{"id":5872,"date":"2016-02-11T12:23:16","date_gmt":"2016-02-11T09:23:16","guid":{"rendered":"https:\/\/www.gpec.ro\/blog\/?p=5872"},"modified":"2016-05-15T14:21:47","modified_gmt":"2016-05-15T11:21:47","slug":"news-of-the-week-2parale-borealy-amazon-china-advertising","status":"publish","type":"post","link":"https:\/\/www.gpec.ro\/blog\/en\/news-of-the-week-2parale-borealy-amazon-china-advertising","title":{"rendered":"News of the week: new record at 2Parale, online advertising, Amazon opens stores"},"content":{"rendered":"
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\"E-commerce<\/a><\/span><\/p>\n

Here are the most important 5 news pieces about e-commerce<\/strong> from the last 7 days.<\/p>\n

If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro<\/strong> or leave a comment below or check us out on Facebook<\/a>.<\/p>\n

Thank you!<\/p>\n

\u00a0<\/span><\/p>\n

<\/p>\n

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<\/h3>\n

New record at\u00a02Parale<\/h3>\n

\"2Parale<\/a>The biggest commission at\u00a02Parale is\u00a03.857,92 lei (860 euros). According to the network’s rules, if somebody registers a bigger commission and if this commission is paid by the advertiser, 2Parale doubles the amount<\/a>. The old record was of 1.164 lei (260 euros). The doubling is offered even if meanwhile there is a new record registered.<\/p>\n

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Double number of advertising clients in 2015<\/h3>\n

\"Publicitate-online-2015\"The advertising volume to promote goods and services online raised in 2015, as proved<\/a> by the 2.560 customers who invested in 2015, a double figure as compared to 2014. Also, the number of advertising campaigns is 40% higher than in 2014.<\/p>\n

 <\/p>\n

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<\/h3>\n

Big investments for an online shop<\/h3>\n

\"Eugen-Rasoiu-borealy.ro_\"<\/a><\/p>\n

„An online shop is a business that generates revenues\/profit only after one year after the launch and in the meantime big investments have to be made”, said Eugen R\u0103\u0219oiu (Borealy.ro) in an\u00a0interview made by Silkmart<\/a>. „It is harder and harder to start with a low investment (let’s say 10.000 euros). Now, to enter the market, one has to invest 50.000 euros and more, without knowing when the investment will be recovered”. R\u0103\u0219oiu emphasized the most important part of a business plan for an online shop: promotion – attracting traffic and customers on the website.<\/p>\n

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Chinese warehouses<\/h3>\n

\"Comert-China\"<\/a>In late 2013 China began testing new procedures<\/a> to make it easier for Chinese consumers to order from foreign websites and to receive their goods quickly and without paying hefty fees. Since the program launched, those special zones have processed 100 million parcels that generated 15.5 billion yuan ($2.36 billion) for foreign web merchants.\u00a0The special zones dedicated to promoting e-commerce allow companies based outside of China to store goods without having them pass Chinese customs. That includes goods that are not licensed for sale in China, such as cosmetics that have not undergone animal testing, which Chinese law requires.<\/p>\n

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Amazon\u00a0opens stores<\/h3>\n

\"Amazon<\/a>Amazon plans to open stores<\/a> in at least 10 major markets to sell books and electronic readers in sites near indoor shopping malls.\u00a0The source could not say where the stores would be or when they would open, but his description of the 3,000-square-foot stores is similar to but smaller than Amazon\u2019s bookstore in Seattle.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div><\/div><\/div>

Here are the most important 5 news pieces about e-commerce from the last 7 days. If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook. Thank you! \u00a0<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[478],"tags":[],"class_list":["post-5872","post","type-post","status-publish","format-standard","hentry","category-e-commerce-weekly-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/comments?post=5872"}],"version-history":[{"count":2,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5872\/revisions"}],"predecessor-version":[{"id":5877,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/posts\/5872\/revisions\/5877"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/media?parent=5872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/categories?post=5872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gpec.ro\/blog\/wp-json\/wp\/v2\/tags?post=5872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}