{"id":4912,"date":"2015-09-25T12:06:46","date_gmt":"2015-09-25T09:06:46","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4912"},"modified":"2015-10-06T10:53:58","modified_gmt":"2015-10-06T07:53:58","slug":"europa-centrala-est-crestere-ecommerce","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/europa-centrala-est-crestere-ecommerce","title":{"rendered":"Europa Central\u0103 \u0219i de Est, cre\u0219tere lent\u0103 dar sigur\u0103 \u00een e-commerce"},"content":{"rendered":"
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Magazinele din Europa Central\u0103 \u0219i de Est \u00eencearc\u0103 din r\u0103sputeri s\u0103 satisfac\u0103 cererile clien\u021bilor, s\u0103 unifice canalele de distribu\u021bie \u0219i s\u0103 introduc\u0103 op\u021biuni noi pentru a oferi o experien\u021b\u0103 de cump\u0103rare sigur\u0103 \u0219i pl\u0103cut\u0103.\u00a0O analiz\u0103 recent\u0103 realizat\u0103 de Harriet Cohen<\/a>\u00a0arat\u0103 c\u0103 mul\u021bi retaileri importan\u021bi pun investi\u021biile pe lista priorit\u0103\u021bilor, pentru a stimula cre\u0219terea, a genera un avantaj concuren\u021bial \u0219i a satisface nevoile viitoare ale clien\u021bilor.<\/p>\n

Online \u00eenseamn\u0103\u00a0offline \u0219i\u00a0viceversa<\/h3>\n

\"Tesco<\/a><\/p>\n

De cur\u00e2nd, Media Galaxy<\/strong> a anun\u021bat \u00een Rom\u00e2nia c\u0103-\u0219i schimb\u0103 abordarea afacerii. Prin platforma \u201cExperien\u021ba complet\u0103 online \u0219i offline\u201d, Media Galaxy r\u0103spunde prompt \u0219i relevant nevoilor consumatorului modern \u0219i se pozitioneaz\u0103 ca \u201carhitect\u201d al experien\u021bei omnichannel. Este primul retailer care poate sus\u021bine acest tip de abordare, sus\u021binut de re\u021beaua extins\u0103 de magazine fizice de dimensiuni mari \u0219i de magazinul online\u00a0mediagalaxy.ro<\/a>.<\/p>\n

\u00cen Polonia, grupul Tesco<\/strong> este \u00een top 3 al retailerilor care v\u0103d dezvoltarea ca o prioritate. Num\u0103rul de magazine care ofer\u0103 livrare prin comand\u0103 online s-a dublat, ajung\u00eend la 27 de magazine, iar num\u0103rul camioanelor de transport s-a triplat. Co\u0219ul de cump\u0103r\u0103turi mediu este de 4-5 ori mai mare dec\u00e2t cel din magazinele tradi\u021bionale \u0219i continu\u0103 s\u0103 creasc\u0103 \u00een fiecare an, spune Retail Analysis<\/a>. Tesco are deja un serviciu dezvoltat de comenzi de\u00a0alimente \u00een Ungaria, livr\u00e2nd \u00een ora\u0219e importante, inclusiv \u00een Budapesta, Szeged, Gyor \u0219i Sz\u00e9kesfeh\u00e9rv\u00e1r.<\/p>\n

<\/p>\n

Serviciul de livrare a alimentelor al lui Carrefour<\/strong> testeaz\u0103 acum livrarea la domiciliu \u00een Var\u0219ovia. Clien\u021bii trebuie s\u0103 cumpere de 36 de euro pentru a primi produsele \u00een 24 de ore. Concurentul Auchan ofer\u0103 de asemenea livrarea la domiciliu \u00een Var\u0219ovia \u0219i \u00een suburbii. Carrefour \u00ee\u0219i relanseaz\u0103<\/a>\u00a0platforma online din Rom\u00e2nia, cu func\u021bionalit\u0103\u021bi precum o interfa\u021b\u0103 \u00eembun\u0103t\u0103\u021bit\u0103, cu accent pe dispozitivele mobile, livare \u00een aceea\u0219i zi \u0219i un motor de c\u0103utare \u00eembun\u0103t\u0103\u021bit, o navigare mai facil\u0103 \u0219i fotografii de produs. Este o mi\u0219care foarte inteligent\u0103, av\u00e2nd \u00een vedere c\u0103 rom\u00e2nii cheltuiesc tot mai mult pe dispozitive conectate la Internet.\u00a0\u00cen 36% dintre gospod\u0103riile din Rom\u00e2nia exist\u0103 cel pu\u0163in o tablet\u0103<\/strong>, \u00een 73% dintre gospod\u0103rii exist\u0103 cel pu\u0163in un smartphone, iar 55% de\u0163in laptopuri, arat\u0103\u00a0un studiu realizat de ANCOM<\/a>.<\/p>\n

