{"id":4997,"date":"2015-10-06T11:05:44","date_gmt":"2015-10-06T08:05:44","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=4997"},"modified":"2015-10-09T15:18:56","modified_gmt":"2015-10-09T12:18:56","slug":"industria-fashion-una-din-cele-mai-performante-categorii-din-e-commerce-ul-european-studiu","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/industria-fashion-una-din-cele-mai-performante-categorii-din-e-commerce-ul-european-studiu","title":{"rendered":"Industria fashion, un segment performant \u00een e-commerce-ul european (STUDIU)"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/industria-fashion-una-din-cele-mai-performante-categorii-din-e-commerce-ul-european-studiu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/ecommerce-benchmark-fashion-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4999\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/ecommerce-benchmark-fashion-logo-300x121.jpg\" alt=\"ecommerce-benchmark-fashion-logo\" width=\"300\" height=\"121\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/ecommerce-benchmark-fashion-logo-300x121.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/ecommerce-benchmark-fashion-logo-1024x414.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/ecommerce-benchmark-fashion-logo.jpg 1185w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Ecommerce Foundation\u00a0\u0219i asocia\u021bia Ecommerce Europe au studiat peste 250 de retaileri din \u0219apte \u021b\u0103ri europene, pentru a realiza raportul\u00a0Ecommerce Benchmark &amp; Fashion 2015.<\/p>\n<p>Iat\u0103 cele mai impresionante\u00a0informa\u021bii din acest raport!<!--more--><\/p>\n<ul>\n<li>Industria fashion are cel mai mic bounce rate (30,4%) \u0219i cele mai mici costuri pentru livrare \u0219i pentru retur (4,18 euro, respectiv 4,86 euro).<\/li>\n<li>53.7% dintre clien\u021bii categoriei body fashion revin \u0219i pentru viitoare comenzi de la acela\u0219i magazin. \u00cen compara\u021bia, acest procent este de doar 30% \u00een men fashion.<\/li>\n<li>Magazinele fashion din Danemarca sunt cele mai performante din Europa (rata de abandon a co\u0219ului de cump\u0103r\u0103turi este de 25,5%, \u00een compara\u021bie cu 57% \u00een Marea Britanie).<\/li>\n<li>De\u0219i sunt multe branduri de fashion renumite \u00een\u00a0Italia, industria fashion \u00een online este una dintre cele mai slabe \u00een compara\u021bie cu celelalte \u021b\u0103ri analizate. De exemplu, costul mediu de transport \u00een Italia este 8,22 euro (10,31 euro pentru retur), mult sub media european\u0103.<\/li>\n<li>Retalilerii mari din fashion sunt mult mai performan\u021bi ca cei mici.<\/li>\n<li>Clien\u021bii sunt mai dispu\u0219i s\u0103 recomande prietenilor magazinele\u00a0omnichannel(29), dec\u00e2t a\u0219a numi\u021bii <em>pure players<\/em>(19). Acest<em>\u00a0<\/em>KPI denumit Net Promoter Score se calculeaz\u0103 pe o scar\u0103 de la -80 la +80.<em>\u00a0<\/em><\/li>\n<\/ul>\n<p>Studiul analizeaz\u0103 21 de KPI-uri din industria fashion. <strong><a href=\"https:\/\/www.ecommercefoundation.org\/report-info\/43\/Ecommerce-Benchmark&amp;Fashion-Report\" target=\"_blank\">Decarc\u0103 gratuit\u00a0raportul\u00a0complet, de pe\u00a0pe acest link!<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/infographic-Fashion-Report-europa-blog-gpec-2015.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4998\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/infographic-Fashion-Report-europa-blog-gpec-2015-1024x576.jpg\" alt=\"infographic-Fashion-Report-europa-blog-gpec-2015\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/infographic-Fashion-Report-europa-blog-gpec-2015-1024x576.jpg 1024w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/infographic-Fashion-Report-europa-blog-gpec-2015-300x168.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/infographic-Fashion-Report-europa-blog-gpec-2015.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Ecommerce Benchmark este o ini\u021biativ\u0103 <strong><a href=\"http:\/\/www.ecommercefoundation.org\" target=\"_blank\">Ecommerce Foundation<\/a><\/strong>, o organiza\u021bie non-profit care are ca misiunea s\u0103 ajute companiile din Europ\u0103 s\u0103-\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 activitatea din e-commerce.<\/p>\n<p><strong><a href=\"http:\/\/www.ecommerce-europe.eu\" target=\"_blank\">Ecommerce Europe<\/a><\/strong>\u00a0este o asocia\u021bia care reprezint\u0103 peste 25.000 de companii din Europa care\u00a0v\u00e2nd online produse sau servicii c\u0103tre consumatori.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/industria-fashion-una-din-cele-mai-performante-categorii-din-e-commerce-ul-european-studiu\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Ecommerce Foundation\u00a0\u0219i asocia\u021bia Ecommerce Europe au studiat peste 250 de retaileri din \u0219apte \u021b\u0103ri europene, pentru a realiza raportul\u00a0Ecommerce Benchmark &amp; Fashion 2015. Iat\u0103 cele mai impresionante\u00a0informa\u021bii din acest raport!<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[62,366,368],"class_list":["post-4997","post","type-post","status-publish","format-standard","hentry","category-ecommerce-in-lume","tag-e-commerce","tag-europa","tag-fashion"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=4997"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4997\/revisions"}],"predecessor-version":[{"id":5009,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/4997\/revisions\/5009"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=4997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=4997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=4997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}