{"id":5574,"date":"2015-12-17T11:34:41","date_gmt":"2015-12-17T08:34:41","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=5574"},"modified":"2018-05-07T10:34:43","modified_gmt":"2018-05-07T07:34:43","slug":"stirile-saptamanii-eurostat-ue-ecommerce-livrari-sarbatori","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-eurostat-ue-ecommerce-livrari-sarbatori","title":{"rendered":"C\u00e2t cump\u0103r\u0103 online rom\u00e2nii, planuri de la IKEA, livr\u0103ri \u00eent\u00e2rziate de s\u0103rb\u0103tori"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-eurostat-ue-ecommerce-livrari-sarbatori\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p class=\"p1\"><span class=\"s1\">Iat\u0103\u00a0cele mai importante<b> 5 \u0219tiri di<a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/ecommerce-general1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5577\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/ecommerce-general1.png\" alt=\"ecommerce general\" width=\"203\" height=\"179\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/ecommerce-general1.png 550w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/ecommerce-general1-300x264.png 300w\" sizes=\"auto, (max-width: 203px) 100vw, 203px\" \/><\/a>n comer\u021bul electronic <\/b>din ultimele 7 zile.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa\u00a0<b>echipa@gpec.ro <\/b>\u00a0sau l\u0103sa\u021bi un comentariu la finalul articolului.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">V\u0103 mul\u021bumim!<\/span><!--more--><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>C\u00e2t de cump\u0103r\u0103tori online sunt rom\u00e2nii<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/Studiu-Eurostat.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5581\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/Studiu-Eurostat.jpg\" alt=\"Studiu Eurostat\" width=\"150\" height=\"161\" \/><\/a>Rom\u00e2nia este pe ultimul loc \u00een Uniunea European\u0103 la cump\u0103r\u0103turile pe Internet, potrivit datelor pe anul 2015 furnizate de oficiul european de statistic\u0103 Eurostat. Cercetarea are \u00een vedere segmentul de public cu <strong>v\u00e2rste cuprinse \u00eentre 16 \u015fi 74 de ani<\/strong>. Dintre rom\u00e2nii din aceast\u0103 categorie de v\u00e2rste, doar 11% au apelat la shopping-ul online; Rom\u00e2nia se situeaz\u0103 pe ultimul loc \u00een Uniunea European\u0103, mult sub media UE, de 53%. Vecinii no\u015ftri din UE au stat mai bine dec\u00e2t noi la cump\u0103r\u0103turile online: ungurii \u2013 rat\u0103 de 36%, iar bulgarii \u2013 18%.<\/p>\n<p><a href=\"https:\/\/www.trusted.ro\/blog\/studiu-cumparaturi-online-romania\/\" target=\"_blank\" rel=\"noopener\">Detalii, pe blog-ul TRUSTED<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>IKEA mizeaz\u0103 pe Internet<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/Ikea-online.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5578\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/Ikea-online.jpg\" alt=\"Ikea online\" width=\"150\" height=\"78\" \/><\/a>P\u00e2n\u0103 \u00een 2020, IKEA crede c\u0103 va, dintr-un euro \u00eencasat, 10 cen\u021bi vor veni numai din afacerea lor online. V\u00e2nz\u0103rile online au dep\u0103\u0219it <strong>1 miliard de euro<\/strong> pentru prima oar\u0103, \u00een acest an, \u00een august, reprezent\u00e2nd 3% din v\u00e2nz\u0103rile totale. Compania se a\u0219teapt\u0103 ca aceast\u0103 valoare s\u0103 ajung\u0103 la 10% p\u00e2n\u0103 \u00een 2020. P\u00e2n\u0103 atunci, IKEA \u00ee\u0219i va fi extins v\u00e2nz\u0103rile online pe toate pie\u021bele, inclusiv pe cea din Rom\u00e2nia. Sistemul de v\u00e2nz\u0103ri online este \u00een faza de testare \u00een Irlanda. Din 2016 sau 2017, sistemul va fi extins \u00een toat\u0103 lumea.<\/p>\n<p><a href=\"https:\/\/www.internetretailer.com\/2015\/12\/10\/ikea-builds-its-online-sales-systems\" target=\"_blank\" rel=\"noopener\">Internet Retailer are am\u0103nunte<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>De s\u0103rb\u0103tori, se livreaz\u0103 mai \u00eencet<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/livrari-sarbatori.