{"id":4936,"date":"2015-10-01T12:00:19","date_gmt":"2015-10-01T09:00:19","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4936"},"modified":"2018-05-07T10:35:17","modified_gmt":"2018-05-07T07:35:17","slug":"stirile-saptamanii-google-ads-cumparainformat-click4fashion-amazon-mobilpay","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-google-ads-cumparainformat-click4fashion-amazon-mobilpay","title":{"rendered":"Customer Match, Cump\u0103r\u0103informat, Click4Fashion, zah\u0103r \u0219i ulei de la Amazon"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-google-ads-cumparainformat-click4fashion-amazon-mobilpay\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4962\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Co\u0219-de-cump\u0103r\u0103turi.png\" alt=\"Co\u0219 de cump\u0103r\u0103turi\" width=\"205\" height=\"178\" \/>Iat\u0103\u00a0cele mai importante<strong> 5 \u0219tiri din comer\u021bul electronic <\/strong>din ultimele 7 zile.<\/p>\n<p>Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa <strong>echipa@gpec.ro <\/strong>sau\u00a0un mesaj pe <strong><a href=\"https:\/\/www.facebook.com\/GPeCro\" target=\"_blank\" rel=\"noopener\">pagina de Facebook<\/a><\/strong> sau l\u0103sa\u021bi un comentariu la finalul articolului.<\/p>\n<p>V\u0103 mul\u021bumim!<!--more--><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Google vrea s\u0103 vinzi mai mult<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4961\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Google-logo.jpg\" alt=\"Google logo\" width=\"150\" height=\"55\" \/>Google lanseaz\u0103 dou\u0103 instrumente noi pentru cei care-\u0219i fac reclam\u0103 prin Google Ads:\u00a0<strong>&#8222;Customer Match&#8221;<\/strong> (asem\u0103n\u0103tor serviciului Custom Audience de pe Facebook) permite clien\u021bilor s\u0103 delimiteze audien\u021bele pe baza unor liste de e-mailuri \u0219i\u00a0poate fi folosit \u0219i pentru a genera &#8222;Audien\u021be similare&#8221;, pentru a atinge noi poten\u021biali clien\u021bi pe YouTube sau Gmail;\u00a0<strong>&#8222;Universal App Campaigns&#8221;<\/strong> permite derularea unor campanii de reclame pentru desc\u0103rcarea aplica\u021biilor direct din Google Search, Google Play, You Tube \u0219i Google Display Network.<\/p>\n<p><a href=\"http:\/\/economie.hotnews.ro\/stiri-media_publicitate-20457622-google-anuntat-doua-noi-produse-publicitate-croite-pentru-campanii-mobil.htm\" target=\"_blank\" rel=\"noopener\">Cite\u0219te la Hotnews<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Etichetele nu mai au secrete<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4941\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Cump\u0103r\u0103-informat.jpg\" alt=\"Cump\u0103r\u0103 informat\" width=\"150\" height=\"113\" \/>A fost lansat oficial agregatorul na\u021bional de date de \u00eencredere despre produse, <a href=\"http:\/\/cumparainformat.ro\" target=\"_blank\" rel=\"noopener\">Cump\u0103r\u0103 Informat<\/a>. Utilizezi aplica\u021bia pentru mobil pentru a scana codul de bare al unui produs alimentar\u00a0sau accesezi site-ul \u0219i introduci cifrele\u00a0codului de bare. Agregatorul va afi\u0219a informa\u021bii despre produsul alimentar scanat. Eticheta electronic\u0103 este structurat\u0103 pe urm\u0103toarele categorii: general, ingrediente, alergeni, nutri\u021bie, p\u0103strare, diete, certificare, companie.<\/p>\n<p><a href=\"https:\/\/www.trusted.ro\/blog\/cumpara-informat-agregator-cu-care-poti-verifica-eticheta-electronica-a-produselor-alimentare\/\" target=\"_blank\" rel=\"noopener\">TRUSTED.ro a fost prezent la lansare<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Vrei mod\u0103? Apas\u0103 pe mouse!