{"id":5735,"date":"2016-01-26T19:14:45","date_gmt":"2016-01-26T16:14:45","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=5735"},"modified":"2016-01-26T19:42:43","modified_gmt":"2016-01-26T16:42:43","slug":"catalin-constantin-newsman-roi-ul-pentru-campaniile-de-email-marketing-este-la-momentul-actual-peste-facebook-si-google-ads","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/catalin-constantin-newsman-roi-ul-pentru-campaniile-de-email-marketing-este-la-momentul-actual-peste-facebook-si-google-ads","title":{"rendered":"C\u0103t\u0103lin Constantin, Newsman:  ROI-ul pentru campaniile de email marketing este la momentul actual peste Facebook \u0219i Google Ads"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/catalin-constantin-newsman-roi-ul-pentru-campaniile-de-email-marketing-este-la-momentul-actual-peste-facebook-si-google-ads\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/01\/catalin-constantin-newsman-sabina-cornovac-online-interviu-gpec-summit-2016-foto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-5738\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/01\/catalin-constantin-newsman-sabina-cornovac-online-interviu-gpec-summit-2016-foto-300x139.jpg\" alt=\"catalin-constantin-newsman-sabina-cornovac-online-interviu-gpec-summit-2016-foto\" width=\"300\" height=\"139\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/01\/catalin-constantin-newsman-sabina-cornovac-online-interviu-gpec-summit-2016-foto-300x139.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/01\/catalin-constantin-newsman-sabina-cornovac-online-interviu-gpec-summit-2016-foto.jpg 833w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Catalin Constantin<\/strong>, Founder &amp; CEO &amp; CTO <strong><a href=\"https:\/\/www.newsman.ro\/\" target=\"_blank\">Newsman<\/a><\/strong>, a fost prezent la GPeC Summit, cel mai important eveniment de e-commerce din Rom\u00e2nia. <strong><a href=\"http:\/\/www.sabinacornovac.ro\/\" target=\"_blank\">Sabina Cornovac<\/a><\/strong> a stat de vorba cu acesta \u00eentr-un interviu video despre email marketing, ce fac gre\u0219it magazinele online la acest capitol, ce trebui s\u0103 urm\u0103rim \u00een 2016 \u0219i multe altele.<\/p>\n<p><strong>Vezi interviul video de mai jos pentru mai multe detalii!\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p><em><strong>C\u00e2t de important este email marketing-ul pentru magazinele online?<\/strong><\/em><\/p>\n<p>Noi promov\u0103m acest canal ca o unealt\u0103 principal\u0103 de promovare. La momentul de fa\u021b\u0103, este una dintre cele mai performante unelte, aduce cele mai multe conversii magazinelor online. ROI-ul \u00een email marketing este la momentul actual peste Facebook \u0219i Google Ads.<\/p>\n<p><em><strong>Ce ar trebui s\u0103 fac\u0103 magazinele online pentru a \u00eembun\u0103t\u0103\u021bi acest canal?<\/strong><\/em><\/p>\n<p>\u00cen momentul de fa\u021b\u0103 se pune foarte mult accent pe personalizarea email-urilor. Eu cred c\u0103 magazinele online ar trebui s\u0103 fac\u0103 o segmentare mai bun\u0103 a bazei de date, pentru ca email-urile s\u0103 ajung\u0103 la oamenii potrivi\u021bi.<\/p>\n<p>Este mult mai comod s\u0103 trimi\u021bi un email c\u0103tre toat\u0103 baza de date, dar nu trebuie s\u0103 face\u021bi acest lucru. Rezultatele dorite din email marketing nu le ob\u021bii a\u0219a.<\/p>\n<p>Magazinele online mari din Rom\u00e2nia au \u00eenceput s\u0103 fac\u0103 o segmentare eficient\u0103, \u00een func\u021bie de c\u0103ut\u0103ri, istoricul de v\u00e2nz\u0103ri \u0219i a\u0219a mai departe. Magazinele mici \u00eenc\u0103 nu folosesc acest canal la capacitate maxim\u0103.<\/p>\n<p><em><strong>Ce um\u0103rim \u00een 2016 la capitolul email marketing?\u00a0<\/strong><\/em><\/p>\n<p>Accentul se pune \u0219i \u00een acest an pe: <strong>mobile<\/strong>, <strong>automatizare<\/strong> \u0219i <strong>personalizare<\/strong>.<\/p>\n<p><em><strong>GPeC aniverseaz\u0103 10 ani. Unde ne vezi peste al\u021bi 10 ani?<\/strong><\/em><\/p>\n<p>La GPeC am participa pentru prima oara acum 4-5 ani. Am avut un magazin \u00eenscris \u00een competi\u021bia GPeC. De atunci evenimentul a crescut foarte mult, la GPeC Summit \u00een luna noiembrie sala a fost plin\u0103, nu aveam loc unde s\u0103 stau.<\/p>\n<p>\u00cemi place foarte mult c\u0103 nu e doar un eveniment. GPeC \u00eencearc\u0103 de 10 ani s\u0103 educe pia\u021ba de comer\u021b electronic \u0219i reu\u0219e\u0219te. \u00a0Audit-ul pe care l-am primit atunci a fost foarte util \u0219i a ajutat mult<\/p>\n<p><em><strong>Ce specialist, site sau blog despre e-commerce ne recomanzi s\u0103 urm\u0103rim?<\/strong><\/em><\/p>\n<p>Din Rom\u00e2nia, recomand Liviu Taloi \u0219i site-ul lui <strong><a href=\"http:\/\/ecompedia.ro\/\" target=\"_blank\">Ecompedia<\/a><\/strong>, precum \u0219i blogul celor de la <strong><a href=\"https:\/\/retargeting.biz\/blog\/\" target=\"_blank\">Retargeting.biz<\/a><\/strong>. \u00a0Din afara \u021b\u0103rii, eu \u00eel urm\u0103resc pe\u00a0<strong><a href=\"https:\/\/twitter.com\/mattblumberg?lang=ro\" target=\"_blank\">Matt Blumberg<\/a>\u00a0<\/strong>de la Return Path.<\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/gP83FvtC7RM?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/catalin-constantin-newsman-roi-ul-pentru-campaniile-de-email-marketing-este-la-momentul-actual-peste-facebook-si-google-ads\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Catalin Constantin, Founder &amp; CEO &amp; CTO Newsman, a fost prezent la GPeC Summit, cel mai important eveniment de e-commerce din Rom\u00e2nia. Sabina Cornovac a stat de vorba cu acesta \u00eentr-un interviu video despre email marketing, ce fac gre\u0219it magazinele online la acest capitol, ce trebui s\u0103 urm\u0103rim \u00een 2016 \u0219i multe altele. Vezi interviul video de mai jos pentru mai multe detalii!\u00a0<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[412,100,215],"class_list":["post-5735","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-catalin-constantin","tag-gpec-summit","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=5735"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5735\/revisions"}],"predecessor-version":[{"id":5746,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5735\/revisions\/5746"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=5735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=5735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=5735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}