{"id":5859,"date":"2016-02-11T12:05:44","date_gmt":"2016-02-11T09:05:44","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=5859"},"modified":"2018-05-07T10:33:58","modified_gmt":"2018-05-07T07:33:58","slug":"stirile-saptamanii-2parale-borealy-amazon-china-publicitate","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-2parale-borealy-amazon-china-publicitate","title":{"rendered":"Record la 2Parale, publicitate online, Amazon iese \u00een ora\u0219"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-2parale-borealy-amazon-china-publicitate\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/E-commerce-general.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-5867\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/E-commerce-general-300x180.jpg\" alt=\"E-commerce general\" width=\"300\" height=\"180\" srcset=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/E-commerce-general-300x180.jpg 300w, https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/E-commerce-general.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Iat\u0103\u00a0cele mai importante<b> 5 \u0219tiri din comer\u021bul electronic <\/b>din ultimele 7 zile.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa\u00a0<b>echipa@gpec.ro <\/b>\u00a0sau l\u0103sa\u021bi un comentariu la finalul articolului.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">V\u0103 mul\u021bumim!<\/span><!--more--><\/p>\n<hr \/>\n<h3 class=\"p1\"><\/h3>\n<h3 class=\"p1\">Nou record la 2Parale<\/h3>\n<p class=\"p1\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/2Parale-record.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5864\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/2Parale-record.jpg\" alt=\"2Parale record\" width=\"150\" height=\"72\" \/><\/a>Cel mai mare comision \u00eenregistrat la 2Parale este de 3.857,92 de lei. Potrivit regulamentului re\u021belei de afiliere, dac\u0103 cineva \u00eenregistreaz\u0103 un comision mai mare de acesta \u0219i dac\u0103 acest comision este pl\u0103tit de advertiser, atunci <a href=\"https:\/\/www.2parale.ro\/home\/double\" target=\"_blank\" rel=\"noopener\">2Parale\u00a0dubleaz\u0103 suma<\/a>. Recordul anterior era de 1.164 de lei. Dublarea viitorului comision record se produce chiar dac\u0103 \u00eentre timp recordul este din nou dep\u0103\u0219it.<\/p>\n<hr \/>\n<h3 class=\"p1\"><\/h3>\n<h3 class=\"p1\">Clien\u021bii de publicitate s-au dublat \u00een 2015<\/h3>\n<p class=\"p1\"><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Publicitate-online-2015.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5869\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Publicitate-online-2015.png\" alt=\"Publicitate-online-2015\" width=\"150\" height=\"82\" \/><\/a>Apetitul clien\u0163ilor de publicitate pentru promovarea produselor \u015fi serviciilor \u00een mediul online a crescut \u00een anul 2015, <a href=\"http:\/\/www.brat.ro\/stiri\/numarul-clientilor-de-publicitate-online-s-a-dublat-in-2015-fata-de-2014.html\" target=\"_blank\" rel=\"noopener\">fapt dovedit<\/a> de cei aproximativ 2.560 de clien\u0163i de publicitate care au investit \u00een anul 2015 pentru promovarea online a produselor \u015fi serviciilor, un num\u0103r dublu comparativ cu anul 2014. De asemenea, num\u0103rului campaniilor publicitare desf\u0103\u015furate de ace\u015ftia este cu 40% mai mare fa\u0163\u0103 de cele desf\u0103\u015furate \u00een urm\u0103 cu un an.<\/p>\n<hr \/>\n<h3 class=\"p1\"><\/h3>\n<h3 class=\"p1\">E nevoie de investi\u021bii mari pentru a lansa un magazin online<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Eugen-Rasoiu-borealy.ro_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5868\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Eugen-Rasoiu-borealy.ro_.jpg\" alt=\"Eugen-Rasoiu-borealy.ro_\" width=\"150\" height=\"72\" \/><\/a>&#8222;Un magazin online este o afacere care \u00eencepe s\u0103 genereze venituri\/profit abia dup\u0103 un an de la lansare, timp \u00een care trebuie alocate investi\u0163ii substan\u0163iale&#8221;, a spus Eugen R\u0103\u0219oiu (Borealy.ro) \u00eentr-un <a href=\"http:\/\/www.silkmart.ro\/blog\/despre-ecommerce-cu-eugen-rasoiu-de-la-borealy-ro\/\" target=\"_blank\" rel=\"noopener\">interviu realizat de Silkmart<\/a>. &#8222;Este din ce \u00een ce mai greu s\u0103 \u00eencepi cu o investi\u0163ie relativ mic\u0103 (s\u0103 zicem de genul a 10.000 euro). Acum, pentru a avea \u015fanse de a intra pe pia\u0163\u0103, trebuie s\u0103 investe\u015fti de la 50.000 euro \u00een sus, f\u0103r\u0103 s\u0103 \u015ftii \u00een c\u00e2t timp \u00ee\u0163i vei recupera investi\u0163ia&#8221;. R\u0103\u0219oiu a eviden\u021biat cel mai important aspect al unui plan de afaceri pentru un magazin online: promovarea \u2013 atragerea de trafic \u015fi clien\u0163i pe site.