{"id":5809,"date":"2016-02-04T09:00:31","date_gmt":"2016-02-04T06:00:31","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=5809"},"modified":"2018-05-07T10:34:02","modified_gmt":"2018-05-07T07:34:02","slug":"stirile-saptamanii-gpec-studiu-2parale-olx-lajumate-fashion-days","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-gpec-studiu-2parale-olx-lajumate-fashion-days","title":{"rendered":"Rom\u00e2nii sunt mari cump\u0103r\u0103tori, americanii returneaz\u0103, marketingul afiliat"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-gpec-studiu-2parale-olx-lajumate-fashion-days\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p class=\"p1\"><span class=\"s1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5816\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/E-comm-generic.jpg\" alt=\"E-comm generic\" width=\"296\" height=\"127\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/E-comm-generic.jpg 550w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/E-comm-generic-300x128.jpg 300w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/>Iat\u0103\u00a0cele mai importante<b> 5 \u0219tiri din comer\u021bul electronic <\/b>din ultimele 7 zile.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa\u00a0<b>echipa@gpec.ro <\/b>\u00a0sau l\u0103sa\u021bi un comentariu la finalul articolului.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">V\u0103 mul\u021bumim!<\/span><!--more--><\/p>\n<hr \/>\n<h3 class=\"p1\"><\/h3>\n<h3 class=\"p1\">Cump\u0103r\u0103turile online au dep\u0103\u0219it pragul de 1,4 miliarde de euro \u00een Rom\u00e2nia<\/h3>\n<p class=\"p1\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Infografic2015-Silkweb.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5818\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Infografic2015-Silkweb.jpg\" alt=\"Infografic2015-Silkweb\" width=\"150\" height=\"127\" \/><\/a>Conform cifrelor \u0219i estim\u0103rilor principalilor juc\u0103tori din comer\u021bul electronic rom\u00e2nesc \u00eempreun\u0103 cu GPeC, valoarea total\u0103 a retail-ului online autohton a crescut de la 1,1 miliarde de euro\u00a0\u00een 2014 la <strong>peste 1,4 miliarde de euro<\/strong>\u00a0\u00een 2015. Unele companii din domeniu consider\u0103 chiar c\u0103 valoarea se apropie mai mult de pragul de 1,5 miliarde de euro. Cifra face referire exclusiv la produsele fizice comercializate online (indiferent de natura lor) \u0219i nu la servicii, pl\u0103\u021bi de facturi la utilit\u0103\u021bi, bilete de avion, rezerv\u0103ri hoteliere sau de vacan\u021be \u0219i c\u0103l\u0103torii, bilete la spectacole etc.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.gpec.ro\/blog\/bilant-e-commerce-romania-2015-cumparaturile-online-au-depasit-pragul-de-14-miliarde-eur\" target=\"_blank\" rel=\"noopener\">Citi\u021bi mai mult pe blog-ul GPeC<\/a><\/p>\n<hr \/>\n<h3 class=\"p1\"><\/h3>\n<h3 class=\"p1\">C\u00e2t returneaz\u0103 americanii<\/h3>\n<p class=\"p1\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Retur-SUA.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5821\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Retur-SUA.jpg\" alt=\"Retur SUA\" width=\"150\" height=\"66\" \/><\/a>\u00cen 2014, americanii au returnat produse \u00een valoare de <strong>284 de miliarde de dolari<\/strong>, procentul de retururi fiind de 8% la nivelul industriei de retail. Procentul e mai mare online, unde clientul nu poate proba produsul \u00eenainte. O cercetare realizat\u0103 recent la Universitatea Dallas a analizat 21 de studii despre economie, marketing \u015fi psihologia clien\u0163ilor, pentru a afl\u0103 ce efect are politic\u0103 de retururi a unui magazin asupra comportamentului de cump\u0103rare \u015fi retur a consumatorului.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/ecompedia.ro\/politica-de-retur-optima-permisiva-sau-restrictiva.html\" target=\"_blank\" rel=\"noopener\">Ecompedia \u0219tie mai multe<\/a><\/p>\n<hr \/>\n<h3 class=\"p1\"><\/h3>\n<h3 class=\"p1\">Vrei s\u0103 \u00eencerci marketing-ul afiliat \u0219i nu \u0219tii de unde s\u0103 \u00eencepi?<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Marketing-afiliat.