<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4940\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Click4Fashion.png\" alt=\"Click4Fashion\" width=\"150\" height=\"84\" \/>Echipa din spatele fostului Stilago a lansat <a href=\"http:\/\/www.click4fashion.ro\/\" target=\"_blank\" rel=\"noopener\">Click4Fashion<\/a> \u0219i a avut un partener de n\u0103dejde \u00een cei de la ContentSpeed. Se pare c\u0103 pia\u021ba de fashion online se aglomereaz\u0103 \u00een Rom\u00e2nia.\u00a0Oferta Click4Fashion include reduceri de p\u00e2n\u0103 la 70% \u00een fiecare zi, colec\u021bii noi pentru \u00eentreaga familie \u0219i exclusivit\u0103\u021bi la cele mai bune pre\u021buri.\u00a0Sunt peste 40.000 de abona\u021bi la newsletter, cu obiectivul de a ajunge la 100.000 p\u00e2n\u0103 la finalul anului. \u00cen mai pu\u021bin de dou\u0103 luni, au fost \u00eenregistrate peste 1.000 de comenzi.<\/p>\n<p><a href=\"http:\/\/www.agora.ro\/stire\/click4fashion-cel-mai-nou-jucator-pe-pia-a-de-fashion-online-din-romania\" target=\"_blank\" rel=\"noopener\">Citi\u021bi detalii la Agora<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Zah\u0103r, f\u0103in\u0103 \u0219i ulei de la Amazon<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4939\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Amazon-Epicerie.jpg\" alt=\"Amazon Epicerie\" width=\"150\" height=\"99\" \/>Amazon.com lanseaz\u0103 b\u0103c\u0103nie online \u00een Fran\u021ba &#8211; <strong>Groceries<\/strong> \u0219i <strong>Beers, Wines and Spirits<\/strong>. Pentru clien\u021bii Amazon Prime, livrarea este gratuit\u0103. Pentru ceilal\u021bi, gratuit\u0103 dac\u0103 valoarea comenzii este de minimum 25 de euro. Partea de b\u0103c\u0103nie are peste 30.000 de produse \u00een inventar, iar departamentul de vinuri \u0219i alcool tare are peste 4.000. Membrii Prime pot opta pentru livrarea automat\u0103 periodic\u0103 a unui set esen\u021bial de produse (de exemplu, f\u0103in\u0103 \u0219i zah\u0103r).<\/p>\n<p><a href=\"http:\/\/postandparcel.info\/68144\/news\/amazon-france-opens-grocery-store\/\" target=\"_blank\" rel=\"noopener\">Citi\u021bi articolul la Post and Parcel<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Pl\u0103tim tot mai des de pe mobil, cu cardul<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4943\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/mobilPay.jpg\" alt=\"mobilPay\" width=\"150\" height=\"88\" \/>Circa 30% din totalul pl\u0103\u021bilor online cu cardul realizate de consumatorii rom\u00e2ni sunt f\u0103cute de pe telefoane \u0219i tablete cu sisteme de operare smart, fa\u021b\u0103 de 20%, rat\u0103 \u00eenregistrat\u0103 \u00een aceea\u0219i perioad\u0103 a anului trecut, se arat\u0103 \u00eentr-un studiu realizat de <strong>NETOPIA mobilPay<\/strong>.\u00a0Majoritatea lor sunt realizate de pe smartphone-uri \u0219i tablete cu sistem de operare Android.\u00a0Suma medie cheltuit\u0103 de pe telefon\u00a0este de\u00a0150 de lei.<\/p>\n<p><a href=\"http:\/\/refresh.ro\/2015\/09\/mobilpay-analiza-platilor-online-efectuate-terminalele-mobile\/\" target=\"_blank\" rel=\"noopener\">Detalii, la Refresh.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-google-ads-cumparainformat-click4fashion-amazon-mobilpay\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Iat\u0103\u00a0cele mai importante 5 \u0219tiri din comer\u021bul electronic din ultimele 7 zile. Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa echipa@gpec.ro sau\u00a0un mesaj pe pagina de Facebook sau l\u0103sa\u021bi un comentariu la finalul articolului. V\u0103 mul\u021bumim!<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-4936","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4936"}],"version-history":[{"count":9,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4936\/revisions"}],"predecessor-version":[{"id":12935,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4936\/revisions\/12935"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}