{"id":5020,"date":"2015-10-08T08:04:15","date_gmt":"2015-10-08T05:04:15","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=5020"},"modified":"2018-05-07T10:35:14","modified_gmt":"2018-05-07T07:35:14","slug":"stirile-saptamanii-gpec-summit-vola-shopping-ads-ecomjobs","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-gpec-summit-vola-shopping-ads-ecomjobs","title":{"rendered":"\u00censcrieri la GPeC Summit, Google Shopping Ads, Ecomjobs.ro, Facebook \u0219i magazinele online"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-gpec-summit-vola-shopping-ads-ecomjobs\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5024\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Comer\u021b-electronic-\u0219tirile-s\u0103pt\u0103m\u00e2nii.jpg\" alt=\"Comer\u021b electronic \u0219tirile s\u0103pt\u0103m\u00e2nii\" width=\"187\" height=\"85\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Comer\u021b-electronic-\u0219tirile-s\u0103pt\u0103m\u00e2nii.jpg 500w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Comer\u021b-electronic-\u0219tirile-s\u0103pt\u0103m\u00e2nii-300x136.jpg 300w\" sizes=\"auto, (max-width: 187px) 100vw, 187px\" \/>Iat\u0103\u00a0cele mai importante<strong> 5 \u0219tiri din comer\u021bul electronic <\/strong>din ultimele 7 zile.<\/p>\n<p>Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa <strong>echipa@gpec.ro <\/strong>sau\u00a0un mesaj pe <strong><a href=\"https:\/\/www.facebook.com\/GPeCro\" target=\"_blank\" rel=\"noopener\">pagina de Facebook<\/a><\/strong> sau l\u0103sa\u021bi un comentariu la finalul articolului.<\/p>\n<p>V\u0103 mul\u021bumim!<!--more--><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Pe locuri, fi\u021bi gata, #GPeCSummit 10 ani!<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5026\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Oli-Gardner.jpg\" alt=\"Oli Gardner\" width=\"116\" height=\"116\" \/>Am \u00eenceput \u00eenscrierile la <strong>Summit-ul GPeC<\/strong> din 24 noiembrie 2015. Va fi o edi\u021bie extraordinar\u0103, numai judec\u00e2nd dup\u0103\u00a0numele primilor patru speakeri anun\u021ba\u021bi, to\u021bi pentru prima oar\u0103 \u00een Rom\u00e2nia: Oli Gardner (Co-fondator Unbounce), Larry Kim (Fondator WordStream), Brian Massey (Fondator Conversion Sciences) \u015fi Viljo Vabrit (CEO ConversionXL Agency). Locurile sunt limitate \u0219i ar fi bine <a href=\"http:\/\/www.gpec.ro\/inscriere-gpec-summit-noiembrie-2015\/\" target=\"_blank\" rel=\"noopener\">s\u0103-\u021bi rezervi unul chiar de acum<\/a>.<\/p>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/4-nume-grele-in-digital-marketing-si-optimizarea-conversiilor-vin-pentru-prima-data-in-romania-la-gpec-summit-24-noiembrie-2015-oli-gardner-co-fondator-unbounce-larry-kim-fondator-wordstream\" target=\"_blank\" rel=\"noopener\">Detalii sunt chiar aici, pe blog-ul GPeC<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Vacan\u021bele offline se rezerv\u0103 pe mobil<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5027\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Vacan\u021be-pe-mobil.jpg\" alt=\"Vacan\u021be pe mobil\" width=\"150\" height=\"99\" \/>C\u00e2teva concluzii ale studiului realizat de <a href=\"http:\/\/Vola.ro\" target=\"_blank\" rel=\"noopener\">Vola.ro<\/a>:\u00a0\u00een perioada ianuarie-septembrie 2014, 18% dintre utilizatori foloseau mobilul pentru a-\u0219i planifica o c\u0103l\u0103torie \u0219i 7% apelau la tablet\u0103;\u00a0c\u0103ut\u0103rile de vacan\u021be de pe dispozitive mobile au ajuns la peste 47%;\u00a0peste 64% dintre cei care au cump\u0103rat produse turistice au ales s\u0103 pl\u0103teasc\u0103 online cu cardul.<\/p>\n<p><a href=\"http:\/\/www.profit.ro\/stiri\/economie\/studiu-aproape-jumatate-dintre-romani-isi-cauta-vacantele-pe-mobil-sau-tableta-14468394\" target=\"_blank\" rel=\"noopener\">Citi\u021bi despre studiu la Profit.ro<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Click pe clip!