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5819\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Marketing-afiliat.jpg\" alt=\"Marketing afiliat\" width=\"150\" height=\"71\" \/><\/a>Carmen Grigore (<a href=\"http:\/\/2Parale.ro\" target=\"_blank\" rel=\"noopener\">2Parale<\/a>) ne poveste\u0219te \u00een acest articol ce compromisuri trebuie f\u0103cute \u00een marketingul afiliat. C\u00e2teva idei din articol:<\/p>\n<ul>\n<li>Testeaz\u0103 pe minimum 6 luni canalul respectiv pentru ni\u015fte rezultate relevante \u015fi ac\u0163ioneaz\u0103 pe baza lor;<\/li>\n<li>Munce\u015fte \u00een permanen\u021b\u0103, fii activ, comunic\u0103, urc\u0103 unelte, ofer\u0103 informa\u0163ii, \u00eentreab\u0103, premiaz\u0103;<\/li>\n<li>Adun\u0103 cifre, cere rapoarte, trage concluzii, m\u0103soar\u0103 rezultate, vezi ce costuri ai \u015fi profit\u0103 de oportunit\u0103\u0163i.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.trusted.ro\/blog\/tu-cate-compromisuri-esti-dispus-sa-faci-in-afiliere\/\" target=\"_blank\" rel=\"noopener\">Vezi toate sfaturile pe blog-ul TRUSTED.ro<\/a><\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Anun\u021burile auto se mut\u0103 de pe un site pe altul<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/OLX-anunturi-auto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5820\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/OLX-anunturi-auto.jpg\" alt=\"OLX anunturi auto\" width=\"150\" height=\"84\" \/><\/a>\u00cen urma deciziei de a introduce o tax\u0103 pe anun\u021burile auto, <a href=\"http:\/\/OLX.ro\" target=\"_blank\" rel=\"noopener\">OLX.ro<\/a> a pierdut clien\u021bi, iar <a href=\"http:\/\/Lajumate.ro\" target=\"_blank\" rel=\"noopener\">Lajumate.ro<\/a> a c\u00e2\u0219tigat. Iat\u0103 evolu\u021bia:<\/p>\n<ul>\n<li>1 ianuarie &#8211; OLX.ro are peste 70.000 de anun\u021buri \u00een categoria autoturisme<br \/>\n1 februarie &#8211; OLX.ro are 68.917 anun\u0163uri \u2193<\/li>\n<li>1 ianuarie &#8211; Lajumate.ro &#8211; aproximativ 40.000<br \/>\n1 februarie &#8211; Lajumate.ro &#8211; 70.653 de anun\u0163uri \u2191<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.zf.ro\/business-hi-tech\/o-decizie-strategica-ce-s-a-intors-impotriva-lor-olx-ro-a-pierdut-pozitia-de-lider-din-categoria-auto-la-anunturile-pe-net-dupa-introducerea-taxei-15020676\" target=\"_blank\" rel=\"noopener\">ZF.ro a analizat aceast\u0103 decizie strategic\u0103<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Moda, la mare c\u0103utare online<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Fashion-Days.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5817\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Fashion-Days.png\" alt=\"Fashion Days\" width=\"150\" height=\"38\" \/><\/a>Potrivit estim\u0103rilor <a href=\"http:\/\/fashiondays.ro\" target=\"_blank\" rel=\"noopener\">Fashion Days<\/a>, pia\u021ba de fashion online a crescut cu 20% \u00een 2015, fa\u0163\u0103 de 2014.\u00a0Categoria IT&amp;C este \u00een continuare pe primul loc, urmat de fashion, home &amp; deco \u0219i articole pentru copii. Pia\u0163a online de fashion din Rom\u00e2nia s-a situat anul tre\u00adcut la peste 170 mi\u00adlioane de euro, datorit\u0103 nu\u00adm\u0103\u00adrului tot mai mare de juc\u0103tori care au in\u00adtrat pe acest segment.<\/p>\n<p><a href=\"http:\/\/www.zf.ro\/business-hi-tech\/fashion-days-piata-de-fashion-online-a-ajuns-la-170-milioane-de-euro-in-2015-15014472\" target=\"_blank\" rel=\"noopener\">Cite\u0219te mai mult la ZF.ro<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-gpec-studiu-2parale-olx-lajumate-fashion-days\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Iat\u0103\u00a0cele mai importante 5 \u0219tiri din comer\u021bul electronic din ultimele 7 zile. Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa\u00a0echipa@gpec.ro \u00a0sau l\u0103sa\u021bi un comentariu la finalul articolului. V\u0103 mul\u021bumim!<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-5809","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=5809"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5809\/revisions"}],"predecessor-version":[{"id":12920,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5809\/revisions\/12920"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=5809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=5809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=5809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}