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5579\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/livrari-sarbatori.jpg\" alt=\"livrari sarbatori\" width=\"150\" height=\"77\" \/><\/a>Un studiu realizat pe <strong>130.000 de consumatori<\/strong> arat\u0103 c\u0103 ratele de livrare la timp scad \u00een perioada s\u0103rb\u0103torilor de iarn\u0103. Un studiu separat a aflat c\u0103 se prefer\u0103 tot mai mult achizi\u021bionarea de card-uri cadou, pentru care nu este necesar\u0103 livrare po\u0219tal\u0103. Primul studiu a fost realizat de\u00a0Bizrate Insights, care a analizat rezultatele de livrare ale pachetelor \u00een perioada 1-10 decembrie.<\/p>\n<p><a href=\"https:\/\/www.internetretailer.com\/2015\/12\/14\/time-delivery-rates-online-orders-decline-december\" target=\"_blank\" rel=\"noopener\">Mai multe despre studiu, la Internet Retailer<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Cum se caut\u0103 online cadourile<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/achizitii-pe-varste.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5576\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/achizitii-pe-varste.gif\" alt=\"achizitii pe varste\" width=\"150\" height=\"138\" \/><\/a>Femeile \u015fi tinerii n\u0103scu\u0163i \u00eentre 1980-2000 intr\u0103 cel mai des online pentru a c\u0103uta oferte speciale \u015fi promo\u0163ii de s\u0103rb\u0103tori. Aprox.\u00a022% dintre cump\u0103r\u0103toarele online verific\u0103 pe Internet ofertele speciale \u00eenainte de a cump\u0103ra fiecare cadou, iar\u00a0aproape o treime dintre ele (32%) verific\u0103 doar c\u00e2teodat\u0103 ofertele disponibile.\u00a0Prin compara\u021bie, b\u0103rba\u021bii caut\u0103 mereu oferte online \u00een propor\u021bie de doar 14%, iar 26 de procente au spus c\u0103 verific\u0103 doar c\u00e2teodat\u0103 promo\u021biile \u0219i <strong>15% nu fac asta niciodat\u0103<\/strong>.\u00a0Studiul a fost realizat\u00a0\u00een luna octombrie de Ipsos, pentru Offers.com.<\/p>\n<p><a href=\"http:\/\/ecompedia.ro\/cine-cauta-cel-mai-des-oferte-de-sarbatori-online.html\" target=\"_blank\" rel=\"noopener\">Citi\u021bi \u00een detaliu la Ecompedia<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Rom\u00e2nia, pe loc coda\u015f \u00een UE\u00a0la e-commerce<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/Romania-ecommerce-UE.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5580\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2015\/12\/Romania-ecommerce-UE.jpg\" alt=\"Romania ecommerce UE\" width=\"150\" height=\"69\" \/><\/a>Rom\u00e2nia se plaseaz\u0103 pe unul dintre cele mai slabe pozi\u0163ii din Uniunea European\u0103 din punctul de vedere al comer\u0163ului online, \u00een condi\u0163iile \u00een care doar <strong>14% dintre companiile locale fac achizi\u0163ii<\/strong> \u015fi doar 8% dintre firme v\u00e2nd prin platforme de comer\u0163 electronic, fa\u0163\u0103 de o medie de 17% la nivelul UE, se arat\u0103 \u00eentr-un raport al Eurostat, biroului de statistic\u0103 al UE.\u00a0Rom\u00e2nia se claseaz\u0103 pe locul 20 din 24 de \u0163\u0103ri din UE (pentru care exist\u0103 date) dup\u0103 ponderea tranzac\u0163iilor online din cifra de afaceri a companiilor locale.<\/p>\n<p><a href=\"http:\/\/www.zf.ro\/business-hi-tech\/romania-pe-un-loc-codas-in-ue-dupa-ponderea-comertului-electronic-in-business-14914736\" target=\"_blank\" rel=\"noopener\">Articolul integral, la Ziarul financiar<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-eurostat-ue-ecommerce-livrari-sarbatori\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Iat\u0103\u00a0cele mai importante 5 \u0219tiri din comer\u021bul electronic din ultimele 7 zile. Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa\u00a0echipa@gpec.ro \u00a0sau l\u0103sa\u021bi un comentariu la finalul articolului. V\u0103 mul\u021bumim!<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-5574","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=5574"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5574\/revisions"}],"predecessor-version":[{"id":12924,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5574\/revisions\/12924"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=5574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=5574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=5574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}