<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5028\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Youtube-Shopping-Ads.jpg\" alt=\"Youtube Shopping Ads\" width=\"150\" height=\"78\" \/>Youtube a introdus <strong>Shopping Ads<\/strong> \u0219i \u00een cur\u00e2nd vei putea cump\u0103ra aproape orice accesoriu observi\u00a0\u00een clipurile video. C\u00e2nd vei viziona un clip, vei remarca\u00a0icon-urile din dreapta sus. C\u00e2nd vei da click pe ele, se vor activa Card-urile informa\u021bionale \u0219i un nou click pe ele te va duce la site-ul magazinului online respectiv. Sistemul va fi similar lui Google Shopping, cu targetare pe context \u0219i public, \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 vezi numai reclamele relevante pentru tine.<\/p>\n<p><a href=\"http:\/\/techcrunch.com\/2015\/09\/29\/youtube-shopping-ads\/\" target=\"_blank\" rel=\"noopener\">Afl\u0103 mai multe de la Techcrunch<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Cum se descurc\u0103 magazinele pe Facebook<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5029\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Zoomsphere.gif\" alt=\"Zoomsphere\" width=\"150\" height=\"126\" \/>TRUSTED.ro a analizat paginile de Facebook a 188 de magazine online din Rom\u00e2nia, cu ajutorul instrumentului autohton\u00a0<a href=\"http:\/\/ZoomSphere.com\" target=\"_blank\" rel=\"noopener\">ZoomSphere<\/a>. Acest studiu analizeaz\u0103 pagini de Facebook din e-commerce, care \u00een total adun\u0103 \u00een jur de\u00a06,4 milioane de like-uri, cu o medie de 30.000 de utilizatori rom\u00e2ni pe magazin.\u00a0Media interac\u021biunilor pentru o postare este de aproximativ 1.000 pentru magazinele mari, cca\u00a0500 pentru magazine medii \u0219i \u00een jur de\u00a0200 pentru cele mici.<\/p>\n<p><a href=\"https:\/\/www.trusted.ro\/blog\/cum-folosesc-facebook-ul-magazinele-online-din-romania-studiu\/\" target=\"_blank\" rel=\"noopener\">Detalii despre acest studiu, pe blog-ul TRUSTED<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Job-urile din e-commerce au un nou nume<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5025\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/10\/Lavinia-Biberi-Ecomjobs-ro.jpg\" alt=\"Lavinia Biberi Ecomjobs-ro\" width=\"150\" height=\"101\" \/>Lavinia Biberi \u0219i Ciprian Dr\u0103goi au lansat <a href=\"http:\/\/Ecomjobs.ro\" target=\"_blank\" rel=\"noopener\">Ecomjobs.ro<\/a>, un portal pentru anun\u021burile de posturi \u00een comer\u021bul electronic din Rom\u00e2nia. Noul site \u00ee\u0219i propune s\u0103 fie\u00a0locul de \u00eent\u00e2lnire dintre cei interesa\u021bi s\u0103 lucreze \u00een domeniu\u00a0\u0219i managerii de magazine online care sunt \u00een c\u0103utarea de colaboratori \u00een acest domeniu &#8211; full time, part-time sau activit\u0103\u021bi izolate.\u00a0\u00a0Deocamdat\u0103, exist\u0103 pe site job-uri din:\u00a0management, programare, PR&amp; marketing, CRO, editare, design, v\u00e2nz\u0103ri, administrare Web, SEO \u0219i logistic\u0103.<\/p>\n<p><a href=\"http:\/\/www.wall-street.ro\/articol\/eCommerce\/189567\/profita-de-cresterea-ecommerce-ului-doi-tineri-lanseaza-un-portal-de-joburi-in-comert-electronic.html\" target=\"_blank\" rel=\"noopener\">Wall-street.ro \u0219tie mai multe despre acest proiect<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-gpec-summit-vola-shopping-ads-ecomjobs\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Iat\u0103\u00a0cele mai importante 5 \u0219tiri din comer\u021bul electronic din ultimele 7 zile. Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa echipa@gpec.ro sau\u00a0un mesaj pe pagina de Facebook sau l\u0103sa\u021bi un comentariu la finalul articolului. V\u0103 mul\u021bumim!<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[370,363,208,13],"class_list":["post-5020","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-brian-massey","tag-oli-gardner","tag-stirile-saptamanii","tag-trusted-ro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=5020"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5020\/revisions"}],"predecessor-version":[{"id":12934,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5020\/revisions\/12934"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=5020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=5020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=5020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}