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Depozitele chineze\u0219ti<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Comert-China.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5866\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Comert-China.jpg\" alt=\"Comert-China\" width=\"150\" height=\"77\" \/><\/a>\u00cen 2013, China a \u00eenceput s\u0103 testeze <a href=\"https:\/\/www.internetretailer.com\/2016\/02\/08\/e-retailers-ship-100-million-orders-china-special-zones\" target=\"_blank\" rel=\"noopener\">o procedur\u0103 nou\u0103<\/a> pentru a face mai u\u0219or procesul de comand\u0103 de pe site-urile str\u0103ine \u0219i pentru a livra mai rapid produsele. De la lansarea programului, aceste zone speciale au procesat peste 100 de milioane de pachete, care au generat \u00een jur de 2 miliarde de dolari pentru site-urile str\u0103ine. Zonele permit companiilor din afara Chinei s\u0103 depoziteze bunuri f\u0103r\u0103 s\u0103 pl\u0103teasc\u0103 taxele vamale. Aceste produse includ, de exemplu, cosmetice care nu au fost testate pe animale (a\u0219a cum cere legea chinez\u0103).<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>Amazon deschide magazine<\/h3>\n<p><a href=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Amazon-librarie-fizica.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-5865\" src=\"https:\/\/www.gpec.ro\/blog\/wp-content\/uploads\/2016\/02\/Amazon-librarie-fizica.jpg\" alt=\"Amazon librarie fizica\" width=\"150\" height=\"78\" \/><\/a>Corpora\u021bia Amazon <a href=\"https:\/\/www.internetretailer.com\/2016\/02\/04\/amazon-plans-open-stores-10-markets\" target=\"_blank\" rel=\"noopener\">continu\u0103 extinderea<\/a> prin deschiderea \u00een mall-uri a cel pu\u021bin 10 magazine care vor vinde c\u0103r\u021bi \u0219i e-book readere. Magazinele vor avea \u00een jur de 300\u00a0mp \u0219i vor fi construite pe modelul celui din Seattle. Deocamdat\u0103, nu se \u0219tie \u00een ce ora\u0219e vor fi deschise magazinele fizice, dar Amazon va lucra cu General Growth Properties Inc. pentru aceast\u0103 afacere. De obicei, libr\u0103riile fizice sunt deschise \u00een preajma unor magazine mari de tipul Target, Wal-Mart, Petco, Marshall\u2019s \u0219i Sports Authority.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><div class=\"fb-like fb-like-button_count\" data-href=\"https:\/\/www.gpec.ro\/blog\/stirile-saptamanii-2parale-borealy-amazon-china-publicitate\" data-colorscheme=\"light\" data-layout=\"button_count\" data-action=\"like\"  data-size=\"small\"><\/div><\/div><\/div><p>Iat\u0103\u00a0cele mai importante 5 \u0219tiri din comer\u021bul electronic din ultimele 7 zile. Dac\u0103 a\u021bi g\u0103sit zilele acestea alte informa\u021bii care merit\u0103 distribuite, trimite\u021bi-ne un email la adresa\u00a0echipa@gpec.ro \u00a0sau l\u0103sa\u021bi un comentariu la finalul articolului. V\u0103 mul\u021bumim!<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[208],"class_list":["post-5859","post","type-post","status-publish","format-standard","hentry","category-stirile-saptamanii","tag-stirile-saptamanii"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=5859"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5859\/revisions"}],"predecessor-version":[{"id":12919,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5859\/revisions\/12919"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=5859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=5859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=5859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}