\u0103 mult \u00een raportul cu managementul, furnizorii \u0219i cu echipa de proiect.\u00a0<!--more--><\/p>\n<p>Conform unui studiu realizat de Google \u00een 2014, 62% din rom\u00e2nii fac <em>showrooming<\/em>, adic\u0103 merg \u00een magazine ca s\u0103 vad\u0103 produsele dorite \u0219i apoi caut\u0103 online cel mai bun pre\u021b. Mai exist\u0103 \u0219i <em>webrooming<\/em>, adic\u0103 vizitarea site-urilor magazinelor ca s\u0103 vad\u0103 promo\u021biile sau gama recent\u0103 de produse, \u00eenainte de a merge fizic pentru a cump\u0103ra (\u0219i, implicit, testa). Mai multe detalii despre aceste fenomene g\u0103si\u021bi \u0219i pe <strong><a href=\"https:\/\/www.trusted.ro\/blog\/despre-webrooming-si-showrooming\/\" target=\"_blank\">blogul TRUSTED.ro<\/a><\/strong>.<\/p>\n<p><strong>Analiza ContentSpeed dup\u0103 un deceniu de activitate \u00een e-commerce:<\/strong><\/p>\n<ul>\n<li>un magazin online poate ajunge \u00een top 3 pe ni\u0219a lui sau pe pia\u021ba pe care o \u021binte\u0219te dup\u0103 trei ani de la lansare;<\/li>\n<li>magazinele au identificat un nou public \u0219i \u0219i-au extins cu succes re\u021beaua de magazine \u00een regiunea neacoperit\u0103:<\/li>\n<li>chiar dac\u0103 magazinul a fost din start online, merit\u0103 investit \u00eentr-o prezen\u021b\u0103 offline sub forma unor showroom-uri \u00een mall-uri sau magazine on-spot pentru diverse evenimente;<\/li>\n<li>brandurile din mall-uri pot atinge prin magazine online zone ale Rom\u00e2niei, unde infrastructura de comer\u021b offline nu este \u00eenc\u0103 dezvoltat\u0103 \u0219i dezvoltarea ar costa mult. Acestea sunt zone care reprezint\u0103 pentru unii dintre clien\u021bii ContentSpeed p\u00e2n\u0103 la 25% din v\u00e2nz\u0103ri.<\/li>\n<\/ul>\n<p>Costurile de dezvoltare ini\u021bial \u015fi investi\u0163iile \u00een promovare \u015fi mentenan\u0163\u0103 \u00een primul an pot varia \u00eentre 20.000 \u0219i 100.000 de euro.\u00a0Opera\u021biunile \u00een online \u0219i implicit costurile acestora depind foarte mult de domeniul de activitate \u0219i complexitatea soft-urilor deja implementate, care asigur\u0103 gestiunea stocurilor, procesarea comenzilor sau livrarea acestora.<\/p>\n<p>Comunicatul oficial emis de Caracteristic poate fi accesat\u00a0<strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/09\/comunicat_ContentSpeed_Migrarea-in-online_22_09_2015_gpec.pdf\" target=\"_blank\">aici (PDF)<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/cei-mai-importanti-pasi-de-parcurs-pentru-un-magazin-care-migreaza-in-online\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>ContentSpeed,\u00a0agen\u021bie de e-commerce full service\u00a0cu\u00a0o experien\u021b\u0103 de peste 13 ani \u00een comer\u021bul online din Rom\u00e2nia,\u00a0explic\u0103 pa\u0219ii esen\u021biali de care ar trebui s\u0103 se \u021bin\u0103 cont atunci c\u00e2nd se face trecerea din offline \u00een online. C\u00e2nd\u00a0vorbim despre migrarea \u00een online, totul \u00eencepe atunci\u00a0c\u00e2nd\u00a0o parte din industria \u00een care activezi \u00eencepe s\u0103 fie deja pe internet, iar clientul final cere s\u0103 cumpere \u0219i s\u0103 aib\u0103 acces la produsele tale \u0219i prin acest mediu. Magazinul online este e indicat s\u0103 se \u00eenceap\u0103 cu un plan de afacere pe cel pu\u021bin un an. Acesta ajut\u0103 mult \u00een raportul cu managementul, furnizorii \u0219i cu echipa de proiect.\u00a0<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[355,229],"class_list":["post-4877","post","type-post","status-publish","format-standard","hentry","category-resurse-e-commerce","tag-contentspeed","tag-magazin-online"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4877"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4877\/revisions"}],"predecessor-version":[{"id":4882,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4877\/revisions\/4882"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}