{"id":5788,"date":"2016-02-01T22:37:17","date_gmt":"2016-02-01T19:37:17","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=5788"},"modified":"2016-02-04T11:58:58","modified_gmt":"2016-02-04T08:58:58","slug":"andreea-moisa-beans-united-prin-inbound-marketing-aducem-continutul-de-care-consumatorul-are-nevoie","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/andreea-moisa-beans-united-prin-inbound-marketing-aducem-continutul-de-care-consumatorul-are-nevoie","title":{"rendered":"Andreea Moisa (Beans United): prin inbound marketing realiz\u0103m con\u021binutul de care consumatorul are nevoie"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/andreea-moisa-beans-united-prin-inbound-marketing-aducem-continutul-de-care-consumatorul-are-nevoie\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p><strong><span class=\"il\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/andreea-moisa-beans-united-interviu-video-gpec-summit-realizat-de-sabina-cornovac.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5793 \" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/andreea-moisa-beans-united-interviu-video-gpec-summit-realizat-de-sabina-cornovac-300x133.jpg\" alt=\"andreea-moisa-beans-united-interviu-video-gpec-summit-realizat-de-sabina-cornovac\" width=\"230\" height=\"102\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/andreea-moisa-beans-united-interviu-video-gpec-summit-realizat-de-sabina-cornovac-300x133.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/andreea-moisa-beans-united-interviu-video-gpec-summit-realizat-de-sabina-cornovac.jpg 828w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a>Andreea Moisa,\u00a0Managing Director la <a href=\"http:\/\/t.signalecinque.com\/e1t\/c\/5\/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg1p84xzW4WJ23H7d-mYgW8qC87H56dQWNf3CNN9z02?t=http%3A%2F%2Fwww.beans-united.ro%2F&amp;si=6486014013472768&amp;pi=7e44bd3f-100b-48c1-855f-cb9b96467db9\" target=\"_blank\">Beans United<\/a>,<\/span><\/strong>\u00a0a fost speaker la GPeC Summit Noiembrie 2015 \u0219i a f\u0103cut parte din juriul pentru <a href=\"https:\/\/www.gpec.ro\/blog\/ele-sunt-magazinele-online-care-au-avut-curaj-sa-se-inscrie-in-competitia-gpec-2015\" target=\"_blank\">Competi\u021bia Magazinelor Online GPeC 2015<\/a>.\u00a0\u00cen acest interviu realizat de <strong><a href=\"http:\/\/www.sabinacornovac.ro\/\" target=\"_blank\">SabinaCornovac<\/a><\/strong>, Andreea ne vorbe\u0219te despre inbound marketing, despre platforma HubSpot, despre magazinele care au participat la competi\u021bie \u0219i multe altele.<\/p>\n<p><strong>Vezi interviul video mai jos sau pe <a href=\"https:\/\/www.youtube.com\/watch?v=cFp0MDfA2eY\" target=\"_blank\">canalul nostru de Youtube<\/a>!<\/strong><!--more--><\/p>\n<p><iframe loading=\"lazy\" width=\"910\" height=\"512\" src=\"https:\/\/www.youtube.com\/embed\/cFp0MDfA2eY?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&#8211; Inbound marketing-ul a ap\u0103rut \u00een 2005 \u00een SUA \u0219i a venit ca o alternativ\u0103 la tacticile tradi\u021bionale de marketing, care nu mai func\u021bionau. Prin inbound marketing vrem s\u0103 facem marketing-ul dorit de consumator, s\u0103 aducem con\u021binutul de care acesta are nevoie. E un marketing de tip\u00a0<em>pull\u00a0<\/em>, nu este un marketing de tip\u00a0<em>push<\/em>, deci<em>\u00a0<\/em>nu este un marketing intruziv.<\/p>\n<p>&#8211; Noi avem o metodologie \u00een 4 faze: (1) atragem utilizatorii prin blogging, social media sau SEO, (2) realiz\u0103m rela\u021bii pre tranzac\u021bionale, (3) \u00eencepem un proces de educare a clientului, (4) punem accent pe rela\u021bia de lung\u0103 durat\u0103 cu clientul.<\/p>\n<p>&#8211; Clientul ideal din zona de e-commerce, atunci c\u00e2nd vorbim de inbound marketing, este cel care comercializeaz\u0103 produse cu un ciclu de via\u021b\u0103 mai \u00eendelungat, unde este nevoie de pu\u021bin\u0103 educare, iar decizia de achizi\u021bie nu se ia foarte u\u0219or, nu este impulsiv\u0103.<\/p>\n<p>&#8211; O observa\u021bie \u00een urma juriz\u0103rii magazinelor \u00eenscrise \u00een Competi\u021bia GPeC: Foarte multe magazine online din Rom\u00e2nia folosesc descrierile de la produc\u0103tori. Acest lucru nu ajut\u0103 nici pe partea de optimizare organic\u0103 \u0219i nici pentru\u00a0diferen\u021biere.<\/p>\n<hr \/>\n<p>Cu o experienta de peste 7 ani in marketingul digital, <strong><span class=\"il\">Andreea Moisa<\/span><\/strong> este Managing Director la <strong><a href=\"http:\/\/t.signalecinque.com\/e1t\/c\/5\/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg1p84xzW4WJ23H7d-mYgW8qC87H56dQWNf3CNN9z02?t=http%3A%2F%2Fwww.beans-united.ro%2F&amp;si=6486014013472768&amp;pi=7e44bd3f-100b-48c1-855f-cb9b96467db9\" target=\"_blank\">Beans United<\/a><\/strong>, prima agentie de inbound marketing din Romania, partener Hubspot. A lansat in 2014 seria <strong><a href=\"http:\/\/t.signalecinque.com\/e1t\/c\/5\/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg1p84xzW4WJ23H7d-mYgW8qC87H56dQWNf3CNN9z02?t=http%3A%2F%2Fresurse.beans-united.ro%2Fseminarii-de-inbound-marketing&amp;si=6486014013472768&amp;pi=7e44bd3f-100b-48c1-855f-cb9b96467db9\" target=\"_blank\">Seminariilor de Inbound Marketing (SIM)<\/a><\/strong>, un eveniment dedicat tuturor celor care vor sa afle mai multe despre filosofia de inbound marketing. <span class=\"il\">Andreea<\/span> este implicata si in educatia academica, fiind un membru activ al Centrului de Excelenta pentru Cresterea Calitatii in Invatamantul Superior la Universitatea Titu Maiorescu.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/andreea-moisa-beans-united-prin-inbound-marketing-aducem-continutul-de-care-consumatorul-are-nevoie\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Andreea Moisa,\u00a0Managing Director la Beans United,\u00a0a fost speaker la GPeC Summit Noiembrie 2015 \u0219i a f\u0103cut parte din juriul pentru Competi\u021bia Magazinelor Online GPeC 2015.\u00a0\u00cen acest interviu realizat de SabinaCornovac, Andreea ne vorbe\u0219te despre inbound marketing, despre platforma HubSpot, despre magazinele care au participat la competi\u021bie \u0219i multe altele. Vezi interviul video mai jos sau pe canalul nostru de Youtube!<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[100,70,215],"class_list":["post-5788","post","type-post","status-publish","format-standard","hentry","category-interviurile-gpec","tag-gpec-summit","tag-inbound-marketing","tag-interviu-gpec"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=5788"}],"version-history":[{"count":11,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5788\/revisions"}],"predecessor-version":[{"id":5837,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5788\/revisions\/5837"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=5788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=5788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=5788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}