Calea de mijloc: comand\u0103 online, ridic\u0103\u00a0offline<\/h3>\n

\"Tesco<\/a><\/p>\n

Ridicarea comenzii din magazin este o alegere excelent\u0103 pentru cei care lucreaz\u0103 p\u00e2n\u0103 t\u00e2rziu dar de\u021bin o ma\u0219in\u0103 pe care o pot folosi pentru a transporta\u00a0produsele de la magazin p\u00e2n\u0103 acas\u0103, astfel evit\u00e2nd taxa \u00een plus pentru transport \u0219i livrarea \u00eent\u00e2rziat\u0103.<\/p>\n

Noul concept store polonez\u00a0Intermarch\u00e9 le permite clien\u021bilor s\u0103 ridice marfa de la un Drive, dup\u0103 ce au comandat-o online. Retailerul pl\u0103nuie\u0219te exinderea cump\u0103r\u0103turilor online la toate magazinele sale din Polonia, \u00een urm\u0103torii trei ani.<\/p>\n

\u00cen Cehia \u0219i Slovacia, Tesco ofer\u0103 click&collect. Lan\u021bul de magazine a rulat o promo\u021bie de sezon pentru a-i \u00eencuraja pe cump\u0103r\u0103tori s\u0103 foloseasc\u0103 acest serviciu \u0219i s\u0103 cheltuiasc\u0103 mai mult. \u00cen Cehia, Tesco a oferit o reducere la taxa de colectare (doar 0,04 euro). \u00cen Slovacia,\u00a0comanda se putea ridica gratuit dac\u0103 un client cheltuia minimum 20 de euro.<\/p>\n

Foto: Tescomedia<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"
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Magazinele din Europa Central\u0103 \u0219i de Est \u00eencearc\u0103 din r\u0103sputeri s\u0103 satisfac\u0103 cererile clien\u021bilor, s\u0103 unifice canalele de distribu\u021bie \u0219i s\u0103 introduc\u0103 op\u021biuni noi pentru a oferi o experien\u021b\u0103 de cump\u0103rare sigur\u0103 \u0219i pl\u0103cut\u0103.\u00a0O analiz\u0103 recent\u0103 realizat\u0103 de Harriet Cohen\u00a0arat\u0103 c\u0103 mul\u021bi retaileri importan\u021bi pun investi\u021biile pe lista priorit\u0103\u021bilor, pentru a stimula cre\u0219terea, a genera un avantaj concuren\u021bial \u0219i a satisface nevoile viitoare ale clien\u021bilor. Online \u00eenseamn\u0103\u00a0offline \u0219i\u00a0viceversa De cur\u00e2nd, Media Galaxy a anun\u021bat \u00een Rom\u00e2nia c\u0103-\u0219i schimb\u0103 abordarea afacerii. Prin platforma \u201cExperien\u021ba complet\u0103 online \u0219i offline\u201d, Media Galaxy r\u0103spunde prompt \u0219i relevant nevoilor consumatorului modern \u0219i se pozitioneaz\u0103 ca \u201carhitect\u201d al experien\u021bei omnichannel. Este primul retailer care poate sus\u021bine acest tip de abordare, sus\u021binut de re\u021beaua extins\u0103 de magazine fizice de dimensiuni mari \u0219i de magazinul online\u00a0mediagalaxy.ro. \u00cen Polonia, grupul Tesco este \u00een top 3 al retailerilor care v\u0103d dezvoltarea ca o prioritate. Num\u0103rul de magazine care ofer\u0103 livrare<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[362,366,360,361],"class_list":["post-4912","post","type-post","status-publish","format-standard","hentry","category-comert-electronic","tag-click-and-collect-ro","tag-europa","tag-europa-centrala-si-de-est","tag-omnichannel-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4912"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4912\/revisions"}],"predecessor-version":[{"id":4917,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4912\/revisions\/4917"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}